{"id":2286,"date":"2013-09-04T21:44:23","date_gmt":"2013-09-04T21:44:23","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=2286"},"modified":"2013-09-04T21:44:23","modified_gmt":"2013-09-04T21:44:23","slug":"reglas-del-concurso-de-facebook-para-vendedores","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/","title":{"rendered":"La trampa detr\u00e1s de las reglas de concurso relajadas de Facebook."},"content":{"rendered":"<p>\u00a1Los especialistas en marketing social est\u00e1n de enhorabuena! Y, eh, \u00a1los especialistas en marketing social aumentan sus presupuestos!<\/p>\n<p>Llegar\u00e9 al \u201cpor qu\u00e9\u201d de esa afirmaci\u00f3n en breve, por ahora analicemos lo que est\u00e1 sucediendo aqu\u00ed.<\/p>\n<p>Hab\u00eda una <a href=\"https:\/\/honeypotmarketing.com\/es\/actualizaciones-de-la-politica-de-concursos-de-facebook\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00c9poca en la que se requer\u00edan aplicaciones de concurso de Facebook para promocionarse en Facebook<\/a>.<\/p>\n<p>En concreto t\u00fa <strong>No pudo<\/strong> Utilice el canal de noticias, los &quot;Me gusta&quot; o los comentarios como herramienta o m\u00e9trica para participar en concursos o para seleccionar a los ganadores. Bueno, profesionales del marketing, al\u00e9grense. <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/page-promotions-terms\" target=\"_blank\" rel=\"noopener\">Facebook ha relajado recientemente las restricciones para impugnar<\/a> y permite a las empresas:<\/p>\n<ol>\n<li>Recopilar entradas haciendo que los usuarios publiquen en la p\u00e1gina o comenten o den Me gusta a una publicaci\u00f3n de la p\u00e1gina.<\/li>\n<li>Recopilar entradas haciendo que los usuarios env\u00eden mensajes a la p\u00e1gina<\/li>\n<li>Utilice los \u201cme gusta\u201d como mecanismo de votaci\u00f3n<\/li>\n<\/ol>\n<p>Una cosa que no ha cambiado es que no se nos permite administrar promociones en cronolog\u00edas personales, lo cual est\u00e1 bien porque, honestamente, no puedo pensar en un caso en el que eso haya sido un problema.<\/p>\n<p>Para mantener la precisi\u00f3n del contenido de la p\u00e1gina, los especialistas en marketing no pueden etiquetar ni alentar a las personas a etiquetarse a s\u00ed mismas en contenido en el que no aparecen realmente representados. Por ejemplo:<\/p>\n<ul>\n<li>\n<div>Es <strong>DE ACUERDO<\/strong> Pedir a la gente que env\u00ede nombres de un nuevo producto a cambio de tener la oportunidad de ganar un premio.<\/div>\n<\/li>\n<li>\n<div>Es\u00a0<strong>No est\u00e1 bien<\/strong> Pedir a las personas que se etiqueten en fotograf\u00edas de un nuevo producto a cambio de tener la oportunidad de ganar un premio.<\/div>\n<\/li>\n<\/ul>\n<p>As\u00ed que, \u00a1ve a por ellos, tigre!<\/p>\n<h2>Espera un segundo, \u00a1hay un &quot;te pill\u00e9&quot;!<\/h2>\n<p>Esta flexibilizaci\u00f3n de las restricciones no es solo una forma de que Facebook sea amable con los vendedores, viene con un gran &quot;te pill\u00e9&quot; y... <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/News-Feed-FYI-Showing-More-High-Quality-Content\" target=\"_blank\" rel=\"noopener\">Viene en forma de un nuevo algoritmo EdgeRank.<\/a>.<\/p>\n<p>Para los no iniciados, <a href=\"http:\/\/en.wikipedia.org\/wiki\/EdgeRank\" target=\"_blank\" rel=\"noopener\">EdgeRank es el algoritmo<\/a> que decide qu\u00e9 aparece en tu secci\u00f3n de noticias cuando interact\u00faas con Facebook.<\/p>\n<p>\u00bfNo has visto fotos del gato de la t\u00eda Mabel ni citas inspiradoras? \u00bfTe est\u00e1s perdiendo las fotos del almuerzo diario de tu prima en San Francisco?<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/EdgeRank\" target=\"_blank\" rel=\"noopener\">Rango de borde<\/a> est\u00e1 haciendo que todo eso suceda, y recientemente (muy recientemente) <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/News-Feed-FYI-Showing-More-High-Quality-Content\" target=\"_blank\" rel=\"noopener\">Facebook acaba de actualizarnos a todos sobre los filtros m\u00e1s nuevos que se centrar\u00e1n en el contenido de &quot;alta calidad&quot;<\/a>.<\/p>\n<p>Pero, oh Horacio (l\u00e9elo con voz melodram\u00e1tica), \u00bfqu\u00e9 significa todo esto? Las implicaciones son, sin duda, discutibles, pero te puedo garantizar que tu concurso que utiliza el canal de noticias de Facebook probablemente <strong>no<\/strong> ser considerado contenido de \u201calta calidad\u201d.<\/p>\n<h2>Entonces, \u00bfqu\u00e9 pasa ahora? \u00bfQu\u00e9 significa todo esto?<\/h2>\n<p>Dado que tu concurso se puede ejecutar en el News Feed (\u00a1viva!), tus fans no ver\u00e1n ese contenido de manera org\u00e1nica (\u00a1abucheo!).<\/p>\n<p>\u00bfCual es la soluci\u00f3n?<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/help\/promote\" target=\"_blank\" rel=\"noopener\">Pagar para \u201cimpulsar\u201d<\/a> (o promover) es pr\u00e1cticamente lo que importa para tu pr\u00f3xima promoci\u00f3n social.