{"id":7726,"date":"2020-09-21T15:30:15","date_gmt":"2020-09-21T15:30:15","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7726"},"modified":"2026-03-05T07:45:58","modified_gmt":"2026-03-05T12:45:58","slug":"tacticas-de-marketing-creativas","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/marketing\/creative-marketing-tactics\/","title":{"rendered":"T\u00e1cticas creativas de marketing y negocios que pueden hacer que su negocio se destaque en tiempos de incertidumbre"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WGGTXo3ju5k\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Creative Business &amp;#038; Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-21T15:30:15-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT53M12S\" \/><meta itemprop=\"description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We&#039;re quickly getting closer to the holidays, and now is the time to get prepared for the rush.Also, check out our ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"48.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FCreative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fmarketing%2Fcreative-marketing-tactics%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=7726-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana, Dan and the Bees analiza t\u00e1cticas creativas de marketing y negocios que pueden hacer que su negocio se destaque en tiempos inciertos. Nos estamos acercando r\u00e1pidamente a las fiestas y ahora es el momento de prepararse para la prisa.<\/p>\n<p>Adem\u00e1s, consulte nuestros otros blogs recientes para obtener a\u00fan m\u00e1s informaci\u00f3n para esta pr\u00f3xima temporada navide\u00f1a:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/preparandose-para-la-temporada-navidena\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Prepare su negocio hoy para una temporada festiva \u00fanica<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/hojas-de-ruta-de-las-campanas-navidenas\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>4 hojas de ruta de campa\u00f1a que puedes utilizar para tu marketing navide\u00f1o<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/estrategias-de-cordura-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Cinco estrategias de sensatez para emprendedores en esta temporada navide\u00f1a con Frank Cianciulli<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7727\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/memecats-lets-get-creative.jpg\" alt=\"memecats-seamos-creativos\" width=\"500\" height=\"500\" data-wp-editing=\"1\" \/><\/p>\n<p>Aseg\u00farate de preguntar a las Abejas cualquier duda que tengas sobre lo que hacen para despertar su creatividad y superar los obst\u00e1culos.<\/p>\n<p>Mira el video o podcast de arriba. \ud83d\udc46 Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o ll\u00e9vala contigo dondequiera que est\u00e9s con un podcast en la plataforma que elijas. Mantente al d\u00eda con las noticias, tendencias y consejos en marketing digital y \u00fanete a la conversaci\u00f3n.<\/p>\n<h2>\u00bfQu\u00e9 hay de nuevo?<\/h2>\n<p>Los cambios creativos pueden ser muy dif\u00edciles, especialmente para las peque\u00f1as empresas. La pandemia ha provocado un cambio enorme en el mercado y todos hemos tenido que luchar para encontrar nuestro equilibrio en este nuevo terreno.<\/p>\n<p>Eche un vistazo a los tipos de negocios m\u00e1s afectados por la pandemia en el siguiente gr\u00e1fico.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7730\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/BUSINESS_TYPES_IMPACTED_BY_PANDEMIC.jpg\" alt=\"Cuadro de tipos de negocios afectados por la pandemia\" width=\"1910\" height=\"660\" \/><\/p>\n<p>Para permanecer abiertos, estos negocios tuvieron que adaptar sus estrategias al nuevo panorama. No fue f\u00e1cil y sus consecuencias se sintieron en muchos sectores.