{"id":12510,"date":"2024-09-09T10:50:13","date_gmt":"2024-09-09T14:50:13","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=12510"},"modified":"2024-09-23T11:38:42","modified_gmt":"2024-09-23T15:38:42","slug":"local-business-google-business-profiles","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/podcast\/local-business-google-business-profiles\/","title":{"rendered":"C\u00f3mo aprovechar al m\u00e1ximo los perfiles comerciales de Google para las empresas locales"},"content":{"rendered":"<iframe width=\"680\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dLrDLPQqaSg?si=fpC0yAqAf53pvctQ\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unlocking The Power of Google Business Profiles for Local Businesses\" \/><meta itemprop=\"uploadDate\" content=\"2024-09-09T10:50:13-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT37M37S\" \/><meta itemprop=\"description\" content=\"Welcome back to Digital Marketing from the Trenches - Live at the Hive!Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" \/><meta itemprop=\"contentSize\" content=\"86.1\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fcontent.blubrry.com%2Fdigital_marketing_honeypot%2FLive_At_The_Hive-GBP.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fpodcast%2Flocal-business-google-business-profiles%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=12510-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Live_At_The_Hive-GBP.mp3\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<h2 class=\"wp-block-heading\">\u00a1Bienvenidos nuevamente a Marketing digital desde las trincheras \u2013 en vivo en la colmena!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dan Nedelko y Joseph DellaVecchia debaten sobre la importancia de <a href=\"https:\/\/honeypotmarketing.com\/es\/servicios-a-domicilio\/\" title=\"Servicios a domicilio\">Perfiles comerciales de Google para empresas locales<\/a>\u00bfSab\u00edas que el 96% de los consumidores han realizado una b\u00fasqueda local en los \u00faltimos 30 d\u00edas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los perfiles comerciales de Google ofrecen funciones como rese\u00f1as, llamadas directas y publicaci\u00f3n de contenido, lo que facilita que los consumidores encuentren empresas e interact\u00faen con ellas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n analizamos los beneficios de las etiquetas NFC para recopilar rese\u00f1as y la importancia de las actualizaciones constantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este podcast, analizamos el papel que desempe\u00f1a el Perfil comercial de Google en la generaci\u00f3n de clientes potenciales y la importancia de integrar la generaci\u00f3n de clientes potenciales locales, el SEO y las rese\u00f1as con sus estrategias de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La versi\u00f3n TLDR (demasiado larga, no la le\u00ed)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Live at the Hive: perfiles comerciales de Google y generaci\u00f3n de clientes potenciales<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan Nedelko presenta el podcast \u201cLive at the Hive\u201d y menciona el podcast anterior que dur\u00f3 cuatro a\u00f1os.<\/li>\n\n\n\n<li>Dan le da la bienvenida a Joseph DellaVecchia, quien es un oyente de larga data y coanfitri\u00f3n invitado por primera vez.<\/li>\n\n\n\n<li>Joseph DellaVecchia comparte su trayectoria y menciona su participaci\u00f3n en varias plataformas de redes sociales.<\/li>\n\n\n\n<li>Dan y Joseph discuten la importancia de actualizar el contenido para evitar que se vuelva obsoleto y los cambios constantes en las tendencias de marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Discusi\u00f3n sobre plataformas y algoritmos de redes sociales<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan y Joseph hablan sobre la evoluci\u00f3n de las plataformas de redes sociales como TikTok, YouTube Shorts e Instagram Reels.<\/li>\n\n\n\n<li>Joseph comparte sus observaciones sobre las diferencias en la participaci\u00f3n y el rendimiento del contenido en diferentes plataformas.<\/li>\n\n\n\n<li>Discuten los desaf\u00edos de comprender y adaptarse a algoritmos en constante cambio, especialmente en TikTok.<\/li>\n\n\n\n<li>Dan enfatiza la importancia de mantenerse actualizado con los cambios de la plataforma para mantener la relevancia y el compromiso.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Introducci\u00f3n a los perfiles comerciales de Google<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan presenta el tema principal del podcast: Los perfiles comerciales de Google y su importancia para las empresas locales.<\/li>\n\n\n\n<li>Destacan el importante n\u00famero de b\u00fasquedas locales realizadas por los consumidores en los \u00faltimos 30 d\u00edas.<\/li>\n\n\n\n<li>Dan explica el contexto m\u00e1s amplio del marketing digital y su impacto en las empresas y los consumidores.<\/li>\n\n\n\n<li>Joseph y Dan analizan la evoluci\u00f3n de los directorios comerciales desde las tradicionales P\u00e1ginas Amarillas hasta los modernos Perfiles Comerciales de Google.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficios y caracter\u00edsticas de los perfiles comerciales de Google<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan explica la facilidad de configurar un perfil comercial de Google y sus beneficios para las empresas.