{"id":5531,"date":"2018-01-15T10:02:01","date_gmt":"2018-01-15T10:02:01","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5531"},"modified":"2018-01-15T10:02:01","modified_gmt":"2018-01-15T10:02:01","slug":"8-advertising-tips-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/marketing\/8-advertising-tips-facebook\/","title":{"rendered":"Los 8 mejores consejos publicitarios directamente de Facebook"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5653\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/shutterstock_293759954-300x200.jpg\" alt=\"\" width=\"560\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Deje de malgastar su dinero en marketing! Siga estos consejos publicitarios directamente de Facebook para llevar su estrategia publicitaria a las grandes ligas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook trabaja con m\u00e1s datos demogr\u00e1ficos de los que se pueden imaginar, as\u00ed que tome en serio estas lecciones.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Separa las campa\u00f1as de Instagram y Facebook<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5534 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-vs-Instagram.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fa <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1603906456518352\"><span style=\"font-weight: 400;\">Puede ejecutar campa\u00f1as en ambos canales.<\/span><\/a><span style=\"font-weight: 400;\"> (Facebook es due\u00f1o de Instagram), pero esto no significa que debas ejecutar exactamente la misma campa\u00f1a en ambos canales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9? Est\u00e1s trabajando con diferentes audiencias y canales. Por definici\u00f3n, tus mensajes deben ser al menos un poco diferentes para adaptarse al formato de cada canal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero el verdadero diferenciador es la audiencia. <\/span><a href=\"https:\/\/socialmediaweek.org\/blog\/2017\/06\/2017-state-social-breaking-top-network-demographics-infographic\/\"><span style=\"font-weight: 400;\">Mira los datos demogr\u00e1ficos<\/span><\/a><span style=\"font-weight: 400;\">:El grupo de edad de m\u00e1s r\u00e1pido crecimiento en Facebook es\u2026 65+. 90% de los usuarios de Instagram son Millennials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los veintea\u00f1eros cohibidos que asisten a la universidad no responder\u00e1n al mismo mensaje que los ciudadanos mayores que est\u00e9n considerando una hipoteca inversa Chip.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Limite su segmentaci\u00f3n demogr\u00e1fica<\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-5537 size-full aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Ad-Targeting.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tienes dos formas de dirigirte a las personas en Facebook. La primera es la segmentaci\u00f3n espec\u00edfica, que es la que utilizan los profesionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todo depende de par\u00e1metros demogr\u00e1ficos como la edad, la ubicaci\u00f3n y los intereses. \u00bfVende cochecitos? En ese caso, deber\u00eda dirigirse a personas de entre 25 y 45 a\u00f1os que vivan en los suburbios y sigan marcas relacionadas con los beb\u00e9s y la crianza de los hijos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comienza con una audiencia personalizada. Esto implica cargar una lista de clientes o clientes potenciales que se encuentran actualmente en tu embudo en el Administrador comercial de Facebook. Puedes enviar anuncios a estas personas si est\u00e1n en Facebook, lo cual es \u00fatil en s\u00ed mismo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de ah\u00ed, crea una audiencia similar. Esto simplemente busca m\u00e1s personas que se ajusten al patr\u00f3n de tu audiencia personalizada preexistente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos pueden conducir a audiencias m\u00e1s peque\u00f1as, pero eso es parte del objetivo: no todo el mundo quiere comprar lo que usted vende. Cuanto m\u00e1s peque\u00f1o sea el grupo, m\u00e1s espec\u00edfico ser\u00e1 (y m\u00e1s interesado estar\u00e1 en su oferta).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por el contrario, la segmentaci\u00f3n amplia depende \u00fanicamente de que Facebook encuentre audiencias en tu nombre. Si alguna vez ves mensajes de Facebook que dicen &quot;promociona esta publicaci\u00f3n para que $4 llegue a 734 personas en tu \u00e1rea&quot;, entonces sabes de qu\u00e9 estamos hablando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mant\u00e9ngase alejado de eso.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Optimice el gasto en publicidad en Facebook para dispositivos m\u00f3viles, computadoras de escritorio y RHS<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5538 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Ad-Placement-Options.