<\/p>\n<p>Desde marzo, la cantidad de cierres es bastante alarmante, como puede ver a continuaci\u00f3n, pero no todo ha sido pesimismo. \u00a1Tambi\u00e9n ha habido algunas historias de \u00e9xito realmente sorprendentes!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7731\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/business-closures.jpg\" alt=\"Gr\u00e1fico de cierres de empresas desde marzo\" width=\"1910\" height=\"1068\" \/><\/p>\n<p>Vale, ese gr\u00e1fico es deprimente, y ahora estoy pensando en todas las maravillosas joyas y peque\u00f1as empresas que hemos perdido en nuestra comunidad. As\u00ed que... analicemos algunas victorias, \u00bfvale?<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p>Este es un gran ejemplo de un cambio inteligente y de t\u00e1cticas de marketing creativas que reconocieron y aprovecharon sus habilidades y lo que pod\u00eda ofrecer a la comunidad.<\/p>\n<p>Un entrenador de fitness lanz\u00f3 PE with Joe para que las familias y los ni\u00f1os sigan con la actividad f\u00edsica durante el confinamiento. Con el lanzamiento de sus videos gratuitos, pas\u00f3 de tener entre 3000 y 4000 suscriptores por semana a entre 200 000 y 400 000.<\/p>\n<p><iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1BckvgF1O8w\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Este tipo de historias son las que nos unen y nos ayudan a motivarnos d\u00e1ndonos esperanza al mostrarnos que es posible avanzar y encontrar el \u00e9xito, incluso en tiempos inciertos.<\/p>\n<p>El auge de las cocinas fantasma tambi\u00e9n ha sido una gran victoria para los restaurantes y el sector. En lugar de tener espacios comerciales costosos, muchos restaurantes est\u00e1n optando por las cocinas fantasma, que existen \u00fanicamente a trav\u00e9s de servicios de entrega de comida.<\/p>\n<p>Consulta este art\u00edculo de <a href=\"https:\/\/www.theglobeandmail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">El Globe and Mail<\/a> Que habla sobre el auge de las cocinas fantasma en Canad\u00e1.<\/p>\n<p><a href=\"https:\/\/www.theglobeandmail.com\/business\/article-ghost-kitchens-begin-to-pop-up-in-canada-as-food-delivery-grows-in\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Las &#039;cocinas fantasma&#039; empiezan a aparecer en Canad\u00e1 a medida que la comida a domicilio gana popularidad<\/strong><\/a><\/p>\n<p>\u00a1Y aqu\u00ed hay algunos ejemplos m\u00e1s de pivotes exitosos y t\u00e1cticas de marketing creativas que puedes consultar!<\/p>\n<p><a href=\"https:\/\/www.threebabesbakeshop.com\/collections\/seasonal\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Panader\u00eda Three Babes<\/strong><\/a> \u2013 clases en l\u00ednea y kits de comida.<\/p>\n<p><a href=\"https:\/\/punchpass.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pase de perforaci\u00f3n<\/strong><\/a> \u2013 agreg\u00f3 la integraci\u00f3n de Zoom a su estudio de entrenamiento y plataforma de gesti\u00f3n de yoga.<\/p>\n<p>Tambi\u00e9n hemos visto a muchas empresas pasar a fabricar equipos de protecci\u00f3n personal, y un ejemplo impresionante de ello es <a href=\"https:\/\/www.canadianshieldppe.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>El escudo canadiense<\/strong><\/a>.<\/p>\n<p>Fundada por la empresa matriz, <a href=\"https:\/\/www.inksmith.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tintero<\/a>, un fabricante de tecnolog\u00eda educativa, The Canadian Shield se lanz\u00f3 en respuesta a la escasez mundial de equipos de protecci\u00f3n personal (EPP) a ra\u00edz de la pandemia de COVID-19.<\/p>\n<p>Utilizando los recursos y capacidades existentes, la empresa busc\u00f3 combatir la escasez equipando a los trabajadores de primera l\u00ednea en todo Ontario con protectores faciales m\u00e9dicos.