<\/li>\n\n\n\n<li>Analizan las distintas funciones disponibles, como llamadas telef\u00f3nicas, direcciones, enlaces a sitios web y rese\u00f1as.<\/li>\n\n\n\n<li>Joseph comparte su experiencia con diferentes plataformas y las diferentes m\u00e9tricas de participaci\u00f3n observadas.<\/li>\n\n\n\n<li>Dan enfatiza la importancia de que las empresas verifiquen sus perfiles y los mantengan actualizados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Importancia de las rese\u00f1as y el comportamiento del consumidor<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan y Joseph analizan la importancia de las rese\u00f1as a la hora de influir en las decisiones de los consumidores.<\/li>\n\n\n\n<li>Destacan el auge de plataformas basadas en rese\u00f1as como Amazon y c\u00f3mo han moldeado el comportamiento del consumidor.<\/li>\n\n\n\n<li>Joseph explica el papel de los perfiles comerciales de Google para permitir que las empresas interact\u00faen con las rese\u00f1as y mantengan una presencia en l\u00ednea positiva.<\/li>\n\n\n\n<li>Analizan la importancia de las rese\u00f1as genuinas y org\u00e1nicas y el impacto de las rese\u00f1as negativas en la reputaci\u00f3n empresarial.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Estrategias para obtener rese\u00f1as<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joseph sugiere varias estrategias para que las empresas obtengan rese\u00f1as, como campa\u00f1as de divulgaci\u00f3n y etiquetas NFC.<\/li>\n\n\n\n<li>Analizan los beneficios de las etiquetas NFC para facilitar que los clientes dejen rese\u00f1as.<\/li>\n\n\n\n<li>Dan comparte su experiencia con el uso de etiquetas NFC y su eficacia a la hora de recopilar rese\u00f1as.<\/li>\n\n\n\n<li>Destacan la importancia de las actualizaciones constantes y la interacci\u00f3n con el Perfil Comercial de Google para mantener una s\u00f3lida presencia en l\u00ednea.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Introducci\u00f3n al programa Win Local<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan presenta el programa Win Local, que ofrece una lista de verificaci\u00f3n de configuraci\u00f3n, un servicio de configuraci\u00f3n de perfiles comerciales de Google y un programa de suscripci\u00f3n.<\/li>\n\n\n\n<li>Explica los beneficios del programa para las empresas, incluido el apoyo continuo y la creaci\u00f3n de contenido.<\/li>\n\n\n\n<li>Joseph destaca la importancia de tener una audiencia consistente y el papel de los perfiles comerciales de Google para atraer nuevos clientes.<\/li>\n\n\n\n<li>Analizan los diferentes niveles del programa de suscripci\u00f3n y c\u00f3mo se adaptan a empresas de distintos tama\u00f1os y necesidades.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Integraci\u00f3n con otros canales de marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan y Joseph analizan la integraci\u00f3n de los perfiles comerciales de Google con otros canales de marketing como las redes sociales y la publicidad tradicional.<\/li>\n\n\n\n<li>Destacan la importancia de un enfoque de marketing hol\u00edstico que incluya estrategias tanto org\u00e1nicas como pagas.<\/li>\n\n\n\n<li>Joseph explica c\u00f3mo los perfiles comerciales de Google complementan otras iniciativas de marketing al proporcionar una ruta directa a clientes potenciales calificados.<\/li>\n\n\n\n<li>Destacan el papel de los Perfiles Empresariales de Google a la hora de captar a los consumidores en estado de necesidad y convertirlos en clientes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusi\u00f3n y llamada a la acci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan y Joseph concluyen la discusi\u00f3n enfatizando la importancia de los perfiles comerciales de Google para las empresas locales.<\/li>\n\n\n\n<li>Animan a las empresas a aprovechar la plataforma y mantener un perfil actualizado.<\/li>\n\n\n\n<li>Dan proporciona informaci\u00f3n de contacto para que los oyentes puedan comunicarse con ellos si tienen preguntas o consultas sobre los perfiles comerciales de Google y la generaci\u00f3n de clientes potenciales.<\/li>\n\n\n\n<li>Concluyen reiterando los beneficios de una estrategia de Perfil Comercial de Google bien ejecutada para el crecimiento empresarial.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ink-adddata-ink-adddata-ink\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Bienvenidos nuevamente a Marketing digital desde las trincheras: en vivo desde la colmena! Dan Nedelko y Joseph DellaVecchia hablan sobre la importancia de los perfiles comerciales de Google para las empresas locales. \u00bfSab\u00edas que el 96% de los consumidores realiz\u00f3 una b\u00fasqueda local en los \u00faltimos 30 d\u00edas? Los perfiles comerciales de Google ofrecen funciones como rese\u00f1as, llamadas directas y\u2026<\/p>","protected":false},"author":4,"featured_media":12511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,39],"tags":[],"class_list":["post-12510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Welcome back to Digital Marketing from the Trenches - Live at the Hive! 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With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. 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