{"id":8090,"date":"2020-12-21T13:53:38","date_gmt":"2020-12-21T13:53:38","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8090"},"modified":"2024-09-23T11:41:03","modified_gmt":"2024-09-23T15:41:03","slug":"tacticas-de-puntuacion-de-liderazgo","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/","title":{"rendered":"T\u00e1cticas de puntuaci\u00f3n de clientes potenciales para conversiones calificadas"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tr5KXXB_-OM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Lead Scoring Tactics for Qualified Conversions\" \/><meta itemprop=\"uploadDate\" content=\"2020-12-21T13:53:38-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT45M36S\" \/><meta itemprop=\"description\" content=\"Lead scoring can change the game of acquiring leads, and this week we&#039;re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers.This is a sort of sequel, or companion ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"41.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FLead_Scoring_Tactics_for_Qualified_Conversions.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Flead-scoring-tactics%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8090-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Lead_Scoring_Tactics_for_Qualified_Conversions.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>La calificaci\u00f3n de clientes potenciales puede cambiar el juego de la adquisici\u00f3n de clientes potenciales, y esta semana hablaremos sobre <strong>t\u00e1cticas de puntuaci\u00f3n de liderazgo<\/strong> que le permitir\u00e1 concentrar su tiempo en clientes potenciales que tienen m\u00e1s probabilidades de convertirse en clientes reales.<\/p>\n<p>Esta es una especie de secuela o pieza complementaria de nuestro blog anterior, que puedes encontrar aqu\u00ed, para aquellos que te lo perdiste:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/recorrido-del-cliente-no-lineal\/\"><strong>Recorridos de clientes no lineales y c\u00f3mo implementarlos<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8099\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/meme-leads.png\" alt=\"Escala que muestra una manzana pesada contra cajas\" width=\"992\" height=\"558\" \/><\/p>\n<p>Mira el video o el podcast que se muestran arriba. Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o escucha el podcast en tu plataforma preferida. Mantente al d\u00eda con las noticias, tendencias y consejos en marketing digital y participa en la conversaci\u00f3n.<\/p>\n<h2>\u00bfQu\u00e9 es la puntuaci\u00f3n de clientes potenciales?<\/h2>\n<p>La puntuaci\u00f3n de clientes potenciales es el proceso de asignar una puntuaci\u00f3n a cada uno de sus clientes potenciales.<\/p>\n<p>La puntuaci\u00f3n se basa en qui\u00e9nes son, c\u00f3mo interact\u00faan con su empresa y la probabilidad de que se conviertan en clientes.<\/p>\n<p>Al revisar el comportamiento pasado de sus clientes y otras caracter\u00edsticas, sabr\u00e1 en qui\u00e9n debe centrar sus esfuerzos su equipo de ventas.<\/p>\n<p>Mire el gr\u00e1fico a continuaci\u00f3n para obtener algunas estad\u00edsticas interesantes sobre c\u00f3mo las t\u00e1cticas de puntuaci\u00f3n de clientes potenciales pueden ayudar a hacer crecer su negocio.<\/p>\n<figure id=\"attachment_8092\" aria-describedby=\"caption-attachment-8092\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-scoring.png\"><img decoding=\"async\" class=\"none wp-image-8092\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-scoring.png\" alt=\"Gr\u00e1fico de puntuaci\u00f3n de clientes potenciales que muestra estad\u00edsticas sobre c\u00f3mo puede ayudar a su negocio.\" width=\"610\" height=\"575\" \/><\/a><figcaption id=\"caption-attachment-8092\" class=\"wp-caption-text\">Como puede ver, las mejoras se dan en todos los \u00e1mbitos, desde procesos de ventas optimizados hasta comunicaciones de marketing muy precisas.<\/figcaption><\/figure>\n<p>No basta con crear una lista de correo electr\u00f3nico enorme y comercializar con todo el mundo.<\/p>\n<p>Tambi\u00e9n debes asegurarte de que tus clientes potenciales est\u00e9n calificados para comprar el producto o servicio que ofreces.<\/p>\n<p>Aqu\u00ed es donde la puntuaci\u00f3n de clientes potenciales puede ayudar.<\/p>\n<p>Echa un vistazo a este excelente v\u00eddeo breve de Hubspot, que es un gran resumen del concepto de puntuaci\u00f3n de clientes potenciales. Adem\u00e1s, me encanta el pinball.