{"id":5992,"date":"2018-06-18T10:05:00","date_gmt":"2018-06-18T10:05:00","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5992"},"modified":"2024-09-23T11:47:34","modified_gmt":"2024-09-23T15:47:34","slug":"analisis-de-redes-sociales-de-hootsuite","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/hootsuite-social-media-analytics\/","title":{"rendered":"Promoci\u00f3n de participaci\u00f3n en an\u00e1lisis de redes sociales de Hootsuite"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-6013\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-at-a-Glance.jpg\" alt=\"Hootsuite screen for social media analytics\" width=\"560\" height=\"374\" \/><\/p>\n<p>Hay una raz\u00f3n por la que nadie interact\u00faa con tu p\u00e1gina incluso despu\u00e9s de que hayas publicado sobre todo lo que hay bajo el sol: no est\u00e1s investigando el an\u00e1lisis de redes sociales que ofrece Hootsuite.<\/p>\n<p>No hace falta decir que es necesario comprender qu\u00e9 funciona y qu\u00e9 no. Te mostraremos c\u00f3mo acceder al panel de an\u00e1lisis de Hootsuite y c\u00f3mo aprovechar lo que encontrar\u00e1s all\u00ed.<\/p>\n<p>\u00a1Empecemos!<\/p>\n<h2>C\u00f3mo encontrar el panel de an\u00e1lisis de redes sociales en Hootsuite<\/h2>\n<p>Pase el rat\u00f3n sobre el men\u00fa de la izquierda de Hootsuite para abrir la lista de p\u00e1ginas principales. Ver\u00e1 un icono de gr\u00e1fico, el cuarto desde arriba en la lista (sin incluir el logotipo de Hootsuite). Haga clic en \u00e9l.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6006\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Analytics-Menu.jpg\" alt=\"Hootsuite's social media analytics dashboard from the main menu\" width=\"560\" height=\"366\" \/><\/p>\n<p>Desde all\u00ed, acceder\u00e1s a una nueva p\u00e1gina con un conjunto de m\u00e9tricas del panel. Antes de analizar las cifras, aseg\u00farate de haber configurado la red social y la p\u00e1gina correctas para el an\u00e1lisis.<\/p>\n<p>Hootsuite puede tardar un poco en cargar los an\u00e1lisis, as\u00ed que no te preocupes si tarda unos minutos o m\u00e1s.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6007\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Analytics-Dashboard.jpg\" alt=\"Selecting social platforms and channels in Hootsuite's social media analytics dashboard\" width=\"560\" height=\"258\" \/><\/p>\n<p>Necesitar\u00e1s seleccionar la cuenta correcta por separado para Facebook, Twitter e Instagram, por lo que te recomiendo abordar una plataforma a la vez.<\/p>\n<h2>Lo que el an\u00e1lisis de redes sociales de Hootsuite puede decirte<\/h2>\n<p>Hootsuite te llevar\u00e1 al panel de informaci\u00f3n general cuando navegues por la secci\u00f3n de an\u00e1lisis. Estas m\u00e9tricas te ofrecen una vista general de tu canal para ver:<\/p>\n<ul>\n<li>\u00bfCu\u00e1ntas publicaciones has publicado?<\/li>\n<li>\u00bfCu\u00e1ntos seguidores has ganado (o perdido)?<\/li>\n<li>Cu\u00e1nta interacci\u00f3n generaste a trav\u00e9s de publicaciones y acciones compartidas<\/li>\n<li>Cu\u00e1nto tr\u00e1fico has generado a trav\u00e9s de los enlaces cortos de Ow.ly<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6008\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Overview-Key-Metrics-1024x277.jpg\" alt=\"Hootsuite's overview screen for social media analytics\" width=\"560\" height=\"151\" \/><\/p>\n<p>Estos n\u00fameros te ayudan a informar a los clientes o a tu supervisor. Si revisas estos n\u00fameros con la suficiente frecuencia, tambi\u00e9n puedes detectar picos de actividad para aprovechar las publicaciones exitosas antes de que pase el momento.<\/p>\n<p>La pesta\u00f1a Descripci\u00f3n general tambi\u00e9n le permite ver estos n\u00fameros a trav\u00e9s de gr\u00e1ficos que se encuentran m\u00e1s abajo en la p\u00e1gina. El valor real aqu\u00ed reside en el hecho de que contienen comparaciones integradas con el mes anterior.<\/p>\n<p>Ese enfoque mes a mes te permite analizar el rendimiento de tu canal durante un per\u00edodo de tiempo espec\u00edfico sin necesidad de cambiar de mes a mes. Aprovecha esta funci\u00f3n para abordar los datos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6009\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Analytics-Follow-Graph-1024x255.jpg\" alt=\"Hootsuite follower growth chart in social media analytics overview\" width=\"560\" height=\"140\" \/><\/p>\n<p>El aspecto m\u00e1s valioso de la pesta\u00f1a Descripci\u00f3n general ser\u00e1 la Tabla de publicaciones, oculta en la parte inferior de la pantalla.<\/p>\n<p>Desglosa tus publicaciones en orden cronol\u00f3gico para mostrarte cu\u00e1ntos &quot;Me gusta&quot;, comentarios, publicaciones compartidas y clics gener\u00f3 cada una. Aqu\u00ed es donde realmente podemos profundizar en el an\u00e1lisis de las redes sociales a nivel granular para generar una mayor interacci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6010\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Posts-Table-1024x197.jpg\" alt=\"\" width=\"560\" height=\"108\" \/><\/p>\n<p>Desde aqu\u00ed, puedes ver exactamente qu\u00e9 publicaciones generaron interacci\u00f3n y tr\u00e1fico. M\u00e1s importante a\u00fan, este panel te permite averiguar\u00a0<em>por qu\u00e9<\/em> Algunas publicaciones funcionaron mejor que otras.