{"id":6818,"date":"2019-02-20T17:30:49","date_gmt":"2019-02-20T17:30:49","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/direct-link-google-review-copy\/"},"modified":"2024-09-23T11:45:36","modified_gmt":"2024-09-23T15:45:36","slug":"enlace-directo-a-la-resena-de-google","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/how-to\/direct-link-google-review\/","title":{"rendered":"C\u00f3mo crear un enlace directo para las rese\u00f1as de clientes del Perfil Comercial de Google: \u00a1Gracias por tus consejos!"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google_my_business_direct-link_review.png\" alt=\"Crear un enlace directo para las rese\u00f1as de clientes de Google My Business\" class=\"wp-image-5321\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No es ning\u00fan secreto que Google My Business es una herramienta extremadamente poderosa proporcionada por nuestros amigos de Google sin costo alguno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me escuchaste bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No cuesta nada. Cero. Nada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 es? <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mi Negocio<\/a> \u00bfTan poderoso? Con 80% de b\u00fasquedas de negocios locales que se realizan en dispositivos m\u00f3viles, tenemos la capacidad de captar clientes en esos <strong>Micromomentos de \u201cnecesidad de actuar\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando estoy motivado para comprar o necesito un servicio localmente, simplemente puedo tomar mi confiable tel\u00e9fono y buscar en Google lo que estoy buscando, realizando una llamada instant\u00e1nea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-direct-link-review.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-direct-link-review-e1497492935552.png\" alt=\"Captura de pantalla de Honeypot Marketing desde StreetView en Google Business\" class=\"wp-image-5319\"\/><\/a><figcaption>Crear y verificar su cuenta de Google My Business permite que los clientes potenciales lo llamen cuando est\u00e9n motivados.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfOtro beneficio muy real? <strong>Rese\u00f1as de clientes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son poderosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proporcionan validaci\u00f3n social y testimonios honestos a su negocio, lo que aumenta significativamente la confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El \u00fanico problema:<\/strong> Para acceder a la secci\u00f3n de rese\u00f1as, se requieren unos cuantos clics para llegar a la secci\u00f3n \u201cCrear rese\u00f1a\u201d. Esto es un fastidio por varios motivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e1s importante de los cuales es <strong>fricci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fricci\u00f3n es cualquier cosa que haga m\u00e1s dif\u00edcil la vida de una persona cuando interact\u00faa con su empresa en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demasiados clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un proceso confuso para la persona promedio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son solo algunos ejemplos de fricci\u00f3n. No queremos fricci\u00f3n cuando solicitamos una rese\u00f1a de cliente en nuestro enlace de Google My Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, le mostramos c\u00f3mo crear un enlace directo para enviar a sus clientes, lo que les permitir\u00e1 dejar f\u00e1cilmente esa valiosa rese\u00f1a en Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo crear un enlace directo a una rese\u00f1a en Google My Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para crear un enlace, deber\u00e1 obtener el ID de lugar de su empresa. Para obtener el ID de lugar:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ir a la <a href=\"https:\/\/developers.google.com\/places\/place-id\" target=\"_blank\" rel=\"noopener noreferrer\">API de Google Places<\/a>Simplemente haz clic en el enlace y acceder\u00e1s a la b\u00fasqueda (\u00a1no te asustes, es f\u00e1cil!).<\/li><li>Ingrese la informaci\u00f3n de su negocio en el campo \u201cIngresar una ubicaci\u00f3n\u201d en la parte superior del mapa.<\/li><li>Haga clic en el nombre de su empresa en la lista que aparece.<\/li><li>El ID de tu lugar aparecer\u00e1 en el mapa, debajo del nombre de tu negocio.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-place-ID.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-place-ID.png\" alt=\"Ubicaci\u00f3n de Googleplex en Google Maps\" class=\"wp-image-5320\"\/><\/a><figcaption>C\u00f3mo encontrar tu ID de lugar de Google My Business: un poco t\u00e9cnico, \u00a1pero podemos ayudarte!<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora vamos a querer agregar nuestro ID de lugar a la siguiente URL para crear el enlace directo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/search.google.com\/local\/writereview?placeid=<strong>&lt;place_id&gt;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Usando el ejemplo anterior, la URL con el ID de lugar agregado ser\u00eda:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/search.google.com\/local\/writereview?placeid=<strong>ChIJj61dQgK6j4AR4GetYWZsKWw<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, cuando los clientes hagan clic en el enlace, se abrir\u00e1 una ventana en su navegador. Podr\u00e1n calificar su negocio y dejar una rese\u00f1a al instante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin complicaciones. Sin problemas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hay un par de puntos adicionales que debe tener en cuenta al obtener su <strong>Rese\u00f1as de clientes de Google My Business<\/strong> juntos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Un buen momento para pedirles a sus clientes que dejen una rese\u00f1a es poco despu\u00e9s de la compra. Env\u00ede un correo electr\u00f3nico de seguimiento para preguntarles sobre su experiencia con su producto, empresa o servicio.<\/li><li>Sea simple y directo en c\u00f3mo solicita la revisi\u00f3n.<\/li><li>No podemos ofrecer descuentos ni otras ofertas a los clientes para que dejen sus opiniones. Esto podr\u00eda provocar que bloqueen tu negocio.<\/li><li>P\u00eddeles a tus clientes que se concentren en un punto de su experiencia.<\/li><li>No tenga miedo de pedirles a sus clientes que sean honestos. La honestidad funciona, al igual que las rese\u00f1as aut\u00e9nticas y no artificiales.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Crea ahora tu enlace directo y haz que tus clientes hablen de tu negocio!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNecesitas ayuda? D\u00e9janos un comentario a continuaci\u00f3n o visita nuestra <a href=\"https:\/\/honeypotmarketing.com\/es\/contactenos\/\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e1gina de contacto<\/a>Siempre estaremos encantados de ayudarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prima<\/strong>:Google adapta la experiencia de b\u00fasqueda de su empresa, por lo que es posible que sus clientes objetivo no la encuentren tan f\u00e1cilmente como usted. Vea c\u00f3mo se comporta su empresa <em>en realidad<\/em> categor\u00eda<a href=\"https:\/\/honeypotmarketing.com\/es\/eliminar-resultados-personalizados-de-google\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>No es ning\u00fan secreto que Google My Business es una herramienta extremadamente poderosa que ofrecen nuestros amigos de Google sin costo alguno. Lo escuchaste bien. No cuesta nada. Cero. Nada. \u00bfPor qu\u00e9 Google My Business es tan poderoso? Con 80% de b\u00fasquedas de negocios locales que se realizan en dispositivos m\u00f3viles, tenemos la capacidad de captar clientes...<\/p>","protected":false},"author":3,"featured_media":5321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,39],"tags":[299,300,49],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-small-business","tag-google-business","tag-google-review","tag-how-to"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":48,"label":"How To"},{"value":39,"label":"Small Business"}],"post_tag":[{"value":299,"label":"google business"},{"value":300,"label":"Google reviews"},{"value":49,"label":"How To"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":39,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":39,"category_count":20,"category_description":"","cat_name":"Small Business","category_nicename":"small-business","category_parent":0}],"tag_info":[{"term_id":299,"name":"google business","slug":"google-business","term_group":0,"term_taxonomy_id":299,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":300,"name":"Google reviews","slug":"google-review","term_group":0,"term_taxonomy_id":300,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? 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