{"id":367,"date":"2012-09-14T16:45:44","date_gmt":"2012-09-14T16:45:44","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=367"},"modified":"2024-06-10T16:13:30","modified_gmt":"2024-06-10T20:13:30","slug":"plan-de-investigacion-de-palabras-clave","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/seo\/keyword-research-blueprint\/","title":{"rendered":"Un plan sencillo de investigaci\u00f3n y ejecuci\u00f3n de palabras clave"},"content":{"rendered":"<p><a href=\"https:\/\/honeypotmarketing.com\/es\/\" target=\"_blank\" rel=\"noopener\">Optimizaci\u00f3n de b\u00fasqueda y contenido<\/a> Aunque las empresas emergentes y las peque\u00f1as empresas suelen ignorar este aspecto, la realidad es que una inversi\u00f3n de tiempo modesta puede generar grandes dividendos en t\u00e9rminos de crecimiento empresarial y visibilidad. Pens\u00e9 que ser\u00eda bueno escribir una peque\u00f1a hoja de ruta r\u00e1pida que pueda ayudarlo a comenzar con una estrategia de marketing de b\u00fasqueda s\u00f3lida y sostenible.<\/p>\n<p>Comience por crear una peque\u00f1a lista de palabras clave y \u201cdeclaraciones\u201d de palabras clave sobre su proyecto o empresa. Intente pensar en c\u00f3mo sus clientes potenciales pueden pensar de usted y c\u00f3mo le gustar\u00eda que piensen de usted cuando est\u00e9n en el proceso de b\u00fasqueda y descubrimiento.<\/p>\n<p>Aqu\u00ed tienes una forma de empezar con tu <a href=\"https:\/\/honeypotmarketing.com\/es\/servicios\/\" target=\"_blank\" rel=\"noopener\">Investigaci\u00f3n de palabras clave<\/a>:Env\u00ede un correo electr\u00f3nico a su equipo y p\u00eddales que le env\u00eden una lista de 5 palabras que describan su negocio. Si tiene una tienda para una sola persona, salga a tomar un t\u00e9 y escriba una lista de lo que quiere que las personas piensen cuando busquen su producto.<\/p>\n<p>A partir de ah\u00ed, utilizaremos la siguiente hoja de ruta para crear algunas listas de palabras clave s\u00f3lidas que podamos usar para ayudarnos a definir una estructura de enlaces internos s\u00f3lida en nuestro sitio web y ayudarnos a definir un proceso para la creaci\u00f3n de contenido, el desarrollo del sitio y las comunicaciones.<\/p>\n<p>Tenga en cuenta que voy a intentar que esto sea lo m\u00e1s simple y econ\u00f3mico posible, ya que implica un poco de manipulaci\u00f3n de Excel (que no ense\u00f1ar\u00e9 aqu\u00ed, pero son cosas b\u00e1sicas); tambi\u00e9n recuerde que nos interesa crear una estrategia inteligente y eficaz que podamos ejecutar durante un largo per\u00edodo de tiempo. Este tipo de trabajo es una marat\u00f3n, no un sprint que rendir\u00e1 excelentes dividendos en el futuro una vez que se convierta en un proceso dentro de su empresa.<\/p>\n<p>El proceso que he descubierto que funciona bien en general es el siguiente:<\/p>\n<p>Dividiremos nuestra investigaci\u00f3n en tres \u201ccategor\u00edas\u201d principales que se basan en los t\u00e9rminos que consideramos: investigaci\u00f3n de palabras clave competitivas, de popularidad y anal\u00edticas:<\/p>\n<ul>\n<li><strong>An\u00e1lisis competitivo<\/strong> Analizaremos a nuestros competidores y sus clasificaciones\/palabras clave. Para ello, puede utilizar <a href=\"http:\/\/opensiteexplorer.com\" target=\"_blank\" rel=\"noopener\">http:\/\/opensiteexplorer.com<\/a> La versi\u00f3n gratuita incluso te permitir\u00e1 comenzar, pero se recomienda pagar una tarifa modesta por una cuenta paga.<\/li>\n<li><strong>An\u00e1lisis de popularidad<\/strong> Realizar\u00e1 un seguimiento de las b\u00fasquedas m\u00e1s populares relacionadas con nuestro producto. Puede utilizar Google Trends y Google Adwords: <a href=\"https:\/\/adwords.google.com\/o\/KeywordTool\" target=\"_blank\" rel=\"noopener\">https:\/\/adwords.google.com\/o\/KeywordTool<\/a><\/li>\n<li><strong>An\u00e1lisis anal\u00edtico<\/strong> Realizar\u00e1 un seguimiento de las palabras clave por las que obtenemos tr\u00e1fico incluso menor y nos permitir\u00e1 optimizar y aumentar esas clasificaciones. Puede obtener esta informaci\u00f3n de su paquete de an\u00e1lisis despu\u00e9s de filtrar las palabras clave de marca.<\/li>\n<\/ul>\n<p>Mantendremos estas listas como listas \u201cen bruto\u201d eligiendo la opci\u00f3n \u201cExportar\u201d en cada una de las herramientas anteriores. Estas listas deben contener cientos y posiblemente miles de palabras clave en formato TSV, CSV o XLS.