{"id":8227,"date":"2021-02-16T17:53:49","date_gmt":"2021-02-16T17:53:49","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8227"},"modified":"2024-09-23T11:40:50","modified_gmt":"2024-09-23T15:40:50","slug":"ideas-para-construir-tu-marca","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/ideas-to-build-your-brand\/","title":{"rendered":"Ideas creativas para construir tu marca en Instagram y Tiktok"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YiQP7UpMG_g\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Creative Ideas to Build Your Brand on Instagram and Tiktok\" \/><meta itemprop=\"uploadDate\" content=\"2021-02-16T17:53:49-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT46M22S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged.It&#039;s getting t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"42.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FCreative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Fideas-to-build-your-brand%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8227-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Creative_Ideas_to_Build_Your_Brand_on_Instagram_and_Tiktok_Live_at_the_Hive_Episode_167.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana, analizaremos algunas ideas creativas para desarrollar tu marca y comunidad en Instagram y TikTok. Instagram y TikTok se han convertido en potencias del marketing y han lanzado funciones nuevas, interactivas y divertidas que mantienen a las audiencias comprometidas.<\/p>\n<p>Est\u00e1s llegando al punto donde las limitaciones son solo tu imaginaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8246\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/tiktok-meme.png\" alt=\"Meme de baile de TikTok.\" width=\"993\" height=\"520\" \/><\/p>\n<p>Mira el video o el podcast que se encuentra m\u00e1s arriba. \ud83d\udc46 Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o disfruta de ella mientras viajas con un podcast en la plataforma que elijas. Mantente al d\u00eda con las noticias, las tendencias y los consejos en marketing digital y participa en la conversaci\u00f3n.<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p>Su identidad de marca es la cara p\u00fablica de su empresa.<\/p>\n<p>La calidad y la coherencia son fundamentales para generar confianza y familiaridad. Por eso es fundamental que su marca se mantenga coherente en todas las plataformas.<\/p>\n<p>Hay muchas formas creativas de lograr esto utilizando las numerosas herramientas disponibles en los canales sociales.<\/p>\n<p>Vamos a desglosar lo que veremos:<\/p>\n<ul>\n<li>C\u00f3mo construir tu marca en 2021<\/li>\n<li>Creando un tablero de estado de \u00e1nimo<\/li>\n<li>Construyendo tu marca en Instagram<\/li>\n<li>Ideas creativas para TikTok<\/li>\n<li>Ideas creativas para Instagram<\/li>\n<li>Colaboraci\u00f3n con influencers<\/li>\n<\/ul>\n<p>Antes de profundizar en el tema, echemos un vistazo a este cuadro de las aplicaciones m\u00e1s populares descargadas en enero de 2020. Pensamos que era importante compartirlo porque existe una idea err\u00f3nea com\u00fan sobre las redes sociales, y TikTok en particular: que son solo para ni\u00f1os y no el lugar adecuado para los negocios.<\/p>\n<p>Este gr\u00e1fico muestra claramente que TikTok es m\u00e1s que una moda de baile tonta. Es un canal leg\u00edtimo y con una gran cantidad de usuarios.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8230 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/pasted-image-0-5.png\" alt=\"Tabla de aplicaciones m\u00e1s populares 2020.\" width=\"600\" height=\"300\" \/><\/p>\n<p>La conclusi\u00f3n es que, si ignoras TikTok, est\u00e1s ignorando a una audiencia enorme (hmm, nunca he intentado deletrear esa palabra. Se ve rara, incluso para una palabra falsa).