Tag Archives: SEO

PPC Marketing – Are you getting your money’s worth?

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Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click).

We had a client telling us once that we should not bid for the top organic searches they were targeting.

Now here is a trick question:

What would you prefer, to have one organic link on the first page or a paid link and an organic link on the same first page?

Think on it for a while.

If you do not know the answer, we can help. At Honeypot Marketing, we strive to provide our clients not only with the results they want but also with the knowledge they require to understand what is better. Sounds different? We are.

SEO same as old fashion marketing is applicable to all areas, industries, business types, so no matter what your company does, we can help.

So getting back to the PPC campaigns, setting an additional budget, or splitting the current budget to target into the Yahoo/Adcenter venture can provide additional revenue satisfaction.

Why? Yahoo’s experience on highly targeted paid search added to the Microsoft platform can only produce positive results for advertisers.

We are not undermining Google’s Adwords power it’s just that there is a new kid in town, re-vamped, and they are a good alternative.

Bidding with the Yahoo/Adcenter platform from the beginning is going to be less expensive since less people will be trying to outbid your keywords.

We can help implementing multiple PPC campaigns at a time.

Think about it, it’s like grabbing the .com revolution at the start, a one-time shot. Contact Honeypot Marketing, we can help.

Posted in PPC.

Honeypot Marketing Signs Agreement With Revitalized Limited

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We are proud to announce that Honeypot Marketing recently closed a deal with the popular entertainment company, Revitalized Limited.

Revitalized Limited is known for their extensive portfolio of online entertainment brands, including SportsBetting.com, among others.

We will provide strategic services that will span a number of different marketing campaigns that Revitalized Limited currently has in place, while adding several exciting new ones.

Here is a copy of the full press release:

Honeypot Marketing Named as Internet Marketing Consultant to Revitalized Limited

Toronto, Ontario, Canada – Honeypot Marketing was retained by Revitalized Limited this month to provide high-level strategic internet marketing services for their popular SportsBetting.com brand.

Revitalized Limited, which owns and operates several high profile online entertainment properties, looks to leverage Honeypot Marketing’s long history of success in the entertainment industry to increase their brand exposure and market share.

“It is always an exciting challenge to start with a strong, successful internet property and form a strategy that aims to bring that success to a whole new level,” said Dan Nedelko, Director of Internet Marketing for Honeypot North America.  “When we create a strategy for a company that has the marketing power and prowess that Revitalized Limited has, it gives us a lot of latitude to be exceptionally creative in our approach and push the boundaries of what is possible on the internet.  As a marketing strategist, these are often the most challenging and enjoyable projects to be a part of.”

Revitalized Limited cites the increasing competition for customer acquisition and retention in the online entertainment vertical as the primary reason for seeking the services of outside internet marketing specialists.

Honeypot Marketing will provide high-level internet marketing services including advanced SEO, Social Media, and paid advertising campaigns to the popular entertainment company.  Revitalized Limited, who has a complete in-house internet marketing team at their disposal, is confident the fresh ideas and experience found at Honeypot Marketing will provide the innovative strategies necessary to stand out above the competition heading into 2010 and beyond.

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Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation.

Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider

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Honeypot Marketing recently inked a deal that officially named us as Home Energy Team’s internet marketing supplier.

Home Energy Team is a top supplier of home energy auditing services and products throughout North America, as well as a leader in the training and support of home energy auditing contractors in Canada and the USA.  We are excited to take on this ambitious project, as the energy auditing industry is extremely dynamic and growing at a torrid pace.

Honeypot Marketing will be formulating a complete high-level internet marketing strategy, as well as implementing a complete SEO overhaul spanning several web properties, and managing a massive PPC campaign.

Here is  copy of the recent press release:

Honeypot Marketing Is Named Home Energy Team’s Strategic Internet Marketing Provider

December 22, 2009 – Honeypot Marketing announced this week that they were chosen as the internet marketing provider for the Home Energy Team.

Honeypot Marketing, which specializes in integrated online marketing solutions, will create and execute a complete internet marketing strategy including SEO, SEM, Social Media, and cross-channel lead generation services.

“We are excited to be working with the innovative Home Energy Team on this important project.  Our aim is to bring the services of the Home Energy Team to market with an intuitive strategy involving several forms of online media.  We are pushing the boundaries of traditional internet marketing tactics and are involving several cutting edge technologies in the execution of this project” said Dan Nedelko, Director of Internet Marketing for Honeypot North America.

Home Energy Team is a network of home energy auditors and contractors who specialize in reducing energy costs for homeowners across North America.  Having a home energy audit by one of Home Energy Team’s fully-vetted energy inspection specialists helps homeowners identify ways they can effectively lower their monthly energy bills while reducing their carbon footprint.

According to the Home Energy Team, the vast majority of homes in North America are spending far more on their energy bills than they have to. “Figuring out the energy loss is a key step in solving your energy deficiencies and reducing costs,” says the Home Energy Team’s Chief Energy Inspector Joe Dempsey of Alban Home Inspection Service.

Through the newly formed strategic partnership with Honeypot Marketing, Home Energy Team hopes to bring their green home services to a broader North American audience and improve home energy awareness for all consumers.

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Honeypot Marketing is an Internet Marketing Agency located in Toronto, Vancouver, Canada and San Jose, Costa Rica. Founded in 2002, Honeypot Marketing has been delivering best of breed online marketing expertise to companies both large and small. Their expertise involves complete Internet Marketing Solutions, including: SEO, SEM, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimization, Web Analytics and Online Lead Generation.