{"id":3721,"date":"2014-07-15T11:43:23","date_gmt":"2014-07-15T11:43:23","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=3721"},"modified":"2024-05-14T22:55:52","modified_gmt":"2024-05-15T02:55:52","slug":"casl-list-segmentation-lotr","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/casl-list-segmentation-lotr\/","title":{"rendered":"Una lista para gobernarlos a todos: Edici\u00f3n CASL"},"content":{"rendered":"<div style=\"padding: 0px 10px 0px 0px;\">\n<figure id=\"attachment_3739\" aria-describedby=\"caption-attachment-3739\" style=\"width: 253px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/One-list-image2.png\"><img decoding=\"async\" class=\"wp-image-3739 size-medium\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/One-list-image2-253x300.png\" alt=\"CASL list segmentation \" width=\"253\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-3739\" class=\"wp-caption-text\">La segmentaci\u00f3n es la clave para rastrear el consentimiento de CASL.<\/figcaption><\/figure>\n<\/div>\n<p>A menos que hayas estado viviendo en la cueva de Gollum durante los \u00faltimos meses, probablemente hayas escuchado que...\u00a0<strong>Legislaci\u00f3n canadiense contra el correo no deseado\u00a0<\/strong><strong>M\u00e1s conocida cari\u00f1osamente como CASL, entr\u00f3 en vigor\u00a0<\/strong><strong>el 1 de julio<\/strong>.<\/p>\n<p>Las nuevas reglas preocupan a muchos comerciantes, especialmente a aquellos que dependen de <a title=\"Campa\u00f1as de marketing por correo electr\u00f3nico de expertos\" href=\"https:\/\/honeypotmarketing.com\/es\/feature\/marketing-por-correo-electronico\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1as de correo electr\u00f3nico<\/a> y <a title=\"Estrategias modernas de marketing digital \" href=\"https:\/\/honeypotmarketing.com\/es\/servicios\/\" target=\"_blank\" rel=\"noopener\">Otras estrategias de marketing modernas<\/a>.<\/p>\n<p>Pero nosotros no!<\/p>\n<p>Hemos estado en Mordor y de regreso en lo que respecta al marketing digital, y estamos emocionados de ver <strong>Mayores tasas de apertura y m\u00e1s clientes potenciales calificados en el embudo de ventas.<\/strong><\/p>\n<p>(Si ha descartado el mercado del correo electr\u00f3nico como algo &quot;moribundo&quot;, entonces se est\u00e1 perdiendo su parte de m\u00e1s de <a title=\"Informe de mercado de correo electr\u00f3nico del Grupo Radicati \" href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2013\/11\/Email-Market-2013-2017-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">$10 mil millones en ingresos solo en 2013<\/a>.)<\/p>\n<p><strong>Pero el problema con el correo electr\u00f3nico y<\/strong>\u00a0<strong>CASL es que no puede mejorar sus campa\u00f1as sin un poco de esfuerzo de su parte.<\/strong><\/p>\n<p>Si esperamos que esta legislaci\u00f3n tenga resultados positivos, entonces debemos seguir las mejores pr\u00e1cticas para todas nuestras comunicaciones.<\/p>\n<p>(Si no est\u00e1 seguro de sus conocimientos sobre antispam, repase los\u00a0<a title=\"\u00bfQu\u00e9 es la CASL? Conceptos b\u00e1sicos del proyecto de ley C-28\" href=\"https:\/\/honeypotmarketing.com\/es\/conceptos-basicos-de-casl\/\" target=\"_blank\" rel=\"noopener nofollow\">Conceptos b\u00e1sicos de CASL<\/a>\u00a0.)<\/p>\n<p><strong style=\"font-size: 18px;\">La lista \u00fanica<\/strong><\/p>\n<p>Estoy seguro de que te has encontrado con una hoja de c\u00e1lculo de Excel de contactos &quot;calificados&quot; que en realidad son llamadas en fr\u00edo, o tal vez tengas una base de datos impresionante de 10 000 contactos... todos en una lista. (Y esas listas seguir\u00e1n creciendo con el tiempo). <a title=\"Publicaci\u00f3n del blog sobre mitos del marketing por correo electr\u00f3nico de Vero \" href=\"http:\/\/blog.getvero.com\/email-marketing-myths\/?hvid=4RNyS3\" target=\"_blank\" rel=\"noopener\">Se estima que el n\u00famero de usuarios de correo electr\u00f3nico aumentar\u00e1 a 2.700 millones en 2017<\/a>.)<\/p>\n<p>El punto es que una de las principales cosas que debes aprender de CASL es que <strong>Es importante segmentar su \u201clista \u00fanica\u201d en sublistas.<\/strong><\/p>\n<p>(Si todav\u00eda no est\u00e1s segmentando, t\u00f3mate un momento para darte un tir\u00f3n de orejas. Bien, ahora podemos seguir adelante).