<\/p>\n<h2>C\u00f3mo construir tu marca en 2021<\/h2>\n<p>Las cosas han cambiado. Para crear una marca en 2021 es necesario comprender las necesidades y los estados de \u00e1nimo de la comunidad. Ahora m\u00e1s que nunca se trata de colaboraci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8232\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/1408119569000-AP-Barn-Raising.jpg\" alt=\"Imagen de menonitas construyendo un granero.\" width=\"660\" height=\"373\" \/><\/p>\n<p>No puedes confiar en las mismas viejas ideas del pasado para construir tu marca.<\/p>\n<p>Entonces, \u00bfpor d\u00f3nde empezamos? Con una lista, por supuesto. \ud83e\udd14<\/p>\n<ul>\n<li>Crea un tablero de estado de \u00e1nimo.<\/li>\n<li>Descubra el prop\u00f3sito de su marca.<\/li>\n<li>Investiga a tu audiencia y a tu competencia.<\/li>\n<li>Crear un perfil de comprador.<\/li>\n<li>Crea un logotipo para darle rostro y est\u00e9tica a la personalidad de tu marca.<\/li>\n<li>Conozca las cosas que debe evitar.<\/li>\n<\/ul>\n<h2>Crea un tablero de estado de \u00e1nimo<\/h2>\n<p>Los tableros de estado de \u00e1nimo sirven para muchos prop\u00f3sitos, empezando por organizar la inspiraci\u00f3n de tu marca.<\/p>\n<p>Son un recurso valioso para ayudar a mantener el estilo y la est\u00e9tica de su marca consistentes con sus objetivos y expectativas, y una excelente manera de refinar el estilo de su marca antes de sumergirse en el proceso de dise\u00f1o real.<\/p>\n<p>NO es necesario ser dise\u00f1ador.<\/p>\n<p>Se trata de explorar elementos que representen tus ideales y objetivos, y unir esos elementos para crear una est\u00e9tica que har\u00e1 que tu marca sea atractiva y reconocible.<\/p>\n<p>Aqu\u00ed hay un ejemplo para Tiktok:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honeypot.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-8233 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honeypot.gif\" alt=\"Tablero de estado de \u00e1nimo de Honeypot Tiktok.\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<p>Y aqu\u00ed hay un ejemplo para Instagram:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Pink-and-Brown-Soft-and-Dainty-Fashion-Moodboard-Photo-Collage.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-8234 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Pink-and-Brown-Soft-and-Dainty-Fashion-Moodboard-Photo-Collage.gif\" alt=\"Tablero de estado de \u00e1nimo de Instagram de Honeypot.\" width=\"1206\" height=\"964\" \/><\/a><\/p>\n<p>Los dise\u00f1os de cada uno son diferentes, pero comparten un tema similar y son inmediatamente reconocibles como la marca Honeypot Marketing.<\/p>\n<h2>Descubra el prop\u00f3sito de su marca<\/h2>\n<p>Toda marca llega al mercado con un gran prop\u00f3sito. Es ese prop\u00f3sito el que las impulsa a alcanzar sus metas.<\/p>\n<p>Si est\u00e1s intentando definir el prop\u00f3sito de tu marca, plant\u00e9ate estas preguntas:<\/p>\n<ul>\n<li>\u00bfPor qu\u00e9 existe tu marca?<\/li>\n<li>\u00bfQu\u00e9 problema resuelve tu marca?<\/li>\n<li>\u00bfQu\u00e9 diferencia tu marca de las dem\u00e1s?<\/li>\n<li>\u00bfPor qu\u00e9 la gente deber\u00eda considerar tu marca?<\/li>\n<\/ul>\n<p>Estas ideas le ayudar\u00e1n a sentar las bases de su marca a trav\u00e9s de esl\u00f3ganes, lemas, historias, mensajes y m\u00e1s.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8236\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/brand.png\" alt=\"Gr\u00e1fico de marca que muestra los muchos elementos que forman una marca.\" width=\"1109\" height=\"621\" \/><\/p>\n<h2>Investiga a tu audiencia y a tu competencia<\/h2>\n<p>Otro paso para crear una identidad de marca es investigar el mercado. El mercado est\u00e1 repleto de personas diferentes que buscan cosas diferentes.