{"id":8252,"date":"2021-02-22T17:32:11","date_gmt":"2021-02-22T17:32:11","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8252"},"modified":"2024-09-23T11:40:49","modified_gmt":"2024-09-23T15:40:49","slug":"estrategias-de-comercio-electronico","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/ecommerce-strategies\/","title":{"rendered":"Estrategias de comercio electr\u00f3nico para el \u00e9xito en 2021"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cMWryvrOgc0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Ecommerce Strategies for Success in 2021\" \/><meta itemprop=\"uploadDate\" content=\"2021-02-22T17:32:11-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT44M36S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re going to venture into eCommerce strategies to show you some great tactics you can start using today. We&#039;re reaching a point where eCommerce is no longer a &quot;nice to have&quot; but a MUST.Check out the video or podcast above. Subscribe t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"40.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FEcommerce_Strategies_for_Success_in_2021.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Fecommerce-strategies%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8252-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana, nos adentraremos en las estrategias de comercio electr\u00f3nico para mostrarte algunas t\u00e1cticas excelentes que puedes comenzar a usar hoy mismo. Estamos llegando a un punto en el que el comercio electr\u00f3nico ya no es algo \u201cagradable de tener\u201d, sino algo IMPRESCINDIBLE.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Leonardo-Dicaprio-meme.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8270\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Leonardo-Dicaprio-meme.jpg\" alt=\"Wolf of wallstreet meme Google take my money.\" width=\"858\" height=\"483\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Mira el video o el podcast que se muestran arriba. Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o escucha el podcast en tu plataforma preferida. Mantente al d\u00eda con las noticias, tendencias y consejos en marketing digital y participa en la conversaci\u00f3n.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00bfTenemos una nueva plataforma social de moda que est\u00e1 llegando al mundo? \u00bfC\u00f3mo han afectado los acontecimientos mundiales actuales a nuestros h\u00e1bitos de compra? Eche un vistazo a estas excelentes lecturas para ver qu\u00e9 hay de nuevo en el mundo del marketing digital.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/will-clubhouse-be-the-next-social-media-platform-for-marketers\/595156\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">\u00bfSer\u00e1 Clubhouse la pr\u00f3xima plataforma de redes sociales para los profesionales del marketing?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Clubhouse, una aplicaci\u00f3n de chat de audio a la que solo se puede acceder por invitaci\u00f3n y con una valoraci\u00f3n estimada de 1.000 millones de d\u00f3lares, se est\u00e1 convirtiendo r\u00e1pidamente en el centro de atenci\u00f3n del mundo tecnol\u00f3gico. \u00a1Lee este art\u00edculo para descubrir por qu\u00e9!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/marketingland.com\/digital-first-commerce-boosts-shopifys-earnings-284252\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">El comercio digital impulsa las ganancias de Shopify<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La investigaci\u00f3n tambi\u00e9n indica una oportunidad para que las marcas adquieran nuevos clientes a trav\u00e9s de experiencias de comercio electr\u00f3nico, ya que 74% compra productos de minoristas nuevos para ellos. \u00a1Una lectura fascinante! \u00c9chale un vistazo.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">El comercio electr\u00f3nico se ha vuelto esencial para la supervivencia de muchas empresas. La adopci\u00f3n de las compras en l\u00ednea por parte de los consumidores se ha acelerado dr\u00e1sticamente en los \u00faltimos 12 meses.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El marketing en redes sociales, el marketing por correo electr\u00f3nico y las p\u00e1ginas de destino son estrategias fundamentales para el \u00e9xito del comercio electr\u00f3nico.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pero hay m\u00e1s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dado que hemos abordado estos temas recientemente, esta vez vamos a profundizar en algunas estrategias menos evidentes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si te perdiste nuestros blogs anteriores, \u00a1mira estos enlaces a continuaci\u00f3n!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/ideas-para-construir-tu-marca\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Ideas creativas para construir tu marca en Instagram y Tiktok<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/probar-y-optimizar-campanas-de-facebook\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo probar y optimizar campa\u00f1as de Facebook para eLearning y comercio electr\u00f3nico<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/crear-campanas-de-facebook\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo crear y lanzar campa\u00f1as de alto rendimiento en Facebook e Instagram con un presupuesto modesto<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/tacticas-de-campana-de-correo-electronico\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">M\u00e1s all\u00e1 del correo electr\u00f3nico de bienvenida: 10 formas de mejorar su marketing por correo electr\u00f3nico hoy mismo<\/span><\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8255\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-intro.jpg\" alt=\"Imagen gr\u00e1fica de la p\u00e1gina de \u00edndice con una abeja y panales.