{"id":1220,"date":"2013-04-30T16:37:03","date_gmt":"2013-04-30T16:37:03","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=1220"},"modified":"2013-04-30T16:37:03","modified_gmt":"2013-04-30T16:37:03","slug":"como-usar-las-estadisticas-de-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/using-your-facebook-analytics-how-to\/","title":{"rendered":"4 Facebook Insights that will change your life [How To]"},"content":{"rendered":"<p>Vale, puede que el t\u00edtulo de esta entrada del blog sea un poco dram\u00e1tico, pero es cierto que la clave para el \u00e9xito de cualquier campa\u00f1a de marketing moderna es la anal\u00edtica. Lo mismo puede decirse de cualquier campa\u00f1a impulsada a trav\u00e9s de las redes sociales o de anuncios sociales; estoy seguro de que ya sabes que Facebook incluye &quot;Insights&quot; para cada p\u00e1gina de empresa, pero... Insights te permitir\u00e1 medir tu eficacia utilizando algunas m\u00e9tricas que son exclusivas de Facebook. m\u00e9tricas.<\/p>\n<p>Facebook Insights te ofrece una explicaci\u00f3n clara del aumento o la disminuci\u00f3n del tr\u00e1fico a tu p\u00e1gina o a tu contenido social. Algunos de los indicadores clave de rendimiento m\u00e1s relevantes que Facebook Insights rastrea son:<\/p>\n<ul>\n<li>Publicaciones m\u00e1s populares.<\/li>\n<li>Me gusta\/No me gusta.<\/li>\n<li>Alcance general y participaci\u00f3n.<\/li>\n<li>Desglose demogr\u00e1fico (edad, ubicaci\u00f3n, sexo, etc.)<\/li>\n<\/ul>\n<p>Ahora que sabemos que existen los datos de Facebook, \u00bfc\u00f3mo los utilizamos para optimizar y orientar nuestra estrategia y t\u00e1cticas de comunicaci\u00f3n? Analicemos ahora los puntos y analicemos un poco c\u00f3mo podemos utilizar estos an\u00e1lisis a nuestro favor.<\/p>\n<h3>C\u00f3mo acceder a tus estad\u00edsticas de Facebook<\/h3>\n<p>Una vez que inicie sesi\u00f3n en Facebook y seleccione la p\u00e1gina de la empresa cuyos an\u00e1lisis desea rastrear, la p\u00e1gina se ver\u00e1 ligeramente diferente a una p\u00e1gina de perfil de Facebook habitual; encontrar\u00e1 estas diferentes categor\u00edas ubicadas en la parte superior de la p\u00e1gina de su marca.<\/p>\n<p>Si seleccionamos &quot;Ver todo&quot; en las pesta\u00f1as de Insights, accederemos al panel de Insights. En el panel hay informaci\u00f3n importante, as\u00ed que veamos algunas de las m\u00e9tricas m\u00e1s importantes que nos ayudar\u00e1n a optimizar nuestro cronograma de comunicaci\u00f3n social.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/admin-copy\/\" rel=\"attachment wp-att-1344\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1344\" alt=\"copia de administrador\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/admin-copy.jpg\" width=\"845\" height=\"480\" \/><\/a><\/p>\n<h2>La visi\u00f3n general, tambi\u00e9n conocida como el panorama general<\/h2>\n<p>Aqu\u00ed es donde se pueden encontrar todos los datos de Facebook. En esta parte de la pesta\u00f1a de an\u00e1lisis se mostrar\u00e1n todos los datos, desde la cantidad total de Me gusta hasta la cantidad de personas que hablan de tu publicaci\u00f3n y el alcance total que recibe tu publicaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/overview\/\" rel=\"attachment wp-att-1347\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1347\" alt=\"descripci\u00f3n general\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/overview.jpg\" width=\"842\" height=\"479\" \/><\/a><\/p>\n<p>Una vez que hayas notado los an\u00e1lisis que se muestran en la parte superior de tu p\u00e1gina y quieras profundizar en las publicaciones individuales que generan interacci\u00f3n, despl\u00e1zate hacia abajo en la p\u00e1gina para ver cada publicaci\u00f3n que se ha mostrado en la p\u00e1gina de Facebook de tu empresa. Algo que debes tener en cuenta en esta secci\u00f3n es identificar el tipo de publicaci\u00f3n de cada una.<br \/>\n<a href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/icon\/\" rel=\"attachment wp-att-1356\"><img decoding=\"async\" class=\"aligncentre  wp-image-1356\" alt=\"icono\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/icon.jpg\" width=\"271\" height=\"60\" \/><\/a><\/p>\n<p>Desde aqu\u00ed puedes ver f\u00e1cilmente la fecha en que se public\u00f3 cada publicaci\u00f3n, su contenido, la cantidad de alcance total y cu\u00e1ntos de tus seguidores interactuaron con esa publicaci\u00f3n. Si ves publicaciones que no est\u00e1n generando la interacci\u00f3n que esperabas, puedes compararlas con otras publicaciones que s\u00ed est\u00e1n generando una interacci\u00f3n positiva. Descubre qu\u00e9 fue diferente y c\u00f3mo puedes cambiar publicaciones similares en el futuro para aumentar la interacci\u00f3n.<\/p>\n<h2>Publicaciones m\u00e1s populares<a style=\"font-size: 13px;\" href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/posts\/\" rel=\"attachment wp-att-1348\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1348\" alt=\"publicaciones\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/posts.jpg\" width=\"772\" height=\"470\" \/><\/a><\/h2>\n<p>Una vez que haya terminado de examinar el contenido que se public\u00f3 durante la \u00faltima semana o mes, regrese a la parte superior de la p\u00e1gina para ver la actividad de sus Me gusta y Alcance durante un rango de fechas espec\u00edfico.