<\/p>\n<p>Gracias al compromiso de la comunidad y una \u00e9tica de trabajo incansable, InkSmith y The Canadian Shield donaron 20 000 protectores faciales impresos en 3D a hospitales e instalaciones de atenci\u00f3n m\u00e9dica.<\/p>\n<p>Al mismo tiempo, la empresa cre\u00f3 un prototipo de una soluci\u00f3n innovadora, de fabricaci\u00f3n canadiense, para afrontar la escasez de EPP: una alternativa totalmente reutilizable denominada \u201cThe Canadian Shield\u201d.<\/p>\n<p>En cuesti\u00f3n de meses, la empresa pas\u00f3 con \u00e9xito de tener menos de 10 empleados a m\u00e1s de 300, adquiri\u00f3 nuevos equipos de fabricaci\u00f3n, se traslad\u00f3 a unas instalaciones de 50.000 pies cuadrados y aument\u00f3 la capacidad de producci\u00f3n a 200.000 protectores faciales por d\u00eda.<\/p>\n<p>Poco despu\u00e9s, The Canadian Shield ampli\u00f3 su l\u00ednea de productos para incluir protectores faciales para ni\u00f1os, mascarillas desechables y mascarillas de tela reutilizables, fortaleciendo a\u00fan m\u00e1s la capacidad de Canad\u00e1 para responder a futuras pandemias de salud.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7734\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/canadian-shield.png\" alt=\"Ejemplo de t\u00e1cticas comerciales creativas\" width=\"1472\" height=\"650\" \/><\/p>\n<h2>Tenga una estrategia<\/h2>\n<p>Probablemente suene como un disco rayado para aquellos que han estado siguiendo estos blogs, pero para el resto, es el paso m\u00e1s crucial en el proceso de desarrollo de t\u00e1cticas de marketing creativas: la estrategia.<\/p>\n<p>Debe comprender su negocio, sus valores fundamentales y su audiencia, y debe tomar esos elementos y desarrollar una estrategia basada en los datos investigados.<\/p>\n<blockquote><p>No es como saltarse el d\u00eda de piernas: debes hacerlo, o es muy poco probable que tengas \u00e9xito. No construyas una estrategia de marketing basada en la esperanza.<\/p><\/blockquote>\n<p>Rel\u00e1jese y observe las estrategias anteriores, lo que funcion\u00f3 y lo que no. Considere estos tiempos como una oportunidad para la innovaci\u00f3n y el crecimiento. El mercado no es est\u00e1tico y su estrategia tampoco deber\u00eda serlo.<\/p>\n<p>Tu capacidad de adaptaci\u00f3n determinar\u00e1 si tendr\u00e1s \u00e9xito o no.<\/p>\n<p>Tome este art\u00edculo de <a href=\"https:\/\/www.facebook.com\/waterlooregionrecord\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">El r\u00e9cord<\/a>, Por ejemplo: <a href=\"https:\/\/www.therecord.com\/ts\/life\/food_wine\/2020\/09\/16\/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>C\u00f3mo las cervecer\u00edas artesanales de Toronto resistieron la tormenta de la pandemia sin bares, salas de degustaci\u00f3n ni servicio de comidas<\/strong><\/a><\/p>\n<p>Estas cervecer\u00edas se enfrentaron a una fatalidad segura a ra\u00edz de la COVID-19, como la mayor\u00eda de la industria hotelera. Pero, en lugar de simplemente detener las operaciones y esperar a que pase la tormenta, reaccionaron r\u00e1pidamente y estuvieron listos para cambiar de rumbo con un nuevo enfoque.<\/p>\n<p>Cerraron buena parte de sus instalaciones y redujeron su tama\u00f1o, concentr\u00e1ndose en lo que pod\u00edan hacer: fabricar cerveza. Cerraron tiendas, bares y restaurantes, por lo que recurrieron a una v\u00eda abierta y pr\u00f3spera: la buena y vieja Internet.<\/p>\n<p>Al ofrecer su producto en l\u00ednea, mediante entrega o recogida en la acera, podr\u00edan mantener el flujo de caja y mantener sus puertas abiertas.<\/p>\n<p>No es una ciencia exacta, pero no hac\u00eda falta: funcion\u00f3. Es un gran ejemplo que nos demuestra que incluso los cambios m\u00e1s peque\u00f1os pueden ser enormes.<\/p>\n<p>No hace falta una revoluci\u00f3n ni un milagro para desarrollar una estrategia y t\u00e1cticas de marketing creativas. Solo hace falta un peque\u00f1o cambio de direcci\u00f3n.