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Existen mejores y peores formas de gastar su dinero publicitario en Facebook y, como todo lo dem\u00e1s en marketing, obtener el mayor retorno de la inversi\u00f3n para su dinero publicitario significa adaptar el presupuesto para que coincida con el tiempo que sus clientes potenciales pasar\u00e1n expuestos a estas ubicaciones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La vista m\u00f3vil de Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vista de escritorio de Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El canal de noticias y la barra lateral derecha<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como regla general, las generaciones m\u00e1s j\u00f3venes utilizan la vista m\u00f3vil, mientras que las generaciones mayores tienden a utilizar la vista de escritorio. Optimice la ubicaci\u00f3n de sus anuncios en consecuencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De manera similar, tienes la opci\u00f3n de colocar tus anuncios directamente en los canales de noticias de las personas, como cualquier otra publicaci\u00f3n, o en el lado derecho (RHS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existe una clara compensaci\u00f3n entre los anuncios del newsfeed que parecen org\u00e1nicos para el usuario, mientras que los anuncios RHS permanecen con los usuarios mientras se desplazan hacia abajo en el newsfeed para una exposici\u00f3n m\u00e1s prolongada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo saber cu\u00e1l utilizar? Forme su estrategia con datos demogr\u00e1ficos externos. Por ejemplo, <\/span><a rel=\"nofollow\" href=\"https:\/\/www.clickz.com\/55-of-users-dont-recognise-ppc-ads-in-google-search-results\/104838\/\"><span style=\"font-weight: 400;\">Datos recientes sugieren que la mitad de la Generaci\u00f3n Z no puede distinguir los resultados org\u00e1nicos de los anuncios de texto<\/span><\/a><span style=\"font-weight: 400;\">\u2026 pero el 70% de los buscadores mayores de 65 a\u00f1os tampoco lo saben. Tal vez las ubicaciones org\u00e1nicas en el newsfeed ser\u00edan m\u00e1s adecuadas para el p\u00fablico de mayor edad.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Realice pruebas divididas de campa\u00f1as de generaci\u00f3n de clientes potenciales entre clics y conversiones<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5540 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Split-Test-Campaigns.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de las personas que leen esto probablemente no tienen a su alcance los datos publicitarios sin procesar para tomar decisiones estrat\u00e9gicas o t\u00e1cticas en un instante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso es necesario dedicar una parte del presupuesto de cada campa\u00f1a a realizar pruebas divididas basadas en clics y conversiones. Esto proporcionar\u00e1 el tipo de informaci\u00f3n b\u00e1sica que har\u00e1 que las campa\u00f1as futuras sean exitosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tasa de clics en su anuncio le indica qu\u00e9 tan efectiva fue la ubicaci\u00f3n, abarcando:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Im\u00e1genes creativas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto del t\u00edtulo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cuerpo del texto<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si la tasa de clics (CTR) es buena, entonces sus anuncios son excelentes. Si la CTR es baja, entonces es momento de revisar los anuncios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tasa de conversi\u00f3n te indica cu\u00e1ntas personas aceptaron tu oferta. <\/span><i><span style=\"font-weight: 400;\">despu\u00e9s<\/span><\/i><span style=\"font-weight: 400;\"> Al hacer clic en el anuncio, es un poco m\u00e1s complicado de conseguir y abarca estos elementos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Velocidad de carga de la p\u00e1gina<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copia de la p\u00e1gina de destino (t\u00edtulo, encabezados, llamadas a la acci\u00f3n)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estilo visual<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fluir<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El valor de su im\u00e1n de clientes potenciales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En este caso, un rendimiento alto significa que las personas est\u00e1n definitivamente interesadas en tu oferta y obtuvieron exactamente lo que esperaban del anuncio. Un rendimiento bajo exige una reevaluaci\u00f3n de los elementos que afectan la tasa de conversi\u00f3n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Los carruseles tienen la tasa de clics m\u00e1s alta<\/span><\/h2>\n<figure id=\"attachment_5541\" aria-describedby=\"caption-attachment-5541\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5541 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Ad-Carousel.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><figcaption id=\"caption-attachment-5541\" class=\"wp-caption-text\">Credit: Facebook Marketing Partners<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Los n\u00fameros ya est\u00e1n disponibles, amigos.<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.bufferapp.com\/facebook-carousel-ads\"><span style=\"font-weight: 400;\">Los anuncios carrusel pueden generar hasta 10 veces m\u00e1s tr\u00e1fico<\/span><\/a><span style=\"font-weight: 400;\"> que las publicaciones patrocinadas habituales en Facebook, y sus tasas de clics pueden aumentar hasta un 72% m\u00e1s que los anuncios m\u00f3viles de una sola imagen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este formato de anuncio invita a sus clientes potenciales a revisar su oferta cuando lo deseen, con un sutil formato de &quot;deslizar hacia la derecha&quot;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son simples, interactivos y efectivos. Las empresas de comercio electr\u00f3nico deber\u00edan tomar esto en cuenta.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Los primeros 3 segundos de tus videos necesitan llamadas a la acci\u00f3n<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5542 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Video-CTAs.