<\/p>\n<p><iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8S6yoZyzEzk\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfPor qu\u00e9 necesitas t\u00e1cticas de puntuaci\u00f3n de clientes potenciales?<\/h2>\n<p>La puntuaci\u00f3n de clientes potenciales identifica a aquellos clientes potenciales que est\u00e1n realmente interesados en el producto o servicio de su empresa.<\/p>\n<p>Cuando utiliza t\u00e1cticas de puntuaci\u00f3n de clientes potenciales para crear sus campa\u00f1as de desarrollo de clientes potenciales, puede ayudar a aumentar las tasas de conversi\u00f3n de clientes potenciales a clientes.<\/p>\n<p>Tambi\u00e9n puedes determinar qu\u00e9 etapa de tu embudo de marketing necesita m\u00e1s atenci\u00f3n.<\/p>\n<p>De esa manera, puedes mapear tu contenido correctamente, para que se conviertan m\u00e1s r\u00e1pidamente.<\/p>\n<p>Otros beneficios incluyen acortar su ciclo de ventas y aumentar el ROI de su negocio.<\/p>\n<p>Marketing Sherpa afirma que solo el 27% de los clientes potenciales que su equipo de marketing entrega a su equipo de ventas son clientes potenciales calificados.<\/p>\n<p>Esto significa que 73% de esas oportunidades son probablemente una p\u00e9rdida de tiempo para su equipo.<\/p>\n<p>Cuanto m\u00e1s calificados sean sus clientes potenciales, m\u00e1s eficiente ser\u00e1 su equipo.<\/p>\n<p>Y ahorrar\u00e1s much\u00edsimo tiempo y dinero.<\/p>\n<figure id=\"attachment_8093\" aria-describedby=\"caption-attachment-8093\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/converting-leads-into-customers.png\"><img decoding=\"async\" class=\"none wp-image-8093\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/converting-leads-into-customers.png\" alt=\"Gr\u00e1fico de barras que muestra una lista de las principales prioridades de marketing de las empresas durante 1 a\u00f1o.\" width=\"610\" height=\"529\" \/><\/a><figcaption id=\"caption-attachment-8093\" class=\"wp-caption-text\">Hay una raz\u00f3n por la cual convertir clientes potenciales en clientes es la prioridad de marketing n\u00famero uno de las empresas exitosas.<\/figcaption><\/figure>\n<h2>\u00bfC\u00f3mo se configura la puntuaci\u00f3n de clientes potenciales?<\/h2>\n<p>Existen algunas herramientas excelentes que pueden hacer que sus t\u00e1cticas de puntuaci\u00f3n de clientes potenciales sean muy f\u00e1ciles de ejecutar.<\/p>\n<p>En realidad.<\/p>\n<p>Claro que puede ser algo complejo, especialmente cuando te metes en empresas grandes con m\u00faltiples canales y puntos de contacto para rastrear.<\/p>\n<p>Pero con las herramientas adecuadas, cualquier trabajo puede resultar m\u00e1s manejable.<\/p>\n<p>Aqu\u00ed en Honeypot, utilizamos <a href=\"https:\/\/www.activecampaign.com\/\"><strong>Campa\u00f1a activa<\/strong><\/a> \u2013 precisamente por las herramientas de automatizaci\u00f3n avanzadas que tienen disponibles.<\/p>\n<p>Es intuitivo de usar y una caracter\u00edstica fant\u00e1stica para tener al configurar campa\u00f1as de correo electr\u00f3nico.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/\"><strong>Mailchimp<\/strong><\/a> y <a href=\"https:\/\/www.salesforce.com\/\"><strong>Fuerza de ventas<\/strong><\/a> Tambi\u00e9n tienen excelentes herramientas que pueden ayudarlo a configurar la puntuaci\u00f3n de clientes potenciales y son muy populares en la industria.<\/p>\n<p>Veamos algunos ejemplos para ayudar a ilustrar el proceso.<\/p>\n<figure id=\"attachment_8094\" aria-describedby=\"caption-attachment-8094\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead scoring-1.png\"><img decoding=\"async\" class=\"none wp-image-8094\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead scoring-1.png\" alt=\"Ejemplo de cuadro de puntuaci\u00f3n de clientes potenciales con foto de la persona y 3 etapas de etiquetas de puntuaci\u00f3n de clientes potenciales.\" width=\"610\" height=\"376\" \/><\/a><figcaption id=\"caption-attachment-8094\" class=\"wp-caption-text\">En este ejemplo, Cindy se califica como cliente potencial no calificado porque no abri\u00f3 el correo electr\u00f3nico que le enviaron.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8095\" aria-describedby=\"caption-attachment-8095\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined-1.png\"><img decoding=\"async\" class=\"none wp-image-8095\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined-1.png\" alt=\" \" width=\"610\" height=\"397\" \/><\/a><figcaption id=\"caption-attachment-8095\" class=\"wp-caption-text\">En este ejemplo, Daniel abri\u00f3 el correo electr\u00f3nico, cre\u00f3 una cuenta y descarg\u00f3 una plantilla de marketing. Como complet\u00f3 todas las acciones, se lo considera un cliente potencial altamente calificado.<\/figcaption><\/figure>\n<p>Como puede ver en los dos ejemplos anteriores, el marco para configurar la puntuaci\u00f3n de clientes potenciales no necesita ser complicado.<\/p>\n<p>En estos ejemplos, seguimos 3 pasos b\u00e1sicos.<\/p>\n<ul>\n<li>Abriendo el correo electr\u00f3nico.<\/li>\n<li>Creaci\u00f3n de una cuenta en Marketer Knows.<\/li>\n<li>Descargar una plantilla de marketing.<\/li>\n<\/ul>\n<p>La tercera acci\u00f3n tambi\u00e9n podr\u00eda ser la inscripci\u00f3n a una lecci\u00f3n tutorial, o cualquier otra acci\u00f3n realizada en el sitio web.<\/p>\n<p>Al crear este flujo, puedes ver qu\u00e9 le interesa a la gente y d\u00f3nde disminuye su inter\u00e9s.<\/p>\n<p>Luego, puede tomar todos estos datos y refinar su mensaje de marketing para estos clientes potenciales para alinearlo con las cosas en las que mostraron mayor inter\u00e9s.<\/p>\n<p>Tambi\u00e9n puede segmentar los clientes potenciales no calificados para no perder tiempo intentando vender a clientes potenciales desinteresados, lo que puede ahorrarle mucho tiempo, esfuerzo y dinero.<\/p>\n<h2>T\u00e1cticas avanzadas de puntuaci\u00f3n de clientes potenciales<\/h2>\n<p>Dependiendo del tama\u00f1o de la empresa y la cantidad de puntos de contacto y materiales publicitarios con los que un cliente potencial puede interactuar, la puntuaci\u00f3n de clientes potenciales puede volverse bastante compleja.<\/p>\n<p>No profundizaremos demasiado en esto ahora, pero veamos c\u00f3mo es la puntuaci\u00f3n avanzada de clientes potenciales.<\/p>\n<figure id=\"attachment_8096\" aria-describedby=\"caption-attachment-8096\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/advanced-lead-scoring.png\"><img decoding=\"async\" class=\"none wp-image-8096\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/advanced-lead-scoring.png\" alt=\"Gr\u00e1fico de puntuaci\u00f3n de clientes potenciales avanzado que muestra muchos puntos de contacto y rutas que los clientes potenciales pueden seguir.\" width=\"512\" height=\"405\" \/><\/a><figcaption id=\"caption-attachment-8096\" class=\"wp-caption-text\">Este ejemplo muestra el ciclo de vida del cliente con la empresa y los numerosos canales y puntos de contacto con los que el cliente potencial puede interactuar, incluidos correos electr\u00f3nicos por goteo, redes sociales, sitios web y participaci\u00f3n en productos.<\/figcaption><\/figure>\n<p>El ejemplo anterior va mucho m\u00e1s all\u00e1 de los tres puntos de contacto b\u00e1sicos de los ejemplos anteriores, al trazar el ciclo de vida completo del cliente: detallando cu\u00e1ndo enviar correos electr\u00f3nicos graduales, cu\u00e1ndo nutrir a los clientes potenciales y cu\u00e1ndo cerrar la venta.<\/p>\n<figure id=\"attachment_8097\" aria-describedby=\"caption-attachment-8097\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Customer-life-cycle-chart.png\"><img decoding=\"async\" class=\"none wp-image-8097\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Customer-life-cycle-chart.png\" alt=\"Rueda del ciclo de vida del cliente codificada por colores que coincide con las etapas del diagrama de flujo.\" width=\"512\" height=\"249\" \/><\/a><figcaption id=\"caption-attachment-8097\" class=\"wp-caption-text\">Este ejemplo muestra el ciclo de vida del cliente y su puntuaci\u00f3n a lo largo del diagrama de flujo en cada etapa del ciclo de vida.<\/figcaption><\/figure>\n<p>A continuaci\u00f3n se muestra otro ejemplo de ciclo de vida de un cliente, que muestra el flujo desde un visitante hasta un cliente leal.<\/p>\n<p>Al calificar sus clientes potenciales, podr\u00e1 determinar cu\u00e1ndo nutrirlos y guiarlos m\u00e1s a lo largo del embudo en su recorrido como cliente; esto puede garantizar que no salte demasiado r\u00e1pido al discurso de venta y pierda sus clientes potenciales antes de que est\u00e9n listos para comprar.<\/p>\n<p>Tambi\u00e9n puede ayudar a que los clientes potenciales fr\u00edos avancen a lo largo del embudo calent\u00e1ndolos y nutri\u00e9ndolos con contenido valioso que podr\u00eda ayudarlos con su decisi\u00f3n de compra.<\/p>\n<h2>T\u00e1cticas para nutrir, educar y convertir<\/h2>\n<p>Entonces, \u00bfqu\u00e9 haces si tienes muchos clientes potenciales con una puntuaci\u00f3n baja? \u00bfC\u00f3mo logras que los clientes potenciales inactivos se conviertan en clientes?<\/p>\n<p>Si segmenta sus clientes potenciales en etapas de fr\u00edo, c\u00e1lido y caliente, puede concentrarse en producir contenido espec\u00edfico para cada etapa.<\/p>\n<p>Cuando un cliente potencial no est\u00e1 muy interesado, es mejor centrarse en nutrirlo. Para ello, puede ofrecerle cosas como publicaciones en blogs, preguntas frecuentes, invitaciones a la comunidad o videos de presentaci\u00f3n que le brinden m\u00e1s informaci\u00f3n para ayudarlo a tomar una decisi\u00f3n informada.<\/p>\n<p>Una vez que el cliente potencial se haya entusiasmado y muestre inter\u00e9s, conviene ofrecerle m\u00e1s contenido educativo, como demostraciones de productos, invitaciones a seminarios web y testimonios.<\/p>\n<p>Esto ayudar\u00e1 a reforzar el valor de su producto o servicio, mostrar\u00e1 al cliente potencial c\u00f3mo puede ayudarlo con sus problemas y c\u00f3mo se han sentido otras personas acerca de su compra o interacci\u00f3n con su marca.<\/p>\n<p>La etapa final es actuar mientras el cliente potencial est\u00e1 interesado. Aqu\u00ed es donde debes presentar tu venta, ofrecer descuentos, consultas gratuitas o paquetes de productos, seg\u00fan el inter\u00e9s que haya mostrado el cliente potencial.<\/p>\n<p>A continuaci\u00f3n se muestra una peque\u00f1a y bonita imagen que desglosa las tres etapas, con ejemplos de qu\u00e9 contenido funciona mejor en cada etapa.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8098\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/undefined-2.png\" alt=\" \" width=\"512\" height=\"241\" \/><\/a><\/p>\n<h2>Las 3 conclusiones principales<\/h2>\n<ol>\n<li>Lead Scoring le indica qu\u00e9 audiencias tienen m\u00e1s probabilidades de convertirse de clientes potenciales en ventas y d\u00f3nde concentrar principalmente sus esfuerzos de marketing y ventas.<\/li>\n<li>Revise su proceso de flujo de clientes potenciales para detectar grandes abandonos, bajas tasas de conversi\u00f3n y oportunidades para personalizar a\u00fan m\u00e1s el marketing.<\/li>\n<li>Trabaje junto con su equipo de ventas para obtener informaci\u00f3n sobre la calidad de los clientes potenciales y respaldar la conversi\u00f3n a venta.<\/li>\n<\/ol>\n<h2>Eso es todo<\/h2>\n<p>Comenzar a veces puede ser la parte m\u00e1s desafiante de la calificaci\u00f3n de clientes potenciales, ya que potencialmente puede tener un mont\u00f3n de puntos de contacto a considerar.<\/p>\n<p>Una vez configurado, ser\u00e1 mucho m\u00e1s f\u00e1cil para su equipo monitorear, segmentar y evaluar sus clientes potenciales, lo que le permitir\u00e1 concentrarse en los prospectos m\u00e1s calificados.<\/p>\n<p>Esto ahorrar\u00e1 una enorme cantidad de tiempo y recursos que normalmente se desperdician persiguiendo clientes potenciales que nunca se convertir\u00e1n.<\/p>\n<p>Esperamos que hayas encontrado algo de valor aqu\u00ed y hayas disfrutado la lectura. Como siempre, te dejaremos algunos recursos m\u00e1s para consultar.<\/p>\n<p>\u00a1Gracias por leer!<\/p>\n<p>Mantente a salvo. Mantente saludable.<\/p>\n<p><strong>Calificaci\u00f3n de clientes potenciales 101: c\u00f3mo utilizar datos para calcular una calificaci\u00f3n de clientes potenciales b\u00e1sica<\/strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/lead-scoring-instructions\" rel=\"noopener noreferrer\" target=\"_blank\"><\/a> \u2013 Una descripci\u00f3n general completa de los conceptos b\u00e1sicos de puntuaci\u00f3n de clientes potenciales que incluye el concepto de puntuaci\u00f3n de clientes potenciales y el proceso para configurarlo.<\/p>\n<p><strong>La gu\u00eda completa para la calificaci\u00f3n de clientes potenciales<\/strong><a href=\"https:\/\/www.ventureharbour.com\/lead-qualification-scoring-guide\/\" rel=\"noopener noreferrer\" target=\"_blank\"><\/a> \u2013 Un excelente art\u00edculo que analiza los principios b\u00e1sicos de la puntuaci\u00f3n de clientes potenciales y la comprensi\u00f3n de la calidad y el valor de los clientes potenciales.<\/p>\n<p><strong>13 pr\u00e1cticas recomendadas de calificaci\u00f3n de clientes potenciales para mejorar la calidad de los mismos<\/strong><a href=\"https:\/\/www.agilecrm.com\/blog\/lead-scoring-best-practices\/\" rel=\"noopener noreferrer\" target=\"_blank\"><\/a> \u2013 Excelente contenido con toneladas de infograf\u00edas \u00fatiles y mejores pr\u00e1cticas a tener en cuenta.<\/p>\n<p><strong>Gu\u00eda para principiantes sobre la calificaci\u00f3n de clientes potenciales<\/strong><a href=\"https:\/\/blog.zoominfo.com\/lead-scoring\/\" rel=\"noopener noreferrer\" target=\"_blank\"><\/a> \u2013 Como indica el t\u00edtulo, esta es una gu\u00eda para principiantes sobre puntuaci\u00f3n de clientes potenciales que habla sobre la creaci\u00f3n de perfiles de compradores y qu\u00e9 puntos de datos puntuar.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>La calificaci\u00f3n de clientes potenciales puede cambiar el juego de la adquisici\u00f3n de clientes potenciales, y esta semana vamos a hablar de t\u00e1cticas de calificaci\u00f3n de clientes potenciales que le permitir\u00e1n centrar su tiempo en los clientes potenciales que tienen m\u00e1s probabilidades de convertirse en clientes reales. Esta es una especie de continuaci\u00f3n o complemento de nuestro blog anterior, que puede encontrar aqu\u00ed\u2026<\/p>","protected":false},"author":4,"featured_media":8099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40],"tags":[89,93,51,49,123,70,90,284],"class_list":["post-8090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-email-marketing","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Lead scoring can change the game of acquiring leads, and this week we&#039;re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Lead Scoring Tactics for Qualified Conversions\" \/>\n\t\t<meta property=\"og:description\" content=\"Lead scoring can change the game of acquiring leads, and this week we&#039;re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-12-21T13:53:38+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:41:03+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Lead Scoring Tactics for Qualified Conversions\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Lead scoring can change the game of acquiring leads, and this week we&#039;re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#blogposting\",\"name\":\"Lead Scoring Tactics for Qualified Conversions\",\"headline\":\"Lead Scoring Tactics for Qualified Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":8099},\"datePublished\":\"2020-12-21T13:53:38-05:00\",\"dateModified\":\"2024-09-23T11:41:03-04:00\",\"inLanguage\":\"es-MX\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#webpage\"},\"articleSection\":\"Digital Marketing, Digital Marketing, Digital Marketing Strategy, Email Marketing, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/#listItem\",\"name\":\"Digital Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/#listItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#listItem\",\"name\":\"Lead Scoring Tactics for Qualified Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#listItem\",\"position\":3,\"name\":\"Lead Scoring Tactics for Qualified Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/#listItem\",\"name\":\"Digital Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#authorImage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\",\"width\":300,\"height\":300},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/\",\"name\":\"Lead Scoring Tactics for Qualified Conversions\",\"description\":\"Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":8099,\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/digital-marketing\\\/lead-scoring-tactics\\\/#mainImage\"},\"datePublished\":\"2020-12-21T13:53:38-05:00\",\"dateModified\":\"2024-09-23T11:41:03-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Lead Scoring Tactics for Qualified Conversions<\/title>\n\n","aioseo_head_json":{"title":"T\u00e1cticas de puntuaci\u00f3n de clientes potenciales para conversiones calificadas","description":"La puntuaci\u00f3n de clientes potenciales puede revolucionar la adquisici\u00f3n de clientes potenciales, y esta semana hablamos de t\u00e1cticas de puntuaci\u00f3n que te permitir\u00e1n centrar tu tiempo en aquellos con mayor probabilidad de convertirse en clientes reales. Esta es una especie de continuaci\u00f3n o complemento de nuestro blog anterior, que puedes encontrar aqu\u00ed.","canonical_url":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#blogposting","name":"Lead Scoring Tactics for Qualified Conversions","headline":"Lead Scoring Tactics for Qualified Conversions","author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"},"image":{"@type":"ImageObject","url":8099},"datePublished":"2020-12-21T13:53:38-05:00","dateModified":"2024-09-23T11:41:03-04:00","inLanguage":"es-MX","mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#webpage"},"articleSection":"Digital Marketing, Digital Marketing, Digital Marketing Strategy, Email Marketing, How To, Marketing, Marketing Strategy, Marketing Tips, Small Business"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/#listItem","name":"Digital Marketing"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/#listItem","position":2,"name":"Digital Marketing","item":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#listItem","name":"Lead Scoring Tactics for Qualified Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#listItem","position":3,"name":"Lead Scoring Tactics for Qualified Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/#listItem","name":"Digital Marketing"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/es\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/es\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#authorImage","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png","width":300,"height":300},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#webpage","url":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/","name":"Lead Scoring Tactics for Qualified Conversions","description":"Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"image":{"@type":"ImageObject","url":8099,"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/#mainImage"},"datePublished":"2020-12-21T13:53:38-05:00","dateModified":"2024-09-23T11:41:03-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/es\/#website","url":"https:\/\/honeypotmarketing.com\/es\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"es-MX","publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"}}]},"og:locale":"es_MX","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"Lead Scoring Tactics for Qualified Conversions","og:description":"Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,","og:url":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2020-12-21T13:53:38+00:00","article:modified_time":"2024-09-23T15:41:03+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"Lead Scoring Tactics for Qualified Conversions","twitter:description":"Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"8090","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-07-16 04:11:26","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:35","updated":"2026-09-23 02:11:55","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/\" title=\"Digital Marketing\">Digital Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tLead Scoring Tactics for Qualified Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es\/"},{"label":"Digital Marketing","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/"},{"label":"Lead Scoring Tactics for Qualified Conversions","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/lead-scoring-tactics\/"}],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":51,"label":"Email Marketing"},{"value":49,"label":"How To"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":284,"label":"Small Business"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"},{"term_id":51,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"},{"term_id":123,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":123,"taxonomy":"post_tag","description":"","parent":0,"count":40,"filter":"raw"},{"term_id":70,"name":"Marketing Strategy","slug":"marketing-strategy","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":284,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":284,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Lead scoring can change the game of acquiring leads, and this week we&#8217;re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=8090"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8090\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=8090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=8090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=8090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}