\" width=\"942\" height=\"746\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Vamos a profundizar en el tema.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Invertir en SEO<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Al comenzar con sus estrategias de comercio electr\u00f3nico, el SEO es un primer paso esencial.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Desea que motores de b\u00fasqueda como Google muestren sus productos antes de que muestren los de sus competidores.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estar en la primera p\u00e1gina puede ser un gran impulso para su tr\u00e1fico y SERP.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un SEO de comercio electr\u00f3nico verdaderamente efectivo requiere revisar su sitio y optimizarlo para SEO.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El SEO t\u00e9cnico para sitios web de comercio electr\u00f3nico tiende a ser mucho menos comprendido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los problemas t\u00e9cnicos de SEO m\u00e1s comunes incluyen:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Tiempos de carga lentos.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Enlaces rotos.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Contenido duplicado.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Problemas de seguridad.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Solucionar problemas t\u00e9cnicos mejorar\u00e1 la salud SEO de su sitio y lo ayudar\u00e1 a obtener una mejor clasificaci\u00f3n en los SERP.<\/span><\/p>\n<figure id=\"attachment_8253\" aria-describedby=\"caption-attachment-8253\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"wp-image-8253 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies.jpg\" alt=\"screenshot of seo analytics page from SEMrush.\" width=\"1000\" height=\"739\" \/><\/a><figcaption id=\"caption-attachment-8253\" class=\"wp-caption-text\">Este es un ejemplo de an\u00e1lisis SEO utilizando SEMrush.<\/figcaption><\/figure>\n<p>Su auditor\u00eda de SEO de comercio electr\u00f3nico eval\u00faa las palabras clave a las que se dirige, pero tambi\u00e9n hay otras a las que no se dirige.<\/p>\n<p>Identificar nuevas palabras clave y t\u00e9rminos de b\u00fasqueda es una excelente forma de hacer crecer su audiencia sin gastar nada en publicidad.<\/p>\n<p>Para saber qu\u00e9 nuevas frases deber\u00edas apuntar, necesitas realizar una investigaci\u00f3n de palabras clave de comercio electr\u00f3nico.<\/p>\n<figure id=\"attachment_8254\" aria-describedby=\"caption-attachment-8254\" style=\"width: 1133px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/keyword-research-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"wp-image-8254 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/keyword-research-ecommerce-strategies.jpg\" alt=\"Screenshot of keyword research using SEMrush.\" width=\"1133\" height=\"591\" \/><\/a><figcaption id=\"caption-attachment-8254\" class=\"wp-caption-text\">Este es un ejemplo de investigaci\u00f3n de palabras clave, utilizando SEMrush y buscando palabras clave para marketing digital.<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">\u00bfC\u00f3mo eval\u00faa un motor de b\u00fasqueda cada p\u00e1gina de su sitio? \u00bfEs claro su producto?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El mejor SEO on-page para comercio electr\u00f3nico implica optimizar:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Meta descripciones:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Siempre debe incluir palabras clave principales.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Im\u00e1genes:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Los nombres de archivo y el texto alternativo siempre deben incluir las palabras clave que intentas mencionar.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Copia de la p\u00e1gina:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00bfEl contenido de tu p\u00e1gina es original? \u00bfContiene todas las palabras clave?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Como es probable que aqu\u00ed sea donde se invierta la mayor parte de su tiempo y esfuerzo, el SEO en la p\u00e1gina para sitios de comercio electr\u00f3nico es de vital importancia.<\/span><\/p>\n<figure id=\"attachment_8256\" aria-describedby=\"caption-attachment-8256\" style=\"width: 1050px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-2.jpg\"><img decoding=\"async\" class=\"wp-image-8256 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-2.jpg\" alt=\"screenshot of seo eccomerce strateiges using Yoast in WordPress.\" width=\"1050\" height=\"752\" \/><\/a><figcaption id=\"caption-attachment-8256\" class=\"wp-caption-text\">Este es un ejemplo de SEO utilizando el complemento Yoast en WordPress.<\/figcaption><\/figure>\n<h2>Centrarse en lo externo (establecer relaciones)<\/h2>\n<p>Enfocarse fuera del sitio se refiere a todo lo que haces fuera de tu sitio web.<\/p>\n<p>Esto incluye:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-5.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8259\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-5.jpg\" alt=\"Honey bee branded image with a list of tactics for off-site SEO.