{"id":7534,"date":"2020-07-27T13:29:42","date_gmt":"2020-07-27T13:29:42","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7534"},"modified":"2024-09-24T13:18:14","modified_gmt":"2024-09-24T17:18:14","slug":"copia-que-convierte","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/marketing\/copy-that-converts\/","title":{"rendered":"Un texto que convierte: recetas para un copywriting cautivador"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Q9ohanHo_AE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Copy That Converts: Recipes for Captivating Copy Writing\" \/><meta itemprop=\"uploadDate\" content=\"2020-07-27T13:29:42-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT53M02S\" \/><meta itemprop=\"description\" content=\"This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times?You&#039;ve heard this endlessly, I&#039;m sure. The same old advice. &quot;Hey, you want good ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"thumbnailURL\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/JulyYoutubeThumbnail-140.jpg\" \/><meta itemprop=\"contentSize\" content=\"48.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FRecipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fmarketing%2Fcopy-that-converts%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=7534-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p>Esta semana tengo la dif\u00edcil tarea de escribir sobre buena escritura: escribir textos que cautiven y conviertan. Sin presi\u00f3n. F\u00e1cil, \u00bfverdad? \u00bfDije escribir suficientes veces?<\/p>\n\n\n\n<p>Seguro que has o\u00eddo esto una y otra vez. El mismo consejo de siempre: \u00ab\u00bfQuieres buenos resultados? \u00a1Crea contenido incre\u00edble!\u00bb. Ah, vale. No hay problema. Solo necesito crear contenido incre\u00edble. Vale. \u00bfQu\u00e9 tan dif\u00edcil puede ser?<\/p>\n\n\n\n<p>Piensa en todo el contenido que hay disponible. Piensa en todo el contenido que es bueno. Piensa en todo el contenido que es asombroso. \u00bfA\u00fan te sientes intimidado?<\/p>\n\n\n\n<p>Est\u00e1 muy bien decir: \u201cEscribe un texto fant\u00e1stico y atraer\u00e1s a la gente\u201d. Pero, \u00bfqu\u00e9 significa eso? \u00bfEn qu\u00e9 sentido es un buen consejo? \u00bfQu\u00e9 se considera fant\u00e1stico y c\u00f3mo se escribe?<\/p>\n\n\n\n<p>La buena noticia es que no es tan complicado ni tan imposible como acabo de decir. Si esta lectura resulta aburrida y pesada, no dudes en burlarte de m\u00ed.<\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 contiene esa salsa incre\u00edble? Vamos a averiguarlo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Awesome-sauce-1-1.jpg\" alt=\"copia que convierte\" class=\"wp-image-7536\"\/><\/figure>\n<\/div>\n\n\n<p>Mira el video o podcast de arriba donde Dan y los Bees discuten algunos m\u00e9todos excelentes para escribir textos que conviertan, usando ejemplos de su propio trabajo, as\u00ed como art\u00edculos de los principales gur\u00fas y plataformas de marketing.<\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.facebook.com\/events\/238401824042195\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, o ll\u00e9velo a donde quiera con un podcast en la plataforma que elija. Mant\u00e9ngase actualizado sobre noticias, tendencias y consejos en el mundo del marketing digital y \u00fanase a la conversaci\u00f3n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hay de nuevo?<\/h2>\n\n\n\n<p>Esta semana no nos han inundado los medios sociales. Eso es nuevo, \u00bfno?<\/p>\n\n\n\n<p>\u00a1Sin embargo, ha habido algunas innovaciones interesantes en algunas de las herramientas y plataformas que utilizamos!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/slack-launches-slack-connect\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Slack lanza Slack Connect<\/strong><\/a> \u2013 Slack ya era una herramienta de comunicaci\u00f3n interna incre\u00edble y muy segura para las empresas. Ahora, se est\u00e1n expandiendo a la comunicaci\u00f3n externa con la posibilidad de colaborar con hasta 20 organizaciones diferentes a la vez. Su objetivo es cambiar la forma en que nos comunicamos, haci\u00e9ndolo m\u00e1s f\u00e1cil que nunca.