{"id":5736,"date":"2018-03-21T10:01:08","date_gmt":"2018-03-21T10:01:08","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5736"},"modified":"2018-03-21T10:01:08","modified_gmt":"2018-03-21T10:01:08","slug":"la-mejor-plataforma-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/best-social-media-platform\/","title":{"rendered":"\u00bfQu\u00e9 plataforma de redes sociales es mejor para su negocio? RM 101: Semana 3"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-5746\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-platforms.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/h3>\n<h3>La hora del cuento<\/h3>\n<p>Esta semana en Honeypot recibimos una consulta de una se\u00f1ora que quer\u00eda impulsar su negocio con <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>Ten\u00eda 60 a\u00f1os y hab\u00eda pasado los \u00faltimos meses estudiando tediosamente la plataforma.<\/p>\n<p>\u00a1Fue admirable! Sin embargo, no creo que haya sido el mejor uso de su tiempo.<\/p>\n<p>Instagram es una plataforma joven llena de usuarios j\u00f3venes. Teniendo en cuenta que vendi\u00f3 cuadros por un valor de entre 1.000 y 10.000 d\u00f3lares cada uno, podr\u00eda haber dedicado su tiempo a crear m\u00e1s cuadros (su \u00e1rea de especialidad).<\/p>\n<p>Este encuentro me hizo pensar y decid\u00ed llamar la atenci\u00f3n sobre la demograf\u00eda de los usuarios en los sitios de redes sociales para que puedas evitar el mismo error.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5747 size-full aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/demographics.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h2>\u00bfCu\u00e1l es la \u201cmejor\u201d plataforma de redes sociales?<\/h2>\n<p>No hay ninguno<\/p>\n<p>Observa c\u00f3mo dice el t\u00edtulo: \u201c\u00bfQu\u00e9 redes sociales son mejores para... <strong><em>su<\/em><\/strong> negocios.\u201d No existe una soluci\u00f3n \u00fanica para el marketing en redes sociales, y no existe una plataforma universal \u201cmejor\u201d para generar seguidores.<\/p>\n<p>Lo que m\u00e1s importa son los grupos demogr\u00e1ficos presentes en cada plataforma y c\u00f3mo se comparan con sus clientes ideales.<\/p>\n<p>Esta publicaci\u00f3n de blog le brindar\u00e1 una idea de la demograf\u00eda de los usuarios en algunas plataformas de redes sociales relevantes para 2018 y luego detallar\u00e1 c\u00f3mo puede aplicar esto a su negocio.<\/p>\n<h3>Facebook<\/h3>\n<p>Empecemos por la red m\u00e1s grande que existe: Facebook. A continuaci\u00f3n, se muestran algunas estad\u00edsticas:<\/p>\n<ul>\n<li>La base de usuarios de Facebook es 53% mujeres y 47% hombres.<\/li>\n<li>82% de personas de entre 18 y 29 a\u00f1os (EE. UU.) est\u00e1n en Facebook<\/li>\n<li>79% de personas de 30 a 49 a\u00f1os (EE. UU.) est\u00e1n en Facebook<\/li>\n<li>56% de las personas mayores de 65 a\u00f1os (EE. UU.) est\u00e1n en Facebook<\/li>\n<li>M\u00e1s de 83% de usuarios activos diarios est\u00e1n fuera de EE. UU. y Canad\u00e1, lo que representa un crecimiento respecto de los 75% del a\u00f1o anterior.<\/li>\n<\/ul>\n<p>Todo procedente de <a href=\"https:\/\/www.omnicoreagency.com\/\" target=\"_blank\" rel=\"noopener\">Omnicore<\/a>, 2018.<\/p>\n<h3>Instagram<\/h3>\n<p>Aunque no es tan antigua como las dem\u00e1s de esta lista, Instagram es la segunda plataforma de redes sociales m\u00e1s grande en la actualidad, con 800 millones de usuarios activos (Instagram, 2017). Dicho esto, no es tan popular entre los adultos mayores de 30 a\u00f1os en comparaci\u00f3n con Facebook (no es que a Facebook le importe, ya que es el propietario de Instagram).<\/p>\n<p>Aqu\u00ed est\u00e1n las estad\u00edsticas:<\/p>\n<ul>\n<li>59% de personas de entre 18 y 29 a\u00f1os usan Instagram<\/li>\n<li>33% de las personas de 30 a 49 a\u00f1os usan Instagram<\/li>\n<li>18% de las personas de 50 a 64 a\u00f1os usan Instagram<\/li>\n<li>8% de las personas mayores de 65 a\u00f1os usan Instagram<\/li>\n<li>68% de los usuarios de Instagram son mujeres (Omnicore, 2017)<\/li>\n<li>Los estadounidenses representan casi el 20% de los usuarios (Louisem, 2017)<\/li>\n<\/ul>\n<p>Estad\u00edsticas de <a href=\"http:\/\/smartinsight.com\" target=\"_blank\" rel=\"noopener\">SmartInsight.com<\/a>, 2017<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5746 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-platforms.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h3>Gorjeo<\/h3>\n<p>Aunque ya no es tan popular como Instagram, Twitter sigue siendo una plataforma notable con m\u00e1s de 330 millones de usuarios activos mensuales. Estas son las estad\u00edsticas:<\/p>\n<ul>\n<li><a href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener\">Gorjeo <\/a>afirma que el 80% de sus usuarios son \u201cmillennials adinerados\u201d.