{"id":7969,"date":"2020-11-30T15:35:49","date_gmt":"2020-11-30T15:35:49","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7969"},"modified":"2024-09-23T11:41:11","modified_gmt":"2024-09-23T15:41:11","slug":"estrategia-de-marketing-digital-2021","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/content-marketing\/digitalmarketingstrategy2021\/","title":{"rendered":"Planificaci\u00f3n de su estrategia de marketing digital para 2021: tendencias a tener en cuenta."},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/02uvK6lvyG4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Planning Your 2021 Digital Marketing Strategy: Trends to Watch.\" \/><meta itemprop=\"uploadDate\" content=\"2020-11-30T15:35:49-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT45M06S\" \/><meta itemprop=\"description\" content=\"2020 is almost over, and it&#039;s time to start planning your 2021 digital marketing strategy.\n\nWhat&#039;s the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule.\n\n\n\nCheck out the video or podcast above. Subscribe to our weekly liv...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"41.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FPlanning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fcontent-marketing%2Fdigitalmarketingstrategy2021%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=7969-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Planning_Your_2021_Digital_Marketing_Strategy_Trends_to_Watch_.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>2020 is almost over, and it&#8217;s time to start planning your 2021 digital marketing strategy.<\/p>\n<p>What&#8217;s the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule.<\/p>\n<figure id=\"attachment_8008\" aria-describedby=\"caption-attachment-8008\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8008 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/marketing-meme.png\" alt=\"Confused girl meme. Text \" width=\"610\" \/><figcaption id=\"caption-attachment-8008\" class=\"wp-caption-text\">The 70:20:10 rule is a great way to add diversity and a consistent structure to your content flow.<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your platforms&#8217; choice. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s New?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">An exciting story has been stirring regarding a Sherwin-Williams employee who was fired after going viral on TikTok by creating paint mixing videos. The story is a harsh &#8220;reminder of the many great ideas from front line employees that die in middle management.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can read more about it here:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/marketingtechnews.net\/news\/2020\/nov\/24\/sherwin-williams-influencer-marketing-and-ugc-trends-why-consumers-were-left-shaken-but-not-stirred\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Sherwin-Williams, Influencer Marketing and UGC Trends: Why Consumers Were Left Shaken But Not Stirred<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Facebook also has some new features rolling out, to no one&#8217;s surprise. Check it out:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/marketingtechnews.net\/news\/2020\/oct\/26\/reaching-customers-where-they-are-with-facebooks-click-to-messenger-ads-a-guide\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Reaching Customers Where They Are With Facebook&#8217;s Click-to-Messenger Ads: A Guide<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">And Old Spice is looking to break records!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/old-spice-looks-to-create-worlds-longest-lasting-white-elephant-game-on-so\/589555\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Old Spice Looks to Create World&#8217;s Longest-Lasting White Elephant Game on Social<\/span><\/strong><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s Working?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">With so much uncertainty globally, people crave transparency and genuine connections more than ever.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Conversational marketing and building long-term relationships replace deceptive and aggressive marketing, as consumers demand more from the businesses they give their hard-earned money to.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s all about customer experience in 2020, and that digital marketing strategy should continue to be strong going into 2021.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why Do You Need a Solid Strategy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">On-the-fly marketing does not work. Full stop.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you look at the most successful businesses on the planet, you&#8217;ll find a common thread. They didn&#8217;t get their success by accident.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is vital to have a long-term, forward-looking approach to planning with the fundamental goal of achieving sustainable competitive advantage.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Why?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">It sets clear tasks and objectives and coordinates employees towards a unified goal your business wants to achieve.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ability to divide the work into small manageable tasks and assign specific duties to each employee.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your competitors have a strategy, so if you don&#8217;t have a clear road map of where you want to be and how you&#8217;ll get there, you&#8217;ll get left in the dust.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It helps you determine your target markets and better understand your customers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Without a clear plan, you will not be able to use your resources efficiently.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Having a solid strategy that always reminds your customers about you being there is crucial. And helps your business appear more professional.