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/googles-rich-results-test-out-of-beta\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>La prueba de resultados enriquecidos de Google ya no est\u00e1 en fase beta<\/strong><\/a> \u2013 Abordamos este tema en nuestra reciente publicaci\u00f3n de blog sobre <a href=\"https:\/\/honeypotmarketing.com\/es\/busquedas-de-google-sin-hacer-clic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>B\u00fasquedas de Google sin hacer clic<\/strong><\/a>y ahora Google ha anunciado que la herramienta de prueba de resultados enriquecidos ha salido oficialmente de la versi\u00f3n beta y reemplazar\u00e1 a la herramienta de datos estructurados de Google.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/linkedins-name-pronunciation-tool-inclusive-experiences\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>La nueva herramienta de pronunciaci\u00f3n de nombres de LinkedIn puede hacer que tu comunicaci\u00f3n sea m\u00e1s eficaz e inclusiva<\/strong><\/a> \u2013 Esto se explica por s\u00ed solo y es fant\u00e1stico. Es una herramienta nueva muy buena, especialmente porque vivimos en una comunidad con tanta diversidad cultural como la regi\u00f3n de Waterloo.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/youtube-increases-ad-load-lowering-cost-to-entry\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YouTube ofrecer\u00e1 m\u00e1s anuncios en video, lo que aumentar\u00e1 el espacio publicitario y reducir\u00e1 los costos<\/strong><\/a> \u2013 \u00a1Buenas noticias para las empresas y los profesionales del marketing! Quiz\u00e1 no tanto para los espectadores. \u00a1A menos que consigamos anuncios muy creativos y entretenidos, claro!<\/li>\n\n\n\n<li><a href=\"https:\/\/later.com\/blog\/instagram-reels\/?utm_source=facebook&amp;utm_medium=cpm&amp;utm_campaign=social_boostad_20200701_facebook_instagramreels&amp;fbclid=IwAR1XDvkv_dBB3kJRd9JvvURq37EmUpUSeiDgx1ss68aLg0qIreqpAIk47Aw\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Presentamos Instagram Reels: la respuesta de Instagram a TikTok<\/strong><\/a> \u2013 S\u00ed. Ahora puedes grabar clips de 15 segundos con m\u00fasica en Instagram. \u00bfPodr\u00e1 aprovechar el fen\u00f3meno de los miles de millones de usuarios que tiene TikTok? \u00a1Cu\u00e9ntanos lo que piensas en los comentarios a continuaci\u00f3n!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-7542 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Instagram-Reels.png\" alt=\"Redacci\u00f3n de textos que cautivan\" class=\"wp-image-7542\"\/><figcaption class=\"wp-element-caption\">Instagram v\u00eda TechCrunch<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfQue esta funcionando?<\/h2>\n\n\n\n<p>Supongo que deber\u00eda pasar a la parte de \u201cc\u00f3mo escribir bien\u201d. BUENO. \u00bfPor d\u00f3nde empezamos? Ejem. Ya saben por d\u00f3nde. Lo mismo de siempre. Por el principio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Realice su investigaci\u00f3n de palabras clave<\/h3>\n\n\n\n<p>Antes de empezar a escribir, incluso antes de escribir el t\u00edtulo, es conveniente que investigues las palabras clave. Esto marcar\u00e1 una gran diferencia en la clasificaci\u00f3n de tu contenido en Google.<\/p>\n\n\n\n<p>Hay muchas herramientas incre\u00edbles que se pueden utilizar, como <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Rana gritando<\/strong><\/a> o <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEMrush<\/strong><\/a>.<\/p>\n\n\n\n<p>O incluso usar la B\u00fasqueda de Google para ver qu\u00e9 palabras clave y frases de palabras clave aparecen primero.