{"id":5703,"date":"2018-03-07T10:01:42","date_gmt":"2018-03-07T10:01:42","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5703"},"modified":"2024-09-23T11:51:27","modified_gmt":"2024-09-23T15:51:27","slug":"marketing-real-101-conceptos-basicos-de-la-semana-1","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/news\/real-marketing-101-week-1-basics\/","title":{"rendered":"Conceptos b\u00e1sicos de marketing"},"content":{"rendered":"<p>*Actualizado enero 2021.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5710\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Real-Marketing-101-Week-1-300x200.jpg\" alt=\"La primera semana de pr\u00e1cticas de Dylan en Honeypot Marketing.\" width=\"560\" height=\"374\" \/><\/p>\n<h3>Bienvenidos a Marketing Real 101<\/h3>\n<p>Esta es una clase no tradicional en la que aprender\u00e9 los conceptos b\u00e1sicos del marketing digital trabajando para Honeypot Marketing como pasante. En lugar de tomar notas y redactar ex\u00e1menes, registrar\u00e9 lo que he aprendido a trav\u00e9s de este blog. \u00danase a esta clase siguiendo mi serie de blogs RM101.<\/p>\n<p><span style=\"font-weight: 400;\">Al comenzar mi primera semana en Honeypot, me sent\u00eda segura de mi nivel de conocimiento en marketing. Aunque tengo experiencia en marketing de influencia, comercio electr\u00f3nico y he estudiado marketing en la escuela, r\u00e1pidamente me di cuenta de que trabajar para una agencia presentar\u00eda un nuevo tipo de desaf\u00edo pr\u00e1ctico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como vengo de un entorno en el que predomina el contenido, pregunt\u00e9 si pod\u00eda dedicar m\u00e1s tiempo a aprender sobre el aspecto t\u00e9cnico del marketing digital. Por lo tanto, ese ser\u00e1 el enfoque principal de RM101. Primero nos sumergimos en AdWords.<\/span><\/p>\n<h2>El becario contra Google AdWords<\/h2>\n<p><span style=\"font-weight: 400;\">Empezando por lo b\u00e1sico,\u00a0<\/span><a href=\"https:\/\/honeypotmarketing.com\/es\/sobre-nosotros\/roland-lowe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Roland<\/span><\/a>\u00a0explic\u00f3 diferentes tipos<span style=\"font-weight: 400;\">\u00a0de palabras clave que utilizamos con fines publicitarios y c\u00f3mo impactan en su <em>Puntuaci\u00f3n de calidad<\/em> dentro de Google AdWords. Resulta que no se puede simplemente tirar dinero a la pared para ejecutar una buena campa\u00f1a.<\/span><\/p>\n<h3><b>Nivel de calidad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Su puntuaci\u00f3n de calidad eval\u00faa\u00a0<\/span><span style=\"font-weight: 400;\">qu\u00e9 tan cerca est\u00e1 el anuncio de la p\u00e1gina a la que dirige a los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los factores del nivel de calidad incluyen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las palabras clave por las que est\u00e1s pujando<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La copia en tu p\u00e1gina de destino<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El nombre de su grupo de anuncios<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si estos factores comparten palabras similares, entonces su puntaje de calidad ser\u00e1 mayor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Que usted gane o no la &#039;subasta&#039; de palabras clave depende de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Su puntuaci\u00f3n de calidad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monto de su oferta<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las empresas que ganan el mayor espacio publicitario no pueden simplemente pagar por un precio alto.\u00a0<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpc.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Coste por clic<\/span><\/a><span style=\"font-weight: 400;\">, pero el SEO del anuncio tambi\u00e9n debe estar bien hecho. Con solo uno u otro, las empresas no ocupar\u00e1n un lugar tan alto como podr\u00edan.<\/span><\/p>\n<h3><b>Solicitud<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para optimizar un anuncio y reducir el CPC, Roland se asegur\u00f3 de que las palabras clave tambi\u00e9n aparecieran en el nombre del grupo y en la p\u00e1gina de destino. Prest\u00f3 especial atenci\u00f3n al t\u00edtulo, los encabezados y los puntos de selecci\u00f3n en el cuerpo del texto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este es un buen ejemplo de un detalle aparentemente menor que puede marcar una gran diferencia en el marketing de resultados. Tambi\u00e9n pone de relieve la importancia de contratar a alguien que preste atenci\u00f3n a estos detalles.<\/span><\/p>\n<h3><b>\u00a1Advertencia!<\/b><\/h3>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-5726 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/WarningSized.png\" alt=\"\" width=\"560\" height=\"300\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">Aunque es necesario incluir palabras clave en tantos lugares como sea posible, no conviene exagerar. Google puede detectar cu\u00e1ndo te est\u00e1s esforzando demasiado para posicionar una palabra clave y te penalizar\u00e1 por ello.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A esto le llamamos <em>palabra clave<\/em><\/span><i><span style=\"font-weight: 400;\"> relleno.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Google te coloca en una posici\u00f3n inferior porque est\u00e1s abusando de las palabras clave. Nunca lo intentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es mejor simplemente mantener las cosas sonando naturales.\u00a0<\/span><a href=\"https:\/\/honeypotmarketing.com\/es\/sobre-nosotros\/katie-malott\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Katie<\/span><\/a>\u00a0se\u00f1al\u00f3<span style=\"font-weight: 400;\">\u00a0Si tienes una entrada de blog de unas 750 palabras, es seguro incluir tu frase clave unas cuatro veces. Esto garantiza que no resulte molesto y obvio que est\u00e1s intentando posicionarte para una palabra clave determinada. Si la gente lo nota, Google tambi\u00e9n lo notar\u00e1.