{"id":5878,"date":"2018-04-11T10:04:33","date_gmt":"2018-04-11T10:04:33","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5878"},"modified":"2018-04-11T10:04:33","modified_gmt":"2018-04-11T10:04:33","slug":"underused-facebook-ad-features","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/underused-facebook-ad-features\/","title":{"rendered":"Funciones de anuncios de Facebook poco utilizadas: RM101: Semana 6"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-5973\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Underused-Facebook-Ads.jpg\" alt=\"Underused Facebook Ads with mobile phone\" width=\"560\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esta semana pas\u00e9 mucho tiempo aprendiendo sobre los anuncios de Facebook a trav\u00e9s de Facebook. <\/span><a href=\"https:\/\/www.facebook.com\/blueprint\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Cianotipo<\/span><\/a><span style=\"font-weight: 400;\">Me sorprendi\u00f3 la cantidad de funciones de las que no hab\u00eda o\u00eddo hablar antes y pens\u00e9 en compartir las que creo que son las m\u00e1s poderosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta publicaci\u00f3n est\u00e1 dirigida principalmente a aquellos que tienen conocimientos b\u00e1sicos o intermedios sobre anuncios de Facebook. Sin embargo, incluso si ya llevas un tiempo publicando anuncios de Facebook, puede que te convenga echarle otro vistazo. Mucho ha cambiado en el \u00faltimo a\u00f1o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin m\u00e1s pre\u00e1mbulos, aqu\u00ed est\u00e1n las cuatro principales funciones de anuncios de Facebook que debes aprovechar hoy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Oferta de anuncios<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los anuncios de oferta son superiores a los anuncios tradicionales de Facebook en tres formas principales.<\/span><\/p>\n<ol>\n<li>En primer lugar, los anuncios de oferta var\u00edan ligeramente en apariencia en comparaci\u00f3n con los anuncios tradicionales de Facebook, lo que hace que se destaquen m\u00e1s para los espectadores.<\/li>\n<li>Los usuarios pueden guardar ofertas y volver a verlas m\u00e1s tarde.<\/li>\n<li>Una vez que alguien hace clic en un anuncio de oferta, Facebook comienza a enviarle autom\u00e1ticamente notificaciones sobre la oferta, manteni\u00e9ndola presente en su mente.<\/li>\n<\/ol>\n<p>Los anuncios de ofertas tampoco tienen por qu\u00e9 canjearse en l\u00ednea. Tambi\u00e9n puedes usarlos para distribuir cupones para tu negocio f\u00edsico.<\/p>\n<figure id=\"attachment_5881\" aria-describedby=\"caption-attachment-5881\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5881 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Offer-vs-regular-1024x546.png\" alt=\"Picture of a facebook offer ad compared to a traditional ad\" width=\"1024\" height=\"546\" \/><figcaption id=\"caption-attachment-5881\" class=\"wp-caption-text\">Cortes\u00eda de Facebook.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Lienzo<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook Canvas es muy similar a una p\u00e1gina de destino. Es una experiencia de pantalla completa que aparece despu\u00e9s de que el usuario hace clic en un anuncio y es completamente interactiva. <\/span><\/p>\n<figure id=\"attachment_5882\" aria-describedby=\"caption-attachment-5882\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5882 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/fb-canvas-1024x537.png\" alt=\"A photo of Facebook fullscreen Canvas experience\" width=\"1024\" height=\"537\" \/><figcaption id=\"caption-attachment-5882\" class=\"wp-caption-text\">Cortes\u00eda de Facebook.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Esta p\u00e1gina de destino optimizada para dispositivos m\u00f3viles intriga a los usuarios y le brinda la oportunidad de publicitar de forma creativa antes de que accedan a su tienda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verificar <\/span><a href=\"https:\/\/adespresso.com\/blog\/5-tips-creating-amazing-facebook-canvas\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Este tutorial<\/span><\/a><span style=\"font-weight: 400;\"> por crear un fant\u00e1stico Facebook Canvas, por nuestros amigos de AdEspresso.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Messenger como destino publicitario<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfAlguna vez pensaste en Messenger como un destino publicitario? Quiz\u00e1s estas estad\u00edsticas te convenzan.