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-22-Google.png\" alt=\"escribir textos que conviertan\" class=\"wp-image-7544\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>y los que se muestran en la parte inferior de la p\u00e1gina de b\u00fasqueda en la secci\u00f3n \u201cB\u00fasquedas relacionadas con\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-22-honeypot-marketing-Google-Search.png\" alt=\"escribir textos que conviertan\" class=\"wp-image-7545\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Con estas herramientas, puede determinar las mejores palabras clave para su contenido y usarlas al escribir su copia para ayudarlo a obtener una mejor clasificaci\u00f3n como autoridad para esos t\u00e9rminos de b\u00fasqueda.<\/p>\n\n\n\n<p>A continuaci\u00f3n se muestra una lista r\u00e1pida de consejos para ayudar con la investigaci\u00f3n de palabras clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haga un buen uso de las palabras clave negativas: esto puede reducir dr\u00e1sticamente el gasto en publicidad y aumentar las conversiones al eliminar las b\u00fasquedas que son similares, pero no relevantes para su negocio. (Por ejemplo: usted vende chaquetas de cuero de piel de cordero de alta moda y est\u00e1 recibiendo clics para &quot;chaquetas de cuero&quot; de personas que buscan chaquetas de motociclista, solo para decepcionarse, pero a\u00fan est\u00e1 pagando por esos clics).<\/li>\n\n\n\n<li>A\u00f1ade a tus competidores a tu lista de palabras clave negativas.<\/li>\n\n\n\n<li>Seleccione palabras clave de cola larga con un puntaje de calidad alto (superior a 10).<\/li>\n\n\n\n<li>Mantenga todo sincronizado, incluidas sus palabras clave, el texto del anuncio y la p\u00e1gina de destino, y no enga\u00f1e a su audiencia en ning\u00fan momento.<\/li>\n\n\n\n<li>Conc\u00e9ntrese en frases que se lean como preguntas y responda esas preguntas para brindar valor inmediato.<\/li>\n\n\n\n<li>A\u00f1ade ubicaci\u00f3n a tus palabras clave.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El titular<\/h3>\n\n\n\n<p>Esto es incre\u00edblemente importante y, muy a menudo, el elemento decisivo que marca la diferencia entre que alguien haga clic en tu contenido y alguien lo ignore.<\/p>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<p><strong>Escribir buenos titulares es dif\u00edcil. Haz clic aqu\u00ed para mejorar.<\/strong><\/p>\n\n\n\n<p>Si su titular dice algo como esto, nadie har\u00e1 clic en \u00e9l a menos que ya tenga la intenci\u00f3n de comprarle algo o le deba un favor.<\/p>\n\n\n\n<p>(Adem\u00e1s, \u00bfcu\u00e1ntas personas intentaron hacer clic en ese titular? Est\u00e1 bien. Simplemente adm\u00edtelo. Nadie necesita saberlo).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Antes de empezar a pensar en ideas, necesito pensar realmente en mis intenciones, mi mensaje, lo que estoy tratando de decir.<\/p>\n<\/blockquote>\n\n\n\n<p>Quiero contarle a la gente sobre un blog que escrib\u00ed sobre c\u00f3mo escribir textos que convierten.<\/p>\n\n\n\n<p>Ahora tengo que pensar en el lector. \u00bfQui\u00e9n es y por qu\u00e9 quiere leer mi blog? Mira el t\u00edtulo anterior. Lo siento, pero es una pereza. Ya lo superar\u00e1s.<\/p>\n\n\n\n<p>En otras palabras, necesitas crear un personaje (o personajes, dependiendo de tu p\u00fablico objetivo) para poder entender mejor qui\u00e9nes son y qu\u00e9 quieren.<\/p>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo puedo hacer que ese titular sea bueno, ahora que he tomado en consideraci\u00f3n lo que quiero decir y he reconocido que el problema del lector es la dificultad de escribir un texto que realmente cautive?<\/p>\n\n\n\n<p>\u00bfQu\u00e9 tal convertirlo en una pregunta?<\/p>\n\n\n\n<p><strong>&nbsp;\u00bfQui\u00e9n m\u00e1s quiere saber el misterio detr\u00e1s de c\u00f3mo escribir titulares impactantes?<\/strong><\/p>\n\n\n\n<p>O convertirla en una lista cada vez m\u00e1s popular con algo inesperado incluido:<\/p>\n\n\n\n<p><strong>23 maneras de escribir titulares impactantes con una mano atada a la espalda<\/strong><\/p>\n\n\n\n<p>O el t\u00edtulo mismo de este blog que est\u00e1s leyendo. Al grano, con un toque divertido. Hiciste clic en \u00e9l. Tal vez. Probablemente.