{"id":5891,"date":"2018-04-09T10:01:24","date_gmt":"2018-04-09T10:01:24","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5891"},"modified":"2018-04-09T10:01:24","modified_gmt":"2018-04-09T10:01:24","slug":"3-funciones-de-hootsuite-simplificadas","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/3-hootsuite-features-made-easy\/","title":{"rendered":"3 funciones de Hootsuite que te har\u00e1n la vida m\u00e1s f\u00e1cil (\u00a1m\u00e1s una herramienta adicional!)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-6091 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ToolKit-Series_-3-HootSuite-Features.png\" alt=\"Serie ToolKit_ 3 Funciones de HootSuite\" width=\"560\" height=\"315\" \/><\/p>\n<p>Mantenerse al d\u00eda con las redes sociales puede ser una tarea abrumadora, incluso estresante, si no est\u00e1s acostumbrado a ello. En este art\u00edculo, voy a suponer que ya sabes c\u00f3mo usar las funciones b\u00e1sicas de Hootsuite, incluidas la programaci\u00f3n y las transmisiones.<\/p>\n<p>Para su informaci\u00f3n, las siguientes funciones solo est\u00e1n disponibles a trav\u00e9s de <a href=\"https:\/\/hootsuite.com\/plans\/enterprise\" target=\"_blank\" rel=\"noopener\">Cuentas empresariales de Hootsuite<\/a>.<\/p>\n<h1>3 funciones de Hootsuite que te har\u00e1n la vida m\u00e1s f\u00e1cil<\/h1>\n<p>Es importante contar con herramientas y funciones que se centren en la gesti\u00f3n del tiempo y la eficiencia, y las tres que se indican a continuaci\u00f3n son \u00fatiles para cualquier kit de herramientas de marketing digital. Tambi\u00e9n he a\u00f1adido una extensi\u00f3n adicional al final que puede facilitarte un poco la vida.<\/p>\n<p>\u00a1Empecemos!<\/p>\n<h2>#1. La biblioteca de contenidos<\/h2>\n<p><span style=\"font-weight: 400;\">La biblioteca de contenido est\u00e1 bastante subestimada cuando se trata de funciones que ahorran tiempo en Hootsuite.<\/span>S\u00f3lo est\u00e1 disponible con el\u00a0<em>Cuenta empresarial.\u00a0<\/em>Es f\u00e1cil encontrarlo: hay un enlace en la parte inferior de la secci\u00f3n \u201cEditor\u201d, en \u201cFuentes de contenido\u201d. Luego, haz clic en \u201cBiblioteca de contenido\u201d.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6088 size-medium\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HootSuite-Features_content-library-205x300.png\" alt=\"Biblioteca de contenido de funciones de HootSuite\" width=\"205\" height=\"300\" \/><\/p>\n<p>Una vez que est\u00e9s en la biblioteca de contenido, ver\u00e1s un bot\u00f3n desplegable que tendr\u00e1 una lista de tus bibliotecas de contenido. Si a\u00fan no has creado una, solo tendr\u00e1s la opci\u00f3n de crear una &quot;Nueva biblioteca&quot;.<\/p>\n<p>Para crear una biblioteca de contenido, haz clic en \u201cNueva biblioteca\u201d y n\u00f3mbrala como corresponda. Puede ser tu campa\u00f1a, canal o algo similar.<\/p>\n<p>Si te unes a una agencia, probablemente crear\u00e1s diferentes bibliotecas para cada cliente o canal que utilices (puedes organizar las publicaciones dentro de ellas con etiquetas, as\u00ed que no te preocupes por separarlas por campa\u00f1a o feriado).<\/p>\n<h3>C\u00f3mo guardar en la biblioteca de contenido<\/h3>\n<p>\u00a1Una vez que sepa c\u00f3mo programar una publicaci\u00f3n, guardar una publicaci\u00f3n en la biblioteca de contenido ser\u00e1 f\u00e1cil!<\/p>\n<ol>\n<li>Siga la misma rutina que usar\u00eda para programar una publicaci\u00f3n a trav\u00e9s de Hootsuite.