{"id":6905,"date":"2019-09-24T19:52:59","date_gmt":"2019-09-24T19:52:59","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6905"},"modified":"2019-09-24T19:52:59","modified_gmt":"2019-09-24T19:52:59","slug":"this-week-in-digital-pinterest-facebook-organic-traffic","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/marketing\/this-week-in-digital-pinterest-facebook-organic-traffic\/","title":{"rendered":"Esta semana en formato digital: actualizaci\u00f3n de Pinterest Lens, interrupci\u00f3n del funcionamiento de Facebook Pixel y lista de verificaci\u00f3n para el tr\u00e1fico org\u00e1nico"},"content":{"rendered":"<p>\u00a1Estamos de vuelta con los aspectos m\u00e1s destacados y los cambios que ocurren esta semana en el marketing digital!  <\/p>\n\n\n\n<p>\u00bfHas notado una ca\u00edda en tus conversiones en Facebook? No, no eres t\u00fa, es Facebook.<\/p>\n\n\n\n<p>Lo pondremos al d\u00eda y le presentaremos algunas actualizaciones interesantes del mundo del marketing en redes sociales. <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketingland.com\/facebook-confirms-pixel-outage-may-have-impacted-conversion-custom-audience-dynamic-ads-reports-267595\" target=\"_blank\">Interrupci\u00f3n del funcionamiento de Facebook Pixel <\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Encuestas en video y anuncios de realidad aumentada (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.facebook.com\/business\/news\/facebook-invites-people-and-businesses-to-play\/\" target=\"_blank\">Encuestas en video y anuncios de realidad aumentada <\/a><\/li><li><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/upgrading-lens-for-more-online-to-offline-inspiration\">La actualizaci\u00f3n de Pinterest Lens fortalece las ventas sociales <\/a><\/li><li><a href=\"https:\/\/marketerknows.com\/increase-organic-traffic-to-your-blog-post\/\">20 maneras de aumentar el tr\u00e1fico org\u00e1nico a tu blog  <\/a>   <\/li><\/ol>\n\n\n\n<p>\u00bfViste el episodio de la semana pasada de Live at the Hive: Marketing digital desde las trincheras? <\/p>\n\n\n\n<p>Nuestro equipo de expertos en marketing analiza directamente estas actualizaciones y c\u00f3mo deber\u00edan cambiar su estrategia social. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/vl.132046644158215\/523430695087941\/?type=1\" target=\"_blank\">Puedes ver la repetici\u00f3n aqu\u00ed mismo<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook confirma que la interrupci\u00f3n de Pixel afect\u00f3 los resultados<\/strong><\/h2>\n\n\n\n<p>Facebook est\u00e1 en el punto de mira (<em>sorpresa, sorpresa<\/em>) con una interrupci\u00f3n del servicio de Pixel del 16 al 17 de septiembre. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seg\u00fan se informa, la interrupci\u00f3n ha provocado algunos errores con las conversiones, las audiencias personalizadas y el volumen de anuncios din\u00e1micos. <\/li><li>La mayor\u00eda de los anunciantes y vendedores tienen acceso limitado a los representantes cuando suceden este tipo de cosas, por lo que si ha presentado una disputa, probablemente se encuentre en una lista de espera muy larga.<\/li><li>La raz\u00f3n por la que la interrupci\u00f3n es p\u00fablica es que Andrew Foxwell comparti\u00f3 el mensaje de su representante de Facebook.<\/li><\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Noticias de Facebook sobre una \u201cinterrupci\u00f3n relacionada con eventos de p\u00edxeles\u201d. <a href=\"https:\/\/t.co\/3ex1w5Y3Ee\">foto.twitter.com\/3ex1w5Y3Ee<\/a><\/p>\u2014Andrew Foxwell (@andrewfoxwell) <a href=\"https:\/\/twitter.com\/andrewfoxwell\/status\/1174518936953589767?ref_src=twsrc%5Etfw\">19 de septiembre de 2019<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p><strong>Aseg\u00farese de tomar nota de esta anomal\u00eda para fines de informe si nota alguna disminuci\u00f3n en las \u00e1reas mencionadas anteriormente. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook invita a personas y empresas a jugar<\/h2>\n\n\n\n<p>Adem\u00e1s de la interrupci\u00f3n del servicio de Pixel, Facebook nos brind\u00f3 dos actualizaciones publicitarias m\u00e1s intrigantes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Anuncios de encuestas en video<\/strong><ul><li>Tras el \u00e9xito de los stickers de encuestas de Instagram, Facebook ahora est\u00e1 implementando esta funci\u00f3n en los anuncios de video. <br><\/li><li>Podr\u00e1s hacer preguntas en puntos espec\u00edficos durante un video y obtener informaci\u00f3n valiosa sobre cuestiones como problemas y productos. <br><\/li><li>Seg\u00fan Facebook, los anuncios de encuestas en v\u00eddeo generan m\u00e1s reconocimiento de marca que los anuncios de v\u00eddeo normales.<br><\/li><\/ul><\/li><li><strong>Anuncios de RA <\/strong><ul><li>La gente utiliza cada vez m\u00e1s filtros faciales y otros filtros de RA en plataformas como Snapchat e Instagram.<br><\/li><li>Durante las pruebas, el 63% de los encuestados afirm\u00f3 haber utilizado la experiencia AR de una marca. <br><\/li><li>Facebook ahora est\u00e1 lanzando la prueba beta de sus anuncios AR a nivel mundial (<em>\u00a1por fin!<\/em>)<br><\/li><li>Esto crea otra forma en la que las empresas pueden interactuar con sus clientes y al mismo tiempo aumentar el compromiso por cada d\u00f3lar invertido. <\/li><\/ul><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">La actualizaci\u00f3n de Pinterest Lens fortalece las ventas sociales<\/h2>\n\n\n\n<p>Si est\u00e1s en la industria de la moda o el dise\u00f1o del hogar, esta actualizaci\u00f3n es para ti. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pinterest ha actualizado su Lens y la b\u00fasqueda visual de Pinterest.<\/li><li>Ahora puede identificar m\u00e1s de 2.500 millones de pines de moda y hogar. <\/li><li>Tambi\u00e9n puedes usar la lente sin conexi\u00f3n y buscarla m\u00e1s tarde. <\/li><li>Ahora los Pines comprables tambi\u00e9n est\u00e1n disponibles a trav\u00e9s de Lens, lo que significa que si lo ves, puedes comprarlo (tanto en l\u00ednea como fuera de l\u00ednea). <\/li><li>Estos pines de productos te llevan directamente al proceso de pago y pueden mostrarte productos similares a ese pin. <\/li><\/ul>\n\n\n\n<p>Esta actualizaci\u00f3n es una gran noticia para los especialistas en marketing que utilizan Pinterest en su embudo de generaci\u00f3n de clientes potenciales. <\/p>\n\n\n\n<p><strong>Es un v\u00ednculo muy necesario entre el contenido de la parte superior del embudo y las ventas finales.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 formas de aumentar el tr\u00e1fico org\u00e1nico a tu \u00faltima publicaci\u00f3n de blog<\/h2>\n\n\n\n<p>Se invierten muchas horas en la creaci\u00f3n de contenido, pero \u00bfqui\u00e9n va a ver esa publicaci\u00f3n si no est\u00e1 optimizada? \u00bfNo se promociona? \u00bfNo se reutiliza?<\/p>\n\n\n\n<p>El centro de formaci\u00f3n digital Marketer Knows ha resuelto este problema para redactores y administradores de WordPress creando una lista de verificaci\u00f3n de 20 pasos para obtener m\u00e1s visitas (y clientes potenciales) a partir del contenido de su blog. Esta lista de verificaci\u00f3n lo ayudar\u00e1 a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mejora tu ranking de palabras clave<\/li><li>Consiga las funciones de fragmentos enriquecidos<\/li><li>Generar tr\u00e1fico m\u00e1s calificado<\/li><li>Reducir las tasas de rebote \u2013 Aumentar el n\u00famero de p\u00e1ginas por sesi\u00f3n \u2013 Aumentar el tiempo promedio en la p\u00e1gina<\/li><\/ul>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\"Lea el tutorial completo aqu\u00ed (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketerknows.com\/increase-organic-traffic-to-your-blog-post\/\" target=\"_blank\">Lea el tutorial completo aqu\u00ed<\/a> y descarga tu propia lista de verificaci\u00f3n de forma gratuita.<\/strong><\/p>\n\n\n\n<p>Esta semana, en el \u00e1mbito digital, nos ense\u00f1aron a estar atentos a las actualizaciones de errores, no solo a las nuevas funciones que podemos probar. Es importante estar al tanto de lo que hacen estas plataformas y herramientas, despu\u00e9s de todo, ellas dan forma a nuestras estrategias y resultados. <\/p>\n\n\n\n<p>\u00bfQuieres saber qu\u00e9 piensan otros profesionales sobre las novedades de esta semana? Mira el \u00faltimo episodio de <a href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/vl.132046644158215\/523430695087941\/?type=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"En directo desde la colmena: marketing digital desde las trincheras (se abre en una nueva pesta\u00f1a)\">En directo desde la colmena: marketing digital desde las trincheras<\/a> \u00a1en Facebook, Periscope y YouTube!<\/p>\n\n\n\n<p>\u00bfTe perdiste la semana pasada en formato digital? <a rel=\"noreferrer noopener nofollow\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/honeypotmarketing.com\/es\/this-week-in-digital-w1\/\" target=\"_blank\">Ponte al d\u00eda aqu\u00ed con todo lo que te perdiste<\/a>. <\/p>\n\n\n\n<p>Y no olvides unirte a la comunidad L@TH para recibir recordatorios de episodios y obsequios.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Estamos de vuelta con los aspectos m\u00e1s destacados y los cambios que se est\u00e1n produciendo esta semana en el marketing digital! \u00bfHas notado una ca\u00edda en tus conversiones en Facebook? No, no eres t\u00fa, es Facebook. Te pondremos al d\u00eda y te presentaremos algunas novedades interesantes del mundo del marketing en redes sociales. Encuestas en v\u00eddeo sobre la interrupci\u00f3n del funcionamiento del p\u00edxel de Facebook y\u2026<\/p>","protected":false},"author":3,"featured_media":6915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[89,127],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-facebook"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":42,"label":"Marketing"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":127,"label":"Facebook"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"We&#8217;re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it&#8217;s not you, it&#8217;s Facebook. We&#8217;ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We&#039;re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it&#039;s not you, it&#039;s Facebook. We&#039;ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/marketing\/this-week-in-digital-pinterest-facebook-organic-traffic\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, &amp; Your Organic Traffic Checklist\" \/>\n\t\t<meta property=\"og:description\" content=\"We&#039;re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it&#039;s not you, it&#039;s Facebook. We&#039;ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/marketing\/this-week-in-digital-pinterest-facebook-organic-traffic\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-09-24T19:52:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-09-24T19:52:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, &amp; Your Organic Traffic Checklist\" \/>\n\t\t<meta name=\"twitter:description\" content=\"We&#039;re back with the highlights and changes happening this week in digital marketing! 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