<\/p>\n<p>No puedes dirigirte a un ejecutivo de negocios de la misma manera que dirigir\u00edas un producto a un jugador.<\/p>\n<p>Aprender y saber qu\u00e9 quieren los clientes de una empresa es esencial para crear una marca que guste a la gente.<\/p>\n<h2>Crea un perfil de comprador<\/h2>\n<p>Toda marca existe gracias a la existencia de sus clientes. Si no hay clientes, no habr\u00e1 marca.<\/p>\n<p>Conocer el p\u00fablico objetivo adecuado para sus productos\/servicios es crucial, ya que beneficiar\u00e1 su proceso de construcci\u00f3n de marca.<\/p>\n<p>Conocer la audiencia ideal afectar\u00e1 tus estrategias de marca digital.<\/p>\n<p>Hablamos de esto con m\u00e1s profundidad en este blog aqu\u00ed: <strong><a href=\"https:\/\/honeypotmarketing.com\/es\/recorrido-del-cliente-no-lineal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recorridos de clientes no lineales y c\u00f3mo implementarlos<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-02-13-123706.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8237 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-02-13-123706.png\" alt=\"Ejemplos de buyer personas.\" width=\"1755\" height=\"715\" \/><\/a><\/p>\n<h2>Crear un logotipo<\/h2>\n<p>La parte m\u00e1s importante de la construcci\u00f3n de una marca es posiblemente crear un eslogan y un logotipo para su empresa.<\/p>\n<p>El logotipo es la cara de su empresa y el eslogan es su visi\u00f3n o promesa. Estos son los elementos que se quedar\u00e1n en la mente de las personas cuando piensen en su marca.<\/p>\n<p>El logotipo ser\u00e1 visible en todo lo relacionado con tu negocio y se convertir\u00e1 en la identidad de tu marca.<\/p>\n<p>Su logotipo es la forma en que se presenta su empresa, su declaraci\u00f3n de misi\u00f3n, sus productos y m\u00e1s. Cuenta su historia.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8238\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/logo.png\" alt=\"Variaciones del logotipo de Honeypot.\" width=\"1035\" height=\"592\" \/><\/p>\n<h2>Al construir su marca\u2026<\/h2>\n<ul>\n<li>No transmita mensajes contradictorios a sus clientes.<\/li>\n<li>Mantenga su mensaje claro y sepa exactamente qu\u00e9 desea comunicar.<\/li>\n<li>Utilice el tono y el lenguaje apropiados para cada mensaje que env\u00ede.<\/li>\n<li>S\u00f3lo porque a ti te guste no significa que a tus clientes tambi\u00e9n les encantar\u00e1.<\/li>\n<li>Evite copiar a sus competidores.<\/li>\n<li>Mantenga la coherencia entre su marca online y offline.<\/li>\n<\/ul>\n<p>Ahora, veamos con m\u00e1s profundidad lo que se necesita para construir tu marca en Instagram.<\/p>\n<h2>Construyendo tu marca en Instagram<\/h2>\n<p>\u00bfC\u00f3mo empezar?<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Definir el p\u00fablico objetivo<\/b><span style=\"font-weight: 400;\"> que su negocio desea alcanzar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Realizar investigaciones<\/b><span style=\"font-weight: 400;\"> en <\/span><b>marcas aspiracionales<\/b><span style=\"font-weight: 400;\"> y qu\u00e9 tipo de contenido encuentra atractivo tu audiencia.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analizar a los competidores<\/b><span style=\"font-weight: 400;\"> y otros perfiles de la comunidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construir una identidad visual<\/b><span style=\"font-weight: 400;\"> Para tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimiza tu perfil<\/b><span style=\"font-weight: 400;\"> e informaci\u00f3n de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crear un plan de contenidos<\/b><span style=\"font-weight: 400;\"> con un <\/span><b>calendario de publicaciones<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Aprovechar <b>Correo <\/b>y <b>Informaci\u00f3n del perfil<\/b>.