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esperemos que esto no sea una sorpresa, pero nuestra sociedad sufre un caso de TDAH medi\u00e1tico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eso significa que la gente no est\u00e1 mirando tu <\/span><i><span style=\"font-weight: 400;\">completo<\/span><\/i><span style=\"font-weight: 400;\"> Anuncio de video. De hecho, los datos de Facebook con los que trabajamos sugieren que lograr que la mayor\u00eda de las personas vean el anuncio <\/span><i><span style=\"font-weight: 400;\">primeros 10 segundos<\/span><\/i><span style=\"font-weight: 400;\"> Es un logro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de una marca con atractivo para el entretenimiento masivo, que lo tiene mucho m\u00e1s f\u00e1cil que un anuncio B2B con propuestas t\u00e9cnicas de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La principal conclusi\u00f3n es que debes hacer una oferta que la gente no pueda rechazar en tres segundos. Haz la oferta primero y pregunta despu\u00e9s. Tu audiencia no esperar\u00e1.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Utilice enlaces de v\u00eddeo en lugar de s\u00f3lo contenido creativo<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5543 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Video-Sample.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Los enlaces emergentes en tus videos funcionan mejor que las indicaciones dentro del video para realizar una acci\u00f3n, pero puedes usar ambos en conjunto. En YouTube, se denominan Tarjetas de video y se destacan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto se debe a que las llamadas a la acci\u00f3n deben <\/span><i><span style=\"font-weight: 400;\">siempre<\/span><\/i><span style=\"font-weight: 400;\"> Destacar. David Ogilvy favoreci\u00f3 <\/span><i><span style=\"font-weight: 400;\">eficaz<\/span><\/i><span style=\"font-weight: 400;\"> anuncios por encima de otros estrictamente cohesivos, y ten\u00eda toda la raz\u00f3n (sab\u00eda c\u00f3mo aprovechar ambos).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su enlace de video debe sacar al cliente potencial de su complacencia y llevarlo al modo de toma de decisiones, pero sin llegar a alejarlo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8. Comience con audiencias grandes, pero tenga cuidado, ya que una segmentaci\u00f3n m\u00e1s profunda aumenta su CPM<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5544 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Audience-Size.jpg\" alt=\"\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las audiencias m\u00e1s grandes te brindan informaci\u00f3n m\u00e1s detallada. Una audiencia de 100 personas te muestra tendencias generales, pero una audiencia de 5000 te brinda datos demogr\u00e1ficos con certeza estad\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para aquellos que dicen &quot;pero dijiste que las audiencias m\u00e1s peque\u00f1as y espec\u00edficas convierten mejor&quot;, buen comentario. Es cierto, pero primero necesitas una audiencia de gran tama\u00f1o para determinar qu\u00e9 audiencia es m\u00e1s peque\u00f1a y que genera m\u00e1s conversiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Empiece con grandes segmentos y vaya reduciendo su audiencia hasta encontrar la m\u00e1s rentable para su negocio!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Honeypot no solemos utilizar CPM (costo por cada mil visualizaciones, donde \u201cM\u201d es el n\u00famero romano para 1000), pero pueden facilitar excelentes campa\u00f1as de marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dicho esto, emprender una campa\u00f1a de concienciaci\u00f3n general utilizando una audiencia muy espec\u00edfica ser\u00e1 m\u00e1s costoso. Esa es una estrategia v\u00e1lida hasta el punto en que el costo por clic sea m\u00e1s econ\u00f3mico que el costo por cada 1000 visitas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Piense detenidamente en lo que desea lograr con una campa\u00f1a que aumente las visualizaciones de anuncios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1Estos son nuestros mejores consejos publicitarios de Facebook!\u00a0<a href=\"https:\/\/honeypotmarketing.com\/es\/contactenos\/\" target=\"_blank\" rel=\"noopener\"> Ll\u00e1manos hoy<\/a> y te mostraremos c\u00f3mo llevar tu publicidad en Facebook a las grandes ligas.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a1Deja de malgastar tu dinero en marketing! Sigue estos consejos publicitarios directamente de Facebook para llevar tu estrategia publicitaria a las grandes ligas. Facebook trabaja con m\u00e1s datos demogr\u00e1ficos de los que puedes imaginar, as\u00ed que toma en serio estas lecciones. 1. Separa las campa\u00f1as de Instagram y Facebook Puedes ejecutar campa\u00f1as en ambos\u2026<\/p>","protected":false},"author":3,"featured_media":5653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[127,95],"class_list":["post-5531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-ppc"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":42,"label":"Marketing"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":95,"label":"PPC"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":2,"category_info":[{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":95,"name":"PPC","slug":"ppc","term_group":0,"term_taxonomy_id":95,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":2,"uagb_excerpt":"&nbsp; Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. Separate Instagram and Facebook Campaigns You can run campaigns on both...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. 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