{"id":3448,"date":"2014-06-07T11:54:28","date_gmt":"2014-06-07T11:54:28","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=3448"},"modified":"2014-06-07T11:54:28","modified_gmt":"2014-06-07T11:54:28","slug":"aplicaciones-de-concursos-sociales-casl","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/social-contesting-apps-casl\/","title":{"rendered":"Concursos sociales, software, CASL y usted"},"content":{"rendered":"<p>Si cree que no necesita prestar atenci\u00f3n a CASL porque no utiliza el marketing por correo electr\u00f3nico en su estrategia comercial, quiz\u00e1 deba pensarlo nuevamente.<\/p>\n<p> La legislaci\u00f3n canadiense contra el correo no deseado se cre\u00f3 para proteger contra cualquier violaci\u00f3n relacionada con las telecomunicaciones, incluidos los mensajes de texto, la distribuci\u00f3n de aplicaciones y s\u00ed, incluso <strong>redes sociales<\/strong>. <\/p>\n<p>Este es el intento del gobierno canadiense de eliminar el spam, el malware y otros contenidos maliciosos de nuestras bandejas de entrada y m\u00e1s all\u00e1. <\/p>\n<p>Lo primero que debe hacer para ahorrarse el dolor de cabeza de una enorme multa de CASL es repasar sus conocimientos <strong>Posibles violaciones de la CASL<\/strong>:<\/p>\n<ul>\n<li><strong>Env\u00edo de mensajes electr\u00f3nicos comerciales<\/strong>\u00a0(o CEM) sin consentimiento expreso o impl\u00edcito (por cierto, esto incluye mensajes directos en redes sociales).\n<\/li>\n<li><strong>Instalaci\u00f3n de programas inform\u00e1ticos<\/strong>\u00a0en el sistema inform\u00e1tico de otra persona sin su consentimiento expreso (\u00a1no se conforme con el consentimiento impl\u00edcito, obtenga el expreso!)\n<\/li>\n<li><strong>Utilizar representaciones electr\u00f3nicas falsas o enga\u00f1osas<\/strong>\u00a0para promocionar un producto, servicio o negocio (ahora debe identificar claramente al remitente y a cualquier tercero involucrado o de lo contrario enfrentar\u00e1 una fuerte multa).\n<\/li>\n<li><strong>Recopilaci\u00f3n de direcciones electr\u00f3nicas<\/strong>\u00a0sin autorizaci\u00f3n (a menos que se muestren de manera visible y no tengan una exenci\u00f3n de responsabilidad contra los CEM, mensajes electr\u00f3nicos comerciales).\n<\/li>\n<li><strong>Recopilaci\u00f3n de informaci\u00f3n personal<\/strong>\u00a0al acceder a un sistema inform\u00e1tico en violaci\u00f3n de una ley del Parlamento.<\/li>\n<\/ul>\n<p>Ahora que conoce los conceptos b\u00e1sicos de lo que no debe hacer, est\u00e1 un poco m\u00e1s preparado para afrontar los cambios que se avecinan. Otra buena defensa para evitar las multas de la CASL es <strong>Ser consciente de c\u00f3mo afectar\u00e1 la legislaci\u00f3n a los mensajes que su empresa env\u00eda todos los d\u00edas<\/strong>\u2013 incluidos aquellos en las redes sociales. <\/p>\n<h3>\n<p>Redes sociales y concursos<\/h3>\n<p>Los concursos en las redes sociales son una t\u00e1ctica muy eficaz para atraer nuevos clientes potenciales calificados, pero <strong>Si deseas continuar usando las redes sociales y concursando despu\u00e9s del 1 de julio<\/strong>Deber\u00edas echar un vistazo a algunas de las formas en que la CASL se aplicar\u00e1 a las redes sociales y espec\u00edficamente a la competencia social:<\/p>\n<ol>\n<li><strong>Un me gusta, un comentario o un seguimiento<\/strong>\u00a0no cuenta como consentimiento impl\u00edcito para contactar al usuario en el futuro (as\u00ed que no comiences a enviar mensajes a nadie a quien le gustes en Facebook, o no le agradar\u00e1s por mucho tiempo).\n<\/li>\n<li>Los mensajes directos en redes sociales deben cumplir las 3 reglas del CEM dictadas por la CASL: <strong>obtener el consentimiento del destinatario, identificar claramente al remitente e incluir un mecanismo de cancelaci\u00f3n de suscripci\u00f3n.