Honeypot Marketing Signs Agreement With Revitalized Limited

Posted on by | Leave a reply

We are proud to announce that Honeypot Marketing recently closed a deal with the popular entertainment company, Revitalized Limited.

Revitalized Limited is known for their extensive portfolio of online entertainment brands, including SportsBetting.com, among others.

We will provide strategic services that will span a number of different marketing campaigns that Revitalized Limited currently has in place, while adding several exciting new ones.

Here is a copy of the full press release:

Honeypot Marketing Named as Internet Marketing Consultant to Revitalized Limited

Toronto, Ontario, Canada – Honeypot Marketing was retained by Revitalized Limited this month to provide high-level strategic internet marketing services for their popular SportsBetting.com brand.

Revitalized Limited, which owns and operates several high profile online entertainment properties, looks to leverage Honeypot Marketing’s long history of success in the entertainment industry to increase their brand exposure and market share.

“It is always an exciting challenge to start with a strong, successful internet property and form a strategy that aims to bring that success to a whole new level,” said Dan Nedelko, Director of Internet Marketing for Honeypot North America.  “When we create a strategy for a company that has the marketing power and prowess that Revitalized Limited has, it gives us a lot of latitude to be exceptionally creative in our approach and push the boundaries of what is possible on the internet.  As a marketing strategist, these are often the most challenging and enjoyable projects to be a part of.”

Revitalized Limited cites the increasing competition for customer acquisition and retention in the online entertainment vertical as the primary reason for seeking the services of outside internet marketing specialists.

Honeypot Marketing will provide high-level internet marketing services including advanced SEO, Social Media, and paid advertising campaigns to the popular entertainment company.  Revitalized Limited, who has a complete in-house internet marketing team at their disposal, is confident the fresh ideas and experience found at Honeypot Marketing will provide the innovative strategies necessary to stand out above the competition heading into 2010 and beyond.

***

Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation.

Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider

Posted on by | 3 Replies

Honeypot Marketing recently inked a deal that officially named us as Home Energy Team’s internet marketing supplier.

Home Energy Team is a top supplier of home energy auditing services and products throughout North America, as well as a leader in the training and support of home energy auditing contractors in Canada and the USA.  We are excited to take on this ambitious project, as the energy auditing industry is extremely dynamic and growing at a torrid pace.

Honeypot Marketing will be formulating a complete high-level internet marketing strategy, as well as implementing a complete SEO overhaul spanning several web properties, and managing a massive PPC campaign.

Here is  copy of the recent press release:

Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider

December 22, 2009 – Honeypot Marketing announced this week that they were chosen as the internet marketing provider for the Home Energy Team.

Honeypot Marketing, which specializes in integrated online marketing solutions, will create and execute a complete internet marketing strategy including SEO, SEM, Social Media, and cross-channel lead generation services.

“We are excited to be working with the innovative Home Energy Team on this important project.  Our aim is to bring the services of the Home Energy Team to market with an intuitive strategy involving several forms of online media.  We are pushing the boundaries of traditional internet marketing tactics and are involving several cutting edge technologies in the execution of this project” said Dan Nedelko, Director of Internet Marketing for Honeypot North America.

Home Energy Team is a network of home energy auditors and contractors who specialize in reducing energy costs for homeowners across North America.  Having a home energy audit by one of Home Energy Team’s fully-vetted energy inspection specialists helps homeowners identify ways they can effectively lower their monthly energy bills while reducing their carbon footprint.

According to the Home Energy Team, the vast majority of homes in North America are spending far more on their energy bills than they have to. “Figuring out the energy loss is a key step in solving your energy deficiencies and reducing costs,” says the Home Energy Team’s Chief Energy Inspector Joe Dempsey of Alban Home Inspection Service.

Through the newly formed strategic partnership with Honeypot Marketing, Home Energy Team hopes to bring their green home services to a broader North American audience and improve home energy awareness for all consumers.

***

Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation.

Honeypot Marketing Weekly Digest for 2009-12-20

Posted on by | Leave a reply

Powered by Twitter Tools

Coco Models To Sponsor Anokhi Fashion Gala

Posted on by | Leave a reply

[SinglePic not found] Our friends over at Coco Model Management in Yorkville (Toronto) will be headlining the Anokhi Fashion Gala this coming February in Toronto.