<\/li>\n<\/ol>\n<p><strong>Define tu p\u00fablico objetivo<\/strong><\/p>\n<p>\u00c9stas son las personas a las que usted intenta llegar con su producto, servicio o cualquier otra oferta.<\/p>\n<p>Piensa en tu seguidor ideal, d\u00f3nde se encuentra en este momento de su vida y c\u00f3mo puedes aportarle valor.<\/p>\n<p>Al crear perfiles de audiencia objetivo para Instagram:<\/p>\n<ul>\n<li>Determine los datos demogr\u00e1ficos que se adaptan a una gran parte de su p\u00fablico objetivo.<\/li>\n<li>Haga una lista de sus posibles necesidades, objetivos, problemas y otras caracter\u00edsticas relevantes.<\/li>\n<li>Piense en posibles soluciones que su marca puede ofrecerles.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8239\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/target-audience.png\" alt=\"Gr\u00e1fico de un grupo atra\u00eddo por un im\u00e1n gigante hacia la pantalla.\" width=\"889\" height=\"393\" \/><\/p>\n<p><b>Necesidades de contenido de la audiencia de investigaci\u00f3n<\/b><\/p>\n<p>Tu audiencia potencial ya est\u00e1 usando la aplicaci\u00f3n, por lo que solo necesitas encontrar una manera de llegar a ellos.<\/p>\n<p>Dedica alg\u00fan tiempo a investigar el comportamiento de tu audiencia potencial.<\/p>\n<p>A continuaci\u00f3n se indican algunas cosas que debe tener en cuenta:<\/p>\n<ul>\n<li>El tipo de perfiles que ya siguen.<\/li>\n<li>Los hashtags que siguen y usan.<\/li>\n<li>El lenguaje que utilizan en los subt\u00edtulos y comentarios de las publicaciones.<\/li>\n<li>La descripci\u00f3n del perfil en su biograf\u00eda.<\/li>\n<\/ul>\n<p><b>Analizar a los competidores<\/b><\/p>\n<p>Una vez que tengas una buena idea de a qui\u00e9n intentas llegar, es inteligente analizar mejor con qui\u00e9n est\u00e1s compitiendo.<\/p>\n<p>Examinar:<\/p>\n<ul>\n<li>Los perfiles m\u00e1s populares y establecidos en su nicho.<\/li>\n<li>El tipo de contenido que publican.<\/li>\n<li>La diferencia entre tu marca y las dem\u00e1s.<\/li>\n<\/ul>\n<p><b>Construir una identidad visual<\/b><\/p>\n<p>Tus seguidores necesitan conocerte y comprender qui\u00e9n eres para que puedan conectarse contigo.<\/p>\n<p>No se trata solo de la foto de perfil y la descripci\u00f3n, sino que tambi\u00e9n debes profundizar m\u00e1s para encontrar un prop\u00f3sito detr\u00e1s de tu marca.<\/p>\n<p>Piensa en los elementos visuales que usar\u00e1s, incluidos los colores, el logotipo, las fuentes y otros elementos visuales que contribuyen a la est\u00e9tica de tu marca.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8240\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/visual-identity.png\" alt=\"Captura de pantalla de Honeypot Instagram.\" width=\"899\" height=\"600\" \/><\/p>\n<p><b>Optimiza tu perfil<\/b><\/p>\n<p>Un buen perfil ayudar\u00e1 a los usuarios a comprender qu\u00e9 representa tu marca y c\u00f3mo los ayudar\u00e1s si hacen clic en Seguir.<\/p>\n<ul>\n<li>Elija un nombre de usuario que refleje su marca.<\/li>\n<li>Elige una foto de perfil que muestre tu identidad.<\/li>\n<li>La descripci\u00f3n biogr\u00e1fica es importante para describir tu marca.<\/li>\n<li>Ingrese a un sitio web donde las personas puedan buscar m\u00e1s informaci\u00f3n.<\/li>\n<li>Introduzca un correo electr\u00f3nico o n\u00famero de tel\u00e9fono para obtener informaci\u00f3n de contacto.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8241\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/profile-optimization.png\" alt=\"Ejemplo de perfil de Instagram optimizado.\" width=\"851\" height=\"468\" \/><\/p>\n<p><b>Crear un plan de contenidos<\/b><\/p>\n<p>Crea un plan de contenido con un cronograma de publicaciones para delinear lo que publicar\u00e1s y cu\u00e1ndo se publicar\u00e1. Herramientas como Smartsheets y Hootsuite son \u00fatiles para organizar tu calendario de contenido.