<\/p>\n<p>Consulta este blog que escribimos sobre las diferencias entre estrategia y t\u00e1ctica si deseas profundizar en el tema.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/guide-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Investigar. Planificar. Ejecutar. Los 3 pilares para construir tu marca en l\u00ednea.<\/strong><\/a><\/p>\n<h2>Centrarse en las redes sociales<\/h2>\n<p>A estas alturas, deber\u00eda quedar perfectamente claro que lo que importa son las redes sociales. Hoy en d\u00eda, pr\u00e1cticamente son Internet.<\/p>\n<p>Si necesita ayuda para configurar su negocio f\u00edsico en l\u00ednea, definitivamente deber\u00eda consultar este incre\u00edble servicio que lo conectar\u00e1 con un equipo de profesionales de la industria que lo ayudar\u00e1n a: <a href=\"https:\/\/digitalmainstreet.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Programa de subvenciones para Digital Main Street<\/strong><\/a><\/p>\n<p>Piensa en d\u00f3nde se produce la mayor parte de tu consumo de medios. Claro que todos nos quejamos de Facebook, pero todav\u00eda lo usamos todos los d\u00edas.<\/p>\n<p>Instagram ha explotado y las historias pueden tener un alcance incre\u00edble con un mont\u00f3n de opciones divertidas y creativas.<\/p>\n<p>Google My Business es gratuito y tiene un valor incalculable. Si a\u00fan no lo has configurado, sigue esta gu\u00eda ahora mismo: <a href=\"https:\/\/honeypotmarketing.com\/es\/configurar-google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo configurar Google My Business<\/strong><\/a><\/p>\n<p>TikTok es una bestia y, aunque se prohibir\u00e1 en Estados Unidos, todav\u00eda hay muchas regiones en las que estar\u00e1 disponible: con m\u00e1s de 800 millones de usuarios activos en 154 pa\u00edses, no desaparecer\u00e1 sin m\u00e1s. Adem\u00e1s, el a\u00f1o pasado tuvo la tasa de interacci\u00f3n m\u00e1s alta de todos los canales de redes sociales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7728\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/tiktok-engagment-rates.jpg\" alt=\"t\u00e1cticas de marketing creativas\" width=\"810\" height=\"576\" \/><\/p>\n<p>Las redes sociales tienen un alcance global, pero tambi\u00e9n pueden ayudar a llegar a audiencias locales, especialmente cuando se utilizan anuncios dirigidos en Facebook y Google.<\/p>\n<p>Cada vez hay m\u00e1s oportunidades para las peque\u00f1as empresas y el comercio minorista en l\u00ednea. En una \u00e9poca en la que las personas buscan activamente apoyar a los negocios locales, es mucho m\u00e1s importante que usted tenga presencia en las redes sociales.<\/p>\n<p>Simplemente tenga en cuenta que las redes sociales no son una cartelera publicitaria: son un canal de comunicaci\u00f3n, as\u00ed que comun\u00edquese.<\/p>\n<p>Si desea obtener m\u00e1s orientaci\u00f3n sobre el desafiante y ruidoso mundo de las redes sociales, consulte algunos de nuestros blogs recientes que brindan m\u00e1s detalles sobre c\u00f3mo ponerlas en marcha.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/5-fundamentos-del-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fundamentos de un plan de marketing digital exitoso<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/busquedas-de-google-sin-hacer-clic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo convertir las b\u00fasquedas de Google sin hacer clic en oportunidades para su negocio<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/hoja-de-ruta-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>C\u00f3mo preparar su negocio para el \u00e9xito usando las redes sociales<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/narracion-de-historias-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Marketing para la nueva normalidad: c\u00f3mo abrirse paso entre el ruido mediante la narraci\u00f3n social<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/campanas-de-marketing-creativas\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Campa\u00f1as creativas de marketing digital para inspirar tu pr\u00f3xima campa\u00f1a<\/strong><\/a><\/p>\n<h2>Crear una comunidad comprometida<\/h2>\n<p>Una de las mejores formas de que una empresa se destaque es interactuar con sus clientes. Hable con su gente. Piense en c\u00f3mo son sus propias experiencias en l\u00ednea cuando se comunica con las marcas que le gustan y sigue.