Internet Marketing Specialists

Honeypot Marketing Weekly Digest for 2010-06-13

Dan Nedelko — Mon, 14 Jun 2010 03:00:00 +0000

Google Soft 404 reporting tool released http://bit.ly/bYSTar we actually noticed this yesterday while working in Webmaster Tools. #
How about this for a killer landing page: http://twitpic.com/1v31u0 #

Honeypot Marketing Weekly Digest for 2010-05-30

Dan Nedelko — Mon, 31 May 2010 03:00:00 +0000

10 free and simple Facebook marketing strategies for brands http://dannedelko.com/fb via @dannomatic #
@iPadinCanada yeah it's stupid, different departments, rude CSRs and the irony is they dont have connected systems. They're the telecom! in reply to iPadinCanada #

Press Release Optimization Strategy

Dan Nedelko — Fri, 28 May 2010 18:57:57 +0000

Press Releases are an excellent way to increase your brand awareness in mainstream media, build links through optimizing your distribution and also to get yourself listed in News Services such as Google News.

Generally what we see is a lack of strategy around integrating small business Press Releases and Optimization of the Public Relations and Media Relations functions.

Here is a nice simple outline for optimizing your press releases and media releases for your day to day Internet Marketing:

We will leverage press release distribution for the purpose of creating brand awareness, building inbound links and increasing our search engine saturation.
Distributing Press Releases will also increase our authority in all search engines and specifically in news search engines which will react favorably to a focused PR program.

Press Releases will be delivered in 2 tiers. We prefer this methodology since it breaks out our functions and creates a consistency of releases. Consistent Press Release distribution is extremely important. If the schedule below is too aggressive for your budget then slim it down to 1 major release per month and 2 SEO releases per month.

Major Press Releases submitted to prweb.com at a premium level. We will reserve these for major site upgrades and major press worthy events. These should occur at a frequency of 2 per month.
SEO Press Releases will be submitted to lower cost distribution sites and mainly be used to increase our online brand spread. These will be distributed with a higher frequency – 4 per month.

Press releases will be submitted to the distribution sites, however before this is done all press releases will be put in a media section on your website. The media center you create for your site must have the following:

A complete media kit including logos, images and other media collateral.
A listing of all media releases in an archive.
A sign up for media which will subscribe them to a PR segment in your Email System.
Additional video and content which may be of interest and be applicable.

The Press Release Process

When a Press Release is distributed the following best practices should be followed:

Press Release initial draft.
Send copy to Marketing for edits and editorial approval.
Press Release is posted in the media section on the relevant website.
Press Release is optimized by an SEO or someone on your marketing staff. This includes optimized key phrases and links into your website using those terms.
The Release is distributed to the media list via email with links back to the onsite release. Now this assumes you have an email contact list which you maintain on your website. We strongly suggest that you create an additional list for your media and website contacts as well.
The Release is then submitted to the distribution channel and linked back to the main domain, articles referenced and the complete release. When distributing a release utilize multimedia such as embedded video and images.
The Release is then shared via all social media channels including Facebook and all current channels. Copy can be modified for the audience so it is not out of place and written directly for the audience being targeted.

This outlines the process required both for optimization and link building – as you can see you don’t need a multi-million dollar budget in order to build links and increase your brand saturation. In fact a program like this can be executed for as little as $200 per month.

The benefits definitely outweigh the cost and time you need to put into your website and your SEO optimized PR Strategy. If you’re still confused or have any additional questions/comments, feel free to contact one of our Internet Marketing Experts or comment below!

Honeypot Marketing Weekly Digest for 2010-05-16

Dan Nedelko — Mon, 17 May 2010 03:00:00 +0000

Is the iPad Going to Kill the PC Laptop?: http://digg.com/d31R91r?t #

Honeypot Marketing Weekly Digest for 2010-05-09

Dan Nedelko — Mon, 10 May 2010 03:00:00 +0000

Thoughts on Google's new UI rollout? Anyone, anyone? Beuller Beuller? We have a few thoughts over here. #
@modsuperstar it kind of reminds us a little bit of the Yahoo Layout. It's an interesting evolution that's for sure. in reply to modsuperstar #

Honeypot Marketing Weekly Digest for 2010-04-25

Dan Nedelko — Mon, 26 Apr 2010 03:00:00 +0000

Dirty secret of the day: when I'm at home and no one can see I search using Yahoo *shhh* #

Honeypot Marketing Weekly Digest for 2010-04-18

Dan Nedelko — Mon, 19 Apr 2010 03:00:00 +0000

I just become a member of this AWESOME site that gets you TONS of followers: http://tinyurl.com/y8gx7sb #
Site speed an SEO ranking factor. Thank god, finally. This makes for a stronger case for some online biz to invest more in infrastructure. #
A beautiful day for some Top Content date comparisons and fixing our problem sections. Just another day in the SEO trenches. #
Google News Optimizations have gone very well. Turn around time about 1 mo. from optimization starting to see ranking and traffic increases #
Google News Optimization tip: use all XML tags within Google News XML Sitemap format – even the optional elements. Makes a difference. #
If you're a site owner then you want to add Quantcast and Compete.com tags. That's where advertisers find you and you want accurate numbers #

Honeypot Marketing Weekly Digest for 2010-04-11

Dan Nedelko — Mon, 12 Apr 2010 03:00:00 +0000

Join now and win a $5,000 Family Room Reno. Enter daily for a chance to win Dr Oetker instant prizes *Canadians only #ad http://spn.tw/6f5x #
Thankfully Kevin Rose is getting rid of the Digg toolbar & also clamping down on the "bury brigade" http://dannedelko.com/digg #
Rising searches are your single best way to drive new interested traffic into your site, gen backlinks and gain authority. #
No way Tiger Woods is gonna win the Masters this week. http://bit.ly/cLUc73 I'd put money on it #masters #tigerwoods #

Honeypot Marketing Weekly Digest for 2010-04-04

Dan Nedelko — Mon, 05 Apr 2010 03:00:00 +0000

You could win a $5,000 Family Room Reno! Enter daily for a chance to win Dr Oetker instant prizes! *Canadians only #ad http://spn.tw/6f5x #
We're putting together content strategies today but not going to lie. It's taking all of our energy to focus on such a beauty day! #

Honeypot Marketing Weekly Digest for 2010-03-14

Dan Nedelko — Mon, 15 Mar 2010 03:00:00 +0000

Had a fantastic Webinar with the corporate and affiliate teams over at @homeenergyteam last night. #
Congrats to @unbounce for the product launch. Looks great and loving it. Self serve landing pages are a marketers dream. #
If you're a marketer you need @unbounce – on the fly landing pages, AB testing and self serve updates. No more design/dev roadblocks. #