{"id":8160,"date":"2021-01-25T19:49:17","date_gmt":"2021-01-25T19:49:17","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8160"},"modified":"2024-09-23T11:40:56","modified_gmt":"2024-09-23T15:40:56","slug":"marketing-de-contenidos-visuales","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/visual-content-marketing\/","title":{"rendered":"C\u00f3mo crear una estrategia de marketing de contenidos visuales"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3HWWdkUUcw4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create a Visual Content Marketing Strategy\" \/><meta itemprop=\"uploadDate\" content=\"2021-01-25T19:49:17-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT45M12S\" \/><meta itemprop=\"description\" content=\"This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more!\n\n\n\nCheck out the video or podcast above. &amp;#x1f446; Subscribe to our weekly live stream on Facebook, or take it on the go with a ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"41.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Create_a_Visual_Content_Marketing_Strategy.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Fvisual-content-marketing%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8160-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"How_to_Create_a_Visual_Content_Marketing_Strategy.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8172\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/futurama-meme.png\" alt=\"Futurama meme about visual content marketing\" width=\"995\" height=\"560\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Check out the video or podcast above. &#x1f446; Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s New?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There&#8217;s always something new happening in the world of digital marketing. This week we have some interesting new tools from LinkedIn, Adverity, and Pinterest &#8211; and some drama from WhatApp. You can read more in the links below. Check it out!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/martechtoday.com\/linkedin-launches-linkedin-marketing-labs-on-demand-courses-for-advertisers-246084\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">LinkedIn Launches LinkedIn Marketing Labs On-Demand Courses For Advertisers<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics, including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/digitalagencynetwork.com\/adverity-launches-augmented-analytics\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Adverity Launches Augmented Analytics<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; Adverity, a leading force in marketing data intelligence, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning can access hidden insights and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/mashable.com\/article\/whatsapp-privacy-policy-delay\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">WhatsApp Delays Controversial Update After User Backlash<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; WhatsApp has caused quite a bit of commotion with a planned update to its privacy policy, which spooked users. It added more detail on how Facebook and third-party businesses can use and interact with user data on the platform.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-adds-new-ar-try-on-tools-for-eyeshadow-expands-product-tagging\/593703\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Pinterest Adds New AR &#8216;Try-On&#8217; Tools for Eyeshadow, Expands Product Tagging Within Pins<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0&#8211; With eCommerce on the rise, Pinterest is looking to facilitate more capability assessing and comparing products, with the expansion of its AR &#8216;Try On&#8217; tools to replicate the in-store shopping experience better.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s Working?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Visual content marketing is a crucial part of any marketing campaign.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Visual content can craft compelling messages that speak volumes without using a single word, and visuals are processed better. They produce much faster and stronger reactions than any other type of content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Types of visual content can include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Images<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Videos<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Infographics<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Memes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quotes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Graphs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Typography<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">and more!<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">We&#8217;ll take a look at examples of each type, as well as best practices and KPIs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s do it!<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why You Need a Visual Content Marketing Strategy<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The things we see have a profound effect on us.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">90% of the transmitted information is visual in the human brain.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The human brain processes visuals 60,000 times faster.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">People following directions with text and illustrations do 323% better than people following directions without illustrations.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Studies have consistently shown that your content will get more views, likes, shares, retweets, and social networks; the engagement rate is higher for visual content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These are some eye-opening statistics (cringy puns are fun, right?), coupled with the fast pace of modern living and the tremendous amount of content we&#8217;re inundated with daily; it&#8217;s easy to see why visual content marketing is essential and how it helps capture attention.<\/span><\/p>\n<figure id=\"attachment_8161\" aria-describedby=\"caption-attachment-8161\" style=\"width: 714px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8161 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/website-page-visit-time.png\" alt=\"Graphic chart showing the amounbt of time people spend on a website.\" width=\"714\" height=\"449\" \/><figcaption id=\"caption-attachment-8161\" class=\"wp-caption-text\">If more than half of all traffic only spends 15 seconds on your website, you need to ensure you are capturing their attention and interest as quickly as possible.<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">Define Your Visual Content Marketing Strategy<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before you start pumping out that sweet content, you need to develop a strategy. We talk about the importance of strategy a lot for a good reason. You don&#8217;t want to be flying off the seat of your pants and trying to guess what may or may not work.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You want to conduct thorough research, create different strategies for different channels, create a visual language that works for your brand, and then test and iterate, test and iterate.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s break it down.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1. TO RESEARCH ON HOW AND WHERE TO SHARE YOUR VISUAL CONTENT<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Different types of visual content perform better on other platforms.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, long-form, horizontally oriented video works great on YouTube but won&#8217;t play so well on Instagram Stories.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2. CREATE A VISUAL MARKETING STRATEGY FOR EACH CHANNEL AND PLATFORM<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Do your research and make a plan for what types of visual media you would like to create for each platform.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They might vary in tone, style, size, and length depending on where they live.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It might be useful to lay out this plan in a spreadsheet, so all your upcoming content is tracked in one location.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3. CREATE A VISUAL LANGUAGE AND A VISUAL WORKBENCH<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">How could you possibly produce enough content to fill out the 3+ social channels where you&#8217;re active, as well as your blog and your website?