{"id":6898,"date":"2019-09-16T20:33:03","date_gmt":"2019-09-16T20:33:03","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6898"},"modified":"2019-09-16T20:33:03","modified_gmt":"2019-09-16T20:33:03","slug":"esta-semana-en-historias-de-colaboracion-digital-youtube-masthead-nofollow","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/this-week-in-digital-collab-stories-youtube-masthead-nofollow\/","title":{"rendered":"Esta semana en formato digital: historias colaborativas, m\u00e1stil de YouTube en la televisi\u00f3n y cambios en No Follow"},"content":{"rendered":"<p>Mantenerse actualizado en el mundo del marketing digital es una tarea abrumadora, especialmente si eres un equipo de un solo especialista en marketing con las manos ocupadas con los resultados. Por eso, Esta semana en lo digital es una excelente manera de ahorrar tiempo. <\/p>\n\n\n\n<p>Revisamos innumerables actualizaciones por correo electr\u00f3nico y art\u00edculos para que usted no tenga que hacerlo y destacamos las actualizaciones m\u00e1s importantes y \u00fatiles. <\/p>\n\n\n\n<p>\u00a1Est\u00e9 atento a una nueva actualizaci\u00f3n cada lunes!  <\/p>\n\n\n\n<p>\u00bfEl lunes no es un buen d\u00eda? Tambi\u00e9n hacemos una actualizaci\u00f3n de marketing en vivo. <a href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/523430695087941\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"En vivo en The Hive: marketing digital desde las trincheras (se abre en una nueva pesta\u00f1a)\">En directo desde la colmena: marketing digital desde las trincheras<\/a>, \u00a1Todos los viernes a las 16:20h! <\/p>\n\n\n\n<p>Sintonice Facebook, Periscope y YouTube para descubrir qu\u00e9 hay de nuevo y qu\u00e9 est\u00e1 funcionando directamente de nuestros especialistas en marketing.<\/p>\n\n\n\n<p>\u00a1Ahora veamos qu\u00e9 est\u00e1 pasando esta semana en el mundo del marketing! <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"Historias colaborativas de Facebook (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketingland.com\/facebook-gives-creators-new-ways-to-build-audiences-via-stories-more-monetization-features-267094\" target=\"_blank\">Historias colaborativas de Facebook<\/a>  <\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Google realiza grandes cambios en Nofollow (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.searchenginejournal.com\/google-nofollow-link-attributes\/325255\/#close\" target=\"_blank\">Google hace grandes cambios en Nofollow  <\/a><\/li><li><a href=\"https:\/\/www.blog.google\/products\/ads\/masthead-on-tv-screens\/\">El Masthead de YouTube llega a la televisi\u00f3n<\/a> <\/li><li><a href=\"https:\/\/www.facebook.com\/business\/news\/making-it-easier-for-businesses-to-chat-with-customers-in-messenger\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Generaci\u00f3n de clientes potenciales a trav\u00e9s de Facebook Messenger (se abre en una nueva pesta\u00f1a)\">Generaci\u00f3n de clientes potenciales mediante Facebook Messenger<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook lanza historias colaborativas <\/strong><\/h2>\n\n\n\n<p>Esta semana en el \u00e1mbito digital, Facebook anunci\u00f3 que presentar\u00e1 una nueva funci\u00f3n de historias orientada a ayudar a los creadores a aumentar sus audiencias y sus esfuerzos de monetizaci\u00f3n. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estas nuevas Historias Colaborativas permitir\u00e1n que m\u00faltiples figuras p\u00fablicas (pensemos en personas influyentes) puedan publicar en todas las publicaciones dentro de una sola Historia de Facebook. <br><\/li><li>Esta es otra herramienta m\u00e1s en la lucha de Facebook para ayudar a los creadores a aumentar su alcance, especialmente a aquellos que a\u00fan se est\u00e1n recuperando de las infames limitaciones de las p\u00e1ginas de marca de principios de 2018.   <br><\/li><li>Ya lo han probado grandes marcas (los artistas que participaron en Tomorrowland, un popular festival de m\u00fasica en B\u00e9lgica, lo utilizaron con \u00e9xito).  <br><\/li><li>Los Chainsmokers tambi\u00e9n probaron la herramienta y la sierra.<strong> 92% de las visualizaciones de sus historias provienen de usuarios que a\u00fan no las siguen<\/strong>. <\/li><\/ul>\n\n\n\n<p>Esta es una gran oportunidad para t\u00e1cticas de marketing de influencia como Takeovers, que se han vuelto muy populares entre las grandes marcas.