<\/li>\n<li>En lugar de programar, haga clic en \u201cGuardar\u201d.<\/li>\n<li>Seleccione \u201cGuardar en la biblioteca de contenido\u201d en la pantalla desplegable.<\/li>\n<li>Seleccione la biblioteca de contenido donde desea que se encuentre.<\/li>\n<\/ol>\n<p>Tambi\u00e9n puede usar notas y etiquetas para agregar contexto y acceso r\u00e1pido mediante b\u00fasquedas. Son \u00fatiles para fines de edici\u00f3n entre miembros del equipo y para organizar el contenido a medida que crece la biblioteca.<\/p>\n<h3><strong>C\u00f3mo publicar desde la biblioteca de contenido<\/strong><\/h3>\n<p>Una vez que accedas a tu biblioteca de contenido, podr\u00e1s publicar o programar cualquiera de los contenidos que se encuentren dentro de ella. Tambi\u00e9n tendr\u00e1s la oportunidad de ver las notas o ediciones que alguien te haya dejado.<\/p>\n<h4><strong>Para programar:\u00a0<\/strong><\/h4>\n<ol>\n<li>Vaya al bot\u00f3n de tres puntos a la derecha de cada publicaci\u00f3n.<\/li>\n<li>Haga clic en el bot\u00f3n redactar en la ventana desplegable.<\/li>\n<li>Edite y programe, o publique de inmediato.<\/li>\n<\/ol>\n<p>Hay otras cuatro opciones con la ventana desplegable, como referencia:<\/p>\n<ul>\n<li><strong>Editar:\u00a0<\/strong>Agregue notas y etiquetas al contenido guardado.<\/li>\n<li><strong>Editar plantilla:\u00a0<\/strong>Edite la publicaci\u00f3n completa (con una opci\u00f3n para redactarla) y gu\u00e1rdela nuevamente en la biblioteca de contenido.<\/li>\n<li><strong>Agregar etiquetas<\/strong>:Agregue etiquetas preexistentes o nuevas para organizar su contenido para referencia futura.<\/li>\n<li><strong>Borrar:\u00a0<\/strong>Eliminar contenido de la biblioteca.<\/li>\n<\/ul>\n<h2>#2 Integraci\u00f3n de herramientas y aplicaciones<\/h2>\n<p>Ya que hablamos de gesti\u00f3n del tiempo y eficiencia, \u00bfno ser\u00eda eficiente gestionar m\u00faltiples herramientas y aplicaciones en un solo lugar?<\/p>\n<p>Eso es precisamente lo que tambi\u00e9n ofrece Hootsuite y, con una cuenta Enterprise, <strong>La mayor\u00eda de las aplicaciones son gratuitas.\u00a0<\/strong>Sin la cuenta empresarial, a\u00fan puedes usar estas integraciones, <strong>pero tienes que pagar una tarifa de suscripci\u00f3n<\/strong>.<\/p>\n<p>Si tienes una cuenta Enterprise, deber\u00edas usar esta funci\u00f3n de Hootsuite. Piensa en los muchos servicios que podr\u00edas usar; agregarlos todos en un solo lugar puede simplificar tus tareas diarias.<\/p>\n<p>Consulta estas aplicaciones e integraciones que ofrece Hootsuite:<\/p>\n<ul>\n<li><strong>Buz\u00f3n de entrega: <\/strong>Accede a tus im\u00e1genes directamente desde Hootsuite.<\/li>\n<li><strong>Flickr:<\/strong> Administra y comparte tus fotos dentro del Panel de Hootsuite<\/li>\n<li><strong>MailChimp:<\/strong> Integra esta aplicaci\u00f3n con tu cuenta de Hootsuite. Gestiona tus planes de marketing por correo electr\u00f3nico y redes sociales desde un solo lugar.<\/li>\n<li><strong>EncuestaMonkey:<\/strong> Vea estados, respuestas y publicaciones en sus canales sociales.<\/li>\n<li><strong>Unidad de Google:\u00a0<\/strong>Integra tu Google Drive con Hootsuite para acceder a todos tus archivos y agregarlos f\u00e1cilmente a tu calendario social.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/apps.hootsuite.com\" target=\"_blank\" rel=\"noopener\">Puedes ver los 154 (y contando) aqu\u00ed.