\n<p><\/strong><\/li>\n<li><strong>LinkedIn ya cumple con la CASL<\/strong>, as\u00ed que si\u00e9ntete libre de utilizar tu InMail, venta social y <a href=\"http:\/\/premium.linkedin.com\/premium?trk=pre_jss_h_all\" title=\"Recursos premium de LinkedIn\" target=\"_blank\" rel=\"noopener\">LinkedIn Premium<\/a> Recursos si tiene una cuenta actualizada.\n<\/li>\n<li><strong>Agregar una exenci\u00f3n de responsabilidad<\/strong>\u00a0a sus mensajes directos animando al destinatario a responder con una solicitud de cancelaci\u00f3n de suscripci\u00f3n satisface el requisito del mecanismo.\n<\/li>\n<li>Vas a querer <strong>Implementar un proceso para rastrear los contactos que usted consiente en obtener de las redes sociales<\/strong>\u2013 ya no existe un per\u00edodo de gracia de 10 d\u00edas para cancelar la suscripci\u00f3n como con <a href=\"http:\/\/www.business.ftc.gov\/documents\/bus61-can-spam-act-compliance-guide-business\" title=\"CAN-SPAM, legislaci\u00f3n antispam estadounidense\" target=\"_blank\" rel=\"noopener nofollow\">PUEDE SER SPAM<\/a>.\n<\/li>\n<li>T\u00fa <strong>No se puede obtener el consentimiento<\/strong>\u00a0a trav\u00e9s de redes sociales enviando un mensaje directo al contacto y solicit\u00e1ndolo (pero hay algunas excepciones, por lo que <a href=\"https:\/\/honeypotmarketing.com\/es\/casl\/\" title=\"Introducci\u00f3n a la legislaci\u00f3n canadiense contra el correo no deseado\" target=\"_blank\" rel=\"noopener\">Conozca su CASL<\/a> \u00a1Bueno!)\n<\/li>\n<li>Hablando de exenciones, cuando se trata de <strong>miembros de la familia o relaciones personales<\/strong>Es posible que la CASL no sea aplicable. \u00bfCu\u00e1l es la definici\u00f3n legal de amigo? El gobierno te la explic\u00f3:\n<p><\/p>\n<blockquote><p><em>\u201cUna \u201crelaci\u00f3n personal\u201d exige que la identidad real de la persona que alega una relaci\u00f3n personal sea conocida por la otra persona involucrada en dicha relaci\u00f3n (a diferencia de los casos en que se utiliza una identidad virtual o un alias). El uso de las redes sociales o compartir la misma red no revela necesariamente una relaci\u00f3n personal entre las personas. El mero uso de botones disponibles en los sitios web de redes sociales (como hacer clic en \u201cMe gusta\u201d, votar a favor o en contra de un enlace o publicaci\u00f3n, aceptar a alguien como \u201cAmigo\u201d o hacer clic en \u201cSeguir\u201d) generalmente no ser\u00e1 suficiente para constituir una relaci\u00f3n personal\u201d.<\/p>\n<p><\/em><\/p><\/blockquote>\n<\/li>\n<li>Al ejecutar tu concurso social, <strong>Aseg\u00farese de incluir su casilla de verificaci\u00f3n de consentimiento expreso.<\/strong>\u00a0que debe dejarse en blanco para que el contacto verifique por s\u00ed mismo si desea recibir CEM futuros de su empresa (y si planea suscribirlo a alguna de sus listas promocionales o de marketing o de terceros despu\u00e9s de que ingrese, debe haber una casilla de verificaci\u00f3n separada y un descargo de responsabilidad para eso tambi\u00e9n).\n<\/li>\n<li>Si a\u00fan no lo ha hecho, desarrolle un conjunto de <strong>Mejores pr\u00e1cticas en torno a sus comunicaciones en las redes sociales<\/strong>\u00a0(o, en realidad, cualquier comunicaci\u00f3n que est\u00e9 comprendida en la CASL) ser\u00eda una decisi\u00f3n inteligente. No solo lo ayudar\u00e1 a cumplir con la CASL, sino que tambi\u00e9n tendr\u00e1 otros impactos positivos en sus esfuerzos de marketing; es simplemente lo m\u00e1s inteligente que puede hacer.<\/li>\n<\/ol>\n<p>Los canadienses tambi\u00e9n son <strong>Protegido contra aplicaciones maliciosas seg\u00fan el proyecto de ley C-28<\/strong>A veces, las aplicaciones se descargan sin que lo sepas, se instalan junto con otras aplicaciones o tal vez simplemente pensaste que estabas obteniendo la versi\u00f3n gratuita de tu juego favorito. El malware da\u00f1ino puede brindarles a los cibercriminales acceso a tus contactos, tus fotos, tu calendario o incluso podr\u00edan obtener el control remoto de tu dispositivo m\u00f3vil.