<\/p>\n<p>Pensar que a la gente le interesa todo lo que tienes que decir podr\u00eda haber funcionado en la tierra de la Comarca anterior a la CASL, pero el resto de la Tierra Media es mucho menos indulgente:<\/p>\n<ul>\n<li>Los jinetes de Rohan s\u00f3lo quieren o\u00edr hablar de caballos (cr\u00eda, cuidados, el arte de luchar contra orcos a caballo... ya saben, lo habitual).<\/li>\n<li>Los enanos solo quieren el \u00faltimo n\u00famero que les haga babear de Gems &amp; Mithril Weekly.<\/li>\n<li>Saruman quiere m\u00e1s consejos sobre c\u00f3mo subvertir a los magos grises para que cumplan sus \u00f3rdenes<\/li>\n<li>Y los guardabosques quieren leer la \u00faltima entrevista con Strider, donde ofrece consejos expertos sobre c\u00f3mo sobrevivir a los encuentros cara a cara con trolls de las cavernas, orcos y Los Nueve.<\/li>\n<\/ul>\n<figure id=\"attachment_3740\" aria-describedby=\"caption-attachment-3740\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gollum1.jpg\"><img decoding=\"async\" class=\"wp-image-3740 size-medium\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gollum1-300x199.jpg\" alt=\"CASL email meme \" width=\"300\" height=\"199\" \/><\/a><figcaption id=\"caption-attachment-3740\" class=\"wp-caption-text\">Tus contactos odiar\u00e1n las promociones irrelevantes.<\/figcaption><\/figure>\n<p>El resultado final es que: <strong>Todo el mundo quiere saber sobre <em>su<\/em>\u00a0precioso, no tuyo.<\/strong>\u00a0(Esto es tan cierto en el mundo real como en la Tierra Media).<\/p>\n<p>Por eso es necesario segmentar, para que puedas <a title=\"Creaci\u00f3n de contenido entrante espec\u00edfico\" href=\"https:\/\/honeypotmarketing.com\/es\/feature\/inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">Adapte su mensaje a una audiencia espec\u00edfica<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"font-size: 18px;\">Separando a los orcos de los hombres<\/strong><\/p>\n<p>Segmentar su \u201clista \u00fanica\u201d tambi\u00e9n le ayudar\u00e1 con <strong>Seguimiento de qui\u00e9n le ha dado su consentimiento expreso y qui\u00e9n no.<\/strong>\u2013 una necesidad definitiva desde el 1 de julio.<\/p>\n<p><strong>\u00bfNo est\u00e1 seguro de c\u00f3mo segmentar?<\/strong><\/p>\n<ul>\n<li>Cualquier <a title=\"Plataforma de correo electr\u00f3nico\" href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">acreditado <strong>Plataforma de marketing por correo electr\u00f3nico <\/strong><\/a><strong>Le permitir\u00e1 agrupar o segmentar su lista<\/strong> en diferentes sublistas a las que puede dirigirse para tipos de correo electr\u00f3nico espec\u00edficos.<\/li>\n<li>Si tienes una <strong>Configuraci\u00f3n de una base de datos de marketing con segmentos para cada tipo de cliente<\/strong>Puedes contactar al cliente potencial m\u00e1s relevante cuando lo desees.<\/li>\n<li>El cliente agradecer\u00e1 recibir <strong>informaci\u00f3n oportuna<\/strong> sobre lo que quieren y, como resultado, obtendr\u00e1s m\u00e1s ventas.<\/li>\n<\/ul>\n<figure id=\"attachment_3741\" aria-describedby=\"caption-attachment-3741\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/eye-and-ring1.jpg\"><img decoding=\"async\" class=\"wp-image-3741 size-medium\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/eye-and-ring1-300x177.jpg\" alt=\"list segmentation \" width=\"300\" height=\"177\" \/><\/a><figcaption id=\"caption-attachment-3741\" class=\"wp-caption-text\">Los mensajes dirigidos te acercan a la conversi\u00f3n.<\/figcaption><\/figure>\n<p>\u00a1Las ventas de suministros para fumar se disparar\u00e1n cuando los magos de la Tierra Media obtengan el \u00faltimo n\u00famero de &#039;Kicking back with Pipe Weed&#039;!<\/p>\n<p>Y m\u00e1s vale que cr\u00e9as que 101 recetas de carne humana ser\u00e1 un gran \u00e9xito en ventas entre la comunidad orca de Mordor.<\/p>\n<p>\u00bfA qui\u00e9n no le gusta? \u00a1Todos ganan!<\/p>\n<p>Por eso la CASL es tu nuevo mejor amigo. Te obliga a ser m\u00e1s <strong>relevante y espec\u00edfico<\/strong> con sus comunicaciones comerciales.<\/p>\n<p><strong style=\"font-size: 18px;\">La cuarta era del marketing<\/strong><\/p>\n<p>Con la nueva legislaci\u00f3n llega una nueva era del marketing digital, pero apenas estamos empezando a ver lo que se puede hacer con la segmentaci\u00f3n.<\/p>\n<p><strong> Las plataformas tambi\u00e9n te permiten:<\/strong><\/p>\n<ul>\n<li>Env\u00ede un correo electr\u00f3nico a las personas que han estado en su base de datos <strong><strong><strong>El m\u00e1s largo.