<\/a><\/p>\n<h3>C\u00f3mo agregarlos a su panel de control<\/h3>\n<p>Agregarlos es tan f\u00e1cil como hacer clic en \u201cInstalar\u201d. Lo haremos juntos agregando la integraci\u00f3n de Google Drive:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6148 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features-App-Intergration.png\" alt=\"Funciones de Hootsuite: Integraci\u00f3n de aplicaciones\" width=\"1905\" height=\"544\" \/><\/p>\n<p>Una vez que hagas clic en &quot;Instalar&quot;, estar\u00e1s listo. Luego solo es cuesti\u00f3n de explorar y ver qu\u00e9 puedes hacer.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6149 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features-App-Intergration-complete.png\" alt=\"Funciones de Hootsuite: Integraci\u00f3n completa de la aplicaci\u00f3n\" width=\"588\" height=\"365\" \/><\/p>\n<p>Piensa en lo que har\u00e1 tu vida diaria m\u00e1s f\u00e1cil antes de instalar aplicaciones.<\/p>\n<p>\u00bfEst\u00e1s buscando:<\/p>\n<ul>\n<li>\u00bfTendencias?<\/li>\n<li>\u00bfHerramientas para escuchar?<\/li>\n<li>\u00bfHerramientas de contenido?<\/li>\n<li>Agregar otras cuentas sociales, como <a href=\"http:\/\/apps.hootsuite.com\/200\/tailwind-for-pinterest\" rel=\"noopener nofollow\">Viento de cola para Pinterest<\/a>?<\/li>\n<\/ul>\n<p>Una vez que sepas lo que est\u00e1s buscando, podr\u00e1s desplazarte por el directorio y encontrar las integraciones de aplicaciones adecuadas para tus estrategias de marketing en redes sociales.<\/p>\n<h2>#3 An\u00e1lisis y tableros<\/h2>\n<p>Por \u00faltimo, pero no menos importante, una de nuestras funciones de Hootsuite es Hootsuite Analytics.<\/p>\n<p>Una estrategia adecuada de redes sociales debe tener objetivos espec\u00edficos, pero la \u00fanica forma de mejorarlos es ver los resultados y los KPI. Para simplificar las cosas, Hootsuite te permite hacer esto directamente en tu Panel de Control.<\/p>\n<p>Recuerda que esto se basa en las cuentas empresariales de Hootsuite. A\u00fan tienes acceso a Analytics a trav\u00e9s de las cuentas gratuitas, pero son mucho m\u00e1s limitadas que con las versiones empresariales.<\/p>\n<p>Las estad\u00edsticas de Hootsuite cubren Facebook, Twitter, Instagram y LinkedIn. Puedes obtener m\u00e1s estad\u00edsticas de otros canales sociales (YouTube, Pinterest, etc.) con esas divertidas integraciones de aplicaciones de las que acabamos de hablar.<\/p>\n<p>Hay tres formas de ver los an\u00e1lisis, dependiendo de lo que est\u00e9s buscando.<\/p>\n<h3>An\u00e1lisis de Hootsuite: descripci\u00f3n general<\/h3>\n<p>La descripci\u00f3n general es probablemente exactamente lo que imaginas: una descripci\u00f3n general de tus cuentas sociales.<\/p>\n<p>La descripci\u00f3n general aparece cuando haces clic por primera vez en el bot\u00f3n de an\u00e1lisis. Desde all\u00ed, puedes elegir la plataforma social (Facebook, Twitter o Instagram) y, luego, el canal (si tienes varios canales por plataforma).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6150 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features_-Analytics-1.png\" alt=\"Funciones de Hootsuite_ An\u00e1lisis 1\" width=\"633\" height=\"180\" \/><\/p>\n<p>Desde all\u00ed, podr\u00e1s ver una descripci\u00f3n general de cada canal seleccionado dentro de cada plataforma. Es una vista generalizada de los conceptos b\u00e1sicos:<\/p>\n<ul>\n<li>El n\u00famero de publicaciones dentro de un per\u00edodo de tiempo seleccionado<\/li>\n<li>\u00bfCu\u00e1ntos nuevos seguidores ganaste?<\/li>\n<li>Participaci\u00f3n general en su cuenta<\/li>\n<li>Tr\u00e1fico a trav\u00e9s de tus enlaces de owl.ly<\/li>\n<\/ul>\n<p>Tambi\u00e9n te muestra informaci\u00f3n general que deseas ver durante el mes para ver r\u00e1pidamente c\u00f3mo funcionan tus canales.