{"id":5787,"date":"2018-07-16T10:05:46","date_gmt":"2018-07-16T10:05:46","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5787"},"modified":"2024-09-21T17:41:40","modified_gmt":"2024-09-21T21:41:40","slug":"redireccionamiento-de-id-de-pixel-de-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/facebook-pixel-id-retargeting\/","title":{"rendered":"C\u00f3mo configurar un Pixel ID de Facebook para un retargeting efectivo \u2013 \u00a1Gracias Tips!"},"content":{"rendered":"<p>Ya sabes que quieres hacer un seguimiento de las acciones de los visitantes del sitio web para ofrecerles ofertas que realmente les interesen. No desistas de esta estrategia incluso si configurar un p\u00edxel de Facebook parece un obst\u00e1culo dif\u00edcil. Sigue esta gu\u00eda para&nbsp;<a href=\"https:\/\/honeypotmarketing.com\/es\/8-advertising-tips-facebook\/\" rel=\"noopener nofollow\">Comience a implementar t\u00e1cticas efectivas de marketing en Facebook<\/a>&nbsp;Sin obst\u00e1culos t\u00e9cnicos.<\/p>\n\n\n\n<p>Los p\u00edxeles de Facebook son peque\u00f1os fragmentos de c\u00f3digo que pueden medir cu\u00e1ndo un usuario realiza acciones espec\u00edficas en su sitio web. Pueden medir varias acciones, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p\u00e1ginas vistas<\/li>\n\n\n\n<li>Cuando las personas a\u00f1aden productos a su carrito<\/li>\n\n\n\n<li>Cuando alguien llena un formulario<\/li>\n\n\n\n<li>Cuando alguien completa una compra<\/li>\n<\/ul>\n\n\n\n<p>Lo que medir\u00e1s depender\u00e1 de tu sitio y de c\u00f3mo planees usar Facebook para llegar a los clientes, pero probablemente querr\u00e1s venderles algo cuando vuelvan a visitar la red social. As\u00ed es como lo hacen la mayor\u00eda de las marcas de comercio electr\u00f3nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo encontrar el ID de p\u00edxel de Facebook<\/h2>\n\n\n\n<p>Accede a la configuraci\u00f3n de tu p\u00e1gina desde la pantalla del Administrador comercial de Facebook, luego selecciona el men\u00fa desplegable.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands1.png\" alt=\"how to get to manage your facebook page from facebook page manager view\" class=\"wp-image-6022\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Luego, seleccione \u201cTodas las herramientas\u201d en la parte inferior de ese men\u00fa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands2-127x300.png\" alt=\"select &quot;all tools&quot; under the facebook page manager dropdown menu\" class=\"wp-image-6023\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Se abrir\u00e1 un men\u00fa m\u00e1s grande con cinco encabezados, pero no te preocupes por perderte entre ellos. Elige \u201cP\u00edxeles\u201d en el encabezado Medidas e informes, ubicado debajo de la opci\u00f3n \u201cAdministrador de eventos\u201d.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands3.png\" alt=\"click pixels under the &quot;measure and report&quot; heading\" class=\"wp-image-6024\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Nota:<\/strong> \u201cAdministrador de eventos\u201d en Facebook se refiere a acciones digitales que un usuario puede realizar en su sitio web o en el propio Facebook, en lugar de \u201cmarketing de eventos\u201d.<\/p>\n\n\n\n<p>A continuaci\u00f3n, haz clic en el bot\u00f3n verde brillante que dice \u201cConfigurar p\u00edxel\u201d. Observa que hay una gu\u00eda de implementaci\u00f3n del p\u00edxel de Facebook justo debajo, en caso de que quieras leer explicaciones m\u00e1s detalladas de los diferentes componentes que intervienen en el proceso.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands4.png\" alt=\"click the large green button to set up a facebook pixel\" class=\"wp-image-6025\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>El bot\u00f3n verde te llevar\u00e1 a esta pantalla. Siempre puedes enviar los detalles a tu desarrollador, pero lo configuraremos manualmente en caso de que no tengas a alguien que lo haga por ti. En ese caso, haz clic en la segunda opci\u00f3n que ves a continuaci\u00f3n.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands5.png\" alt=\"click &quot;manually install the code yourself&quot; to install a facebook pixel\" class=\"wp-image-6026\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>As\u00ed es como se ve el c\u00f3digo real. Todo lo que tienes que hacer es copiarlo y pegarlo en el encabezado de las p\u00e1ginas de tu sitio web. Este proceso de configuraci\u00f3n tambi\u00e9n te muestra d\u00f3nde configurar el ID del p\u00edxel de Facebook en el encabezado de tu propio sitio web, lo que facilita su comprensi\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands6.png\" alt=\"an example of what the pixel code would look like\" class=\"wp-image-6027\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Vea el texto en negrita cerca de la parte superior, llamado \u201c<strong>inserte_c\u00f3digo_de_p\u00edxel_aqu\u00ed<\/strong>?\u201d Ah\u00ed es donde pegas el c\u00f3digo en tu sitio web (llegaremos a la parte \u201c\u00bfd\u00f3nde encuentro eso?\u201d en un momento).