{"id":3248,"date":"2014-05-29T19:28:48","date_gmt":"2014-05-29T19:28:48","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=3248"},"modified":"2014-05-29T19:28:48","modified_gmt":"2014-05-29T19:28:48","slug":"4-datos-sobre-el-casl","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/4-casl-facts\/","title":{"rendered":"CASL \u2013 4 cosas que probablemente no sab\u00edas sobre la nueva ley"},"content":{"rendered":"<div class=\"highlight\" style=\"width:40%;float:left;padding-top:25px;\">\n<h3>\u00bfBuscas m\u00e1s informaci\u00f3n sobre CASL?<\/h3>\n<p style=\"font-size:12px;\"><strong>Preguntas y respuestas + Recursos: <a href=\"https:\/\/honeypotmarketing.com\/es\/casl\/\">Centro de recursos Honeypot CASL<\/a><\/strong><br \/>\n<strong>Empieza aqu\u00ed: <a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/conceptos-basicos-de-casl\/\">\u00bfQu\u00e9 es la CASL? Conceptos b\u00e1sicos del proyecto de ley C-28<\/a><\/strong><br \/>\n<strong>Usted est\u00e1 aqu\u00ed: <a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/4-datos-sobre-el-casl\/\">4 cosas que probablemente no sab\u00edas sobre CASL<\/a><\/strong><\/p>\n<\/div>\n<p>El 1 de julio de 2014 ser\u00e1 un gran d\u00eda aqu\u00ed en Canad\u00e1. Marca la introducci\u00f3n y la aplicaci\u00f3n de la legislaci\u00f3n canadiense contra el correo no deseado, tambi\u00e9n conocida como CASL. Voy a comenzar esta publicaci\u00f3n con la exenci\u00f3n de responsabilidad est\u00e1ndar de IANAL (no soy abogado): si cree que tiene un caso \u00fanico y tiene preguntas sobre c\u00f3mo se aplicar\u00e1 la CASL a su empresa, simplemente complete este formulario simple y lo pondremos en contacto con varios especialistas en la CASL.<\/p>\n<p>La Ley Antispam Canadiense o LAC:<\/p>\n<ul>\n<li>Afecta cada parte de su negocio, desde las ventas hasta el marketing y las finanzas hasta las operaciones.<\/li>\n<li>exigirle que proporcione un \u201csistema de diligencia\u201d que pueda rastrear todas las comunicaciones e historiales de los consumidores.<\/li>\n<li>cambiar\u00e1 fundamentalmente la forma en que recopila y se comunica con sus clientes potenciales, contactos y clientes.<\/li>\n<li>Obligar a las empresas a implementar un proceso en torno a la recopilaci\u00f3n de informaci\u00f3n de los consumidores.<\/li>\n<li>ser bueno para el consumidor y ser bueno para el negocio.\u00a0<\/li>\n<\/ul>\n<p>Lanzaremos nuestra serie de blogs y centro de recursos sobre CASL durante todo el mes de junio en previsi\u00f3n de la implementaci\u00f3n de CASL el 1 de julio de 2014. Para que conste, todos nosotros aqu\u00ed en Honeypot Marketing estamos totalmente a favor de CASL; estas mejores pr\u00e1cticas har\u00e1n que nuestros esfuerzos de marketing sean m\u00e1s efectivos.\u00a0<\/p>\n<p>Atr\u00e1s quedaron los d\u00edas del &quot;env\u00edo masivo de correos electr\u00f3nicos&quot; o del &quot;tengo una lista aqu\u00ed en una hoja de c\u00e1lculo de Excel&quot;. \u00a1Adi\u00f3s a eso!\u00a0<\/p>\n<p>Lo que s\u00ed quiero revisar m\u00e1s all\u00e1 de los conceptos b\u00e1sicos de CASL son: <em><strong>4 cosas que probablemente no sab\u00edas sobre la legislaci\u00f3n antispam canadiense<\/strong><\/em>.<\/p>\n<h2><strong>Defensa de diligencia debida<\/strong><\/h2>\n<p>Si puede demostrar que se aplican las mejores pr\u00e1cticas en sus pol\u00edticas de correo electr\u00f3nico, probablemente esto sea una defensa razonable contra las demandas de CASL. Recomendamos enf\u00e1ticamente una plataforma como Hubspot, ActOn o Mailchimp que le permitir\u00e1 acceder a los datos de los consumidores en una ubicaci\u00f3n central y de f\u00e1cil acceso.<\/p>\n<h2><strong>Identificar al remitente: agencias, tengan cuidado<\/strong><\/h2>\n<p>La CASL exige el nombre y la direcci\u00f3n postal del remitente. Si el mensaje se env\u00eda en nombre de otra persona, tambi\u00e9n se debe identificar a esa persona, junto con una declaraci\u00f3n que indique qui\u00e9n es qui\u00e9n.