{"id":7745,"date":"2020-09-25T23:29:08","date_gmt":"2020-09-25T23:29:08","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7745"},"modified":"2024-09-23T11:41:28","modified_gmt":"2024-09-23T15:41:28","slug":"ideas-para-redes-sociales-2020","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/social-media-ideas-2020\/","title":{"rendered":"Ideas de redes sociales para generar engagement"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yx3jRGXPfZE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Social Media Ideas to Spark Engagement\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-25T23:29:08-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT46M49S\" \/><meta itemprop=\"description\" content=\"As we draw closer to the final months of one of the weirdest years in history, it&#039;s time to think about the best strategies for ending the year strong with great social media ideas.So much has changed in 2020. It feels like everything has changed. ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"42.9\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FEnding_the_Year_Strong_on_Social_Media.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fsocial-media%2Fsocial-media-ideas-2020%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=7745-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>A medida que nos acercamos a los \u00faltimos meses de uno de los a\u00f1os m\u00e1s extra\u00f1os de la historia, es hora de pensar en las mejores estrategias para terminar el a\u00f1o con fuerza y con excelentes ideas para las redes sociales.<\/p>\n<p>Mucho ha cambiado en 2020. Parece que todo ha cambiado. La forma en que socializamos y nos comunicamos se ha transformado m\u00e1s que nada, y es precisamente por eso que las redes sociales son tan importantes en este momento.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7746\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/david-and-goliath.png\" alt=\"ending the year strong meme\" width=\"960\" height=\"673\" \/><\/p>\n<p>Mira el video o podcast de arriba. \ud83d\udc46 Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o ll\u00e9vala contigo dondequiera que est\u00e9s con un podcast en la plataforma que elijas. Mantente al d\u00eda con las noticias, tendencias y consejos en marketing digital y \u00fanete a la conversaci\u00f3n.<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p>\u00bfHa funcionado algo en 2020? Bromeo. Tenemos que hacerlo, \u00bfno? Por supuesto, ha habido much\u00edsimas historias de \u00e9xito incre\u00edbles en medio de toda esta incertidumbre y lucha, y hay muchas oportunidades para terminar el a\u00f1o con fuerza y con grandes ideas para las redes sociales.<\/p>\n<blockquote><p>Una cosa que ha sido muy constante en 2020 es la necesidad de ser humanos al abordar las estrategias y comunicaciones en las redes sociales.<\/p><\/blockquote>\n<p>Las cosas han estado movi\u00e9ndose en esta direcci\u00f3n desde antes de la pandemia, pero se ha vuelto cada vez m\u00e1s importante para las marcas dar un paso adelante y abandonar el discurso corporativo que nadie quiere escuchar, nunca.<\/p>\n<p>\u00bfC\u00f3mo humanizas tu marca? Es una pregunta un tanto extra\u00f1a, \u00bfno? Todos somos humanos. Estamos todos juntos en esto. Todos hemos tenido una conversaci\u00f3n amistosa e informal con otro ser humano; eso es b\u00e1sicamente lo que deber\u00edas intentar lograr.<\/p>\n<p>Deje de vender productos y comience a contar historias que se relacionen de alguna manera con su producto. La gente compra su producto, con suerte. Eso significa que hay historias que contar.<\/p>\n<p>\u00bfPara qu\u00e9 lo utilizan? \u00bfC\u00f3mo afecta a su vida? \u00bfC\u00f3mo les hace sentir?<\/p>\n<h2>Narrativa en las redes sociales y liderazgo intelectual<\/h2>\n<p>Aqu\u00ed en Honeypot, nos encanta contar historias; tenemos un equipo incre\u00edble de personas muy talentosas que se especializan en varios campos, por lo que adoptar un enfoque de liderazgo intelectual y compartir conocimientos es una excelente manera de ayudar a nuestra comunidad y a una audiencia global m\u00e1s amplia.<\/p>\n<p>Por ejemplo, estos blogs son un gran recurso para empresas de todos los tama\u00f1os e incluso para otros profesionales del marketing. Intentamos incluir en ellos la mayor cantidad de informaci\u00f3n \u00fatil posible, manteniendo un tono informal y conversacional.