Coco Models have been friends of our for quite some time and we look forward to their fantastic event. From their press release:

December 14, 2009 — TORONTO, CANADA – December 9th, 2009 – Coco Model Management, a Toronto-based professional modeling agency, has officially announced they will be supplying 10 runway models for the upcoming Anokhi celebrity fashion designer showcase.

The 4th annual Anokhi Awards Gala and Entertainment Show celebrates and features the talent of the global South Asian community by awarding honors to preeminent contributors to the South Asian cultural and entertainment movements. One of the headlining events will be the Celebrity Fashion Designer Showcase, which will feature runway models from the cutting-edge Coco Modeling Agency.

Coco Model Management proudly focuses on the representation of models with a fresh look, departing from the mainstream image of the models of the past. This modern movement in modeling challenges the idea that fashion models must be extremely skinny, tall, and fit a certain ethnic profile.

The Coco Modeling Agency represents models of a varying ethnic background, body type, and look. This new modeling paradigm embraced by Coco Models fits perfectly with the theme of the Anohki Fashion Show, which will showcase talent of various ethnic backgrounds and cutting-edge style.

The Anokhi Gala, to be held February 5th, 2010, will feature an award ceremony celebrating achievements in the progress of South Asian culture and style, multiple musical performances, and the runway fashion show, which will be headlined by Coco Models.

Previous Anokhi events have featured international celebrities of South Asian origin such as actors Freida Pinto, Lisa Ray, John Abraham, and Saira Mohan, fashion designers Alia Khan, Payal Singhal, Prriya & Chintan, and musical artists Swami, JoSH, Raghav, Karen David.

****

Coco Models is a Toronto, Canada based modeling agency representing up-and-comin talent with a “fresh” look. Coco models focuses on commercial, advertising, television and film work, as well as building up an impressive client network with national and international advertising agencies, casting agencies, photographers and production houses. For press and marketing inquiries, contact Linda Chep at 416.922.6260 x 205, linda@cocomodels.ca, or visit the Coco Models blog or the Coco Modeling website.
coco models, coco modeling, coco model management, anokhi, modeling, models, modeling agency

You can also check out Dan Nedelko’s Case Study of Coco Models Online Reputation for further Reputation Management Case Studies and Information.

If you’re interested in getting involved in Modeling, have a look at CocoModels Guide to Modeling and the World of Fashion

Honeypot Marketing Weekly Digest for 2009-12-13

Posted on by | Leave a reply
  • Google's real time search results break the usability of the SERP. In our humble opinion anyhow. #
  • It's called crowdsourcing and it's a new way for you to get involved in making movies. Join, invest, be a producer :) http://bit.ly/5Odh4T #
  • Google's real time search integration of tweets is annoying, useless and breaks the Google SERP UI completely. via @dannomatic #

Powered by Twitter Tools

Honeypot Marketing Weekly Digest for 2009-12-06

Posted on by | Leave a reply
  • Google Caffeine is now live on one datacenter (confirmed) http://209.85.225.103 #
  • Cyber Monday is a fake holiday via US News – we'd tend to agree, but so is Valentine's Day http://bit.ly/8YQGWj #
  • Social Media: here's what not to do… (brought to you by the BCS – shocker!) http://bit.ly/6qwpuQ #
  • Two low cost alternatives to Basecamp. ActiveCollab (which has a license fee) and ProjectPier (open source) http://projectpier.org #
  • After 2 days of customizing ProjectPier and getting things set up. I'm hooked, with a growing team, self hosted and in PHP, it's perfect #
  • RT @dankurani read The Honey Pot digital strategy ebook online: http://bit.ly/39vPDm #
  • @dankurani Amusing our agency is modelled on exactly the concepts you discuss. We love the name :) #