<\/p>\n<h2><strong>La CASL se aplica al correo electr\u00f3nico transaccional<\/strong><\/h2>\n<p>Los correos electr\u00f3nicos transaccionales incluyen confirmaciones, recibos, notificaciones de pago y cualquier correo electr\u00f3nico del sistema. Si incluye un mensaje de marketing o promocional dentro de estas comunicaciones electr\u00f3nicas, entonces se encuentran dentro de las regulaciones de la CASL.<\/p>\n<h2><strong>Se trata de algo m\u00e1s que el correo electr\u00f3nico<\/strong><\/h2>\n<p>La CASL es amplia y cubre m\u00e1s que el correo electr\u00f3nico. Por lo tanto, no existe distinci\u00f3n entre los mensajes masivos, incluso los mensajes de marketing personalizados deben cumplirla.<\/p>\n<h2>Las cancelaciones de suscripci\u00f3n deben realizarse de inmediato<\/h2>\n<p>La mayor\u00eda de los vendedores se adhieren a la versi\u00f3n estadounidense de las leyes antispam conocidas como CAN-SPAM, que establece un per\u00edodo de gracia de 10 d\u00edas para procesar una cancelaci\u00f3n de suscripci\u00f3n. Esos d\u00edas ya pasaron, las suscripciones deben procesarse de inmediato, sin necesidad de iniciar sesi\u00f3n y deben realizarse mediante un proceso simple. <\/p>\n<p><strong>Nuestro consejo:<\/strong> Separe el proceso de cancelaci\u00f3n de suscripci\u00f3n de un centro de perfil de usuario en su sitio web.<\/p>\n<p>En resumen, la CASL es muy real y se impondr\u00e1n multas muy reales despu\u00e9s del 1 de julio. Al final del d\u00eda, d\u00e9 un aviso claro y describa lo que est\u00e1 haciendo. Establezca las multas adecuadas. <br \/>expectativas, y es probable que todo vaya bien bajo la CASL.<\/p>\n<h2>\u00bfQu\u00e9 pasa si\u2026?<\/h2>\n<p><em><strong>\u201c\u00a1Ups! Enviamos por error un mensaje no solicitado a un suscriptor canadiense\u201d.<\/strong><\/em><\/p>\n<p>Rel\u00e1jese. Respire profundamente. El CRTC y la Oficina de Competencia tienen un proceso llamado \u201ccompromiso\u201d. Se cometen errores. <\/p>\n<p>Cuando esto sucede, los especialistas en marketing pueden y deben decir preventivamente: \u201cCometimos un error y no lo volveremos a hacer\u201d. <\/p>\n<p>Tambi\u00e9n ocurren errores t\u00e9cnicos, \u00bfhas o\u00eddo hablar del s\u00edndrome SNAFU? <\/p>\n<p>En este tipo de situaciones se pueden aplicar multas fijas, pero si demuestras buena fe y no las vuelves a repetir, estar\u00e1s en buena posici\u00f3n. Por supuesto, todos debemos tener cuidado con los errores.<\/p>\n<p><strong>\u00a1No todo es pesimismo y desesperaci\u00f3n!<\/strong> Las comisiones de regulaci\u00f3n tambi\u00e9n han dicho que no tienen inter\u00e9s en interferir con los comerciantes leg\u00edtimos.<\/p>\n<p>Mant\u00e9ngase atento, tenemos mucho m\u00e1s sobre el frente CASL, incluida una serie de art\u00edculos espec\u00edficos sobre c\u00f3mo se aplica a cada \u00e1rea de su negocio, incluido CASL para:<\/p>\n<ol>\n<li>La industria hotelera.<\/li>\n<li>Equipos de ventas.<\/li>\n<li>Equipos de marketing.<\/li>\n<li>Agencias.<\/li>\n<li>Ventas y marketing B2B.<\/li>\n<\/ol>\n<p>Su mejor opci\u00f3n es suscribirse a nuestro blog para mantenerse informado sobre CASL, privacidad y negocios en Canad\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1 buscando m\u00e1s informaci\u00f3n sobre la CASL? Preguntas y respuestas + Recursos: The Honeypot Centro de recursos sobre la CASL Comience aqu\u00ed: \u00bfQu\u00e9 es la CASL? Los conceptos b\u00e1sicos del proyecto de ley C-28 Usted est\u00e1 aqu\u00ed: 4 cosas que probablemente no sab\u00eda sobre la CASL El 1 de julio de 2014 ser\u00e1 un gran d\u00eda aqu\u00ed en Canad\u00e1. Marca la introducci\u00f3n y aplicaci\u00f3n de la Ley canadiense\u2026<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[45,40],"tags":[],"class_list":["post-3248","post","type-post","status-publish","format-standard","hentry","category-casl-anti-spam","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for more CASL? 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