<\/p>\n\n\n\n<p>A continuaci\u00f3n se muestran algunos recursos adicionales para ayudarlo a comenzar a escribir sus propios titulares atractivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.adzooma.com\/blog\/how-to-write-perfect-ppc-headlines-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo escribir titulares PPC perfectos en 5 sencillos pasos<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.quicksprout.com\/headlines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo escribir titulares 101: C\u00f3mo escribir titulares que llamen la atenci\u00f3n y conviertan<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/blog\/headlines-9-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo crear titulares ganadores en 9 sencillos pasos<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/blog\/ultimate-home-page-headline\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>9 pasos para escribir el t\u00edtulo perfecto para tu p\u00e1gina de inicio<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo escribir un texto que cautive<\/h3>\n\n\n\n<p>All\u00e1 vamos. Adentr\u00e9monos en la parte m\u00e1s gruesa. Lo siento, vegetarianos. Por favor, imaginen una gruesa rebanada de seit\u00e1n finamente condimentado.<\/p>\n\n\n\n<p>Lo \u00fanico que definitivamente no debes hacer es intentar captar el pulso si no puedes sentirlo. Ser\u00e1 dolorosamente obvio y, si tienes suerte, lo \u00fanico que suceder\u00e1 es que te convertir\u00e1n en el meme del chiste de la semana.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Image-from-iOS.jpg\" alt=\"Redacci\u00f3n de textos que cautivan\" class=\"wp-image-7543\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Qu\u00e9date con lo que sabes y en lo que te especializas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Escribir textos que conviertan es todo un reto. Una forma sencilla de afrontarlo es relajarse. Sea una persona y act\u00fae como si estuviera hablando con una persona.<\/p>\n<\/blockquote>\n\n\n\n<p>Te estoy imaginando, querido lector, ahora mismo mientras escribo, y luego lo vuelvo a leer con un acento extra\u00f1o y trato de verlo como t\u00fa lo ver\u00e1s.<\/p>\n\n\n\n<p>(No es que tengas un acento raro, simplemente es divertido hacer voces tontas, \u00bfverdad? No estoy solo aqu\u00ed. No me juzgues).<\/p>\n\n\n\n<p>Algunas cuestiones clave a tener en cuenta al escribir un texto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escribe para un solo lector: t\u00fa. Est\u00e1s leyendo esto ahora mismo. Lo escribo para ti.<\/li>\n\n\n\n<li>Hable su idioma: \u00bfQu\u00e9 quiere decir? Utilice la voz, el tono y el estilo de hablar de su cliente.<\/li>\n\n\n\n<li>Utilice encabezados.<\/li>\n\n\n\n<li>Usa palabras y frases cortas: KISS. Keep It Simple, Stupid.<\/li>\n\n\n\n<li>Utilice vi\u00f1etas.<\/li>\n\n\n\n<li>Las fuentes son importantes: las fuentes marcan el tono, as\u00ed que no uses Comic Sans a menos que est\u00e9s haciendo una tarjeta de cumplea\u00f1os casera para tu hijo de 5 a\u00f1os. No ignores el dise\u00f1o.<\/li>\n\n\n\n<li>Utilice elementos visuales.<\/li>\n\n\n\n<li>Divida bloques largos de texto en fragmentos m\u00e1s peque\u00f1os para facilitar la lectura y el flujo visual.<\/li>\n\n\n\n<li>Sea espec\u00edfico: los textos publicitarios est\u00e1n llenos de afirmaciones generales e infalsificables. Sea espec\u00edfico. No puede mentir sobre detalles espec\u00edficos.<\/li>\n\n\n\n<li>Conozca su medio y canal: el medio es el mensaje, \u00bfverdad?<\/li>\n\n\n\n<li>Proporcione un llamado a la acci\u00f3n claro e inmediato.<\/li>\n\n\n\n<li>Pruebe todo.<\/li>\n<\/ul>\n\n\n\n<p>Lo s\u00e9, lo s\u00e9. Quieres ejemplos. Bien. Hag\u00e1moslo.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l de estos 2 ejemplos de copia te parece m\u00e1s cautivador?