<\/p>\n<p>Intente no caer en la autocomplacencia de decir \u201cc\u00f3mo est\u00e1 lidiando su empresa con el COVID-19\u201d. Preg\u00fanteles a sus clientes qu\u00e9 puede hacer para ayudar. Ofr\u00e9zcales ayuda, ya sea con paquetes de ayuda o ayudando a otras empresas locales de cualquier manera que pueda. Inicie conversaciones.<\/p>\n<p>Ponte en el lugar de tus clientes. \u00bfQu\u00e9 quieren? \u00bfQu\u00e9 necesitan? \u00bfC\u00f3mo puede tu empresa ayudarlos en este momento?<\/p>\n<p>La demanda de peque\u00f1as empresas se ha disparado a medida que las personas buscan ayudar a apoyar a su comunidad y conectarse. Incluso ofrecer un foro simple para que las personas hablen sobre intereses similares puede marcar la diferencia. Las personas siguen su marca por una raz\u00f3n.<\/p>\n<p>Recuerde que todos estamos compartiendo la misma experiencia en este momento; esta es una oportunidad incre\u00edble para conectarnos en un terreno com\u00fan de una manera que nunca antes hab\u00eda sido posible, y sus t\u00e1cticas de marketing creativas deben reflejar eso.<\/p>\n<p>Eche un vistazo al gr\u00e1fico que aparece a continuaci\u00f3n para ver c\u00f3mo la pandemia ha cambiado nuestros h\u00e1bitos y el mercado. Hay algunas estad\u00edsticas realmente reveladoras.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7735\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2020-09-17_17-10-00.png\" alt=\"t\u00e1cticas comerciales creativas\" width=\"1135\" height=\"785\" \/><\/p>\n<h2>Generar confianza<\/h2>\n<p>Sea lo m\u00e1s transparente posible. Sea humano. Recuerde que est\u00e1 hablando con seres humanos, no con clientes potenciales ni con datos demogr\u00e1ficos: con personas reales, como usted y su madre.<\/p>\n<p>La confianza es vital para la imagen de su marca. Puede ser el factor decisivo para que las personas compren sus productos, vuelvan a comprar o recomienden su marca en su comunidad.<\/p>\n<p>Seg\u00fan un <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/brand-loyalty-109127#:~:text=Brand%20Trust%20Impacts%20Buying%20Decisions&amp;text=While%20product%20attributes%20around%20quality,factor%20in%20a%20purchase%20decision.\" target=\"_blank\" rel=\"noopener noreferrer\">Encuesta de 2019<\/a>El 81% de las personas afirm\u00f3 que confiar en que una marca \u201chaga lo correcto\u201d desempe\u00f1a un papel clave en una decisi\u00f3n de compra. Eso es lo que ocurre con casi todo el mundo.<\/p>\n<blockquote><p>Ahora m\u00e1s que nunca, la gente quiere saber \u201cpor qu\u00e9\u201d est\u00e1s en el negocio. \u201cQu\u00e9\u201d ofreces y \u201cc\u00f3mo\u201d lo haces ya no es suficiente.<\/p><\/blockquote>\n<p>La gente quiere saber a d\u00f3nde va su dinero y quiere estar segura de que no est\u00e1 apoyando a empresas que da\u00f1an al mundo y a su comunidad.<\/p>\n<p>Si no eres aut\u00e9ntico con tus clientes, ellos lo sabr\u00e1n y lo difundir\u00e1n. Observa la popularidad de los influencers y comenzar\u00e1s a entender el incre\u00edble poder del boca a boca y por qu\u00e9 la confianza es tan importante.<\/p>\n<h2>Comparte historias de \u00e9xito<\/h2>\n<p>Ofrezca algo de esperanza y positividad en estos tiempos dif\u00edciles. La mayor\u00eda de los d\u00edas, las noticias son un poco negativas y la gente est\u00e1 casi desesperada por recibir alguna buena noticia. Puede resultar dif\u00edcil recordar que no todo es pesimismo.