<\/p>\n<p>No queremos aburrirte hasta la muerte con largos fragmentos t\u00e9cnicos que s\u00f3lo un ingeniero puede entender.<\/p>\n<p>Si quieres m\u00e1s ejemplos de nuestros blogs en los que se utilizan tonos informales y conversacionales, estaremos encantados de compartirlos. Consulta estos tres que tambi\u00e9n tienen m\u00e1s ideas interesantes para el marketing en redes sociales.<\/p>\n<ul>\n<li><a href=\"https:\/\/honeypotmarketing.com\/es\/copia-que-convierte\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recetas para escribir textos que cautiven y conviertan: la salsa incre\u00edble<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/honeypotmarketing.com\/es\/narracion-de-historias-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Marketing para la nueva normalidad: c\u00f3mo abrirse paso entre el ruido mediante la narraci\u00f3n social<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/honeypotmarketing.com\/es\/como-hacer-un-puente-entre-lo-organico-y-lo-pagado\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>C\u00f3mo combinar lo org\u00e1nico con lo pagado para llegar a sus clientes en todas partes \u2013 Wonder Twin Powers Activate<\/strong><\/a><\/li>\n<\/ul>\n<h2>Creando conversaciones bidireccionales en las redes sociales<\/h2>\n<p>Lo mismo ocurre con nuestra serie de videos semanales Live at the Hive, a la que estos blogs sirven como complemento. Es una excelente manera de compartir contenido libremente con la comunidad y ayudar a las empresas que tienen dificultades con sus iniciativas de marketing digital.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7748\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Image-from-iOS-1.jpg\" alt=\"honeypot ending the year strong\" width=\"1242\" height=\"1242\" \/><\/p>\n<p>Y es una oportunidad para divertirnos, participar en conversaciones e incluso convertirnos en incre\u00edbles personajes de anime, porque somos nerds y nos encanta.<\/p>\n<p>Las historias de Instagram tambi\u00e9n son una excelente manera de ampliar tu alcance y compartir informaci\u00f3n con tu audiencia.<\/p>\n<p>Cada semana realizamos un Hive Hack que sirve como un tutorial r\u00e1pido sobre una caracter\u00edstica espec\u00edfica de las historias, que ayuda a las personas a aprender a usar las herramientas disponibles y aprovechar las muchas oportunidades posibles en la plataforma.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7750\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hive-hack.gif\" alt=\"instagram story ending the year strong\" width=\"320\" height=\"568\" \/><\/p>\n<p>Las encuestas son otra excelente manera de generar participaci\u00f3n e iniciar conversaciones, y son f\u00e1ciles de realizar en Facebook, Instagram y Twitter. Las usamos todo el tiempo porque son geniales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7751\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-polls-1.jpg\" alt=\"twitter poll\" width=\"596\" height=\"229\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-7752\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-polls-2.jpg\" alt=\"twitter poll\" width=\"600\" height=\"245\" \/><\/p>\n<p>Con las herramientas disponibles en las redes sociales, hay muchas oportunidades para ser creativo e interactuar con su audiencia, ya sea a trav\u00e9s de historias de IG, encuestas o incluso una serie de consejos en video.<\/p>\n<p>Todas estas opciones funcionan muy bien y tienen muchas m\u00e1s probabilidades de atraer visitas y participaci\u00f3n que una publicaci\u00f3n de promoci\u00f3n de producto est\u00e1ndar.<\/p>\n<h2>Crear un prop\u00f3sito de marca y comunicarlo en las redes sociales<\/h2>\n<p>El prop\u00f3sito de la marca y el activismo de los empleados se han convertido en palabras de moda en 2020. El mundo est\u00e1 dividido y la confianza ha desaparecido del mapa como un castillo de arena mal construido al borde de una marea creciente.<\/p>\n<p>Con tantas noticias falsas, desinformaci\u00f3n intencional y grandes corporaciones felicit\u00e1ndose por sus esfuerzos contra el COVID-19, es dif\u00edcil saber qu\u00e9 creer. Entonces, \u00bfc\u00f3mo es posible terminar el a\u00f1o con fuerza y con grandes ideas para las redes sociales en medio de tanta incertidumbre?<\/p>\n<p>Bueno, es por eso que el prop\u00f3sito de la marca y el activismo de los empleados se han vuelto tan importantes. Las empresas hacen un esfuerzo genuino por comunicarse y ayudar a sus clientes y comunidades a destacarse entre todo el ruido.<\/p>\n<p>Se aplaudi\u00f3 a estas empresas que tomaron medidas, donaron servicios y equipos y modificaron sus l\u00edneas de producci\u00f3n para ayudar a la comunidad por dar un paso adelante y poner en pr\u00e1ctica el prop\u00f3sito de su marca.<\/p>\n<p>Demostraron a sus clientes que no solo sirven a sus accionistas, sino que realmente se preocupan y son parte de la comunidad, haci\u00e9ndose eco del sentimiento de que estamos todos juntos en esto.<\/p>\n<p>Estas son tambi\u00e9n las empresas que tienen las historias de mayor \u00e9xito durante estos tiempos. Basta con echar un vistazo a estas estad\u00edsticas.<\/p>\n<p>Marcas que generan un impacto positivo en la vida de las personas:<\/p>\n<ul>\n<li>Crecer 2,5 veces m\u00e1s que las marcas de bajo impacto.<\/li>\n<li>Tener empleados m\u00e1s felices (<a href=\"https:\/\/hbr.org\/2018\/11\/9-out-of-10-people-are-willing-to-earn-less-money-to-do-more-meaningful-work#:~:text=The%20Dollars%20(and%20Sense)%20of%20Meaningful%20Work&amp;text=More%20than%209%20out%20of%2010%20employees%2C%20we%20found%2C%20are,willing%20to%20pay%20for%20it.\">9 de cada 10 empleados<\/a> Aceptar\u00eda una reducci\u00f3n salarial para tener un trabajo m\u00e1s significativo).<\/li>\n<li>\u00a0Superar el mercado de valores mediante <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2020\/05\/global-retail-trends-2020.pdf\">134%<\/a>.<\/li>\n<\/ul>\n<h2>Mantenerse aut\u00e9ntico en las redes sociales<\/h2>\n<p>Con esto en mente, es vital recordar NO tratar el prop\u00f3sito de la marca como una campa\u00f1a de marketing, o corre el riesgo de caer en el mismo grupo de las empresas que se felicitan a s\u00ed mismas por simplemente publicar sus esfuerzos b\u00e1sicos para COVID-19 sin ninguna acci\u00f3n real.<\/p>\n<p>Si sus esfuerzos no son sinceros y genuinos, la gente se dar\u00e1 cuenta enseguida. Subirse al carro de una causa popular no es poner en pr\u00e1ctica el prop\u00f3sito de una marca, y eso es dolorosamente obvio.<\/p>\n<p>Las empresas que obtienen mejores resultados tienen el prop\u00f3sito de la marca integrado en todo lo que hacen, porque realmente les importa; esto es lo que la gente espera de las empresas en 2020. Honestidad. Es as\u00ed de simple.<\/p>\n<p>Playstation hace un gran trabajo para generar participaci\u00f3n en sus publicaciones al fomentar el contenido generado por el usuario (UGC) que coincide con los eventos actuales, incluso si son peque\u00f1os. Como este ejemplo:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7759\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ps4.jpg\" alt=\"how to end the year strong with ugc\" width=\"932\" height=\"395\" \/><\/p>\n<p>Otro excelente ejemplo de contenido aut\u00e9ntico que resuena con la audiencia es el gur\u00fa de las salsas locales Phlippen&#039;s Sauce. Tienen excelentes publicaciones con mucho humor, juegos de palabras y apoyo a la comunidad local, y su audiencia se lo traga, literalmente. Lo siento, no pude resistirme. Me mostrar\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7760\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/philippenssauce.jpg\" alt=\"screenshot of authentic IG post \" width=\"931\" height=\"538\" \/><\/p>\n<h2>El rostro cambiante de las redes sociales<\/h2>\n<p>Las redes sociales parecen cambiar a diario. Cada vez que crees que tienes claro c\u00f3mo funcionan las cosas, cambian el algoritmo y todos nos vemos obligados a adaptarnos a los nuevos par\u00e1metros.<\/p>\n<p>Facebook e Instagram cambiaron recientemente su algoritmo, por ejemplo, para que los familiares y amigos aparezcan en los feeds con m\u00e1s frecuencia que las empresas, lo que ha sido un verdadero desaf\u00edo para los especialistas en marketing. Ya no se puede depender de un excelente contenido org\u00e1nico y esperar que lo vean.<\/p>\n<p>Ahora se ha convertido en un juego en el que hay que pagar para jugar, por lo que hemos tenido que ajustar nuestras estrategias para adaptarnos a estos cambios. \u00bfEs mejor ahora centrarnos en menos publicaciones y mayores gastos? Tal vez.<\/p>\n<p>La buena noticia es que puedes potenciar tus publicaciones org\u00e1nicas por menos de lo que cuesta una pizza. Con solo agregar un impulso de $20 a tu publicaci\u00f3n, aumentar\u00e1s dr\u00e1sticamente tu alcance de un pu\u00f1ado de personas a miles.<\/p>\n<p>La bestia que es TikTok fue recientemente nombrada \u201cla sensaci\u00f3n de las redes sociales durante el confinamiento\u201d, y la controversia con Estados Unidos no parece frenarla mucho. Con casi mil millones de usuarios, eso no es una gran sorpresa.<\/p>\n<p>Instagram se ha sumado recientemente a la tendencia con su nueva funci\u00f3n Reels, buscando sacar provecho de la magia de TikTok, pero a\u00fan est\u00e1 por ver si triunfar\u00e1. Ha tenido un gran \u00e9xito con su funci\u00f3n de historias, que \u201ctomaron prestada\u201d de Snapchat, por lo que el potencial est\u00e1 ah\u00ed.<\/p>\n<h2>7 ideas de redes sociales que har\u00e1n vibrar tu 2020<\/h2>\n<p>A continuaci\u00f3n, presentamos una peque\u00f1a lista \u00fatil de consejos que le ayudar\u00e1n a terminar el a\u00f1o con fuerza y excelentes ideas para las redes sociales:<\/p>\n<ol>\n<li><strong>Crea el perfil del cliente de tus sue\u00f1os.<\/strong> Una vez que hagas esto, podr\u00e1s comprender realmente qu\u00e9 tipo de contenido atraer\u00e1 a tu audiencia en las redes sociales.\n<ul>\n<li>\u00bfCu\u00e1les son las cualidades de tu cliente ideal?<\/li>\n<li>\u00bfQu\u00e9 es lo que los motiva?<\/li>\n<li>\u00bfQu\u00e9 les hace re\u00edr?<\/li>\n<li>\u00bfQu\u00e9 les molesta?<\/li>\n<li>\u00bfCuales son sus puntos d\u00e9biles?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Utilice v\u00eddeo.<\/strong> Transmite en vivo y cumple con tu cronograma.\n<ul>\n<li>Publicar contenido no es f\u00e1cil, pero puede transformar tu negocio.<\/li>\n<li>La calidad es mejor que la cantidad.<\/li>\n<li>\u00a1Deja de parar!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Crea concursos de UGC gratuitos<\/strong> durante el resto de 2020, hasta llegar a la Navidad.\n<ul>\n<li>Regale productos o servicios gratuitos semanalmente a sus seguidores.<\/li>\n<li>El ganador se compromete a realizar un breve v\u00eddeo de desempaquetado que te enviar\u00e1.<\/li>\n<li>Publica ese contenido y etiqu\u00e9talos. <strong>Generar energ\u00eda cin\u00e9tica.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>Equilibre los feeds p\u00fablicos con m\u00e1s interacci\u00f3n privada o 1-1<\/strong>: Historias, Reels, Grupos.<\/li>\n<li><strong>Entra en TikTok<\/strong>, publicar diariamente.<\/li>\n<li><strong>Dejen de transmitir y comiencen a interactuar.<\/strong> Utilice mensajer\u00eda privada y bots (MobileMonkey o Manychat).<\/li>\n<li>El 441% de los especialistas en marketing de alto nivel citan &quot;impulsar las conversiones&quot; como uno de los principales resultados de las redes sociales en 2020. \u00a1Ay! \ud83e\udd26\u200d\u2642\ufe0f <strong>Deje de usar la t\u00e9cnica de hace 18 a\u00f1os y vaya directo a la venta<\/strong>No eres un chico borracho en un bar que le declara su amor a un extra\u00f1o. T\u00f3mate tiempo y esfu\u00e9rzate en construir relaciones. Piensa en algo m\u00e1s grande que la conversi\u00f3n.<\/li>\n<\/ol>\n<h2>C\u00f3mo terminar el a\u00f1o con fuerza gracias a la escucha social<\/h2>\n<p>En este caso, el seguimiento de sus estad\u00edsticas puede resultar muy \u00fatil. Es una oportunidad para realizar un seguimiento, analizar y responder a las conversaciones en l\u00ednea mediante el seguimiento de los canales de redes sociales en busca de menciones de su marca, sus competidores o sus productos.<\/p>\n<p>Estos informes le ayudan a comprender con qu\u00e9 se identifican las personas y d\u00f3nde debe centrarse su atenci\u00f3n.<\/p>\n<p>Si a\u00fan no lo sabe, las m\u00e9tricas de vanidad son bastante in\u00fatiles y no son una medida del \u00e9xito. Lo que busca es compromiso y lo conseguir\u00e1 si participa en la comunidad y es un miembro activo.<\/p>\n<p>Si no utiliza la escucha social, se est\u00e1 perdiendo una gran cantidad de informaci\u00f3n valiosa y posibles conversaciones que las personas tienen sobre su marca.<\/p>\n<blockquote><p>Tus clientes te est\u00e1n diciendo lo que quieren si est\u00e1s escuchando.<\/p><\/blockquote>\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Responder al p\u00fablico<\/strong><\/a> Tambi\u00e9n es un gran recurso para encontrar temas que son tendencia y preguntas que la gente hace, y su uso es gratuito.