<\/span><\/li>\n<\/ul>\n<h2>The 70:20:10 Rule<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8021 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/702010.png\" alt=\"image of numbers 70 20 and 10 in red, blue and green.\" width=\"1024\" height=\"512\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The team at Honeypot Marketing is dedicated to producing high-quality content and providing our clients with results that generate growth.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When handling an account, we ensure we are using tactics that work across all platforms. We also ensure that we are testing and experimenting with new tactics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Internally, we follow a framework that guides out organic and paid content creation &#8211; the 70:20:10 rule.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What is The 70:20:10 Rule?<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">70%<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0of our content strategy\u00a0<\/span><strong><span data-preserver-spaces=\"true\">is assured<\/span><\/strong><span data-preserver-spaces=\"true\">. We know it works and will use this strategy when constructing most of our content.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">20%<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0of our content\u00a0<\/span><strong><span data-preserver-spaces=\"true\">is a light experiment or a test<\/span><\/strong><span data-preserver-spaces=\"true\">; this provides great insight and can enhance our social media strategies in the future.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">10%<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0of our content\u00a0<\/span><strong><span data-preserver-spaces=\"true\">is a new idea<\/span><\/strong><span data-preserver-spaces=\"true\">, something creative, and might seem removed from the strategy we have in place. If it doesn\u2019t perform, we move onto something new.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8010\" aria-describedby=\"caption-attachment-8010\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8010 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/702010-graph.png\" alt=\"A coloured graph showing the breakdown of the 70\/20\/10 rule.\" width=\"610\" \/><figcaption id=\"caption-attachment-8010\" class=\"wp-caption-text\">You want to create content at different levels because spending all of your resources at one end of the spectrum or another means sacrificing either quality or consistency.<\/figcaption><\/figure>\n<h2>The 70% Rule<\/h2>\n<p><span data-preserver-spaces=\"true\">The majority of the content you produce will fall into this category &#8211; it&#8217;s the proven content\u2014your bread and butter.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means that 70% of your marketing should be the planned &#8216;marketing as usual&#8217; content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This content is generally low risk, not overly time-consuming, and should speak to your business&#8217; core expertise and the customer&#8217;s needs or pain points.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Here are some real-world examples from Honeypot:<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8011\" aria-describedby=\"caption-attachment-8011\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8011 none\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HPT-hive-hacks.png\" alt=\"Screenshot of Honeypot Hive Hack showing how Snapchat filters work.\" width=\"512\" \/><figcaption id=\"caption-attachment-8011\" class=\"wp-caption-text\">Hive Hacks is a regular series of ours, where we give step-by-step tips on how to use special features on social media platforms.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8012\" aria-describedby=\"caption-attachment-8012\" style=\"width: 333px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8012 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Mobile-Storage-Rentals-Blog.png\" alt=\"Mobile Storage Rentals social post that links to a blog for more info. \" width=\"333\" \/><figcaption id=\"caption-attachment-8012\" class=\"wp-caption-text\">An informative post that leads to an onsite blog where audiences can learn more &#8211; a great way to drive traffic to your site without pushy sales tactics.<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">These posts relate directly to the brands but are not pushy sales tactics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instead, they offer the audience high-level information that showcases the brand&#8217;s specialties and knowledge.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It also helps consumers make more informed decisions, leading to higher satisfaction rates, and establishing long-term relationships.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">The 20% Rule<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">This content can be moderately risky and is directly related to the 70%, aiming to pull your prospects further down the sales funnel.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With this segment, you want to target a potential new audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Developing this new, innovative content helps enforce a deeper engagement with your audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your investment in this category may not see an immediate return, but it lays the groundwork for the future and helps outpace the competition.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ll perform the necessary analysis and analytical work to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">measure past content<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Setting content goals with specific benchmarks and iterating based on the results is the fastest way to set yourself apart from the competition and make your content more relevant to your target audiences.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some real-world examples from Honeypot:<\/span><\/p>\n<figure id=\"attachment_8013\" aria-describedby=\"caption-attachment-8013\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8013 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/email-marketing-infographic.png\" alt=\"email marketing infographic in yellow and black with 4 tips.\" width=\"512\" \/><figcaption id=\"caption-attachment-8013\" class=\"wp-caption-text\">Infographics are a great way to capture attention and share information that&#8217;s easily digestable.<\/figcaption><\/figure>\n<figure id=\"attachment_8014\" aria-describedby=\"caption-attachment-8014\" style=\"width: 486px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8014 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/marketing meme-1.png\" alt=\"Meme using The Umbrella Academy with text: Marketers guessing what their audience wants. \" width=\"486\" \/><figcaption id=\"caption-attachment-8014\" class=\"wp-caption-text\">Using memes helps keep your content fresh and entertaining, by injecting some humour and playing up pop culture references that most people can recognize.<\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"wp-image-8015 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined.png\" alt=\" \" width=\"610\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">A post with video generates 1200% more shares than text and image content combined. Repurpose old content by turning it into a video!<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">The 10% Rule<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The final piece of the pie is where true innovation happens.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This 10% should go to high-risk, high-reward content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This practice encourages the content team to explore opportunities for growth in unexpected areas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s the groundbreaking ideas that haven&#8217;t been tested \u2013 new ways of connecting with audiences that could become tomorrow&#8217;s 20% or 70% in your digital marketing strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s the innovative part of your content that&#8217;s meant to see into the future. When done right, it can pay off by setting you up as a trendsetter in your niche.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Innovation is best grown when strategies are developed. You can create models, analyze data, and scale ideas that win.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sometimes, the best ideas come when we think outside the box.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tik Tok is an excellent example of marketing that falls into the 10% bucket. Many businesses think it&#8217;s not right for them and ignore it because they don&#8217;t truly understand it or how to use it effectively &#8211; and it can be handy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some real-world examples from Honeypot:<\/span><\/p>\n<figure id=\"attachment_8016\" aria-describedby=\"caption-attachment-8016\" style=\"width: 304px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/open.spotify.com\/show\/64uSeTPGVWrzOkyYGhvifR?si=puRd2OZZRsm-7RfZvPlb8g\"><img decoding=\"async\" class=\"center wp-image-8016\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HPT-Spotify-Playlist.png\" alt=\"Spotify playlist for Father's Day showing a list of classic rock songs.\" width=\"304\" height=\"383\" \/><\/a><figcaption id=\"caption-attachment-8016\" class=\"wp-caption-text\">A Spotify playlist isn&#8217;t something you&#8217;d typically see from a marketing agency, but posting at the right time, on the right channels to the right audience helped make it a success.<\/figcaption><\/figure>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-7969-1\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ViMoveFinal.mp4?_=1\" \/><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ViMoveFinal.mp4\">https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ViMoveFinal.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">We went in an unexpected direction with a charity run for climate change for this client, and it resonated with their audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you can see, the central theme here is unexpected.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In these examples, we tried something new in our digital marketing strategy that didn&#8217;t directly relate to these brands but still resonated with their target audiences.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember that your audience is people, and people have many interests that go beyond your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That&#8217;s why developing personas is so critical to understanding your target audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It helps you understand what kind of people they are and what they&#8217;re interested in, which opens up endless content possibilities.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Trends to Watch in 2021<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Voice Search<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0is quickly becoming more and more common every day.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The technology has improved dramatically in the past few years and has been integrated into pretty much every device connected to the internet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I used to think it was a gimmick until I got a smart TV that I could talk to. Now I never type in a search on YouTube &#8211; I tell the TV to do it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is also changing the keywords marketers need to use because when we use voice search, we don&#8217;t speak as we type.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We tend to use more precise phrases that are more conversational than search queries typed into the search bar.<\/span><\/p>\n<figure id=\"attachment_8018\" aria-describedby=\"caption-attachment-8018\" style=\"width: 488px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8018 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/voice-search-screenshot.png\" alt=\"Image of voice search devices, Amazon Echo\/Alexa, Google Home\/Nest, Microsoft Cortana.\" width=\"488\" \/><figcaption id=\"caption-attachment-8018\" class=\"wp-caption-text\">Voice search devices are becoming commonplace in homes, along with our phones and other smart devices.<\/figcaption><\/figure>\n<p><strong><span data-preserver-spaces=\"true\">Shoppable Social Media<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0is all the rage right now, and for a good reason.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Watching a video or seeing an image of a product and immediately purchasing it with the click of a button or a swipe has taken convenience to a whole new level.<\/span><\/p>\n<figure id=\"attachment_8019\" aria-describedby=\"caption-attachment-8019\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8019 center\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Shoppable-posts.png\" alt=\"Image of phone with a woman on screen with purchase tags pointing at her clothing.\" width=\"512\" \/><figcaption id=\"caption-attachment-8019\" class=\"wp-caption-text\">You can now literally buy the clothes off someone&#8217;s back. Like what you see? Now there are handy purchase tags attached to images that allow for quick and easy shopping!<\/figcaption><\/figure>\n<p><strong><span data-preserver-spaces=\"true\">Gamification<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0integrates game components like point systems, leaderboards, or badges into non-game activities to increase engagement and motivation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Who doesn&#8217;t like games? They&#8217;re fun, flashy, interactive, and they can transport us to worlds beyond imagination.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using gamification posts can boost audience engagement, help build brand awareness, and generally creates a positive association since games reward players unless you&#8217;re a Dark Souls masochist. I will admit that I am&#8230;<\/span><\/p>\n<figure id=\"attachment_8022\" aria-describedby=\"caption-attachment-8022\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-8022\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gwynnie-bee-scratch.gif\" alt=\"Black animated scratch and win card with 3 gold circles to scratch for beauty products.\" width=\"700\" height=\"1241\" \/><figcaption id=\"caption-attachment-8022\" class=\"wp-caption-text\">Everyone likes the feeling of winning something. It doesn&#8217;t have to be an outrageous prize. It&#8217;s just fun and satisfying to be rewarded for playing.<\/figcaption><\/figure>\n<p><strong><span data-preserver-spaces=\"true\">Chatbots [DM marketing]<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Chatbots are those cute little buddies that hang out in the bottom right-hand corner of most modern sites these days.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They can be convenient for instantly answering the bulk of general questions people have, improving engagement, customer retention, and even increasing sales by assisting customers in navigating your site and finding more products they may be interested in.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We&#8217;ve talked about chatbots in some of our previous blogs, and you can find those here:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/how-to-use-chatbots\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Why Real-Time Messaging &amp; Chatbots are the Key to Unlocking Customer Engagement<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/social-media-customer-service-2020\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Social Media Customer Service Strategy: 12 Reasons You Need One in 2020<\/span><\/strong><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">That&#8217;s a Wrap<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here are some more resources for those who want to explore further!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-models\/using-the-702010-rule-in-marketing\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Using the 70:20:10 rule in your digital marketing<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/voluum.com\/blog\/digital-marketing-trends-2021\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Digital marketing trends in 2021: A different post-COVID look<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; This article discusses some interesting potential trends of 2021, such as shoppable posts and de-personalization.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.envimarketing.com\/blog-interface\/2018\/2\/28\/70-20-10-rule-content-strategy\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Using The 70-20-10 Rule to Build Effective Content Strategy<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; The key to effective content strategy is finding the perfect balance between promotional and brand-building content. This article breaks down the 3 sections of the 70:20:10 rule.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/marketing-and-sales-operations\/global-marketing-trends.html\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">2021 Global Marketing Trends: Find your focus<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connections to drive engagement and growth for brands in an unprecedented 2021.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"honeypot bee\" width=\"41\" height=\"49\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o 2020 est\u00e1 a punto de terminar y es hora de comenzar a planificar tu estrategia de marketing digital para 2021. \u00bfCu\u00e1l es la mejor manera de desarrollar una estrategia de marketing digital s\u00f3lida? Utiliza la regla 70:20:10. Mira el video o el podcast que se muestran arriba. Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o ll\u00e9vala contigo dondequiera que est\u00e9s con un podcast en\u2026<\/p>","protected":false},"author":4,"featured_media":8008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-7969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"2020 is almost over, and it&#8217;s time to start planning your 2021 digital marketing strategy. 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