Tag Archives: Social media marketing

Hootsuite Instagram Integration Tips

Thanks Tips! Hootsuite + Instagram Integration

Last week couldn’t have brought better news for community managers everywhere. In case you haven’t heard, Hootsuite has introduced their new integration with Instagram! (Pause for applause.) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting for the optimum […]

Social Contesting, Software, CASL and You

If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam, […]

Mrketing with user generated content

Thanks Tips! How to Save a Photo from Instagram

One of the most effective types of content that will spur fan and consumer engagement is user-generated content. When our fans create content and we re-post, feature and generally magnify their content we have a fantastic opportunity to create brand advocates and excitement. In the world of photo sharing and social, there’s no better source […]

Instagram statistics and business marketing

Instagram for Business

While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram […]

Social Media ROI is difficult to measure, so get IRATE about it!

Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]

Snicker social media campaign

Don’t try to be clever, be clever : The social media playbook

A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While some have failed miserably in their social media campaigns, others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I’ll be covering […]