{"id":6202,"date":"2018-04-16T10:05:31","date_gmt":"2018-04-16T10:05:31","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6202"},"modified":"2018-04-16T10:05:31","modified_gmt":"2018-04-16T10:05:31","slug":"grafico-social-de-10-minutos","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/10-minute-social-graphic-canva\/","title":{"rendered":"Las plantillas de Canva ayudan a crear gr\u00e1ficos de gran atractivo en menos de 10 minutos"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-6203 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Social-Media-Graphics.jpg\" alt=\"An\u00e1lisis r\u00e1pido de Canva para la creaci\u00f3n de gr\u00e1ficos para redes sociales\" width=\"560\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Novedad: no es necesario ser un dise\u00f1ador experimentado con m\u00e1s de 5 a\u00f1os de experiencia en Photoshop para crear gr\u00e1ficos incre\u00edbles para las redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomendamos a todos que consulten esta rese\u00f1a de Canva antes de comenzar a dise\u00f1ar cualquier cosa.\u00a0<\/span><span style=\"font-weight: 400;\">Canva es un servicio gratuito basado en la nube que puede ayudarte a comenzar a realizar publicaciones de marca en las redes sociales en cuesti\u00f3n de minutos.<\/span><\/p>\n<p><strong><i>Consejo profesional #1: <\/i><\/strong><span style=\"font-weight: 400;\">La plataforma viene con hermosas plantillas listas para crear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infograf\u00edas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curr\u00edculums<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logotipos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Folletos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presentaciones<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Personalmente, he utilizado Canva para crear anuncios, as\u00ed como para hacer llamativas fotos de portada de Facebook...<\/span><span style=\"font-weight: 400;\">Y mi formaci\u00f3n es en econom\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo que quiero decir es que cualquiera puede crear bonitos gr\u00e1ficos para redes sociales en cuesti\u00f3n de minutos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva es una excelente herramienta para garantizar que su marca sea coherente en su sitio web y en todas sus plataformas de redes sociales, incluidas:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gorjeo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inter\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google+<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sus plantillas tienen el tama\u00f1o perfecto para publicaciones en redes sociales, por lo que no tendr\u00e1s que perder tiempo pensando qu\u00e9 dimensiones necesitas.\u00a0<\/span><span style=\"font-weight: 400;\">Todo lo que tienes que hacer es seleccionar el tipo de gr\u00e1fico que deseas utilizar y empezar a dise\u00f1ar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6204\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Canva-Template-Selection-1024x786.jpg\" alt=\"An\u00e1lisis del panel de plantillas de Canva\" width=\"560\" height=\"430\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n se muestra un ejemplo de una plantilla de redes sociales para brindarte una r\u00e1pida dosis de inspiraci\u00f3n:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6172\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Canva-1-1024x513.png\" alt=\"\" width=\"560\" height=\"280\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O, si prefieres empezar desde cero, puedes personalizar las dimensiones y jugar con los dise\u00f1os y las im\u00e1genes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, se muestra un ejemplo r\u00e1pido y sencillo de c\u00f3mo tomar una plantilla (a la izquierda) y dise\u00f1arla con mi propio texto, im\u00e1genes y fondo (a la derecha). Esta edici\u00f3n final se realiz\u00f3 en Canva con la funci\u00f3n de dise\u00f1os.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6177\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Canva-example-1024x853.png\" alt=\"Rese\u00f1a de Canva sobre estilos de imagen dividida\" width=\"560\" height=\"467\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hay muchas formas de utilizar esta herramienta, pero me centrar\u00e9 en <strong>tres<\/strong><\/span><b>\u00a0Los m\u00e1s importantes hoy\u00a0<\/b>En esta rese\u00f1a de Canva<span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>1. Crea fotos de portada para Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook es una excelente opci\u00f3n para crear anuncios que permitan a tu p\u00fablico objetivo saber qui\u00e9n eres y de qu\u00e9 se trata.\u00a0<\/span><span style=\"font-weight: 400;\">La foto de portada de Facebook, en particular, est\u00e1 bastante subestimada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aseg\u00farate de cambiarlo peri\u00f3dicamente, ya que puede destacar algo espec\u00edfico, como una actualizaci\u00f3n comercial, una oferta o una nueva l\u00ednea de productos. Tambi\u00e9n puedes usarlo para mostrar tu lado estacional, como una oferta de Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva incluso tiene disponible una opci\u00f3n para cambiar el tama\u00f1o de la portada de Facebook.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6178\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2018-04-02-at-5.13.25-PM-1024x581.png\" alt=\"Rese\u00f1a de Canva sobre las opciones de cambio de tama\u00f1o m\u00e1gico\" width=\"560\" height=\"318\" \/><\/p>\n<h2><b>2. Cree gr\u00e1ficos de dos tonos para resaltar el contraste<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nuestros ojos buscan naturalmente elementos que contrasten. Aseg\u00farate de incorporar eso en tu dise\u00f1o para que destaque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La forma m\u00e1s f\u00e1cil de hacerlo es utilizando el m\u00e9todo de dos tonos.