<\/p>\n<p>Mostrar a sus clientes resultados positivos tiene el poder de transformar su marca de algo intangible a algo con valor real que tiene un efecto real en la vida de las personas.<\/p>\n<p>\u00bfPor qu\u00e9 cree que los testimonios y los estudios de casos funcionan tan bien en los sitios web? A la gente le encanta contar historias, y un final feliz nos deja con esa sensaci\u00f3n de bienestar que todos anhelamos.<\/p>\n<p>Algunas otras cosas que podr\u00edas hacer incluyen:<\/p>\n<ul>\n<li>Comunicarse regularmente<\/li>\n<li>Ofrezca contenido de alto valor de forma gratuita<\/li>\n<li>Humanizar y mostrar empat\u00eda<\/li>\n<li>Ayude y contribuya a su comunidad<\/li>\n<li>Dar esperanza e inspiraci\u00f3n<\/li>\n<li>Pregunte c\u00f3mo puede ayudar<\/li>\n<li>Sea transparente<\/li>\n<li>Hagas lo que hagas, \u00a1act\u00faa!<\/li>\n<\/ul>\n<p>Independientemente del curso de acci\u00f3n que tomes ahora mismo, es importante llevarlo a cabo.<\/p>\n<p>Adem\u00e1s, aqu\u00ed hay una ingeniosa infograf\u00eda realizada por nuestro equipo creativo aqu\u00ed en Honeypot, que describe 8 formas creativas en las que su peque\u00f1a empresa puede cambiar.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7738\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honeypot_Live148Final-01-2.png\" alt=\"T\u00e1cticas creativas de marketing con infograf\u00edas de honeypot\" width=\"4000\" height=\"12853\" \/><\/p>\n<p>Y eso es todo, amigos. Gracias por leer y esperamos que encuentren algo \u00fatil que les ayude con sus t\u00e1cticas de marketing creativas. Les dejaremos algunos recursos m\u00e1s para aquellos que est\u00e9n \u00e1vidos de m\u00e1s de ese jugoso conocimiento.<\/p>\n<p><a href=\"https:\/\/www.therecord.com\/ts\/life\/food_wine\/2020\/09\/16\/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>C\u00f3mo las cervecer\u00edas artesanales de Toronto resistieron la tormenta de la pandemia sin bares, salas de degustaci\u00f3n ni servicio de comidas<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/digitalmainstreet.ca\/case-study\/whats-poppin-finds-bigger-kettle-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00bfQu\u00e9 est\u00e1 pasando? Encuentra una tetera m\u00e1s grande en l\u00ednea<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/peterboroughed.ca\/2020\/04\/pivot-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>5 formas sencillas de ayudar a que su peque\u00f1a empresa d\u00e9 un giro<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/marketing-in-times-of-uncertainty-tips-from-top-marketing-pros\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing en tiempos de incertidumbre: consejos de los mejores profesionales del marketing<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/cxl.com\/blog\/marketing-growth-uncertain-times\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lecciones de marketing y crecimiento para tiempos de incertidumbre<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana, Dan and the Bees analiza t\u00e1cticas creativas de marketing y negocios que pueden hacer que su negocio se destaque en tiempos inciertos. Nos estamos acercando r\u00e1pidamente a las vacaciones y ahora es el momento de prepararse para la prisa. Adem\u00e1s, consulte nuestros otros blogs recientes para obtener a\u00fan m\u00e1s informaci\u00f3n para este pr\u00f3ximo\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[119,167,89,93,49,123,70,90,284,150],"class_list":["post-7726","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. 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We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Creative Business &amp; Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times\" \/>\n\t\t<meta property=\"og:description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We&#039;re quickly getting closer to the holidays, and now is the time to get prepared for the rush. 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