<\/p>\n<h3>An\u00e1lisis de Hootsuite: Tableros<\/h3>\n<p>Los paneles de Hootsuite ofrecen an\u00e1lisis mucho m\u00e1s detallados y personalizables. Cuando decides crear un panel, eliges exactamente lo que quieres medir (interacci\u00f3n, crecimiento del canal, conocimiento de la marca, etc.).<\/p>\n<p>Puede elegir entre tableros preestablecidos, dise\u00f1ados para simplificar las cosas, o puede personalizar completamente sus tableros para tener m\u00faltiples plataformas, KPI agregados espec\u00edficos para sus estrategias o informes personalizados para mostrar el retorno de la inversi\u00f3n que su supervisor o cliente desea ver.<\/p>\n<p>Estos tableros personalizados tambi\u00e9n se pueden compartir autom\u00e1ticamente con compa\u00f1eros de equipo y clientes.<\/p>\n<h3>An\u00e1lisis de Hootsuite: rendimiento de las publicaciones (BETA)<\/h3>\n<p>de Hootsuite <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/115014775367-Post-Performance-BETA\" target=\"_blank\" rel=\"noopener nofollow\"> Los an\u00e1lisis de rendimiento de publicaciones son nuevos en Hootsuite Analytics<\/a>, por lo que a\u00fan se encuentra en modo &quot;beta&quot;. Esta herramienta proporciona una descripci\u00f3n general de las publicaciones con mejor rendimiento por plataforma y canal.<\/p>\n<p>Obtendr\u00e1 una descripci\u00f3n general de:<\/p>\n<p><strong>Facebook:\u00a0<\/strong><\/p>\n<ul>\n<li>Reacciones.<\/li>\n<li>Acciones.<\/li>\n<li>Comentarios.<\/li>\n<li>Vistas de videos.<\/li>\n<li>Alcanzar.<\/li>\n<li>Usuarios comprometidos y tarifas.<\/li>\n<\/ul>\n<p><strong>Gorjeo:\u00a0<\/strong><\/p>\n<ul>\n<li>Gustos.<\/li>\n<li>Respuestas.<\/li>\n<li>Retuitear.<\/li>\n<\/ul>\n<p><strong>Instagram:\u00a0<\/strong><\/p>\n<ul>\n<li>Gustos.<\/li>\n<li>Comentarios.<\/li>\n<\/ul>\n<p><strong>LinkedIn:\u00a0<\/strong><\/p>\n<ul>\n<li>Gustos.<\/li>\n<li>Comentarios.<\/li>\n<li>Acciones.<\/li>\n<li>Impresiones.<\/li>\n<li>Clics.<\/li>\n<li>Tasa de participaci\u00f3n.<\/li>\n<\/ul>\n<p>Es una ventaja comprender exactamente qu\u00e9 publicaciones funcionan, especialmente porque la participaci\u00f3n es tan importante en la mayor\u00eda de las plataformas sociales.<\/p>\n<p>Al utilizar todas las funciones de an\u00e1lisis, podr\u00e1 comprender qu\u00e9 funciona, qu\u00e9 no y qu\u00e9 se puede mejorar, lo que le ayudar\u00e1 a crear la mejor presencia para su marca.<\/p>\n<h2><span style=\"font-weight: 400;\">PRIMA:<\/span><span style=\"font-weight: 400;\">\u00a0Extensi\u00f3n de Hootlet<\/span><\/h2>\n<p>El Hootlet es un a\u00f1adido\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions\" target=\"_blank\" rel=\"noopener\">Extensi\u00f3n de Google<\/a> que puedes usar\u00a0<strong>sin siquiera abrir el panel de control.<\/strong>\u00a0Es perfecto para el contenido de terceros que encuentras a lo largo del d\u00eda. Una vez que <a href=\"http:\/\/www.hootlet.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Descarga el Hootlet<\/a>\u00a0Ver\u00e1s un peque\u00f1o icono de b\u00faho en la parte superior de tu navegador.<\/p>\n<h3>\u00bfQu\u00e9 haces con ello?<\/h3>\n<p>Cuando encuentre un art\u00edculo que desee publicar de inmediato o programar para m\u00e1s tarde, simplemente haga clic en ese b\u00faho y aparecer\u00e1 una ventana desplegable que le permitir\u00e1 redactar un mensaje.<\/p>\n<p>Funciona de forma bastante similar al compositor del panel de control.