\u00a0<\/span><span style=\"font-weight: 400;\">Se trata de un tipo de imagen dividida en dos. Mi consejo es que te quedes con preguntas como &quot;\u00bfEmpiezas el d\u00eda con caf\u00e9 o t\u00e9?&quot;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La respuesta siempre es caf\u00e9, pero ya entiendes la idea.<\/span><\/p>\n<p><strong><i>Consejo profesional #2<\/i><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Lim\u00edtate a hacer preguntas abiertas que sean relevantes para tu p\u00fablico objetivo. No solo les est\u00e1s dando algo de qu\u00e9 hablar, sino que tambi\u00e9n est\u00e1s obteniendo informaci\u00f3n valiosa en funci\u00f3n de sus respuestas.<\/span><\/p>\n<h2><b>3. Rese\u00f1as<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Las rese\u00f1as son la prueba social que necesitas para decirles a tus seguidores que eres una empresa leg\u00edtima que vende un producto o servicio leg\u00edtimo. Tambi\u00e9n necesitas rese\u00f1as para convencer a los nuevos clientes de por qu\u00e9 tu producto es fant\u00e1stico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No te limites a publicar rese\u00f1as en tus canales sociales: reutil\u00edzalas como contenido. Utiliza un color de fondo s\u00f3lido (preferentemente uno que vaya con tu marca) e ingresa tu rese\u00f1a como texto. Puedes cambiar la fuente o agregar otro color de fondo s\u00f3lido justo detr\u00e1s del texto para promocionar tu mensaje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si todav\u00eda no tienes un banco de rese\u00f1as para revisar, no te preocupes: \u00a1no todo est\u00e1 perdido! Comienza a pedirlas a clientes satisfechos o s\u00e1calas de los comentarios positivos en las redes sociales.<\/span><\/p>\n<h2><strong>3,5 citas (\u00a1bonus!)<\/strong><\/h2>\n<p>Las citas son excelentes para generar interacci\u00f3n, especialmente en Instagram. Evocan emociones, difunden sabidur\u00eda y hacen cosas agradables que probablemente le gusten a tu p\u00fablico objetivo.<\/p>\n<p>Las citas tambi\u00e9n deben tener sentido. Por lo general, las empresas utilizan citas en las que el texto y el fondo coinciden con el aspecto de su perfil de Instagram. De esta manera, mantendr\u00e1s la coherencia de tu marca.<\/p>\n<p>Recuerda que las citas son vers\u00e1tiles. Si est\u00e1s en una mala racha y no se te ocurre nada que escribir que tenga relaci\u00f3n con tu negocio, puedes escribir sobre cosas que te resulten inspiradoras, divertidas y motivadoras.<\/p>\n<p>O caf\u00e9. Todo el mundo puede identificarse con el caf\u00e9 y #MotivationalMonday.<\/p>\n<p>Ahora bien, \u00bfc\u00f3mo se crea un gr\u00e1fico atractivo con citas y Canva?<\/p>\n<p>Puedes usar una imagen de fondo que sea coherente con tu marca o un fondo s\u00f3lido con una superposici\u00f3n de texto. Agrega otro cuadro para el texto y usa un color diferente (\u00bfrecuerdas el m\u00e9todo de dos tonos?). Juega tambi\u00e9n con los niveles de transparencia. Agrega tu logotipo y el cr\u00e9dito cuando corresponda.<\/p>\n<h2>\u00a1Preparados, listos, ya!<\/h2>\n<p>Ah\u00ed lo tienes. Tienes a tu disposici\u00f3n tres (y media) formas de aprovechar Canva para crear gr\u00e1ficos de alto nivel de interacci\u00f3n para las redes sociales.<\/p>\n<p>Hay muchas herramientas que pueden ayudarte a mejorar tu presencia en las redes sociales. Si eres nuevo en Hootsuite (espec\u00edficamente con la cuenta Enterprise), <a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/3-funciones-de-hootsuite-simplificadas\/\">Consulta nuestra publicaci\u00f3n de blog sobre consejos de Hootsuite para dominar tus redes sociales.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Noticia de \u00faltimo momento: no es necesario ser un dise\u00f1ador experimentado con m\u00e1s de 5 a\u00f1os de experiencia en Photoshop para crear gr\u00e1ficos incre\u00edbles para las redes sociales. Recomendamos a todos que consulten esta rese\u00f1a de Canva antes de comenzar a dise\u00f1ar cualquier cosa. Canva es un servicio gratuito basado en la nube que puede ayudarlo a comenzar a crear contenido de marca para las redes sociales\u2026<\/p>","protected":false},"author":3,"featured_media":6203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,38],"tags":[255,63,245],"class_list":["post-6202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media","tag-design","tag-design-templates","tag-social-graphic"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":48,"label":"How To"},{"value":38,"label":"Social Media"}],"post_tag":[{"value":255,"label":"Design"},{"value":63,"label":"Design Templates"},{"value":245,"label":"Social Graphic"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":255,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":255,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":63,"name":"Design Templates","slug":"design-templates","term_group":0,"term_taxonomy_id":63,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":245,"name":"Social Graphic","slug":"social-graphic","term_group":0,"term_taxonomy_id":245,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Newsflash: you don&#8217;t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything.\u00a0Canva is a free, cloud-based service that can help get you well on your way to making branded social media...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Newsflash: you don&#039;t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/10-minute-social-graphic-canva\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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