<\/p>\n\n\n\n<p><strong>\u00a1Obt\u00e9n un descuento en estos fant\u00e1sticos auriculares inal\u00e1mbricos rellenando este formulario ahora!<\/strong><\/p>\n\n\n\n<p>o\u2026<\/p>\n\n\n\n<p><strong>Te hemos ahorrado un descuento especial en tu pr\u00f3ximo par de auriculares inal\u00e1mbricos. Pon tus pies en alto, desenreda tus viejos auriculares para despedirlos con cari\u00f1o por haberte servido bien y escucha tu canci\u00f3n o podcast favorito mientras completas este breve formulario.<\/strong><\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 hice? Lo hice m\u00e1s atractivo al hablarle directamente al lector, abordar un tema problem\u00e1tico y mostrar empat\u00eda, demostrando que comprendo su situaci\u00f3n.<\/p>\n\n\n\n<p>Echemos un vistazo a algunos ejemplos reales de publicaciones que hemos escrito aqu\u00ed en <a href=\"https:\/\/honeypotmarketing.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mielero<\/strong><\/a>y desglosaremos lo que est\u00e1n haciendo bien. Analizaremos publicaciones de anuncios org\u00e1nicos y de PPC para brindarte una buena variedad de estilos y estrategias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicaciones org\u00e1nicas<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-23-Delta-Faucet-Canada-on-Instagram-\u201cOur-four-legged-friends-are-family-members-not-just-pets-We-love-h....png\" alt=\"copia que convierte\" class=\"wp-image-7548\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Rellenador de ollas para tu perro \u2013 Delta Faucet Canada<\/p>\n\n\n\n<p>Entre la imagen y el texto, pudimos mostrar la versatilidad del producto. Demostrando que los rellenadores de ollas no solo sirven para hacer pasta, sino que tambi\u00e9n pueden facilitar que tu perro tenga siempre un cuenco de agua fresca. \u00a1Bravo, perrito!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-23-HiveLife-at-Honeypot-Marketing-on-Instagram-\u201cIf-something-appears-to-be-easy-it-probably-is-anythin....png\" alt=\"copia que convierte\" class=\"wp-image-7549\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Inspiraci\u00f3n para Lightbox: marketing honeypot<\/p>\n\n\n\n<p>La imagen no solo es hermosa, sino que est\u00e1 acompa\u00f1ada de un texto que realmente reson\u00f3 en la comunidad de KWAWESOME, especialmente durante el apogeo del COVID-19, cuando muchas peque\u00f1as empresas estaban pasando apuros.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-1.png\" alt=\"copia que convierte\" class=\"wp-image-7550\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Una de las principales publicaciones org\u00e1nicas de Facebook para Delta Faucet Canada fue esta sobre c\u00f3mo elegir un grifo de ba\u00f1o.<\/p>\n\n\n\n<p>Reutilizamos su contenido y lo convertimos en una gu\u00eda de instrucciones f\u00e1cil de seguir. Luego, la publicamos el viernes antes de un fin de semana para inspirar a los guerreros del fin de semana. No vendimos el producto, sino que hablamos sobre c\u00f3mo est\u00e1bamos brindando informaci\u00f3n gratuita para que los consumidores pudieran tomar una decisi\u00f3n informada.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HPT-fathers-day.jpg\" alt=\"copia que convierte\" class=\"wp-image-7551\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Aqu\u00ed hay uno popular en el Facebook de Honeypot.<\/p>\n\n\n\n<p>Es un buen uso del humor y anima a los lectores a detenerse y leer el feed. Tambi\u00e9n pudimos etiquetar a otras empresas que compartieron el contenido. \u00bfA qui\u00e9n no le gusta un buen (mal) chiste de pap\u00e1?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ML-moonshine.jpg\" alt=\"copia que convierte\" class=\"wp-image-7552\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Este es un buen ejemplo de una publicaci\u00f3n m\u00e1s larga de LinkedIn a trav\u00e9s de Honeypot que recibi\u00f3 una buena interacci\u00f3n.