<\/p>\n<p><strong>Consejo profesional:<\/strong> Extraeremos informaci\u00f3n espec\u00edfica de este panel en la siguiente secci\u00f3n, pero puedes obtener m\u00e9tricas de participaci\u00f3n a\u00fan m\u00e1s profundas (como vistas de videos y alcance) desde el panel de Rendimiento de publicaciones.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6011\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Post-Performance-Dashboard-1024x238.jpg\" alt=\"Hootsuite's Post Performance Beta screen for granular social media analytics\" width=\"560\" height=\"130\" \/><\/p>\n<h3>C\u00f3mo analizar las estad\u00edsticas de redes sociales de Hootsuite<\/h3>\n<p>Comience con la tabla de publicaciones en la parte inferior de la pesta\u00f1a Descripci\u00f3n general para ver r\u00e1pidamente sus publicaciones con mejor rendimiento. Use estos datos para identificar los temas comunes entre sus mejores y peores publicaciones.<\/p>\n<p>Busque estas cosas al analizar sus publicaciones:<\/p>\n<ul>\n<li>Tema<\/li>\n<li>\u00bfLa publicaci\u00f3n comunica un sentimiento positivo o negativo?<\/li>\n<li>Voz y tono<\/li>\n<li>\u00bfSe ofrece un lead magnet?<\/li>\n<li>Tipo de contenido (v\u00eddeo, imagen, cita, archivo .GIF, etc.)<\/li>\n<li>\u00bfEst\u00e1n etiquetados los socios y personas influyentes?<\/li>\n<\/ul>\n<p>Lo probaremos en nuestro propio contenido. Aqu\u00ed hay una imagen m\u00e1s clara de los datos de nuestras publicaciones en la imagen de arriba.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6012\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Posts-Table-Data-Zoomed.jpg\" alt=\"Zoomed-in Posts Table for Hootsuite's social media analytics dashboard in the Overview tab\" width=\"560\" height=\"392\" \/><\/p>\n<p>Algunas de estas publicaciones tienen claramente un mejor rendimiento que otras. Esto es lo que podemos inferir de los datos:<\/p>\n<p>La primera l\u00ednea con 17 me gusta y 5 veces compartida es nuestro episodio Live at the Hive. Obtiene mucha interacci\u00f3n (y m\u00e1s de 800 vistas, seg\u00fan la pesta\u00f1a de Rendimiento de la publicaci\u00f3n), pero no genera tr\u00e1fico a nuestro sitio web.<\/p>\n<p>Eso lo convierte en una excelente serie de contenido de inicio del embudo que podemos usar para adquirir seguidores en lugar de convertirlos, lo que indica que debemos promocionarlo sin hacer una venta agresiva.<\/p>\n<p>Crear un canal en Facebook Watch ser\u00eda un buen comienzo para maximizar el impacto del contenido de Honeypot, en este ejemplo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5592\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Live-at-The-Hive2-01-1024x1024.jpg\" alt=\"live at the hive marketing startup podcast with honeypot marketing\" width=\"560\" height=\"560\" \/><\/p>\n<p>La siguiente publicaci\u00f3n en la lista fue una copromoci\u00f3n de un taller de marketing y una serie de seminarios dirigidos por <a href=\"https:\/\/unbounce.com\/about\/\" rel=\"noopener\">Nuestros amigos de Unbounce<\/a>A la gente claramente le gust\u00f3, pero solo una persona hizo clic en esa publicaci\u00f3n. La idea es que a la audiencia de Honeypot le encanta aprender sobre marketing digital, pero no necesariamente puede comprometerse con seminarios completos en medio de una jornada laboral.<\/p>\n<p>Con eso en mente, podr\u00edamos (y deber\u00edamos) reutilizar los puntos clave del seminario en gr\u00e1ficos f\u00e1ciles de entender y compartir que aporten valor sin pedir un compromiso.<\/p>\n<h3>Ahora es tu turno<\/h3>\n<p>As\u00ed es como utilizamos el panel de an\u00e1lisis de redes sociales de Hootsuite para informar nuestros calendarios sociales. Hacer esto mensualmente te permite eliminar gradualmente las publicaciones con una recepci\u00f3n tibia e incorporar m\u00e1s contenido que ha demostrado generar interacci\u00f3n.<\/p>\n<p>Cambie la forma en que su organizaci\u00f3n aborda el marketing en redes sociales y <a href=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" rel=\"noopener\">Cu\u00e9ntanos c\u00f3mo te va<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hay una raz\u00f3n por la que nadie interact\u00faa con tu p\u00e1gina incluso despu\u00e9s de que hayas publicado sobre todo lo que existe: no est\u00e1s investigando las estad\u00edsticas de redes sociales que ofrece Hootsuite. No hace falta decir que debes comprender qu\u00e9 funciona y qu\u00e9 no. Te mostraremos c\u00f3mo acceder al panel de an\u00e1lisis de Hootsuite y\u2026<\/p>","protected":false},"author":3,"featured_media":6013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[172,38],"tags":[233],"class_list":["post-5992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-social-media","tag-social-media-analytics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"There&#039;s a reason why nobody engages with your page even after you&#039;ve posted about everything under the sun: you&#039;re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what&#039;s working and what&#039;s flopping. We&#039;re going to show you how to access Hootsuite&#039;s analytics dashboard and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/hootsuite-social-media-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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