<\/li>\n<li>El 30% de los estadounidenses que ganan $75,000+ usan Twitter (m\u00e1s que cualquier otro nivel salarial de asalariados). (<a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>, 2017)<\/li>\n<li>Twitter dice que el 93% de las personas que siguen a peque\u00f1as y medianas empresas planean comprar, mientras que el 69% dicen que han comprado debido a algo que vieron en Twitter.<\/li>\n<li>El costo por interacci\u00f3n cay\u00f3 m\u00e1s de 501 TP3T interanual (tercer trimestre de 2017), mientras que la interacci\u00f3n aument\u00f3 991 TP3T interanual al mismo tiempo. (Hootsuite, 2017)<\/li>\n<\/ul>\n<h2>\u00bfC\u00f3mo puedes utilizar la demograf\u00eda social a tu favor?<\/h2>\n<p>Ahora que te he dado algunas estad\u00edsticas de redes sociales, tenemos que averiguar c\u00f3mo utilizarlas. Despu\u00e9s de identificar con \u00e9xito tu mercado objetivo, debes combinarlo con la plataforma que m\u00e1s se acerque a tu cliente ideal. Recuerda tener en cuenta la edad, el g\u00e9nero, la ubicaci\u00f3n, los ingresos y la educaci\u00f3n.<\/p>\n<p>Por ejemplo, quienes se dirigen a mujeres j\u00f3venes estadounidenses deber\u00edan centrarse en Instagram en lugar de Facebook, porque hay una concentraci\u00f3n relativamente mayor de ellas en Instagram.<\/p>\n<p>Mientras tanto, aquellos que se dirigen a adultos y personas mayores que est\u00e1n interesados en comprar arte caro (como la se\u00f1ora de la introducci\u00f3n), deber\u00edan centrarse principalmente (o incluso exclusivamente) en Facebook.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5748 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/target-market.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h3>Avanzando<\/h3>\n<p>Ya debes conocer a tus clientes ideales antes de elegir una plataforma social para promocionar tu negocio.<\/p>\n<p>Paso 1: Si a\u00fan no lo has hecho, <strong>Describa su cliente objetivo<\/strong>\u00a0basado en edad, ubicaci\u00f3n, ingresos, g\u00e9nero, niveles educativos y h\u00e1bitos de compra.<\/p>\n<p>Paso 2: <strong>Investigar, investigar, investigar<\/strong>Descubre qu\u00e9 sitios de redes sociales se alinean m\u00e1s con tu p\u00fablico objetivo.<\/p>\n<p>Paso 3: <strong>Involucrarse y analizar<\/strong>Salga e interact\u00fae con sus clientes objetivo. <a href=\"https:\/\/honeypotmarketing.com\/es\/como-usar-las-estadisticas-de-facebook\/\" target=\"_blank\" rel=\"noopener nofollow\">Referencia esta publicaci\u00f3n del blog en Facebook Insights<\/a> para ver qu\u00e9 tipos de contenido funcionan mejor y realizar los ajustes correspondientes.<\/p>\n<h3>Moraleja de la historia<\/h3>\n<p>Se necesita mucho tiempo (y mucho trabajo tedioso) para cosechar los frutos de una buena presencia en las redes sociales. Aseg\u00farate de no perder el tiempo en plataformas con audiencias que no son compatibles con tu negocio.<\/p>\n<p>\u00a1Nos vemos la semana que viene!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La hora del cuento Esta semana en Honeypot recibimos una consulta de una se\u00f1ora que quer\u00eda impulsar su negocio con Instagram. Ten\u00eda 60 a\u00f1os y hab\u00eda pasado los \u00faltimos meses estudiando tediosamente la plataforma. \u00a1Esto fue admirable! Sin embargo, no creo que haya sido el mejor uso de su tiempo. Instagram es\u2026<\/p>","protected":false},"author":3,"featured_media":5746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[170,150],"class_list":["post-5736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-contesting","tag-social-media-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":170,"label":"Social Contesting"},{"value":150,"label":"Social media marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":1,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":170,"name":"Social Contesting","slug":"social-contesting","term_group":0,"term_taxonomy_id":170,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":150,"name":"Social media marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":150,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":1,"uagb_excerpt":"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don\u2019t think it was the best use of her time. Instagram is...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don\u2019t think it was the best use of her time. Instagram is\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/best-social-media-platform\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Which Social Media Platform is Best for Your Business? RM 101 : Week 3\" \/>\n\t\t<meta property=\"og:description\" content=\"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. 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