coco models « Honeypot Marketing

[SinglePic not found] Our friends over at Coco Model Management in Yorkville (Toronto) will be headlining the Anokhi Fashion Gala this coming February in Toronto.

Coco Models have been friends of our for quite some time and we look forward to their fantastic event. From their press release:

December 14, 2009 — TORONTO, CANADA – December 9th, 2009 – Coco Model Management, a Toronto-based professional modeling agency, has officially announced they will be supplying 10 runway models for the upcoming Anokhi celebrity fashion designer showcase.

The 4th annual Anokhi Awards Gala and Entertainment Show celebrates and features the talent of the global South Asian community by awarding honors to preeminent contributors to the South Asian cultural and entertainment movements. One of the headlining events will be the Celebrity Fashion Designer Showcase, which will feature runway models from the cutting-edge Coco Modeling Agency.

Coco Model Management proudly focuses on the representation of models with a fresh look, departing from the mainstream image of the models of the past. This modern movement in modeling challenges the idea that fashion models must be extremely skinny, tall, and fit a certain ethnic profile.

The Coco Modeling Agency represents models of a varying ethnic background, body type, and look. This new modeling paradigm embraced by Coco Models fits perfectly with the theme of the Anohki Fashion Show, which will showcase talent of various ethnic backgrounds and cutting-edge style.

The Anokhi Gala, to be held February 5th, 2010, will feature an award ceremony celebrating achievements in the progress of South Asian culture and style, multiple musical performances, and the runway fashion show, which will be headlined by Coco Models.

Previous Anokhi events have featured international celebrities of South Asian origin such as actors Freida Pinto, Lisa Ray, John Abraham, and Saira Mohan, fashion designers Alia Khan, Payal Singhal, Prriya & Chintan, and musical artists Swami, JoSH, Raghav, Karen David.

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Coco Models is a Toronto, Canada based modeling agency representing up-and-comin talent with a “fresh” look. Coco models focuses on commercial, advertising, television and film work, as well as building up an impressive client network with national and international advertising agencies, casting agencies, photographers and production houses. For press and marketing inquiries, contact Linda Chep at 416.922.6260 x 205, linda@cocomodels.ca, or visit the Coco Models blog or the Coco Modeling website.
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You can also check out Dan Nedelko’s Case Study of Coco Models Online Reputation for further Reputation Management Case Studies and Information.

If you’re interested in getting involved in Modeling, have a look at CocoModels Guide to Modeling and the World of Fashion

Our Reputation Management Case Study and Project for our fantastic client Coco Model Management has been updated on our CEO’s blog. Here’s a brief update from Dan Nedelko:

Coco Model Management is a model management and talent agency located in the heart of the Yorkville district in Toronto. Although they are a small shop, they have an excellent track record or client work, testimonials and event work, the fashion industry can be somewhat devious at times resulting in some unverified negative postings on various forums and other online review sites.

Before we ever take any client on board in the world of Reputation Management we actually investigate the validity of the complaints. Is this something we can address directly? Is there a valid complaint?

After pouring over client records in an attempt to match up the client with the complaint, attempting to contact the poster of the comments and the webmasters of these sites – all without luck, we decided that this is fact a case of a competitor posting unsubstantiated rumors and negative publicity.

The internet can be a wild place with unverified posts affecting a good company in search listings and on other social media websites. If you are not keeping your online reputation up to date you can easily become victim to less than honest competition. Your potential customer will likely search for your brand in the end stages of making any type of purchasing decision.

How do you protect your online reputation and branded search results from this type of activity? Well here are the steps we took with Coco Models:

Read the whole case study here: http://dannedelko.com/case-studies/coco-models

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