<\/p>\n\n\n\n<p>En la siguiente pantalla, Facebook te preguntar\u00e1 exactamente qu\u00e9 quieres rastrear con este ID de p\u00edxel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands7.png\" alt=\"a toggle list of different things that the pixel can track\" class=\"wp-image-6028\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Por cada opci\u00f3n que hagas clic, habr\u00e1 m\u00e1s par\u00e1metros para configurar. Por eso te recomendamos que mantengas el ID del p\u00edxel de Facebook simple, ya que as\u00ed el back-end de tu sitio web estar\u00e1 limpio.<\/p>\n\n\n\n<p>Si te sientes particularmente aventurero, <a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/api-reference\" rel=\"noopener nofollow\">Facebook ofrece una lista completa de par\u00e1metros y c\u00f3mo codificarlos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo instalar un Pixel ID de Facebook en tu sitio web<\/h2>\n\n\n\n<p>\u00bfNo est\u00e1 seguro de d\u00f3nde encontrar el encabezado en su sitio? Utilice estos recursos para insertar el p\u00edxel utilizando su plataforma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/\" rel=\"noopener\">WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.ca\/blog\/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\" rel=\"noopener\">Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/answers.squarespace.com\/questions\/36868\/how-do-i-add-facebook-conversion-tracking-pixel.html\" rel=\"noopener nofollow\">Espacio cuadrado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.wix.com\/en\/article\/adding-your-facebook-pixel-code-to-your-wix-site\" rel=\"noopener nofollow\">Wix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/community.weebly.com\/t5\/SEO\/facebook-pixel\/td-p\/5471\" rel=\"noopener\">Weebly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pixpro.net\/blog\/809-facebook-pixel-base-code-joomla\" rel=\"noopener nofollow\">Joomla<\/a><\/li>\n<\/ul>\n\n\n\n<p>De lo contrario, es posible que tengas que pegar el c\u00f3digo en la secci\u00f3n de encabezado de tu p\u00e1gina manualmente. Busca esto en el c\u00f3digo HTML de tu sitio:<\/p>\n\n\n\n<p><strong>&lt;\/head&gt;<\/strong><\/p>\n\n\n\n<p>Siempre que el c\u00f3digo vaya antes de esa etiqueta, el ID del p\u00edxel de Facebook deber\u00eda funcionar. As\u00ed es como se ver\u00e1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands8.png\" alt=\"this is what the facebook pixel code will look like\" class=\"wp-image-6029\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Probablemente lo que querr\u00e1s hacer es configurar tu <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en\" rel=\"noopener\">Extensi\u00f3n auxiliar para p\u00edxeles de Facebook<\/a> para avisarte si est\u00e1 activo en tu p\u00e1gina despu\u00e9s de instalarlo. Verifica siempre antes de considerar la tarea finalizada.<\/p>\n\n\n\n<p>Vale la pena verificar el disparador manualmente para asegurarse de que tambi\u00e9n est\u00e1 capturando la misma cantidad de eventos que el p\u00edxel, as\u00ed que realice una prueba.<\/p>\n\n\n\n<p>As\u00ed es como se hace.<\/p>\n\n\n\n<p>Esperamos que esta gu\u00eda te haya resultado \u00fatil y no dudes en consultarnos. <a href=\"https:\/\/honeypotmarketing.com\/es\/contactenos\/\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00eddenos una mano<\/a> Si a\u00fan tienes problemas para configurar tu Pixel, \u00a1que tengas una buena b\u00fasqueda!<\/p>","protected":false},"excerpt":{"rendered":"<p>Ya sabes que quieres hacer un seguimiento de las acciones de los visitantes del sitio web para ofrecerles ofertas que realmente les interesen. No desistas de esta estrategia incluso si configurar un p\u00edxel de Facebook parece un obst\u00e1culo dif\u00edcil de superar. Sigue esta gu\u00eda para comenzar a implementar t\u00e1cticas de marketing de Facebook efectivas sin obst\u00e1culos t\u00e9cnicos. Los p\u00edxeles de Facebook son solo peque\u00f1os fragmentos de c\u00f3digo\u2026<\/p>","protected":false},"author":3,"featured_media":5803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,38],"tags":[127,278],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media","tag-facebook","tag-remarketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":48,"label":"How To"},{"value":38,"label":"Social Media"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":278,"label":"Remarketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":4,"category_info":[{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":278,"name":"Remarketing","slug":"remarketing","term_group":0,"term_taxonomy_id":278,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":4,"uagb_excerpt":"You already know that you want to track website visitors&#8217; actions to serve them offers that actually interest them. Don&#8217;t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to&nbsp;start implementing effective Facebook marketing tactics&nbsp;without technical roadblocks. Facebook pixels are just small snippets...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You already know that you want to track website visitors&#039; actions to serve them offers that actually interest them. Don&#039;t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. 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