<\/p>\n\n\n\n<p>El contenido m\u00e1s extenso funciona bien en LinkedIn si se cuenta en el contexto de una historia. Aseg\u00farate de agregar hashtags. Adem\u00e1s, etiquetar la empresa mencionada ayuda a mejorar el alcance de esta publicaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/4all.jpg\" alt=\"copia que convierte\" class=\"wp-image-7553\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Esta publicaci\u00f3n tuvo un gran desempe\u00f1o en LinkedIn.<\/p>\n\n\n\n<p>Compart\u00eda un consejo \u00fatil con un videoclip del programa. Tambi\u00e9n logr\u00f3 un mayor alcance porque etiquetaba a otra empresa local. El texto es directo y conciso, y ofrece el consejo y la opci\u00f3n de mirarlo para obtener m\u00e1s informaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/KitchenChef.jpg\" alt=\"copia que convierte\" class=\"wp-image-7556\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Grifos Delta \u2013 Pinterest<\/p>\n\n\n\n<p>6 mejoras en la cocina que hacen llorar a los chefs m\u00e1s experimentados<\/p>\n\n\n\n<p>\u00bfEst\u00e1s pensando en renovar tu cocina? Entonces querr\u00e1s asegurarte de renovar las cosas correctas que llevar\u00e1n tu preparaci\u00f3n de comidas a un nuevo nivel. Hemos recopilado los 6 elementos que querr\u00e1s renovar para crear una cocina de primera categor\u00eda. #cocina #grifo delta #grifo #nevera #estufa #estufa #llenador de ollas #perillas #asas #chef #comidas #cocina #renovaciones #renovaci\u00f3n de la cocina #actualizaci\u00f3n de la cocina #cambio de imagen #renovaci\u00f3n #nuevo aspecto #cocina felizvida feliz<\/p>\n\n\n\n<p>Este art\u00edculo tiene un t\u00edtulo genial y el texto se lee en un tono muy coloquial. Adem\u00e1s, hay listas. A todo el mundo le encantan las listas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/dbb8719178c454c1e99df5db4f87416b.jpg\" alt=\"copia que convierte\" class=\"wp-image-7557\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Aqu\u00ed hay otra publicaci\u00f3n de Delta Faucet que tuvo un buen desempe\u00f1o en Pinterest. Observe c\u00f3mo reconoce la importancia de la cocina y el apego emocional que generalmente tenemos hacia ella.<\/p>\n\n\n\n<p>Tu cocina es el coraz\u00f3n de tu hogar y quiz\u00e1s est\u00e9s buscando formas de darle un lindo toque. #krystinlee tiene algunas ideas geniales sobre c\u00f3mo puedes darle un cambio de imagen a tu cocina, todo con un presupuesto limitado. #KitchenMakeover #Kitchen #Makeover #KitchenRemodel #NewLook #HomeDecor #WhiteKitchen #HeartOfYourHome #KitchenRevamp #NewKitchenWhoDis #Remodel #Revamp #BudgetKitchenMakeover #Budget #DecorLifestyle #Lifestyle #Home<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicaciones de PPC<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ig-norman.jpg\" alt=\"copia que convierte\" class=\"wp-image-7554\"\/><\/figure>\n<\/div>\n\n\n<p>Este anuncio tuvo \u00e9xito al crear una sensaci\u00f3n de FOMO (miedo a perderse algo), haciendo que algo parezca m\u00e1s deseable porque hay poca oferta.<\/p>\n\n\n\n<p>Est\u00e1bamos promocionando un seminario web gratuito para nuestro cliente en anuncios de Facebook. La campa\u00f1a estuvo activa durante 1,5 semanas antes de la fecha del seminario web. Estas son las m\u00e9tricas de la campa\u00f1a: (12 de junio \u2013 17 de junio de 2020)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance: 2,472<\/li>\n\n\n\n<li>Impresiones: 3.305<\/li>\n\n\n\n<li>Enlaces de clic \u00fanicos: 24<\/li>\n\n\n\n<li>Resultados \/ Inscripciones: 4<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de actualizar el mensaje para inculcar esa sensaci\u00f3n de FOMO, hubo un aumento significativo en el rendimiento de la campa\u00f1a. (18 de junio - 23 de junio de 2020)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alcance: 5,890 <\/strong><\/li>\n\n\n\n<li><strong>Impresiones: 10,205<\/strong><\/li>\n\n\n\n<li><strong>Enlaces de clic \u00fanicos: 63<\/strong><\/li>\n\n\n\n<li><strong>Resultados \/ Inscripciones: 10<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ejemplos de mensajes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u00a1El cupo es limitado! Inscr\u00edbete ahora\u201d.