<\/p>\n<p>Saque su billetera o hable con sus clientes y analice un aumento de presupuesto para abordar su pr\u00f3xima campa\u00f1a social.<\/p>\n<p>Tambi\u00e9n le sugerimos que su aplicaci\u00f3n de concursos de Facebook tambi\u00e9n sea una forma muy poderosa de continuar realizando concursos de una manera m\u00e1s organizada; ambas opciones existen en su arsenal de marketing t\u00e1ctico.<\/p>\n<p>Algunas notas para todos los profesionales del marketing (\u00a1y eso incluye a nosotros tambi\u00e9n!):<\/p>\n<ul>\n<li>Todos debemos saber c\u00f3mo ejecutar de manera eficaz una campa\u00f1a de redes sociales eficaz que produzca resultados. A este punto le sigue un seguimiento, en concreto...<\/li>\n<li>No cree campa\u00f1as p\u00e9simas, poco interesantes y est\u00fapidas (ese es un consejo profesional). Si es creativo, es posible que pueda evitar las actualizaciones del algoritmo EdgeRank, pero probablemente tendr\u00e1 que ser muy inteligente y muy original (\u00a1y eso es algo bueno!).<\/li>\n<li>Como especialistas en marketing, puede que no nos gusten algunos de los cambios que ocurren en Facebook (y la frecuencia de esos cambios), pero hay que reconocerle a Facebook sus puntos por su \u201cinteligencia\u201d en lo que respecta a la monetizaci\u00f3n.<\/li>\n<\/ul>\n<p>Buena suerte ah\u00ed fuera \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Los especialistas en marketing social se regocijan. Y, eh, \u00a1los especialistas en marketing social aumentan sus presupuestos! En breve llegar\u00e9 al &quot;por qu\u00e9&quot; de esa afirmaci\u00f3n, por ahora analicemos lo que est\u00e1 sucediendo aqu\u00ed. Hubo un tiempo en el que se requer\u00edan aplicaciones para concursos de Facebook para promocionar en Facebook. En concreto, no se pod\u00edan utilizar las noticias, los &quot;Me gusta&quot; o los comentarios como herramientas...<\/p>","protected":false},"author":3,"featured_media":2298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[127,146,147],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-facebook-contests","tag-facebook-promotions"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":146,"label":"Facebook Contests"},{"value":147,"label":"Facebook Promotions"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":1,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":146,"name":"Facebook Contests","slug":"facebook-contests","term_group":0,"term_taxonomy_id":146,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":147,"name":"Facebook Promotions","slug":"facebook-promotions","term_group":0,"term_taxonomy_id":147,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":1,"uagb_excerpt":"Social marketers rejoice! And um, Social marketers increase your budgets! I&#8217;ll get to the &#8220;why&#8221; of that statement shortly, for now let&#8217;s discuss what&#8217;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically\u00a0you could not use the News Feed, Likes or Comments as the tool...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social marketers rejoice! And um, Social marketers increase your budgets! I&#039;ll get to the &quot;why&quot; of that statement shortly, for now let&#039;s discuss what&#039;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The \u201cgotcha\u201d behind Facebooks loosened contest rules.\" \/>\n\t\t<meta property=\"og:description\" content=\"Social marketers rejoice! And um, Social marketers increase your budgets! I&#039;ll get to the &quot;why&quot; of that statement shortly, for now let&#039;s discuss what&#039;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-09-04T21:44:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-09-04T21:44:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The \u201cgotcha\u201d behind Facebooks loosened contest rules.\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Social marketers rejoice! And um, Social marketers increase your budgets! I&#039;ll get to the &quot;why&quot; of that statement shortly, for now let&#039;s discuss what&#039;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#blogposting\",\"name\":\"The \\u201cgotcha\\u201d behind Facebooks loosened contest rules.\",\"headline\":\"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/bee-team\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":2298},\"datePublished\":\"2013-09-04T21:44:23-04:00\",\"dateModified\":\"2013-09-04T21:44:23-04:00\",\"inLanguage\":\"es-MX\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#webpage\"},\"articleSection\":\"Social Media, Facebook, Facebook Contests, Facebook Promotions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/#listItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#listItem\",\"name\":\"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#listItem\",\"position\":3,\"name\":\"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/bee-team\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/bee-team\\\/\",\"name\":\"The Bee Team\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/\",\"name\":\"The \\u201cgotcha\\u201d behind Facebooks loosened contest rules.