<\/p>\n<p>El Gobierno de Canad\u00e1 ofrece algunos recursos s\u00f3lidos <strong>Consejos b\u00e1sicos para <a href=\"http:\/\/fightspam.gc.ca\/eic\/site\/030.nsf\/eng\/00245.html\" title=\"Sitio web oficial de lucha contra el spam\" target=\"_blank\" rel=\"noopener\">Evitar descargas da\u00f1inas<\/a><\/strong>\u2013 Tambi\u00e9n debemos hacer nuestra parte para ayudar a eliminar el spam. Aprender a reconocer aplicaciones o CEM sospechosos es una de las mejores formas de garantizar que podamos seguir utilizando mensajer\u00eda como el correo electr\u00f3nico con credibilidad y \u00e9xito. <\/p>\n<p>Para seguir arrojando algo de luz sobre las \u00e1reas grises de la CASL, eche un vistazo al resto de nuestro <a href=\"https:\/\/honeypotmarketing.com\/es\/casl\/\">Centro de recursos CASL gratuito<\/a>.<\/p>\n<hr \/>\n<p><em>Si bien la informaci\u00f3n anterior proviene de fuentes confiables, incluido el sitio web oficial del gobierno fightspam.gc.ca, no debe tomarse como asesoramiento legal vinculante: le recomendamos que busque asesoramiento legal profesional si cree que tiene un problema.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Si cree que no necesita prestar atenci\u00f3n a la CASL porque no utiliza el marketing por correo electr\u00f3nico en su estrategia comercial, deber\u00eda pensarlo dos veces. La legislaci\u00f3n canadiense antispam se cre\u00f3 para proteger contra cualquier infracci\u00f3n relacionada con las telecomunicaciones, incluidos los mensajes de texto, la distribuci\u00f3n de aplicaciones y, s\u00ed, incluso las redes sociales. Este es el intento del gobierno canadiense de eliminar el correo no deseado\u2026<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[45,42,38],"tags":[169,170,150],"class_list":["post-3448","post","type-post","status-publish","format-standard","hentry","category-casl-anti-spam","category-marketing","category-social-media","tag-casl-anti-spam","tag-social-contesting","tag-social-media-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":45,"label":"CASL"},{"value":42,"label":"Marketing"},{"value":38,"label":"Social Media"}],"post_tag":[{"value":169,"label":"CASL"},{"value":170,"label":"Social Contesting"},{"value":150,"label":"Social media marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":5,"category_info":[{"term_id":45,"name":"CASL","slug":"casl-anti-spam","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw","cat_ID":45,"category_count":4,"category_description":"","cat_name":"CASL","category_nicename":"casl-anti-spam","category_parent":0},{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0},{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":169,"name":"CASL","slug":"casl-anti-spam","term_group":0,"term_taxonomy_id":169,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":170,"name":"Social Contesting","slug":"social-contesting","term_group":0,"term_taxonomy_id":170,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":150,"name":"Social media marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":150,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":5,"uagb_excerpt":"If you\u00a0believe\u00a0you don&#8217;t need to pay attention to CASL because you don&#8217;t utilize email marketing\u00a0in your\u00a0business\u00a0strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government&#8217;s attempt to weed out spam,...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you believe you don&#039;t need to pay attention to CASL because you don&#039;t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. 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