<\/span><\/p>\n<h2><b>Embudos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s del SEO, he pasado gran parte de mi semana aprendiendo sobre embudos de ventas y gesti\u00f3n de relaciones con los clientes (<\/span><a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Gesti\u00f3n de relaciones con el cliente<\/span><\/a><span style=\"font-weight: 400;\">). Sol\u00eda pensar que esto consist\u00eda simplemente en enviar un correo electr\u00f3nico cada pocos d\u00edas con el objetivo de brindar valor y tratar de venderle algo m\u00e1s a un cliente. Nunca hab\u00eda considerado la cantidad de elementos que intervienen en la creaci\u00f3n de un embudo.<\/span><\/p>\n<p>A continuaci\u00f3n se muestra un gran recurso de <strong>Replyco<\/strong> que profundiza en la tecnolog\u00eda CRM, \u00a1con algunas estad\u00edsticas reveladoras para 2021!<\/p>\n<p><a href=\"https:\/\/replyco.com\/brainery\/50-crm-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>M\u00e1s de 50 estad\u00edsticas de CRM que todos los vendedores deben conocer en 2021<\/strong><\/a> \u2013 Para comprender verdaderamente c\u00f3mo esta tecnolog\u00eda puede afectar su negocio y por qu\u00e9 todas las empresas deber\u00edan usarla, Replyco analiza algunos datos y estad\u00edsticas recientes de CRM que todos los vendedores deben conocer para 2021 y m\u00e1s all\u00e1.<\/p>\n<h3><b>Orientaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Primero, necesitas un evento para <\/span><i><span style=\"font-weight: 400;\">desencadenar<\/span><\/i><span style=\"font-weight: 400;\"> Las automatizaciones del embudo. Esto puede tomar la forma de un cliente que proporciona su correo electr\u00f3nico, pero tambi\u00e9n puede ser tan simple como un cliente que hace clic en un enlace en particular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comenzamos a dirigirnos a los clientes tan pronto como interact\u00faan con el sitio web. Podemos rastrear exactamente lo que hacen y d\u00f3nde visitan el sitio web, y luego usar esa informaci\u00f3n para comercializarles algo en el lugar y momento adecuados. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, publicitar\u00edamos el Producto XYZ a personas que pasaron mucho tiempo buscando productos similares, porque ya sabemos que est\u00e1n interesados.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5725 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/FunnelSized.png\" alt=\"\" width=\"560\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Al mismo tiempo, es posible que hayan ingresado su correo electr\u00f3nico en alg\u00fan lugar del sitio web, por lo que ahora podemos dirigirnos a ellos con campa\u00f1as de correo electr\u00f3nico. En este punto, nos mantenemos en el primer plano de sus mentes al anunciarles a trav\u00e9s de m\u00faltiples canales, lo cual es muy importante cuando se busca convertirlos en clientes.<\/span><\/p>\n<h2><b>Cierre<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Eso resume los conceptos b\u00e1sicos que aprend\u00ed en la semana 1 de RM101. \u00a1Vuelva la pr\u00f3xima semana para conocer m\u00e1s conceptos b\u00e1sicos de marketing! A medida que pase el tiempo, este curso se centrar\u00e1 menos en las ense\u00f1anzas semanales espor\u00e1dicas y m\u00e1s en la aplicaci\u00f3n en profundidad. Est\u00e9n atentos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una t\u00e1ctica de embudo que encontr\u00e9 notablemente intuitiva fue denominada <\/span><i><span style=\"font-weight: 400;\">cable trampa<\/span><\/i><span style=\"font-weight: 400;\">Un cable trampa es una oferta muy econ\u00f3mica y atractiva que se hace a los clientes potenciales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En lugar de intentar captar la atenci\u00f3n de un cliente ofreci\u00e9ndole servicios o productos gratuitos, puede resultar beneficioso cobrarle una peque\u00f1a cantidad. \u00bfPor qu\u00e9? Esta peque\u00f1a compra lo convierte en cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque esto no parezca gran cosa, crea un v\u00ednculo m\u00e1s fuerte (en la mente de los clientes) con tu marca que si simplemente hubieras regalado productos. En otras palabras, es mucho m\u00e1s probable que los clientes regresen a la empresa que ya les entreg\u00f3 un producto o servicio con \u00e9xito que a una que les dio algo gratis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Es bueno saberlo!<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>*Actualizado en enero de 2021. Bienvenido a Real Marketing 101. Esta es una clase no tradicional en la que aprender\u00e9 los conceptos b\u00e1sicos del marketing digital trabajando para Honeypot Marketing como pasante. En lugar de tomar notas y escribir ex\u00e1menes, registrar\u00e9 lo que he aprendido a trav\u00e9s de este blog. \u00danase a esta clase siguiendo\u2026<\/p>","protected":false},"author":3,"featured_media":5710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[189,90],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-funnel","tag-marketing-tips"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"News"}],"post_tag":[{"value":189,"label":"Funnel"},{"value":90,"label":"Marketing Tips"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"Your blog category","parent":0,"count":2,"filter":"raw","cat_ID":1,"category_count":2,"category_description":"Your blog category","cat_name":"News","category_nicename":"news","category_parent":0}],"tag_info":[{"term_id":189,"name":"Funnel","slug":"funnel","term_group":0,"term_taxonomy_id":189,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"*Updated January 2021. Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I&#8217;ve learned through this blog. Join this class by following along with...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"*Updated January 2021. Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I&#039;ve learned through this blog. 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