Powered by Twitter Tools

Honeypot Marketing Weekly Digest for 2009-11-29

Posted on by | Leave a reply
  • @JohnChow The #gawker piece was a bit of a rant and they should get off their high horse. Tons of ads in their network, anyhow good work. in reply to JohnChow #
  • LinkedIn opens up a development API. Good potentials to integrate LinkedIn into other sites. http://bit.ly/8QNG7V #
  • A new iPhone worm is here and this time it's malicious http://bit.ly/4R92mR via @mashable #
  • SEMPO Releases Second Annual In-House Salary Survey Results http://bit.ly/8GsZBR via @sengineland #
  • Working out some bugs, usability issues and notification items but http://thepickzone.com is live #
  • http://thepickzone.com is now live and 90% of bugs are sorted. Next squeeze pages, email campaigning and hard launch! #sports #
  • WordPress site owners: if you're looking to auto-register/notify your users of new content via email grab Subscribe2 http://bit.ly/7WTMuc #
  • Looking for StorkCraft recall, news and company contact info? Here you go, pls share! http://bit.ly/4oinzq #
  • We're all pretty stoked to have @jeffdwyatt as the newest member of the Honeypot Marketing Team! #
  • Happy Thanksgiving to all of our US friends, we kinda wish we were having a turkey dinner tonight. #
  • Reports from webmasters of a significant change in Google rankings possibly Caffeine being rolled out http://bit.ly/6OAGAE #
  • Here's why comment spam on your site can hurt you. From Google Webmasters Blog http://bit.ly/5vKjb2 #
  • Live view of Google/Verizon taking over Times Square in New York. Creepy but very cool! http://bit.ly/7LCwex #
  • Google search results seriously infected with malware blogs, index sizes are growing (329,000 at last check) http://bit.ly/4nD2SV #
  • More detail on the poisoning of Google Search Results: http://bit.ly/6g5Zay in depth analysis wonder if @mattcutts and his team r on it? #

Powered by Twitter Tools

Honeypot Marketing Weekly Digest for 2009-11-22

Posted on by | Leave a reply
  • 76% of brands have barely used Twitter accounts. Not surprising. Social Media is still a brand afterthought. http://bit.ly/4vcxmw #
  • Google Adwords set to start permanently banning accounts tonight and tomorrow, not just sites but accounts http://bit.ly/4262KO #
  • RT @dannomatic: Maybe this will mean people will start calling WordPress a CMS and not just a blog anymore http://bit.ly/1QNUDr #
  • RT @jbillingsley: Retroactive, segmentable goal funnels using Google Analytics: http://is.gd/4YjIG #ecommerce #
  • Sweet! Get a FREE $10 Esso Gift Card when you purchase $10 or more of participating Coca-Cola Products! http://bit.ly/2GU0UJ #ad #
  • Brand new site launch is about 24 hours away. It's always fun to go through the 5467 little details! #
  • oh just to clarify not our corporate site :) A new sports community we are launching…http://thepickzone.com #
  • Google Disabling AdSense Accounts For Using Tamper Data Firefox Plugin – be careful webmasters http://bit.ly/3HYViE #
  • RT @honeypot_mkting: Google Disabling AdSense Accounts For Using Tamper Data Firefox Plugin – be careful webmasters http://bit.ly/3HYViE #
  • The most popular online brands (from Forrester Research) http://bit.ly/1eK9FF #
  • Great article. A very useful Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru http://bit.ly/6cUtrD #

Powered by Twitter Tools

Coco Models Case Study Update

Posted on by | Leave a reply

Our Reputation Management Case Study and Project for our fantastic client Coco Model Management has been updated on our CEO’s blog. Here’s a brief update from Dan Nedelko:

Coco Model Management is a model management and talent agency located in the heart of the Yorkville district in Toronto. Although they are a small shop, they have an excellent track record or client work, testimonials and event work, the fashion industry can be somewhat devious at times resulting in some unverified negative postings on various forums and other online review sites.

Before we ever take any client on board in the world of Reputation Management we actually investigate the validity of the complaints. Is this something we can address directly? Is there a valid complaint?

After pouring over client records in an attempt to match up the client with the complaint, attempting to contact the poster of the comments and the webmasters of these sites – all without luck, we decided that this is fact a case of a competitor posting unsubstantiated rumors and negative publicity.

The internet can be a wild place with unverified posts affecting a good company in search listings and on other social media websites. If you are not keeping your online reputation up to date you can easily become victim to less than honest competition. Your potential customer will likely search for your brand in the end stages of making any type of purchasing decision.

How do you protect your online reputation and branded search results from this type of activity? Well here are the steps we took with Coco Models: