{"id":8054,"date":"2020-12-14T14:18:25","date_gmt":"2020-12-14T14:18:25","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8054"},"modified":"2024-09-23T11:41:05","modified_gmt":"2024-09-23T15:41:05","slug":"recorrido-del-cliente-no-lineal","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/abm\/non-linear-customer-journey\/","title":{"rendered":"Recorridos de clientes no lineales y c\u00f3mo implementarlos"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gcb6ZBDHbag\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Non-Linear Customer Journeys and How to Implement Them\" \/><meta itemprop=\"uploadDate\" content=\"2020-12-14T14:18:25-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT50M00S\" \/><meta itemprop=\"description\" content=\"What is a non-linear customer journey, and how do you implement one into your marketing strategy?A customer journey map is a great tool and a visual way to represent a somewhat complicated process - the path each customer takes as they interact ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"45.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FNon-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fabm%2Fnon-linear-customer-journey%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8054-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Non-Linear_Customer_Journeys_and_How_to_Implement_Them.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 es un recorrido del cliente no lineal y c\u00f3mo implementarlo en su estrategia de marketing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un mapa del recorrido del cliente es una gran herramienta y una forma visual de representar un proceso algo complicado: el camino que toma cada cliente cuando interact\u00faa con su empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprender ese recorrido es el primer paso para solucionar obst\u00e1culos o aprovechar ventajas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/baby-yoda-meme.png\" alt=\"Baby Yoda se sorprendi\u00f3 con el texto # cuando te das cuenta de que fuiste por el camino equivocado y olvidaste el mapa&quot;.\" class=\"wp-image-8058\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mira el video o el podcast que se encuentra m\u00e1s arriba. \ud83d\udc46 Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o disfruta de ella mientras viajas con un podcast en la plataforma que elijas. Mantente al d\u00eda con las noticias, las tendencias y los consejos en marketing digital y participa en la conversaci\u00f3n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00bfC\u00f3mo ofrecemos a nuestros clientes y prospectos lo que necesitan\/desean en cualquier momento y de manera personalizada?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La creaci\u00f3n de un mapa del recorrido del cliente no lineal ayuda a visualizar la interconexi\u00f3n de las experiencias modernas del cliente en todos los canales.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Las empresas que utilizan el mapeo del recorrido del cliente para gestionar los recorridos de compradores y clientes promedian un aumento del 79% en los ingresos por ventas cruzadas y ventas adicionales.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La idea fundamental detr\u00e1s del mapeo del recorrido del cliente es comprender mejor a nuestros clientes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La mera tarea de rastrear las acciones que realizan tus clientes es brutal, y colocarlas en un recorrido lineal es casi imposible.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00a1Y por eso hablamos del recorrido del cliente no lineal!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a ello.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 necesita un recorrido del cliente no lineal?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En el pasado, consider\u00e1bamos el recorrido del cliente de una manera mucho m\u00e1s lineal. Se ve\u00eda as\u00ed:<\/p>\n\n\n<div class=\"wp-block-image wp-image-8059 none\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-journey-funnel.jpg\" alt=\"Imagen del embudo del recorrido del cliente, cada secci\u00f3n est\u00e1 coloreada y va de ancha a estrecha.\" class=\"wp-image-8059\"\/><figcaption class=\"wp-element-caption\">Imagen del embudo del recorrido del cliente, cada secci\u00f3n est\u00e1 coloreada y va de ancha a estrecha.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Los elementos de este embudo siguen intactos en el recorrido no lineal del cliente actual. Incluso el n\u00famero de puntos de contacto ha aumentado dr\u00e1sticamente y el orden en el que suceden las cosas puede variar de un cliente a otro.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">El nuevo camino de compra es mucho m\u00e1s complicado que el antiguo camino lineal.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Los puntos de contacto con el cliente ahora pueden incluir una amplia variedad de canales, como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Correo electr\u00f3nico\u00a0<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Anuncios en l\u00ednea y redes sociales promocionadas<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Anuncios y contenido sin conexi\u00f3n<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Redes sociales<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Recomendaciones<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Sitio web y contenido<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Seminarios web<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En pocas palabras, el recorrido del cliente ya no se desarrolla de forma lineal. Los numerosos puntos de contacto disponibles para los clientes crean rutas divergentes que se alejan del embudo lineal tradicional.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ahora bien, un recorrido del cliente no lineal se parece m\u00e1s a esto:<\/span><\/p>\n\n\n<div class=\"wp-block-image none wp-image-8069 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/The-complex-funnel-source-Forrester.png\" alt=\"imagen de un recorrido complejo y no lineal del cliente desde el inicio hasta la decisi\u00f3n de compra.\" class=\"wp-image-8069\"\/><figcaption class=\"wp-element-caption\">Imagen de un recorrido de cliente complejo y no lineal con muchos puntos de contacto, desde el inicio hasta la decisi\u00f3n de compra.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ahora, veamos los diferentes tipos de mapas de recorrido del cliente no lineales que puedes utilizar.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Tres enfoques b\u00e1sicos para un recorrido del cliente no lineal<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Hay muchas maneras de crear un mapa del recorrido del cliente no lineal, ya sea un laberinto complejo de caminos o un gr\u00e1fico simple.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Veremos tres tipos de mapas que puedes usar, seg\u00fan tu situaci\u00f3n.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Mapas de empat\u00eda<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Mapeo de experiencias<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cualquiera que sea el modelo que elijas, recuerda las \u201c5 W\u201d: qui\u00e9n, qu\u00e9, d\u00f3nde, cu\u00e1ndo y por qu\u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Utilicemos un ejemplo de estudio de caso para explicarlo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Paul Sanders es un especialista en marketing y quiere aprender a desarrollar una estrategia de marketing integrada. La experiencia le ha demostrado que muchos sitios de marketing digital no fueron tan \u00fatiles como esperaba.&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/marketerknows.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">El vendedor sabe<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;durante su investigaci\u00f3n y pasa por el proceso de registro.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Marketer Knows es una comunidad de especialistas en marketing digital, gerentes de marketing, empresarios y emprendedores.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">A\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Comunidad a la que se puede acceder gratuitamente<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0que las personas pueden unirse para aprender sobre marketing digital.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le ayuda a alcanzar sus objetivos de marketing al dominar el marketing digital con\u00a0<\/span><strong><span data-preserver-spaces=\"true\">hojas de ruta<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cursos<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">gu\u00edas<\/span><\/strong><span data-preserver-spaces=\"true\">, y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">m\u00e1s<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ahora, antes de entrar en el mapeo, descubramos qui\u00e9n es Paul Sanders desarrollando un perfil de cliente.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es el Perfil del Cliente?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Un perfil de cliente enumera los puntos d\u00e9biles, los intereses, los patrones de compra y las caracter\u00edsticas demogr\u00e1ficas de los clientes de una empresa.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">No puedes ser todo para todos, pero puedes crear un perfil de cliente para conocer m\u00e1s sobre tu cliente ideal, qui\u00e9n es y qu\u00e9 hace.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Crear un perfil de cliente puede ayudarle a ejecutar mejores campa\u00f1as de marketing que aumenten sus ganancias.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Con toda esa informaci\u00f3n \u00fatil, podr\u00e1s decidir qu\u00e9 estrategia implementar y cu\u00e1les evitar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">El perfil del cliente es&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">NO<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;la persona, pero eventualmente se integrar\u00e1 en el proceso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Puedes leer m\u00e1s sobre personas en nuestro blog aqu\u00ed:&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/es\/guide-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Investigar. Planificar. Ejecutar. Los 3 pilares para construir tu marca en l\u00ednea.<\/span><\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Echemos un vistazo a tres tipos diferentes de perfiles de clientes:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Ejemplo #1 \u2013 Cuadro de mando<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Este perfil de cliente utiliza un sistema de puntuaci\u00f3n para determinar si un cliente es adecuado para este curso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Eval\u00faa al prospecto seg\u00fan cinco criterios diferentes y le otorga una puntuaci\u00f3n para cada uno que va de cero a dos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si la puntuaci\u00f3n total alcanza un punto de referencia preestablecido, su empresa puede considerar apuntar a esta persona.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/0_0-e1607707162681.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/0_0-e1607707162681-1024x497.png\" alt=\"Cuadro de mando del perfil del cliente con fondo amarillo que muestra qu\u00e9 tan bien encajar\u00e1 un cliente ideal.\" class=\"wp-image-8070\"\/><\/a><figcaption class=\"wp-element-caption\">Cuadro de mando del perfil del cliente que muestra qu\u00e9 tan bien encajar\u00e1 un cliente ideal.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Ejemplo #2 \u2013 Profesi\u00f3n<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cada tipo de cliente se desglosa por datos demogr\u00e1ficos, valores fundamentales y canales de comunicaci\u00f3n preferidos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Incluye un resumen que describe c\u00f3mo el equipo de marketing debe publicitar a estas personas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Puede trabajar junto con su equipo para desarrollar campa\u00f1as efectivas que resuenen en cada segmento de su base de clientes.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-profile-segmentation-e1607707190104.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-profile-segmentation.png\" alt=\"Gr\u00e1fico de segmentaci\u00f3n del perfil de cliente que muestra diferentes tipos de clientes, cada uno con detalles resumidos.\" class=\"wp-image-8062\"\/><\/a><figcaption class=\"wp-element-caption\">Gr\u00e1fico de segmentaci\u00f3n del perfil de cliente que muestra diferentes tipos de clientes, cada uno con detalles resumidos.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Ejemplo #3 \u2013 Persona<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La creaci\u00f3n de perfiles de compradores le ayudar\u00e1 a determinar su estrategia de marketing. Muestra qui\u00e9nes son los compradores, sus obst\u00e1culos actuales y los objetivos que intentan alcanzar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Crea una hoja de ruta hacia el \u00e9xito al profundizar en las personalidades de los clientes, lo que le ayuda a comprender al individuo y enumera toda la informaci\u00f3n esencial que necesitamos saber sobre este tipo de cliente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Esto incluye datos de antecedentes, demograf\u00eda e identificadores de comportamiento.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Piense en ello como un documento vivo que puede seguir perfeccionando, utilizando datos reales de sus clientes reales, para desarrollar a\u00fan m\u00e1s la precisi\u00f3n de sus personajes.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-2.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-2.png\" alt=\"Tarjeta de presentaci\u00f3n del cliente con foto de rostro y datos b\u00e1sicos\" class=\"wp-image-8071\"\/><\/a><figcaption class=\"wp-element-caption\">Este es un ejemplo de un perfil de cliente, que detalla objetivos, frustraciones, tipo de personalidad y otra informaci\u00f3n b\u00e1sica.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mapas de empat\u00eda: \u00bfpor qu\u00e9 son eficaces? \u00bfQu\u00e9 son?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mapas de empat\u00eda <span style=\"font-weight: 400;\">Proporcionar una visi\u00f3n general de qui\u00e9n es un usuario en su conjunto, sirviendo como una<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><b>visualizaci\u00f3n colaborativa<\/b><span style=\"font-weight: 400;\"> Se utiliza para explicar lo que sabemos sobre un usuario en particular.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los mapas de empat\u00eda tambi\u00e9n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Externaliza el conocimiento sobre los usuarios.<\/span><\/li>\n\n\n\n<li>Crea una comprensi\u00f3n compartida de las necesidades de un cliente.<\/li>\n\n\n\n<li>Ayuda en la toma de decisiones.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los mapas de empat\u00eda tradicionales se dividen en cuatro cuadrantes (dice, piensa, hace y siente), con el usuario o persona en el medio.<\/p>\n\n\n<div class=\"wp-block-image none wp-image-8072 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-1-1-e1607707681242.png\" alt=\"Mapa de empat\u00eda con el cliente con 4 cuadrados (dice, piensa, hace, siente) y foto de rostro en el centro.\" class=\"wp-image-8072\"\/><figcaption class=\"wp-element-caption\">Este es un ejemplo de la estructura de un mapa de empat\u00eda con el cliente tradicional con 4 cuadrados y una foto de rostro en el centro.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>DICE<\/strong>:Lo que el cliente dice en voz alta: citas textuales y directas de la investigaci\u00f3n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ejemplo:\u00a0 <\/strong>&quot;<em>Quiero algo confiable.<\/em>&quot;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PIENSA<\/strong>:Lo que el cliente est\u00e1 pensando a lo largo de la experiencia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ejemplo:\u00a0 <\/strong>&quot;<em>Esto es realmente dif\u00edcil de entender.<\/em>&quot;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HACE<\/strong>:Las acciones que realiza el cliente. \u00bfQu\u00e9 acciones f\u00edsicas realiza el cliente?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ejemplo:\u00a0 <\/strong>Compara precios en diferentes tiendas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SIENTE<\/strong>:El estado emocional del cliente. \u00bfQu\u00e9 le preocupa o le emociona?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ejemplo:\u00a0 <\/strong>Confuso \u2013 Demasiada informaci\u00f3n enga\u00f1osa.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Los mapas de empat\u00eda tienen como objetivo comprender al cliente en un nivel emocional y relacional m\u00e1s profundo.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Los KPI que querr\u00e1s medir para esto incluyen:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ciclo vital<\/strong> \u2013 Tasa de conversi\u00f3n, tasa de venta adicional, tasa de renovaci\u00f3n, valor de vida del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00fameros y tarifas<\/strong> \u2013 Tasa de rebote, tasa de clics, quejas de clientes, tr\u00e1fico directo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Satisfacci\u00f3n<\/strong> \u2013 \u00cdndice de satisfacci\u00f3n del cliente, Intenci\u00f3n de recompra, Satisfacci\u00f3n con la interacci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image none wp-image-8073 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-2-1-e1607707992518.png\" alt=\"Gr\u00e1fico de satisfacci\u00f3n del cliente con 5 c\u00edrculos que muestran diferentes grados de satisfacci\u00f3n a trav\u00e9s de porcentajes.\" class=\"wp-image-8073\"\/><figcaption class=\"wp-element-caption\">Gr\u00e1fico de satisfacci\u00f3n del cliente con 5 c\u00edrculos que muestran diferentes grados de satisfacci\u00f3n a trav\u00e9s de porcentajes.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Ejemplos de mapas de empat\u00eda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos un par de ejemplos de c\u00f3mo se ve el mapeo de empat\u00eda:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-3.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-3.png\" alt=\"Ejemplo de mapa de empat\u00eda con 4 cuadrados (dice, piensa, hace, siente) con un retrato en el centro.\" class=\"wp-image-8074\"\/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de mapa de empat\u00eda con 4 cuadrados (dice, piensa, hace, siente) con un retrato en el centro.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-4.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-4.png\" alt=\"&quot;\" class=\"wp-image-8075\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mapeo de experiencias: \u00bfpor qu\u00e9 es eficaz? \u00bfQu\u00e9 es?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un mapa de experiencias se centra en una comprensi\u00f3n general y de alto nivel del comportamiento humano para lograr un objetivo particular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un mapa de experiencia es independiente del producto y del servicio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los mapas de experiencia normalmente se utilizan incluso antes de empezar a dise\u00f1ar un producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto le ayudar\u00e1 a identificar oportunidades en su dise\u00f1o para suavizar y resolver experiencias dolorosas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cx-mapping-sample-flow-1024x454-1.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cx-mapping-sample-flow-1024x454-1.png\" alt=\"un gr\u00e1fico que muestra la ruta lineal de un mapa de experiencia del cliente.\" class=\"wp-image-8076\"\/><\/a><figcaption class=\"wp-element-caption\">Los elementos clave del mapeo de la experiencia del cliente.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">\u00bfPor qu\u00e9 utilizar Experience Mapping?<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Comprender el comportamiento humano general.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Crear una comprensi\u00f3n base de una experiencia que sea independiente del producto\/servicio.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">\u00bfCuando utilizarlo?<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Antes de realizar un mapa del recorrido del cliente, es necesario comprender el comportamiento humano general.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Al converger m\u00faltiples experiencias (independientes de la herramienta y del usuario espec\u00edfico) en una sola visualizaci\u00f3n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Ahora veamos un ejemplo:<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Paul Sanders quiere aprender a desarrollar una estrategia de marketing integrada.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La experiencia ha demostrado que muchos sitios de marketing digital no fueron tan \u00fatiles como se esperaba.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Durante su investigaci\u00f3n, encuentra Marketer Knows y pasa por el proceso de registro.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Customer-Experience-Mapping.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Customer-Experience-Mapping.png\" alt=\"Un ejemplo de un mapa de experiencia del cliente que muestra su experiencia durante las etapas de su recorrido.\" class=\"wp-image-8079\"\/><\/a><figcaption class=\"wp-element-caption\">Un ejemplo de un mapa de experiencia del cliente que muestra su experiencia durante las etapas de su recorrido.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Aqu\u00ed hay 5 grandes razones para utilizar un mapa de experiencias:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Le ayuda a ver el panorama general del recorrido de su cliente para comprender mejor sus necesidades y puntos d\u00e9biles.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Hace que la colaboraci\u00f3n entre dise\u00f1adores, desarrolladores y gerentes sea m\u00e1s f\u00e1cil, efectiva y enfocada.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Facilita los resultados deseados al identificar y minimizar las experiencias negativas del cliente.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Identifica las razones de la p\u00e9rdida, las aborda y crea la oportunidad de que los usuarios vuelvan a participar.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Algunos de los KPI m\u00e1s comunes que se utilizan para medir el rendimiento incluyen:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Puntuaci\u00f3n neta del promotor (NPS)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Tasa de retenci\u00f3n<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Tasa de abandono<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Valor de vida del cliente (CLV)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Costo de adquisici\u00f3n de clientes (CAC)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Puntuaci\u00f3n del esfuerzo del cliente (CES)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Satisfacci\u00f3n del cliente (CSAT)<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-8078 size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/call-center-customer-experience-kpis-lumoa-1024x523.png\" alt=\"Un gr\u00e1fico que muestra los KPI de experiencia del cliente m\u00e1s comunes\" class=\"wp-image-8078\"\/><figcaption class=\"wp-element-caption\">un gr\u00e1fico que muestra los KPI de experiencia del cliente m\u00e1s comunes.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente: \u00bfpor qu\u00e9 es eficaz? \u00bfQu\u00e9 es?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente: una historia visual de las interacciones de sus clientes, o&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">puntos de contacto<\/span><\/strong><span data-preserver-spaces=\"true\">, determinando las etapas en las que los clientes toman conciencia de su marca.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En cada etapa del recorrido, describe lo que los clientes piensan, hacen y experimentan.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La alineaci\u00f3n de los puntos de contacto se logra comparando c\u00f3mo los clientes interact\u00faan con su marca hoy en d\u00eda frente al recorrido ideal del cliente, para encontrar \u00e1reas de oportunidad.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">\u00bfPor qu\u00e9 usarlo?<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Crear un enfoque estrat\u00e9gico sobre c\u00f3mo optimizar la experiencia del cliente en funci\u00f3n de c\u00f3mo se siente.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le permite adaptar t\u00e1cticas de marketing m\u00e1s personalizadas y espec\u00edficas a medida que obtiene m\u00e1s conocimiento sobre los puntos d\u00e9biles y los sentimientos de un cliente a lo largo de su recorrido.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Crucial para optimizar la experiencia del cliente.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Cu\u00e1ndo usarlo:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Continuo: debe tratarse como un documento vivo que se actualiza peri\u00f3dicamente.\u00a0<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Cuando tus clientes hacen el primer contacto con tu negocio.<br><\/span><strong><span data-preserver-spaces=\"true\"><br><\/span><\/strong>Ahora veamos un ejemplo:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/L@TH-__-Customer-journey-example-1.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/L@TH-__-Customer-journey-example-1.png\" alt=\"Ejemplo de un mapa del recorrido del cliente que muestra los numerosos puntos de contacto y rutas a lo largo del recorrido.\" class=\"wp-image-8081\"\/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de un mapa del recorrido del cliente que muestra los numerosos puntos de contacto y rutas a lo largo del recorrido.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Como puedes ver en el ejemplo anterior, este m\u00e9todo:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Tiene en cuenta la\u00a0<\/span><strong><span data-preserver-spaces=\"true\">naturaleza no lineal<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0de un recorrido del cliente.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Realiza un seguimiento de c\u00f3mo sus experiencias les hacen sentir.<\/span><\/strong><span data-preserver-spaces=\"true\">, los puntos de contacto involucrados y los pasos a seguir para mejorar su experiencia.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">No termina con una compra<\/span><\/strong><span data-preserver-spaces=\"true\">; incluye un seguimiento y se puede actualizar m\u00e1s all\u00e1 del punto de compra.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Los KPI que querr\u00e1s medir incluyen:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Puntuaci\u00f3n neta del promotor (NPS)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Satisfacci\u00f3n del cliente (CSAT)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Interacci\u00f3n con llamadas a la acci\u00f3n (CTA)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Otros KPI que se pueden utilizar para optimizar el recorrido<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Tiempo de actividad, velocidad de la p\u00e1gina y optimizaci\u00f3n m\u00f3vil<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Tr\u00e1fico org\u00e1nico de palabras clave a su sitio de soporte<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Tasa de abandono y tasa de rebote<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u00a1Y eso es todo!<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">El mapeo del recorrido del cliente puede ser una herramienta beneficiosa que ayude a proporcionar una comprensi\u00f3n m\u00e1s profunda del cliente y su recorrido de compra.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Esto, a su vez, mejorar\u00e1 sus esfuerzos de marketing al brindarle informaci\u00f3n sobre las necesidades, los problemas y los intereses de sus clientes, lo que le permitir\u00e1 comunicarse con ellos de manera m\u00e1s efectiva.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Simplemente recuerda, si alguna vez te pierdes, detente y revisa el mapa.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Esperamos que hayas podido encontrar algo de valor aqu\u00ed. \u00a1Ahora toma ese conocimiento y sal al mundo a compartirlo con todos!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Aqu\u00ed tienes m\u00e1s recursos para que los consultes cuando quieras. Si tienes alg\u00fan comentario o pregunta, \u00a1d\u00e9janos un comentario a continuaci\u00f3n!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00a1Gracias por leer!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mantente a salvo. Mantente saludable.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.peterjthomson.com\/2019\/07\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Mapeo del recorrido del cliente<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 El mapeo del recorrido del cliente es una gran herramienta que se encuentra en la intersecci\u00f3n del dise\u00f1o de la experiencia del usuario, la gesti\u00f3n de la experiencia del cliente y el pensamiento de dise\u00f1o. Tambi\u00e9n es \u00fatil para mapear la forma en que se conectan los distintos puntos de contacto de marketing de una empresa.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/leadsrx.com\/blog\/attribution-non-linear-customer-journey\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">La atribuci\u00f3n es m\u00e1s importante que nunca en el recorrido no lineal del cliente actual<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Utilizar\u00e1s esta informaci\u00f3n para fortalecer la experiencia de cada futuro cliente brind\u00e1ndole una forma mejor y m\u00e1s refinada de desarrollar una relaci\u00f3n con tu marca de una manera que sea \u00f3ptima para ellos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.primary-intel.com\/15-for-15\/15-powerful-customer-journey-maps\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">15 mapas de recorrido del cliente poderosos<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Para guiarte en tus esfuerzos por crear un mapa de viaje, \u00a1aqu\u00ed tienes 15 ejemplos fant\u00e1sticos!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" class=\"wp-image-7256\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un recorrido no lineal del cliente y c\u00f3mo se implementa en la estrategia de marketing? Un mapa del recorrido del cliente es una gran herramienta y una forma visual de representar un proceso un tanto complicado: el camino que sigue cada cliente cuando interact\u00faa con su empresa. Comprender ese recorrido es el primer paso para solucionar\u2026<\/p>","protected":false},"author":4,"featured_media":8058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[419,40],"tags":[89,93,49,123,70,90,150],"class_list":["post-8054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abm","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is a non-linear customer journey, and how do you implement one into your marketing strategy? 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