Recent Articles about Social Media

RSS feed for this section
Hootsuite Instagram Integration Tips

Thanks Tips! Hootsuite + Instagram Integration

Last week couldn’t have brought better news for community managers everywhere. In case you haven’t heard, Hootsuite has introduced their new integration with Instagram! (Pause for applause.) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting for the optimum […]

Social Contesting, Software, CASL and You

If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam, […]

What is CASL? The Basics of Bill C-28

Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Deep Dive: 4 Things You Probably Didn’t Know About CASL Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We’re going to be publishing a constant stream of practical and actionable CASL information so you’ll be prepared for the coming […]

Facebook contest rules for Marketers

The “gotcha” behind Facebooks loosened contest rules.

Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool […]

Mrketing with user generated content

Thanks Tips! How to Save a Photo from Instagram

One of the most effective types of content that will spur fan and consumer engagement is user-generated content. When our fans create content and we re-post, feature and generally magnify their content we have a fantastic opportunity to create brand advocates and excitement. In the world of photo sharing and social, there’s no better source […]

Instagram statistics and business marketing

Instagram for Business

While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram […]

Strategic Marketing & Memes : It’s Meme Friday!

Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme […]

4 Facebook Insights that will change your life [How To]

Ok, so the title of this blog post might be somewhat on the dramatic side, but it is true that the key to any successful modern marketing campaign is analytics. The same can be said for any campaign driven through social media or social ads; I’m sure you already know Facebook includes “Insights” for each […]

What’s a Meme? Welcome to Meme Friday!

Marketers are often confused by the ever present and popular world of the “meme”. To shed some light on this topic I’ll be exploring memes in a series of social media and marketing posts we’re calling “Meme Friday”. We’ll cover a bit of the history of the meme and in future posts we’ll dig deeper […]

Social Media ROI is difficult to measure, so get IRATE about it!

Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]

10 Simple Tricks to Increase Facebook Brand Page Engagement

  So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters […]

user generated content case study

Simple Contests To Engage Your Customer – A UGC Case Study

Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task – this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content, […]

What is a hashtag

The 5 Most Common Hashtag Mistakes and How To Avoid Them

Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of  “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your […]

Conversion tactics for social business

Pinterest works for business [how-to]

What began as an invite-only image based website, attracting stay-at-home moms, Pinterest has quickly grown to be a dominant force for business in it’s short three years of existence. No longer just for personal use, Pinterest has become quite the effective tool for businesses looking to both magnify their brand and convert visitors into consumer – […]