<\/strong><\/strong><\/strong><\/li>\n<li>Correo electr\u00f3nico <strong>El hiperreactivo<\/strong> Personas que abren y hacen clic en los enlaces de todos sus correos electr\u00f3nicos.<\/li>\n<li>Correo electr\u00f3nico <strong>clientes y suscriptores<\/strong>\u00a0y comercializarles de diferentes maneras.<\/li>\n<\/ul>\n<p>Y s\u00ed, <strong>Habr\u00e1 momentos en los que tendr\u00e1 sentido enviar correos a toda su lista.<\/strong>\u2013 como cuando tienes una oferta de 36 horas en toda la tienda que realmente se aplica a todos tus clientes.<\/p>\n<p>As\u00ed que, al final, la CASL es en realidad una buena noticia para ti. Es la patada en el trasero y la responsabilidad que se necesita. <strong>Har\u00e1 que las campa\u00f1as de correo electr\u00f3nico sean mucho m\u00e1s efectivas.<\/strong>.<\/p>\n<p>(\u00a1Hurra por el aumento de las tasas de apertura!)<\/p>\n<p>Esperamos que est\u00e9s empezando a ver c\u00f3mo la segmentaci\u00f3n no solo es lo correcto seg\u00fan la ley, sino que... <strong>Lo correcto para hacer por su negocio.<br \/>\n<\/strong><br \/>\nSi necesita ayuda para configurar una <strong>base de datos de correo electr\u00f3nico, obteniendo <a title=\"Auditor\u00eda CASL\" href=\"https:\/\/honeypotmarketing.com\/es\/casl-audit\/\" target=\"_blank\" rel=\"noopener\">Compatible con CASL<\/a>, o armar un equipo espectacular <a title=\"Su panel de control de campa\u00f1a de auditor\u00eda CASL + suscripci\u00f3n\" href=\"https:\/\/honeypotmarketing.com\/es\/panel-de-control-de-la-campana-de-auditoria-de-casl\/\" target=\"_blank\" rel=\"noopener\">estrategia de marketing por correo electr\u00f3nico<\/a><\/strong>\u2013 Estamos aqu\u00ed para ayudarte.<\/p>\n<hr \/>\n<p><em>Si bien la informaci\u00f3n anterior proviene de fuentes confiables, no debe tomarse como asesoramiento legal vinculante: le recomendamos que busque asesoramiento legal profesional si cree que tiene un problema.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A menos que hayas estado viviendo en la cueva de Gollum durante los \u00faltimos meses, probablemente hayas o\u00eddo que la Legislaci\u00f3n Antispam Canadiense, m\u00e1s conocida como CASL, entr\u00f3 en vigor el 1 de julio. Las nuevas normas preocupan a muchos profesionales del marketing, especialmente a aquellos que dependen de las campa\u00f1as de correo electr\u00f3nico y otras estrategias de marketing modernas. \u00a1Pero a nosotros no! Hemos estado en Mordor y hemos vuelto...<\/p>","protected":false},"author":3,"featured_media":3739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[46],"tags":[169,51,171],"class_list":["post-3721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-casl-anti-spam","tag-email-marketing","tag-list-segmentation"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":46,"label":"Email Marketing"}],"post_tag":[{"value":169,"label":"CASL"},{"value":51,"label":"Email Marketing"},{"value":171,"label":"List Segmentation"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":46,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":46,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw","cat_ID":46,"category_count":4,"category_description":"","cat_name":"Email Marketing","category_nicename":"email-marketing","category_parent":0}],"tag_info":[{"term_id":169,"name":"CASL","slug":"casl-anti-spam","term_group":0,"term_taxonomy_id":169,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":51,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":171,"name":"List Segmentation","slug":"list-segmentation","term_group":0,"term_taxonomy_id":171,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Unless you&#8217;ve been living in Gollum&#8217;s cave the last few months, you&#8217;ve probably heard that the\u00a0Canadian Anti-Spam Legislation-\u00a0more fondly known as CASL- came into effect\u00a0on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We&#8217;ve been to Mordor and back...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Unless you&#039;ve been living in Gollum&#039;s cave the last few months, you&#039;ve probably heard that the Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We&#039;ve been to Mordor and back\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/email-marketing\/casl-list-segmentation-lotr\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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