<\/p>\n<p>Aseg\u00farate de que tu perfil tenga un flujo agradable en t\u00e9rminos de contenido e im\u00e1genes.<\/p>\n<p>Quiere que su perfil sea coherente con la identidad de su marca, pero tambi\u00e9n que tenga una combinaci\u00f3n de diferentes contenidos y gr\u00e1ficos para garantizar que su perfil sea visualmente atractivo y capte la atenci\u00f3n de la audiencia.<\/p>\n<p><b>Informaci\u00f3n sobre publicaciones y perfiles<\/b><\/p>\n<p>Al analizar los datos, puedes medir el resultado de tus publicaciones y ver qu\u00e9 funciona mejor para tu marca para crear mejor contenido.<\/p>\n<p>Profile Insights puede indicarle a cu\u00e1ntas cuentas lleg\u00f3 en el \u00faltimo per\u00edodo y las acciones que las personas realizan en su cuenta.<\/p>\n<p>Single Post Insights le brinda estad\u00edsticas sobre cu\u00e1ntas personas vieron e interactuaron con una publicaci\u00f3n espec\u00edfica.<\/p>\n<p>A medida que crezca, podr\u00e1 utilizar herramientas como Iconosquare.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8242\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/post-insights.png\" alt=\"Captura de pantalla de an\u00e1lisis de Instagram.\" width=\"861\" height=\"738\" \/><\/p>\n<h2>Ideas creativas para Instagram<\/h2>\n<p>Instagram se trata de presentaci\u00f3n visual.<\/p>\n<p>Crear un flujo con diversidad en tus publicaciones ayuda a crear una identidad visual reconocible y atractiva.<\/p>\n<p>Utilice los colores y fuentes de su marca para alinearlos con la est\u00e9tica de su marca.<\/p>\n<p>Las historias son una gran oportunidad para posicionar su marca como l\u00edder de opini\u00f3n mediante la creaci\u00f3n de encuestas, cuestionarios y consejos y trucos.<\/p>\n<p>Colabora con personas influyentes con las que tu audiencia se identifique y organiza concursos para fomentar la participaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8243\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/honeypot-ig-feed.png\" alt=\"Captura de pantalla del feed de IG de Honepot.\" width=\"716\" height=\"712\" \/><\/p>\n<p><strong>Realizar una encuesta<\/strong><\/p>\n<p>Las encuestas son una excelente manera de involucrar a su audiencia y desarrollar su marca.<\/p>\n<p>Una excelente manera de iniciar una conversaci\u00f3n bidireccional.<\/p>\n<p>Puedes gamificar tu historia preguntando a tus lectores sobre diferentes temas o realizar una investigaci\u00f3n de clientes sencilla ofreciendo a tus seguidores la opci\u00f3n de dos productos que podr\u00edas lanzar pronto.<\/p>\n<p><strong>Realizar un cuestionario<\/strong><\/p>\n<p>La funci\u00f3n de cuestionario interactivo permite a los usuarios interactuar con sus seguidores haci\u00e9ndoles preguntas de opci\u00f3n m\u00faltiple.<\/p>\n<p>Esta es una excelente manera de interrogar a su audiencia sobre aspectos espec\u00edficos de su negocio, lo que puede ayudarlos a aprender m\u00e1s sobre \u00e9l.<\/p>\n<p><b>Liderazgo de pensamiento<\/b><\/p>\n<p>Tu historia de Instagram es un excelente lugar para que tu marca presente algo de liderazgo intelectual.<\/p>\n<p>Al hacerlo, generar\u00e1 compromiso y posicionar\u00e1 su marca como una fuente confiable de informaci\u00f3n.<\/p>\n<p><strong>Concursos y Sorteos<\/strong><\/p>\n<p>El premio puede ser cualquier cosa, desde una prueba gratuita de su servicio, algunas muestras de su producto o una llamada de consulta de una hora de duraci\u00f3n de su parte.<\/p>\n<p>Puedes exigir a tus seguidores que hagan algo para participar. Algunas de las acciones m\u00e1s comunes son:<\/p>\n<ul>\n<li>Comparte tu historia y\/o publicaci\u00f3n de Instagram.<\/li>\n<li>Etiqueta a alguien en la secci\u00f3n de comentarios.<\/li>\n<li>Env\u00edale a alguien un mensaje directo con tu historia o publicaci\u00f3n de Instagram.<\/li>\n<li>Utilice un hashtag de marca.<\/li>\n<li>Me gusta tu publicaci\u00f3n<\/li>\n<\/ul>\n<h2>Ideas creativas para TikTok<\/h2>\n<p>Define tu nicho.<\/p>\n<p>Un enfoque especializado obtendr\u00e1 resultados mucho mejores que intentar dirigirse a un p\u00fablico general.<\/p>\n<p>Tiktok es mucho m\u00e1s que v\u00eddeos de baile.<\/p>\n<p>Es una plataforma poderosa para que las empresas muestren su marca de maneras \u00fanicas.<\/p>\n<p>Desde recorridos inmobiliarios hasta consejos m\u00e9dicos, recetas gloriosas o consejos de dise\u00f1o gr\u00e1fico, hay p\u00fablico para todos.<\/p>\n<p>Perfecto para videotutoriales y videos educativos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8244\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/tiktok-marketing.png\" alt=\"Ejemplo de cuentas comerciales de Tiktok.\" width=\"882\" height=\"757\" \/><\/p>\n<p><strong>Crea un desaf\u00edo de hashtag de marca<\/strong> \u2013 Los desaf\u00edos utilizan hashtags espec\u00edficos para alentar a los usuarios a crear videos sobre un tema, como parte de una campa\u00f1a o una tendencia viral.<\/p>\n<p><b>Comparte un video educativo<\/b> \u2013 Es una plataforma incre\u00edble para compartir contenido informativo en un formato accesible y f\u00e1cil de digerir.<\/p>\n<p><strong>Crear un tutorial<\/strong> \u2013 Los tutoriales de todo tipo tienen \u00e9xito en las redes sociales. Todo el mundo quiere aprender algo nuevo, especialmente si se puede resumir en 60 segundos o menos.<\/p>\n<p><strong>Realizar un concurso<\/strong> \u2013 El contenido generado por el usuario aumenta tu credibilidad y confianza, especialmente cuando proviene de creadores confiables.<\/p>\n<h2>Colaboraci\u00f3n con influencers<\/h2>\n<p>Un influencer puede ser cualquier persona de su industria que tenga voz y seguidores.<\/p>\n<blockquote><p>Al final, todos somos influencers en nuestras propias redes.<\/p><\/blockquote>\n<p>El n\u00famero de seguidores deber\u00eda ser similar al tuyo. \u00a1Crezcamos juntos!<\/p>\n<p>Sus ideales y objetivos deben estar estrechamente alineados con su marca.<\/p>\n<p>Es mejor desarrollar colaboraciones a largo plazo que eventos puntuales o publicaciones patrocinadas.<\/p>\n<p>No tengas miedo de ser un microinfluencer.<\/p>\n<p>Puedes encontrar un influencer para cualquier nicho.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8245\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/tiktok-influencers.png\" alt=\"Ejemplos de influencers de TikTok\" width=\"855\" height=\"740\" \/><\/p>\n<p><b>Interactuar con <\/b><b>Influencers de TikTok-First<\/b><\/p>\n<p>Deber\u00edas considerar trabajar con personas influyentes que comenzaron en TikTok.<\/p>\n<p>No tendr\u00e1n expectativas salariales tan altas.<\/p>\n<p>Es probable que conozcan mejor los detalles de TikTok que aquellos que se centran en m\u00faltiples plataformas diferentes.<\/p>\n<p><b>Encuentra influencers usando el Creator Marketplace de TikTok<\/b><\/p>\n<p>Esta plataforma permite a las marcas buscar y colaborar con personas influyentes.<\/p>\n<p>Una vez que se le conceda el acceso, podr\u00e1 buscar en el cat\u00e1logo de creadores de TikTok.<\/p>\n<p>Puede buscar por: Pa\u00eds, Tema, Alcance, Vistas promedio y Ancla de comercio electr\u00f3nico.<\/p>\n<p><strong>Pide consejo a personas influyentes<\/strong><\/p>\n<p>Pregunte a los expertos qu\u00e9 tipo de v\u00eddeos patrocinados de TikTok funcionar\u00e1n mejor con su audiencia.<\/p>\n<p>Trabaje con ellos para crear un mensaje que sea aut\u00e9ntico y se ajuste al enfoque poco convencional de TikTok.<\/p>\n<p>La clave es ser flexible y permitir que las personas influyentes brinden retroalimentaci\u00f3n sobre su estrategia.<\/p>\n<p><b>Dar libertad creativa a los influencers<\/b><\/p>\n<p>Para que las campa\u00f1as de marketing de influencia en TikTok tengan \u00e9xito, las marcas deber\u00e1n ceder parte del control.<\/p>\n<p>En lugar de intentar impulsar mensajes de marca espec\u00edficos, aprovecha el formato del contenido de TikTok permitiendo a los usuarios tomar tu idea, hashtag o filtro y hacerlo suyo.<\/p>\n<h2>Eso es todo<\/h2>\n<p>Tu identidad de marca es la forma en que tu audiencia te reconoce.<\/p>\n<blockquote><p>La coherencia demuestra que tienes una visi\u00f3n centrada y unificada y ayuda a desarrollar la confianza.<\/p><\/blockquote>\n<p>Los canales de redes sociales pueden ayudar a construir una identidad visual para su marca.<\/p>\n<p>Las herramientas creativas disponibles en las plataformas de redes sociales evolucionan constantemente. Si a\u00fan no lo has hecho, considera agregar TikTok e Instagram a tu estrategia.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana, veremos algunas ideas creativas para construir tu marca y comunidad en Instagram y TikTok. Instagram y TikTok se han convertido en potencias del marketing, lanzando funciones nuevas, interactivas y divertidas que mantienen a las audiencias comprometidas. Estamos llegando al punto en que las limitaciones son solo tu imaginaci\u00f3n. Mira el video o el podcast de arriba. \ud83d\udc46\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[167,89,93,49,44,61,123,70,90,284,149,150,322],"class_list":["post-8227","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-instagram","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-business","tag-social-media-marketing","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital 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To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"},{"term_id":44,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":44,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":61,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":61,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":123,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":123,"taxonomy":"post_tag","description":"","parent":0,"count":40,"filter":"raw"},{"term_id":70,"name":"Marketing Strategy","slug":"marketing-strategy","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":284,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":284,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"},{"term_id":149,"name":"Social Business","slug":"social-business","term_group":0,"term_taxonomy_id":149,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":150,"name":"Social media marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":150,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":322,"name":"Tiktok","slug":"tiktok","term_group":0,"term_taxonomy_id":322,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"This week we&#8217;re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It&#8217;s getting to the point where the limitations are just your imagination. Check out the video or podcast above. &#x1f446;...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It&#039;s getting to the point where the limitations are just your imagination. Check out the video or podcast above. \ud83d\udc46\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/ideas-to-build-your-brand\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Creative Ideas to Build Your Brand on Instagram and Tiktok\" \/>\n\t\t<meta property=\"og:description\" content=\"This week we&#039;re looking at some creative ideas to build your brand and community on Instagram and TikTok. 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