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t have to produce entirely new content for every channel, every time.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plan to create the type of visual content that you can repurpose as needed.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">4. TEST AND EVALUATE WHAT TYPES OF VISUAL CONTENT WORK BEST AND REFINE YOUR STRATEGY<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Even the best content strategies are continually changing and developing as new data is gathered and the communication landscape shifts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure to compare the success of the different kinds of visual content you produce.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider whether certain design styles or mediums are performing better on certain platforms.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;d like to dig even deeper, we talk more about strategy in this blog:\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/guide-online-brand\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Research. Strategize. Execute\u20143 Pillars of Building Your Brand Online.<\/span><\/strong><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Define Your Brand Guidelines<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Consistency is essential when creating content that represents your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you are not consistent across all channels, it can make your brand look unprofessional and unorganized and create a perception of lack of trust and competence.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First impressions only happen once, and you don&#8217;t always get a chance to prove yourself a second time, so make sure you develop your brand guidelines.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Brand Guidelines are a tool designed to give your brand consistency and flexibility.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Designers often use them to make sure they&#8217;re using the right fonts, color palettes, and logo versions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Guidelines are a resource that everyone in the company can use to understand how to represent their brand and maintain consistency.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8162\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/brand-guidlines-hpt.png\" alt=\"Brand guidlines for honeypot marketing, showing fonts, colours and logo.\" width=\"787\" height=\"421\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Define Your KPIs<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Businesses today have easy access to massive volumes of data coming at them from all sides, from product usage information to customer behaviour, or support queries to budget and revenue data &#8211; and so much more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By defining KPIs for your business, you can transform that constant stream of information into something actionable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you don&#8217;t know what you are trying to accomplish, it is too early for KPIs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is why you want to have your visual content strategy developed to begin setting your goals based on those strategies.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">KPIs provide a focus for a business, but only if they&#8217;re clearly defined and easy to understand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get started, you&#8217;ll want to:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Define your primary objectives<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; The first step toward defining KPIs is identifying your company&#8217;s main objectives. What goals are you trying to achieve?<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Determine the best indicator of success<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Say your objective is to become your industry&#8217;s market leader. You determine that success would mean reaching 10,000 signups by the end of the quarter. Your KPI for that goal, then, is the number of signups.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Limit the quantity of your KPIs<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; The entire point of defining KPIs is to help organize and align your business around a common goal. An essential part of keeping your team focused and united is making sure they&#8217;re not overwhelmed by unnecessary data.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Below are some common KPIs that many businesses use to determine success:<\/span><\/p>\n<figure id=\"attachment_8163\" aria-describedby=\"caption-attachment-8163\" style=\"width: 1198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8163 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/KPIs.png\" alt=\"Graphic list of KPIs to measure for visual content marketing.\" width=\"1198\" height=\"731\" \/><figcaption id=\"caption-attachment-8163\" class=\"wp-caption-text\">These are just some of the many KPIs you can use to measure the performance of your visual content.<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">Best Practices<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Best practices are generally a handy guide for inspiration you can use for your visual content marketing, but be careful not to get stuck doing the same &#8216;ol thing over and over again. If everyone just followed best practices, what do you think would happen to all the content out there?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That&#8217;s right. It would all become homogenized, and everything would feel the same. It&#8217;s critically important to experiment and try new things.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And now that I&#8217;ve warned you against using best practices let&#8217;s look at some best practices you can use! &#x1f440;<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Align Visual With Text<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Any content you create needs to fit with the rest. Consider how each element in your visual marketing content piece interacts with one another.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Be Helpful<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Prioritize delivering helpful information to your target audience. Being helpful primarily means understanding what your audience needs.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Stay on Brand<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Consider how your brand talks; its colours, shapes, and designs. Staying on brand also means being true to your recurring messages.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Use Clear Call-to-actions<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Visual marketing can help you get your potential leads to the next stages in the buyer&#8217;s journey. Define where you want your audience to go after consuming that piece of content.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Repost and Repurpose<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; A single piece of content can turn into many others depending on your approach. A video can be turned into an infographic, or vice versa.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Let Go of Stock Images<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0&#8211; Everyone is tired of seeing the same photos everywhere. Plan your marketing around the tools you have at your disposal and the people at your business.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8165\" aria-describedby=\"caption-attachment-8165\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-8165\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/istockphoto-492571430-1024x1024-1.jpg\" alt=\"A boy doctor without face in white coat making thumbs up as success gesture. \" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-8165\" class=\"wp-caption-text\">This is an example of a stock image. Try not to use these.<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">Examples<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s close this off by taking a look at some examples of different types of visual content, such as:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Video<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Infographics<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">High-Quality Images<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Memes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quotes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Presentations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Typography<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Graphs &amp; Charts<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Video<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Videos are an excellent tool for properly communicating even the most complex subject to your audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They help you show your product, explain your service plans, and add a uniquely human touch.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Videos are highly versatile, as they can turn into almost any kind of content.<\/span><\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8160-1\" width=\"1080\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Combine-Selling-1.mp4?_=1\" \/><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Combine-Selling-1.mp4\">https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Combine-Selling-1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Infographics<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">An Infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They convey a world of meaning with a glance and make complex content understandable and scannable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember those stats from earlier? If 90% of transmitted information to the brain is visual, then infographics are pretty much the perfect way to tell a story.<\/span><\/p>\n<p>For more information, tips, examples, and templates for infographics, check out these excellent resources from <a href=\"https:\/\/www.visme.co\/make-infographics\/\" target=\"_blank\" rel=\"noopener\">Visme<\/a>:<\/p>\n<p><a href=\"https:\/\/visme.co\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What is an Infographic? (Examples, Tips and Templates)<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/visme.co\/blog\/how-to-make-an-infographic\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Make an Infographic: The Ultimate Guide<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/visme.co\/blog\/create-animated-infographic\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Create Animated Infographics With Visme [Step-By-Step Guide]<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/infographic-examples.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8168 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/infographic-examples.png\" alt=\"examples of infographic visual content\" width=\"1190\" height=\"609\" \/><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">High-Quality Images<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Great images capture attention &#8211; plain and simple.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whether you&#8217;re adding a featured image at the top of a blog to capture attention or posting content on social media, the quality of the imagery you use will determine the content&#8217;s success.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Think about the last time you saw a low-quality image from a business. Did you click on their content? Did you go check out their website? Or, did a little voice in the back of your head tell you to steer clear from those amateurs?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s one thing for your cousin, Jimmy, to post a low-quality image that you ignore, but when a business does it, you immediately get an impression of that business, and it&#8217;s not flattering. And once you have that impression, it&#8217;s challenging for that business to win back your trust.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;re not giving your cousin Jimmy money (hopefully). Still, we expect a higher standard with a business because we are trusting them to provide us with a certain level of quality for our hard-earned dollars.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This applies to all the content you&#8217;re putting out. Remember the consistency rule &#8211; it&#8217;s crucially important. So that means, even if you&#8217;re posting to social media, make sure all of your imagery is of the highest quality possible, and just as importantly, the right size.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your images are cropped or cut off, it looks unprofessional and messy and gives the impression that you didn&#8217;t put much effort in &#8211; which is not a good look for any business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So make sure your logo fits right, and your images are the right dimensions for the platforms you&#8217;re posting them on.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you don&#8217;t have access to professional camera equipment or the budget to cover it, you can always make your custom images, as we did in the below example!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/quality-images.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8169 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/quality-images.png\" alt=\"Example of high quality graphic images, May the 4th be with you and Save a Bro moustache.\" width=\"1217\" height=\"665\" \/><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Memes<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Remember a world without memes? I do, friends, and let me tell, the world is better with them. Aside from all the horrible and crazy stuff happening right now, memes&#8230;.memes are great.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They are also highly viral and can help your brand reach a new level of discussion.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The funny images that reference pop culture, daily life, and other topics with a touch of humour can truly elevate your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Memes are great examples of visual expression with minimal words. We use them to convey our feelings, make jokes, and relate to each other. They&#8217;ve become ingrained in our culture and everyday lives.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, one does not just create memes. Humour can be very challenging and subjective and can easily go wrong &#8211; especially if you&#8217;re trying to be super edgy and cross questionable lines.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But they don&#8217;t have to be complicated or profound. They just need to be relatable, like these examples below:<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/memes.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8170 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/memes.png\" alt=\"image of memes, baby yoda and Seinfeld.\" width=\"1157\" height=\"592\" \/><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Quotes<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">People like reading inspiring and impactful quotes. There is an entire industry built on it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That makes them very useful pieces of visual content and could be a perfect fit for your strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Just make sure the quotes communicate with your target audience and fit your brand. As fun as random quotes and words of wisdom can be, you&#8217;ll find that your content performs better if it&#8217;s aligned with your brand.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/quotes.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8171 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/quotes.png\" alt=\"Graphic images of quote style posts for social media.\" width=\"1206\" height=\"617\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">That&#8217;s A Wrap<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As always, thanks so much for reading, and we hope you found some helpful insights here for your journey into visual content marketing. If you have any questions or feedback, drop them in the comments below.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Until next time!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"honeypot bee\" width=\"41\" height=\"49\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana, exploramos el mundo del marketing de contenido visual y analizamos las mejores pr\u00e1cticas, las pautas de marca, los KPI y mucho m\u00e1s. Echa un vistazo al video o al podcast de arriba. \ud83d\udc46 Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o disfruta de ella mientras viajas con un podcast en la plataforma que elijas. Mantente al d\u00eda con las noticias, las tendencias y los consejos...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[89,93,49,123,70,90,284],"class_list":["post-8160","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! 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