<\/p>\n\n\n\n<p>En la actualidad, la adquisici\u00f3n implica que un influencer o un tercero inicie sesi\u00f3n en un perfil comercial para usarlo en su nombre, generalmente durante un evento (por ejemplo, un \u201c\u00e1ngel\u201d de Victoria Secret se hace cargo de las publicaciones de la cuenta de Instagram durante un desfile de moda anual). <\/p>\n\n\n\n<p>Muchas empresas se muestran cautelosas a la hora de proporcionar a un influencer (o a cualquier persona) credenciales de inicio de sesi\u00f3n para sus cuentas sociales, por lo que esta alternativa parece resolver esa preocupaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google hace grandes cambios en Nofollow<\/strong><\/h2>\n\n\n\n<p>Google introdujo dos nuevos atributos de enlace que se unir\u00e1n a rel=&quot;nofollow&quot; en un esfuerzo por comprender mejor el prop\u00f3sito del enlace:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>rel=\u201cpatrocinado\u201d<\/strong>:Utilice esto para identificar enlaces en un sitio que se crean como parte de un acuerdo de publicidad o patrocinio. <br><\/li><li><strong>rel=\u201cugc\u201d<\/strong>:Use esto para identificar enlaces que aparecen dentro del contenido generado por el usuario, como comentarios y publicaciones en foros.<\/li><\/ol>\n\n\n\n<p>Estos atributos de enlace se consideran &quot;pistas&quot;, lo que significa que pueden ignorarse. La relevancia de los enlaces quedar\u00e1 en manos del algoritmo. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A partir de ahora, utilice estos dos atributos de enlace para enlaces patrocinados o UGC (o ambos).<\/li><li>No es necesario cambiar los enlaces \u201cnofollow\u201d utilizados anteriormente. <\/li><li>A partir de marzo de 2020, los \u201cnofollows\u201d se considerar\u00e1n una \u201cpista\u201d.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Nofollow funcionar\u00e1 igual que siempre hasta marzo de 2020, momento en el que tambi\u00e9n se tratar\u00e1 como una pista. <\/em><\/strong><\/p><cite><a href=\"https:\/\/www.searchenginejournal.com\/google-nofollow-link-attributes\/325255\/#close\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Revista de motores de b\u00fasqueda (se abre en una nueva pesta\u00f1a)\"> Revista de motores de b\u00fasqueda <\/a><\/cite><\/blockquote>\n\n\n\n<p>Mira a Dan explicarlo en <a rel=\"noreferrer noopener\" aria-label=\"En vivo desde The Hive: Marketing digital desde las trincheras, episodio 95 (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/909162599441597\/?t=1193\" target=\"_blank\">En vivo desde The Hive: Marketing digital desde las trincheras, episodio 95<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Masthead de YouTube llega a la pantalla del televisor<\/h2>\n\n\n\n<p>YouTube ahora ofrece globalmente una versi\u00f3n beta de YouTube Masthead para pantallas de TV. YouTube ahora ofrece globalmente una versi\u00f3n beta de YouTube Masthead para pantallas de TV. <\/p>\n\n\n\n<p>\u00bfQu\u00e9 significa eso? Ahora puedes llegar a tu audiencia con la ubicaci\u00f3n m\u00e1s destacada disponible en pr\u00e1cticamente todos los dispositivos. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La televisi\u00f3n es el dispositivo que m\u00e1s r\u00e1pido crece en t\u00e9rminos de tiempo de visualizaci\u00f3n de YouTube. <br><\/li><li>Se ven m\u00e1s de 250 millones de horas por d\u00eda en televisi\u00f3n, lo que la convierte en la plataforma de streaming con publicidad n\u00famero #1 para TV si tenemos en cuenta el alcance y el tiempo de visualizaci\u00f3n.  <br><\/li><li>El encabezado se reproducir\u00e1 autom\u00e1ticamente despu\u00e9s de unos segundos en todos los dispositivos compatibles. <br><\/li><li>Las ubicaciones en el m\u00e1stil y en el feed de inicio garantizar\u00e1n que sus anuncios aparezcan al frente y en el centro de las pantallas de televisi\u00f3n.<\/li><\/ul>\n\n\n\n<p>Pru\u00e9belo hoy y explore c\u00f3mo YouTube Masthead para pantallas de TV puede afectar su embudo superior de ventas.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Seg\u00fan un experimento reciente que realizamos con Media Science, los anuncios de YouTube en las pantallas de televisi\u00f3n generan un aumento del recuerdo del usuario un 10 por ciento mayor que los anuncios en la televisi\u00f3n lineal. <\/em><\/strong><\/p><cite>Anuncios de Google<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Messenger facilita la generaci\u00f3n de clientes potenciales<\/h2>\n\n\n\n<p>Facebook Messenger ya ha tenido un gran impacto tanto en los consumidores como en las empresas (sin mencionar el marketing de chatbot). Ahora, han presentado un lanzamiento global de generaci\u00f3n de clientes potenciales directamente desde Messenger. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ahora puedes crear objetivos de mensajes cuando usas anuncios que se env\u00edan con un clic a Messenger.  <br><\/li><li>Se iniciar\u00e1 una conversaci\u00f3n que utilizar\u00e1 texto precargado o de formato libre para calificar sus clientes potenciales. <br><\/li><li>Las empresas tienen la capacidad de integrar Messenger con su CRM para mover el cliente potencial a trav\u00e9s de su canal de venta. <br><\/li><li>Tambi\u00e9n puedes continuar la conversaci\u00f3n mediante la Bandeja de entrada de Pages o la aplicaci\u00f3n Page Manager. Incluso puedes continuar a trav\u00e9s de un proveedor externo de chat en vivo, como ManyChat.<\/li><\/ul>\n\n\n\n<p>Facebook Messenger ha cambiado la forma en que las empresas brindan servicio al cliente a trav\u00e9s de las redes sociales. <\/p>\n\n\n\n<p><strong>M\u00e1s del 61% de las personas encuestadas coinciden en que es una forma m\u00e1s f\u00e1cil de ponerse en contacto con una empresa.<\/strong><\/p>\n\n\n\n<p>Todas las semanas aparecen nuevas funciones, actualizaciones de la plataforma y t\u00e1cticas, pero depende de nosotros, como especialistas en marketing, elegir cu\u00e1les se adaptan mejor a nuestra estrategia. Es importante mantenerse informado, pero es f\u00e1cil sentirse abrumado. <\/p>\n\n\n\n<p>Recuerda que si intentas hacerlo todo, \u00a1terminar\u00e1s sin hacer nada!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/The-Week-In-Digital-Week-1.gif\" alt=\"\" class=\"wp-image-6901\"\/><\/figure><\/div>\n\n\n\n<p>Mant\u00e9ngase atento a m\u00e1s ideas y actualizaciones en Esta semana en digital. O sintonice <a rel=\"noreferrer noopener\" aria-label=\"En vivo en la Colmena (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/honeypotmarketing.com\/es\/vivir\/\" target=\"_blank\">Vive en la colmena<\/a> \u00a1El viernes a las 16:20h!<\/p>\n\n\n\n<p>\u00danase a la comunidad L@TH para recibir recordatorios de episodios y obsequios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mantenerse actualizado en el mundo del marketing digital es una tarea abrumadora, especialmente si eres un equipo de un solo especialista en marketing con las manos ocupadas con los resultados. Por eso, This Week in Digital es una excelente manera de ahorrar tiempo. Seleccionamos innumerables actualizaciones por correo electr\u00f3nico y art\u00edculos para que no tengas que hacerlo t\u00fa y destacamos las actualizaciones m\u00e1s importantes y \u00fatiles. Mantente al d\u00eda con las \u00faltimas novedades\u2026<\/p>","protected":false},"author":3,"featured_media":6917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42,36],"tags":[89,127,181],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-video","tag-digital-marketing","tag-facebook","tag-youtube"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":42,"label":"Marketing"},{"value":36,"label":"Video"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":127,"label":"Facebook"},{"value":181,"label":"YouTube"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0},{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":181,"name":"YouTube","slug":"youtube","term_group":0,"term_taxonomy_id":181,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Staying up-to-date in the world of digital marketing is daunting, especially if you&#8217;re a one-marketer team with your hands full of deliverables. That&#8217;s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don&#8217;t have to and highlight the most important and useful updates. Keep your...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Staying up-to-date in the world of digital marketing is daunting, especially if you&#039;re a one-marketer team with your hands full of deliverables. That&#039;s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don&#039;t have to and highlight the most important and useful updates. Keep your\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/video\/this-week-in-digital-collab-stories-youtube-masthead-nofollow\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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