Analytics guide every move we make throughout the course of any marketing program. We will work with you to define Key Performance Indicators, align the correct tools needed to ensure we can track the entire conversion funnel from lead source to post-purchase and all points in between.
Many people confuse business analytics the most basic web metrics available: visitors, pageviews, top content and the ever dreaded: “hits”.
We’ll develop a complete image of your business from click to post-purchase. This information guides the direction of current inbound marketing programs and your online activities.
We won’t just figure out the numbers, we’ll give you the story behind the numbers and work to delve into the minds of your potential customer. It’s about the information, not the data.