<\/p>\n<h2>Sea real en las redes sociales: sea parte de la conversaci\u00f3n<\/h2>\n<p>En definitiva, este cambio hacia la socializaci\u00f3n virtual ha convertido a las redes sociales en los canales de comunicaci\u00f3n m\u00e1s importantes del planeta. Tambi\u00e9n ha cambiado la forma en que nos comunicamos entre nosotros a un nivel fundamental.<\/p>\n<p>Todos buscamos cualquier destello de positividad y esperanza en nuestras redes sociales. Todos buscamos interacciones humanas reales en l\u00ednea sin reuniones en persona, lo que ha puesto de relieve la necesidad de ser aut\u00e9nticos y conversacionales.<\/p>\n<p>Esa es la gran lecci\u00f3n que hay que sacar para terminar el a\u00f1o con fuerza y con buenas ideas para las redes sociales: hay que ser realista.<\/p>\n<p>\u00a1Y eso es todo, amigos! \u00a1Resumamos todo esto con una divertida infograf\u00eda!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7758\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Ending-the-year-Strong-On-Social-Media.png\" alt=\"ending the year strong infographic\" width=\"977\" height=\"2500\" \/><\/p>\n<p>Y algunos enlaces m\u00e1s del programa, para los que tengan sed. Beban el conocimiento y juntos gobernaremos esta galaxia.<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hootsuite.com\/2020-changed-predictions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo el a\u00f1o 2020 cambi\u00f3 las redes sociales<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Un excelente art\u00edculo que repasa las predicciones de las redes sociales para 2020 y detalla lo que sucedi\u00f3 y por qu\u00e9 es importante.<\/li>\n<li><a href=\"https:\/\/econsultancy.com\/30-brands-with-excellent-social-media-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>30 marcas con excelentes estrategias en redes sociales<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Ejemplos reales de marcas que hacen grandes cosas en las redes sociales. \u00a1Descubre qu\u00e9 estrategias y t\u00e1cticas est\u00e1n usando las grandes marcas para mantenerse en la cima!<\/li>\n<li><a href=\"https:\/\/2020.brightonseo.com\/talks\/a-story-of-zero-click-searches-and-serp-features\/?preview=1#\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Una historia de b\u00fasquedas sin clics y funciones SERP<\/strong><\/a> \u2013 No es un art\u00edculo, sino una charla incre\u00edble de Kevin Indig. Te recomendamos registrarte y verla. Vale la pena.<\/li>\n<li><a href=\"https:\/\/www.kevin-indig.com\/how-to-master-the-art-of-inhouse-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00f3mo dominar el arte del SEO interno<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Una mirada exhaustiva al SEO y los pros y contras de llevarlo a cabo internamente.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ahrefs lanza herramientas para webmasters<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Nuevamente, no es un art\u00edculo, pero es un recurso incre\u00edble para las nuevas herramientas para webmasters de Ahrefs. \u00a1\u00c9chale un vistazo!<\/li>\n<li><a href=\"https:\/\/baymard.com\/homepage-and-category-usability\/benchmark\/page-types\/homepage\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Baymard.com nos ofrece 162 ejemplos de dise\u00f1o de comercio electr\u00f3nico anotados manualmente por expertos<\/strong><\/a> \u2013 Si buscas inspiraci\u00f3n para el dise\u00f1o de comercio electr\u00f3nico, este recurso tiene much\u00edsimo contenido para ti.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A medida que nos acercamos a los \u00faltimos meses de uno de los a\u00f1os m\u00e1s extra\u00f1os de la historia, es hora de pensar en las mejores estrategias para terminar el a\u00f1o con fuerza y con grandes ideas para las redes sociales. Mucho ha cambiado en 2020. Parece que todo ha cambiado. La forma en que socializamos y nos comunicamos se ha transformado m\u00e1s\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[167,89,93,49,61,123,70,90,150],"class_list":["post-7745","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"As we draw closer to the final months of one of the weirdest years in history, it&#039;s time to think about the best strategies for ending the year strong with great social media ideas. 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