<\/p>\n<p>A partir de las listas que hemos creado, ahora crearemos nuestra <em>Primario<\/em>, <em>Secundario<\/em> y <em>Terciario<\/em> listas de palabras clave revisando nuestros datos sin procesar y copiando y pegando en un nuevo archivo de Excel para cada uno de los siguientes:<\/p>\n<ul>\n<li><strong>Primario<\/strong> Las palabras clave son t\u00e9rminos comerciales fundamentales.<\/li>\n<li><strong>Secundario<\/strong> Las palabras clave son espec\u00edficas del producto.<\/li>\n<li><strong>Terciario<\/strong> Las palabras clave son espec\u00edficas del producto y sensibles al tiempo, el tema y la tendencia.<\/li>\n<\/ul>\n<p>Luego crearemos proyectos de seguimiento utilizando \u201cAdvanced Web Ranking\u201d o SEOMOZ. B\u00e1sicamente, copiaremos y pegaremos (o importaremos) nuestras listas filtradas en estas herramientas. Los proyectos que creemos aqu\u00ed rastrear\u00e1n tanto nuestras clasificaciones, como nuestro tr\u00e1fico y otros criterios de SEO.<\/p>\n<p>A partir de esta investigaci\u00f3n desarrollaremos y\/o optimizaremos los siguientes tipos de p\u00e1ginas:<\/p>\n<ul>\n<li><strong>Ancla<\/strong> P\u00e1ginas: estas son sus p\u00e1ginas de nivel superior.<\/li>\n<li><strong>Portal<\/strong> P\u00e1ginas: son p\u00e1ginas que puedes desarrollar en funci\u00f3n de tus productos.<\/li>\n<li><strong>Contenido<\/strong> P\u00e1ginas: estas son efectivamente las p\u00e1ginas de tu blog.<\/li>\n<\/ul>\n<p>Las p\u00e1ginas y palabras clave se asignan de la siguiente manera:<\/p>\n<ul>\n<li><strong>Anclaje a Primaria<\/strong> Palabras clave\/Frases.<\/li>\n<li><strong>Portal a Secundaria<\/strong> Palabras clave\/Frases.<\/li>\n<li><strong>Contenido a Terciario<\/strong> Palabras clave\/Frases.<\/li>\n<\/ul>\n<p>Esto nos permitir\u00e1 crear \u201csilos\u201d de palabras clave relacionadas, autoridad y contenido dentro de nuestro sitio web. Recuerde que esto nos guiar\u00e1 en un proceso de vinculaci\u00f3n interna que garantizar\u00e1 que los motores de b\u00fasqueda puedan rastrear nuestro sitio web utilizando las palabras y frases que usamos para vincular dentro de nuestro contenido, todo lo que esto hace es guiar al motor para que comprenda c\u00f3mo (qu\u00e9 palabras usar) indexar nuestro sitio web.<\/p>\n<p>Esa es la m\u00e1quina que buscamos construir y obtener listados de motores de b\u00fasqueda s\u00f3lidos y sostenibles sin tener que gastar mucho dinero en publicidad. Recuerde que es una marat\u00f3n, deber\u00eda llevarle 2 horas hacer esto la primera vez y luego 30 minutos a la semana para actualizarlo, siempre y cuando el contenido de su sitio web refleje todo el trabajo que hicimos anteriormente.<\/p>\n<p>Buena suerte con tu<a href=\"https:\/\/honeypotmarketing.com\/es\/\" target=\"_blank\" rel=\"noopener\"> marketing en internet<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Las empresas emergentes y las peque\u00f1as empresas suelen ignorar la optimizaci\u00f3n de b\u00fasquedas y contenidos, pero la realidad es que una inversi\u00f3n de tiempo modesta puede generar grandes dividendos en t\u00e9rminos de crecimiento empresarial y visibilidad. Pens\u00e9 en escribir una peque\u00f1a hoja de ruta r\u00e1pida que pueda ayudarlo a comenzar con una estrategia de marketing de b\u00fasqueda s\u00f3lida y sostenible. Comience por...<\/p>","protected":false},"author":3,"featured_media":297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[422,37],"tags":[144],"class_list":["post-367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-seo","tag-seo"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":422,"label":"Google Ads"},{"value":37,"label":"SEO"}],"post_tag":[{"value":144,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":422,"name":"Google Ads","slug":"google-ads","term_group":0,"term_taxonomy_id":422,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":422,"category_count":6,"category_description":"","cat_name":"Google Ads","category_nicename":"google-ads","category_parent":0},{"term_id":37,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":18,"filter":"raw","cat_ID":37,"category_count":18,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":[{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Search and content optimization is quite often ignored by start-ups and small companies, the reality is that a modest time investment can pay large dividends towards business and visibility growth. 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