<\/p>\n<p>En un momento, analizaremos en profundidad los detalles de los Me gusta, el alcance, las personas que hablan sobre esto y los Checkins. Solo quer\u00eda dar un paso atr\u00e1s por un segundo y sentar las bases de esta idea. Cuando publicas contenido en tu p\u00e1gina de Facebook, es importante comprender que, por lo general, una peque\u00f1a fracci\u00f3n de tus seguidores ver\u00e1 tu contenido. Cuando creas contenido atractivo que estimule la interacci\u00f3n, tambi\u00e9n aumenta la cantidad de personas que ver\u00e1n org\u00e1nicamente tus publicaciones en su cronolog\u00eda.<\/p>\n<p><em>\u00a1Es por eso que el engagement es clave y este informe es uno de los m\u00e1s importantes contenidos en Facebook Insights!<\/em><\/p>\n<p>En esta p\u00e1gina de tus an\u00e1lisis, puedes elegir los datos que deseas ver: Me gusta, Alcance, Personas que hablan sobre esto o Registros. La caracter\u00edstica \u00fanica aqu\u00ed es que puedes seleccionar un rango de fechas espec\u00edfico para el cual deseas recopilar informaci\u00f3n. Una vez que hayas seleccionado tus fechas, puedes ver datos que contienen la proporci\u00f3n de hombres y mujeres que ven tu contenido, de qu\u00e9 partes del mundo son y la cantidad de Me gusta y No me gusta que ha recibido tu p\u00e1gina.<\/p>\n<h2>El desglose demogr\u00e1fico<a style=\"font-size: 13px;\" href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/likes\/\" rel=\"attachment wp-att-1349\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1349\" alt=\"Gustos\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Likes.jpg\" width=\"797\" height=\"472\" \/><\/a><\/h2>\n<p>Para facilitar la visualizaci\u00f3n al mirar la secci\u00f3n Me gusta\/No me gusta, puede desmarcar la opci\u00f3n que no necesita en ese momento; esto le da al gr\u00e1fico una imagen m\u00e1s clara para seguir.<\/p>\n<h2>Me gusta y no me gusta<\/h2>\n<p><a style=\"font-size: 13px;\" href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/unlike\/\" rel=\"attachment wp-att-1350\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1350\" alt=\"A diferencia de\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Unlike.jpg\" width=\"484\" height=\"274\" \/><\/a><\/p>\n<h3>Alcanzar<\/h3>\n<p>El alcance se define como la cantidad total de usuarios &quot;\u00fanicos&quot; que ven tu publicaci\u00f3n. No solo puedes determinar cu\u00e1ntas personas han visto tu publicaci\u00f3n, sino que, si investigas m\u00e1s a fondo, puedes ver la publicaci\u00f3n m\u00e1s vista y la cantidad de interacci\u00f3n creada entre esos espectadores. Monitorear el componente de alcance en tus datos te ayudar\u00e1 a determinar el contenido que est\u00e1 recibiendo el mayor alcance, lo que te permitir\u00e1 mirar atr\u00e1s y ver lo que hiciste dentro de ese contenido y continuar con esas estrategias.<\/p>\n<h3>Usuarios comprometidos<\/h3>\n<p>Los usuarios m\u00e1s comprometidos no son necesariamente los que m\u00e1s me gusta, comparten y comentan. La m\u00e9trica de usuarios comprometidos en realidad se determina por la cantidad de personas que hacen clic en tu publicaci\u00f3n. Aunque es posible que a tus seguidores no les haya gustado, compartido o comentado tu publicaci\u00f3n, hacen clic y se los dirige a donde quieres que vayan. Eso es un \u00e9xito.<\/p>\n<h3>Hablando de esto<\/h3>\n<p>Ahora es cuando llegamos a los emocionantes Me gusta, Compartir y Comentarios. Cuando ves tus m\u00e9tricas de Talking About This, te refieres a la cantidad de personas que est\u00e1n creando historias a trav\u00e9s de tus publicaciones. Al darle Me gusta, Comentar o Compartir tu contenido, estos seguidores est\u00e1n creando una conversaci\u00f3n con sus seguidores, as\u00ed como con los tuyos. Si ves que estas m\u00e9tricas est\u00e1n bajando, cambia tu contenido o vuelve a consultar contenido anterior que tuvo m\u00e9tricas positivas en esta categor\u00eda y aprende de las estrategias utilizadas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vale, puede que el t\u00edtulo de esta entrada del blog sea un poco dram\u00e1tico, pero es cierto que la clave para el \u00e9xito de cualquier campa\u00f1a de marketing moderna es la anal\u00edtica. Lo mismo puede decirse de cualquier campa\u00f1a impulsada a trav\u00e9s de las redes sociales o de anuncios sociales; estoy seguro de que ya sabes que Facebook incluye \u201cInsights\u201d para cada\u2026<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40,38],"tags":[],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ok, so the title of this blog post might be somewhat on the dramatic side, but it is true that the key to any successful modern marketing campaign is analytics. 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