\",\"description\":\"Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the \\\"why\\\" of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/bee-team\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/bee-team\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":2298,\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/social-media\\\/facebook-contest-rules-marketers\\\/#mainImage\"},\"datePublished\":\"2013-09-04T21:44:23-04:00\",\"dateModified\":\"2013-09-04T21:44:23-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The \u201cgotcha\u201d behind Facebooks loosened contest rules.<\/title>\n\n","aioseo_head_json":{"title":"La trampa detr\u00e1s de las reglas de concurso relajadas de Facebook.","description":"Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the \"why\" of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool","canonical_url":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#blogposting","name":"The \u201cgotcha\u201d behind Facebooks loosened contest rules.","headline":"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.","author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"},"image":{"@type":"ImageObject","url":2298},"datePublished":"2013-09-04T21:44:23-04:00","dateModified":"2013-09-04T21:44:23-04:00","inLanguage":"es-MX","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#webpage"},"articleSection":"Social Media, Facebook, Facebook Contests, Facebook Promotions"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/#listItem","name":"Social Media"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/#listItem","position":2,"name":"Social Media","item":"https:\/\/honeypotmarketing.com\/es\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#listItem","name":"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules."},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#listItem","position":3,"name":"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/es\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/es\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/#author","url":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/","name":"The Bee Team","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g"}},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#webpage","url":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/","name":"The \u201cgotcha\u201d behind Facebooks loosened contest rules.","description":"Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the \"why\" of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/#author"},"image":{"@type":"ImageObject","url":2298,"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/#mainImage"},"datePublished":"2013-09-04T21:44:23-04:00","dateModified":"2013-09-04T21:44:23-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/es\/#website","url":"https:\/\/honeypotmarketing.com\/es\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"es-MX","publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"}}]},"og:locale":"es_MX","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"The \u201cgotcha\u201d behind Facebooks loosened contest rules.","og:description":"Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the &quot;why&quot; of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool","og:url":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2013-09-04T21:44:23+00:00","article:modified_time":"2013-09-04T21:44:23+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"The \u201cgotcha\u201d behind Facebooks loosened contest rules.","twitter:description":"Social marketers rejoice! And um, Social marketers increase your budgets! I'll get to the &quot;why&quot; of that statement shortly, for now let's discuss what's happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool","twitter:creator":"@honeypot_mkting","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"2286","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-19 04:00:07","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:40:59","updated":"2026-01-19 04:00:07"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tThe \u201cgotcha\u201d behind Facebooks loosened contest rules.\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es"},{"label":"Social Media","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/"},{"label":"The &#8220;gotcha&#8221; behind Facebooks loosened contest rules.","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-contest-rules-marketers\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}