<\/li>\n\n\n\n<li>\u201cCupos limitados. Reg\u00edstrate ahora\u201d.<\/li>\n\n\n\n<li>\u201cCupos limitados. Reg\u00edstrese hoy mismo\u201d.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/c2c.jpg\" alt=\"copia que convierte\" class=\"wp-image-7555\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Los testimonios de clientes son un m\u00e9todo probado y comprobado para atraer a clientes potenciales en plataformas digitales. Los testimonios de amigos, compa\u00f1eros de trabajo y personas en las que confiamos reducen la sensaci\u00f3n de riesgo y generan confianza en la marca.<\/p>\n\n\n\n<p>El anuncio se encuentra actualmente activo en Facebook. Tiene 5 compras con un costo\/conversi\u00f3n de $12.66.<\/p>\n\n\n\n<p>Probablemente ya sean suficientes ejemplos del mundo real. Pasemos a un \u00faltimo consejo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cree p\u00e1ginas de destino con mayor conversi\u00f3n<\/h3>\n\n\n\n<p>Las p\u00e1ginas de destino son una de las mejores formas de obtener conversiones, pero no se trata simplemente de crear una p\u00e1gina de destino y esperar que la gente se registre.<\/p>\n\n\n\n<p>Tampoco es conveniente centrarse \u00fanicamente en una parte del embudo, sino tener en cuenta todo el recorrido del cliente.<\/p>\n\n\n\n<p>La mayor\u00eda de las p\u00e1ginas de destino posteriores al clic son bastante gen\u00e9ricas y est\u00e1n escritas en un tono muy comercial. S\u00ed, acabo de crear una palabra nueva. Sigamos con eso.<\/p>\n\n\n\n<p>Las reglas para escribir un texto para una landing page son generalmente las mismas que las que se han visto anteriormente, pero aqu\u00ed hay una lista porque no puedo evitarlo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un t\u00edtulo breve pero cautivador. Vaya directo al grano. No sea vago ni enga\u00f1oso. D\u00edgale a la gente exactamente cu\u00e1les son sus intenciones y qu\u00e9 ofrece.<\/li>\n\n\n\n<li>Un subt\u00edtulo que explica con m\u00e1s detalles por qu\u00e9 el lector deber\u00eda estar interesado, dando m\u00e1s contexto al t\u00edtulo principal.<\/li>\n\n\n\n<li>Una imagen o v\u00eddeo de calidad para llamar la atenci\u00f3n y despertar el inter\u00e9s, adem\u00e1s de aportar m\u00e1s informaci\u00f3n.<\/li>\n\n\n\n<li>Un formulario simple y breve. En muchas ocasiones, puede ser simplemente una solicitud de correo electr\u00f3nico para el lector. Un registro r\u00e1pido, sencillo y sin esfuerzo. Esto es lo que usted quiere. Esto es lo que quieren sus clientes.<\/li>\n\n\n\n<li>Un CTA claro y contundente. Hazlo obvio y atractivo. No hagas que la gente busque un enlace o un bot\u00f3n. Haz que sea lo m\u00e1s f\u00e1cil posible para ellos.<\/li>\n\n\n\n<li>Un texto breve es ideal cuando se trata de un mensaje y una petici\u00f3n sencillos. Sea conciso y conciso.<\/li>\n\n\n\n<li>Un texto extenso puede funcionar cuando tienes una oferta m\u00e1s compleja, m\u00e1s cosas que considerar o un mayor nivel de compromiso. En palabras de <a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-creating-high-converting-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Neil Patel<\/strong><\/a>, o de donde sea que lo haya sacado, \u201cCuanto mayor sea la petici\u00f3n, m\u00e1s larga la p\u00e1gina\u201d.<\/li>\n\n\n\n<li>Prueba y repite. Las pruebas A\/B siempre deben formar parte de todas tus estrategias de redacci\u00f3n.<\/li>\n\n\n\n<li>Eliminar elementos de navegaci\u00f3n de la p\u00e1gina para evitar distracciones.<\/li>\n\n\n\n<li>Nunca haga que el cliente busque su producto o mensaje.