Tag Archives: Marketing

What is Google Mobile First

The Google Mobile First Index – What You Need To Know

Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]

Mrketing with user generated content

Thanks Tips! How to Save a Photo from Instagram

One of the most effective types of content that will spur fan and consumer engagement is user-generated content. When our fans create content and we re-post, feature and generally magnify their content we have a fantastic opportunity to create brand advocates and excitement. In the world of photo sharing and social, there’s no better source […]

Social Media ROI is difficult to measure, so get IRATE about it!

Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]

Optimizing social media campaign performance [case study]

Last week Leslie Kay wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. What […]

10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]

Some brands don't get social media

The rise of the consumer and two-way marketing

Are you talking to your customers, or are you talking at them? It wasn’t that long ago that consumers (that’s you and I!) actually appeared to be entertained by the idea of marketing, whether or not we even realized it was happening. The days of obnoxious commercials and collages of print ads seem to be […]

Facebook Contest Policy Updates

On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific […]