Tag Archives: Yahoo

PPC Marketing – Are you getting your money’s worth?

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Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click).

We had a client telling us once that we should not bid for the top organic searches they were targeting.

Now here is a trick question:

What would you prefer, to have one organic link on the first page or a paid link and an organic link on the same first page?

Think on it for a while.

If you do not know the answer, we can help. At Honeypot Marketing, we strive to provide our clients not only with the results they want but also with the knowledge they require to understand what is better. Sounds different? We are.

SEO same as old fashion marketing is applicable to all areas, industries, business types, so no matter what your company does, we can help.

So getting back to the PPC campaigns, setting an additional budget, or splitting the current budget to target into the Yahoo/Adcenter venture can provide additional revenue satisfaction.

Why? Yahoo’s experience on highly targeted paid search added to the Microsoft platform can only produce positive results for advertisers.

We are not undermining Google’s Adwords power it’s just that there is a new kid in town, re-vamped, and they are a good alternative.

Bidding with the Yahoo/Adcenter platform from the beginning is going to be less expensive since less people will be trying to outbid your keywords.

We can help implementing multiple PPC campaigns at a time.

Think about it, it’s like grabbing the .com revolution at the start, a one-time shot. Contact Honeypot Marketing, we can help.

Posted in PPC.

To Bing or Not To Bing?

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Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google.

As we get closer to this integration we’re all faced with a new challenge:

How do you bring your sites and brands to the top five organic search results on both Bing and Google.

And according to Advertising Age, “figuring that out is going to amount to a mini stimulus package for digital agencies and search-engine-optimization consultants in the first half of 2010.”

Bing is a wholly different animal from Google and ex-rival Yahoo. Bing’s algorithm, both ranks pages and presents results in its own unique way. For example, it often shows just five organic results on its first page — after which other results are categorized.

Its potential to split the market in two reminds me of the early days of search, when separate optimized pages were created for Google, Yahoo, Lycos and AltaVista. This pretty much leaves us with creating pages and site structures optimized for two different search engines.

This is not an impossible task but it certainly splits resources, makes your SEO and Internet Marketing Strategy more complex and given the age of Bing could shift wildly as they refine/update/change their algorithm.

Bing also offers separate placement for photos and video, meaning we can take advantage of these forms of rich media and saturate the user experience even further with our chosen brands.

As it stands, however, Bing is still working on improving its algorithm, and any strategies that seem solid today may be less effective following the Yahoo integration. You might want to consider phasing in a content strategy around Bing so that adaptations and changes can be made in response to Algorithmic updates to that search engine.

One thing is (nearly) for certain: PageRank lends more leverage to inbound links, while Bing hones in on content or keywords in the pages.

Also consider the potential that both sites will eventually incorporate real-time search, such as relevant Twitter or Facebook updates. This would be the next step in Google’s “Universal Search” philosophy of integrating their niche engines into the global search results (showing Images, Video, News and Blog Updates in the main Google Search Results).

One possible benefit of this change in the search engine landscape: with one major player out of the field there is the possiblity to capture (nearly) 100% of search traffic if you dominate both Bing and Google for your chosen Search Terms.

As always these are turbulent times in the world of Internet Marketing and Search Engine Optimization – the key to maintaining and leveraging search engines is constantly adapting your strategy to remain on the leading edge of Search Engine algorithms. But at the end of the day this simple fact makes sense since the search engines are adapting to what people are looking for, those people are your potential customers.

Interested in leveraging the power of Search Engines and Internet Marketing for your Business? Contact Us Today!

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Posted in SEO.

What About PageRank?

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Well interesting story that :)

We recently moved our entire site over to a new CMS, moved IP addresses and update quite a bit of the site content. Our toolbar PR has slipped off but we fully expect it to rebound fairly quickly as we are adding the following:

  1. New Site Services Pages.
  2. Interactive Content and Screencasts.
  3. Regular Blog Post Columns and Updates.
  4. Updated PDF versions of case studies, services and client tools.
  5. A new and improved client backend for reporting and other fantastic features.
  6. Guest blogging and guest posting columns.

Although it might appear to be a bad thing that our site has slipped it’s in fact a good thing: Google, Bing and Yahoo have been spidering the site aggressively and we’ve been making tweaks to all of our XML sitemaps and the enclosed content.

Also as a note for anyone redirecting inbound links. When you 301 you index pages and page that had previously has inbound links it will take sometime for the engines to learn that the moves are permenant. This normal and should cause you no reason to panic. Search Engine Optimization is a marathon, not a sprint.

We fully expect a nice little rebound in the near future!

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