<\/p>\n<p><strong>Vea la explicaci\u00f3n completa:<\/strong><\/p>\n<p><center><iframe width=\"706\" height=\"397\" src=\"https:\/\/www.youtube.com\/embed\/3LcanIDPCSs\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>No puedes compartir una publicaci\u00f3n en las redes sociales a trav\u00e9s de Hootlet. Bueno, s\u00ed puedes, pero no se muestra como una publicaci\u00f3n compartida: termina siendo una publicaci\u00f3n de texto simple, lo que no te ayuda a destacar en ninguna plataforma social.<\/p>\n<p><strong>Consejos profesionales:\u00a0<\/strong>Nunca publiques un mensaje de texto simple en las redes sociales. No es una publicaci\u00f3n atractiva y no destaca en el muro de noticias de tu audiencia.\u00a0<strong>\u00a0Simplemente no lo hagas.<\/strong><\/p>\n<h3>\u00bfHay m\u00e1s funciones de Hootsuite?<\/h3>\n<p>\u00a1Hay muchas m\u00e1s funciones de Hootsuite! Todo depende del tipo de cuenta que tengas y de a qu\u00e9 tengas acceso como usuario. En ese sentido, siempre estamos agregando m\u00e1s informaci\u00f3n a nuestros blogs. \u00a1Permanezca conectado para ver m\u00e1s en el futuro cercano!<\/p>\n<p>Si necesita ayuda adicional con sus estrategias de redes sociales, <a href=\"https:\/\/honeypotmarketing.com\/es\/crecer\/social\/\" target=\"_blank\" rel=\"noopener\">Siempre estamos disponibles para hablar de negocios y ver c\u00f3mo podemos ayudarlo a crecer.<\/a>.<\/p>\n<p>Comience a explorar las funciones de Hootsuite. Se basan en necesidades espec\u00edficas y est\u00e1n enfocadas en facilitarle la vida como comerciante, emprendedor o propietario de una empresa.<\/p>\n<p>Eso es todo lo que escribi\u00f3, por ahora.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mantenerse al d\u00eda con las redes sociales puede ser una tarea abrumadora, incluso estresante, si no est\u00e1s acostumbrado a ello. En este art\u00edculo, voy a suponer que ya sabes c\u00f3mo utilizar las funciones b\u00e1sicas de Hootsuite, incluidas la programaci\u00f3n y las transmisiones. Para tu informaci\u00f3n, las siguientes funciones solo est\u00e1n disponibles a trav\u00e9s de las cuentas Enterprise de Hootsuite. 3 funciones de Hootsuite para\u2026<\/p>","protected":false},"author":3,"featured_media":6091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[39,38],"tags":[127,44,150,105],"class_list":["post-5891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-social-media","tag-facebook","tag-instagram","tag-social-media-marketing","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Keeping up with social media can be daunting\u2014even straight-up nerve-racking\u2014if you aren&#039;t used to it. In this article, I&#039;m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite&#039;s Enterprise accounts. 3 Hootsuite Features To Make\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/3-hootsuite-features-made-easy\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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As an FYI, the following features are only available via Hootsuite&#8217;s Enterprise accounts. 3 Hootsuite Features To Make...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/5891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=5891"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/5891\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=5891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=5891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=5891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}