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5884 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/messenger-stats-1024x266.png\" alt=\"facebook messenger as an ad destination statistics\" width=\"1024\" height=\"266\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Messenger, ya sea automatizado o administrado manualmente, puede ser una forma fant\u00e1stica de crear una experiencia m\u00e1s personalizada para el cliente. Usar Messenger en lugar de una p\u00e1gina de destino significa que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los usuarios no tienen que abandonar la plataforma para obtener respuestas a sus preguntas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No necesitas direcciones de correo electr\u00f3nico ni n\u00fameros de tel\u00e9fono para generar clientes potenciales; \u00a1ya los tienes en Messenger!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Completar un formulario en Messenger es mucho m\u00e1s sencillo que en una p\u00e1gina de destino t\u00edpica, lo que es cada vez m\u00e1s importante en nuestro mundo impulsado por los dispositivos m\u00f3viles.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Anuncios din\u00e1micos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los anuncios din\u00e1micos hacen que tu trabajo sea muy f\u00e1cil. Todo lo que tienes que hacer es subir tu <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/890714097648074#\"><span style=\"font-weight: 400;\">Cat\u00e1logo de productos<\/span><\/a><span style=\"font-weight: 400;\"> y configurar una campa\u00f1a inicial, luego Facebook hace el resto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con los anuncios din\u00e1micos, Facebook promocionar\u00e1 autom\u00e1ticamente tus productos a las personas que hayan expresado inter\u00e9s en tu producto o en otros similares. A medida que actualices tus precios y disponibilidad, tambi\u00e9n lo har\u00e1 Facebook. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya no tienes que preocuparte por configurar diferentes audiencias para diferentes productos; Facebook har\u00e1 todo eso por ti. Como es habitual, el algoritmo de Facebook siempre est\u00e1 aprendiendo y mejorando, por lo que tus anuncios din\u00e1micos ser\u00e1n cada vez m\u00e1s efectivos con el tiempo.<\/span><\/p>\n<figure id=\"attachment_5883\" aria-describedby=\"caption-attachment-5883\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5883 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/dynamic-ads-1024x521.png\" alt=\"Facebook dynamic ads preview\" width=\"1024\" height=\"521\" \/><figcaption id=\"caption-attachment-5883\" class=\"wp-caption-text\">Facebook modificar\u00e1 el anuncio seg\u00fan qui\u00e9n lo vea. Cortes\u00eda de Facebook.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">\u00a1Eso es todo, amigos!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Con suerte, he ampliado tu concepto de anuncios de Facebook m\u00e1s all\u00e1 de las fotos individuales y los carruseles. Si tienes experiencia con las herramientas que mencion\u00e9, \u00bfc\u00f3mo te han funcionado? Comenta a continuaci\u00f3n para darles una perspectiva a otros lectores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos vemos la semana que viene.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana pas\u00e9 mucho tiempo aprendiendo sobre anuncios de Facebook a trav\u00e9s de Facebook Blueprint. Me sorprendi\u00f3 la cantidad de funciones de las que no hab\u00eda o\u00eddo hablar antes y pens\u00e9 en compartir las que creo que son las m\u00e1s poderosas. Esta publicaci\u00f3n est\u00e1 dirigida principalmente a aquellos con conocimientos b\u00e1sicos o intermedios de\u2026<\/p>","protected":false},"author":3,"featured_media":5973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[89,127],"class_list":["post-5878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-facebook"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":127,"label":"Facebook"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"This week I spent a great deal of time learning about Facebook ads through Facebook\u2019s Blueprint. I was surprised at the number of features that I hadn\u2019t heard about before and thought I\u2019d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week I spent a great deal of time learning about Facebook ads through Facebook\u2019s Blueprint. I was surprised at the number of features that I hadn\u2019t heard about before and thought I\u2019d share what I think to be the most powerful ones. 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