<\/li>\n<\/ul>\n\n\n\n<p>A continuaci\u00f3n se muestra un ejemplo de una p\u00e1gina de destino sencilla y excelente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/landing-page-example.png\" alt=\"copia que convierte\" class=\"wp-image-7558\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Aqu\u00ed tienes una plantilla que muestra los 5 elementos principales de una p\u00e1gina de destino t\u00edpica. Ten en cuenta que no es necesario que a\u00f1adas tanto contenido a tu p\u00e1gina de destino. Depende totalmente de tu negocio y de tu oferta, pero es una buena referencia para tener a mano cuando est\u00e9s creando tu p\u00e1gina.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/landing-page-map.jpg\" alt=\"copia que convierte\" class=\"wp-image-7559\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Existen muchas herramientas que puedes utilizar para crear tu p\u00e1gina de destino. Aqu\u00ed tienes una lista de algunas de ellas. En Honeypot, utilizamos Unbounce con bastante frecuencia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Rebote<\/strong><\/a> \u2013 Un generador de p\u00e1ginas de destino que puedes usar para crear, optimizar y realizar pruebas A\/B para determinar qu\u00e9 funciona y qu\u00e9 no en tu p\u00e1gina de destino.<\/li>\n\n\n\n<li><a href=\"http:\/\/www.optimizepress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>OptimizarPress<\/strong><\/a> \u2013 Cree f\u00e1cilmente p\u00e1ginas de destino, p\u00e1ginas de ventas y portales de membres\u00eda.<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/www.popupdomination.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dominaci\u00f3n emergente<\/a><\/strong> \u2013 Uno de los mejores creadores de cuadros emergentes de suscripci\u00f3n que existen. Funciona para principiantes, intermedios y expertos en negocios en l\u00ednea como plantilla de p\u00e1gina de destino con facilidad de arrastrar y soltar.<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monstruo de Optin<\/a><\/strong> \u2013 Una excelente herramienta de intenci\u00f3n de salida que te ayudar\u00e1 a captar correos electr\u00f3nicos y clientes potenciales. Es una plantilla de p\u00e1gina de destino flexible y muy f\u00e1cil de usar.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instapage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>P\u00e1gina de instalaci\u00f3n<\/strong><\/a> \u2013 Puedes usar Instapage para crear una \u00fanica p\u00e1gina de destino profesional de forma gratuita. Sin embargo, si quieres m\u00e1s p\u00e1ginas de destino, tendr\u00e1s que actualizar a una versi\u00f3n de pago de este generador de p\u00e1ginas de destino.<\/li>\n<\/ul>\n\n\n\n<p>Y eso es todo. Esperamos que estos consejos te hayan resultado \u00fatiles y que ahora est\u00e9s mejor preparado para salir y crear contenido incre\u00edble para que el mundo lo adore.<\/p>\n\n\n\n<p>Muchas gracias por leer. Espero que haya sido lo suficientemente entretenido e informativo como para que no me tomes a mal. \u00a1Cu\u00e9ntanoslo en los comentarios a continuaci\u00f3n o comparte algunos de tus propios consejos e historias!<\/p>\n\n\n\n<p>Hasta la pr\u00f3xima.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" class=\"wp-image-7256\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana tengo la dif\u00edcil tarea de escribir sobre buena escritura: escribir textos que cautiven y conviertan. Sin presi\u00f3n. F\u00e1cil, \u00bfverdad? \u00bfDije escribir suficientes veces? Seguro que lo has escuchado infinitas veces. El mismo consejo de siempre. \u201cOye, \u00bfquieres buenos resultados? \u00a1Crea contenido asombroso!\u201d. Ah, vale. No hay problema. 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With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/es\/marketing\/copy-that-converts\/#webpage","url":"https:\/\/honeypotmarketing.com\/es\/marketing\/copy-that-converts\/","name":"Copy That Converts: Recipes for Captivating Copy Writing","description":"This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You've heard this endlessly, I'm sure. The same old advice. \"Hey, you want good results? Create amazing content!\" Oh ok. 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