{"id":3752,"date":"2014-07-10T13:08:04","date_gmt":"2014-07-10T13:08:04","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=3752"},"modified":"2014-07-10T13:08:04","modified_gmt":"2014-07-10T13:08:04","slug":"comparaciones-de-google-analytics","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/conversion-optimization\/google-analytics-comparisons\/","title":{"rendered":"Google Analytics: \u00bftus comparaciones de 30 d\u00edas son err\u00f3neas? \u00a1Gracias Tips!"},"content":{"rendered":"<p>Es com\u00fan para cualquiera de nosotros, especialistas en marketing y gente de negocios, querer ver nuestro rendimiento actual de 30 d\u00edas en comparaci\u00f3n con el rendimiento de los 30 d\u00edas anteriores cuando usamos Google Analytics.<\/p>\n<p>Cuando se utiliza junto con un poco de previsi\u00f3n, an\u00e1lisis, embudos y segmentaci\u00f3n, puede obtener ganancias. <strong>Perspectivas significativas<\/strong> sobre su actividad m\u00e1s reciente y c\u00f3mo ha impactado su negocio.<\/p>\n<p>Solo hay un peque\u00f1o problema con la configuraci\u00f3n predeterminada de Google de los &quot;30 d\u00edas anteriores&quot;. Si usa los valores predeterminados predeterminados para el an\u00e1lisis comparativo, podr\u00eda estar viendo el\u00a0<span style=\"text-decoration: underline;\"><strong>informaci\u00f3n err\u00f3nea<\/strong><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 849px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Audience_Overview_-_Google_Analytics.jpg\" alt=\"Google Analytics comparando peras con manzanas\" width=\"849\" height=\"364\" \/><figcaption class=\"wp-caption-text\">\u00bfManzanas y naranjas?<\/figcaption><\/figure>\n<p>Al utilizar los 30 d\u00edas previos predeterminados, Google Analytics utilizar\u00e1 el <strong>absoluto 30 d\u00edas antes<\/strong>, en lugar del d\u00eda relativo de la semana.<\/p>\n<p>Nuestro <strong>Domingo<\/strong> El tr\u00e1fico y las conversiones son significativamente diferentes a los nuestros. <strong>Martes<\/strong> Tr\u00e1fico y conversiones. Estamos seguros de que tambi\u00e9n est\u00e1s en el mismo barco de an\u00e1lisis. Arreglemos esto y deber\u00edas ver algunos resultados significativamente diferentes:<\/p>\n<figure style=\"width: 846px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ProperDates_Audience_Overview_-_Google_Analytics.jpg\" alt=\"Google Analytics comparando fechas adecuadas\" width=\"846\" height=\"307\" \/><figcaption class=\"wp-caption-text\">\u00a1Esto tiene m\u00e1s sentido!<\/figcaption><\/figure>\n<p>Adem\u00e1s, cuando creamos y gestionamos una estrategia de contenido y conversi\u00f3n, optimizamos la entrega de contenido, lo que a menudo significa d\u00edas de publicaci\u00f3n regulares de la semana para ciertos tipos de contenido.<\/p>\n<p>Si usamos los valores predeterminados, estamos comparando peras con manzanas en lugar de manzanas con manzanas. \u00bfCu\u00e1l es la soluci\u00f3n sencilla?<\/p>\n<p><strong>Ajuste sus comparaciones de 30 d\u00edas para reflejar un d\u00eda calendario normalizado en lugar de 30 d\u00edas espec\u00edficos.<\/strong> Una vez hecho esto, puede guardar su informe continuo como un acceso directo o en un nuevo panel.<\/p>\n<p><strong>Una nota final:<\/strong> Google Analytics es una herramienta poderosa si se configura correctamente y se utiliza para analizar en profundidad el rendimiento de su negocio. \u00a1Est\u00e9 atento para obtener m\u00e1s informaci\u00f3n sobre objetivos, embudos, conversiones y segmentaci\u00f3n!<\/p>","protected":false},"excerpt":{"rendered":"<p>Es com\u00fan que cualquiera de nosotros, los especialistas en marketing y los empresarios, deseemos comparar nuestro desempe\u00f1o actual de 30 d\u00edas con el desempe\u00f1o de los 30 d\u00edas anteriores al usar Google Analytics. Si se usa junto con un poco de previsi\u00f3n, an\u00e1lisis, embudos y segmentaci\u00f3n, puede obtener informaci\u00f3n importante sobre su actividad m\u00e1s reciente y c\u00f3mo ha evolucionado...<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[172,120],"tags":[],"class_list":["post-3752","post","type-post","status-publish","format-standard","hentry","category-analytics","category-conversion-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. 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