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Phlippen Family Box

The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One

Two heads are better than one, they always say. OK, I’m suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that’s not at all what I meant. No, we’re talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand. Perhaps this is […]

landing page template

Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce

This week I have the tall order of writing about great writing – writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You’ve heard this endlessly, I’m sure. The same old advice. “Hey, you want good results? Create amazing content!” Oh ok. No problem. So, I just need […]

bridging organic and paid content

How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate

Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that’s not really what we’re talking about this week. No, we’re diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich. […]

email marketing

Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT […]

GMB graphic for honeypot

How to Set Up Google My Business

What is Google My Business? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for […]

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My First Month of Agency Life at the Hive

The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled  Welcome […]