\" width=\"1788\" height=\"705\" \/><\/a><\/p>\n<p>Ayuda a los motores de b\u00fasqueda a comprender lo que los usuarios piensan sobre sus productos y su sitio web.<\/p>\n<p>Tener algunos enlaces de sitios de calidad y relevantes con altos niveles de autoridad aumenta dr\u00e1sticamente sus posibilidades de obtener una clasificaci\u00f3n m\u00e1s alta en los SERP.<\/p>\n<figure id=\"attachment_8257\" aria-describedby=\"caption-attachment-8257\" style=\"width: 1524px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8257 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-3.jpg\" alt=\"SEMrush chart of off-site vs on-site vs technical SEO.\" width=\"1524\" height=\"675\" \/><figcaption id=\"caption-attachment-8257\" class=\"wp-caption-text\">Este es un ejemplo de los diferentes tipos de optimizaciones de motores de b\u00fasqueda que puedes realizar.<\/figcaption><\/figure>\n<p>Cuando otros sitios enlazan a su sitio, esto indica a los motores de b\u00fasqueda que su sitio es confiable y tiene autoridad, y su SEO mejorar\u00e1 como resultado.<\/p>\n<p>El SEO fuera de p\u00e1gina para sitios de comercio electr\u00f3nico tiende a implicar varias estrategias de construcci\u00f3n de enlaces.<\/p>\n<p>Cuando su estrategia de SEO de comercio electr\u00f3nico fortalezca los hilos de la red mundial que enlazan a su sitio, se ver\u00e1 recompensado con un mejor posicionamiento en las b\u00fasquedas.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-4.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8258 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-4.jpg\" alt=\"branded honeycomb image of off-site vs on-site SEO.\" width=\"1094\" height=\"525\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Invertir en publicidad pagada no es gratis.<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">El PPC es esencial para sus estrategias de comercio electr\u00f3nico y una excelente manera de presentar sus productos a los usuarios.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Comprar espacio publicitario puede garantizar que las personas que buscan t\u00e9rminos relevantes vean sus productos y sean dirigidas a su sitio o p\u00e1gina de destino.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una estrategia de PPC de comercio electr\u00f3nico eficaz considera lo siguiente:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Estrategia de palabras clave.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Buscar texto de anuncio.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Campa\u00f1as de retargeting.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimizaci\u00f3n continua.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8260 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-e1613768573944.jpg\" alt=\"Vector image of hand touching a phone and money flying out.\" width=\"939\" height=\"751\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Los anuncios de Google Shopping pueden resultar muy eficaces en tus estrategias de comercio electr\u00f3nico.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cuando un usuario busca un producto en Google, adem\u00e1s de los resultados de b\u00fasqueda habituales, ver\u00e1:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Listados de productos m\u00e1s detallados, incluidas im\u00e1genes, precios e informaci\u00f3n de env\u00edo.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Estos anuncios los llevar\u00e1n directamente a las p\u00e1ginas de productos cuando hagan clic.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los anuncios de compras atraen m\u00e1s fuertemente a las personas con intenci\u00f3n de compra inmediata y tienen un mejor ROI que otros anuncios PPC.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-2.jpg\"><img decoding=\"async\" class=\"wp-image-8261 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-2.jpg\" alt=\"Screenshot of Google ads showing webcams\" width=\"1115\" height=\"696\" \/><\/a><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">Si est\u00e1s intentando vender tus productos, no puedes ignorar a Amazon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Amazon ofrece tres tipos principales de anuncios a sus usuarios:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Anuncios de productos patrocinados<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Anuncios de productos individuales que aparecen dentro de los resultados.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Anuncios de b\u00fasqueda de titulares<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Aparece en el banner encima de los listados de productos y te permite vender tres art\u00edculos a la vez.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Anuncios publicitarios patrocinados:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Estos anuncios son las im\u00e1genes \u201cpatrocinadas\u201d que se muestran en las p\u00e1ginas de los productos.<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-3.jpg\"><img decoding=\"async\" class=\"size-full wp-image-8262\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-3.jpg\" alt=\"Visual example of Amazons 3 types of ads.\" width=\"1162\" height=\"740\" \/><\/a><span data-preserver-spaces=\"true\">Este es un ejemplo de los tres tipos de anuncios disponibles en Amazon: anuncios de productos patrocinados, anuncios de b\u00fasqueda de t\u00edtulo y anuncios de display patrocinados.<\/span><\/p>\n<p><b>Estrategia de palabras clave<\/b><\/p>\n<p>Piense en las palabras clave a las que se dirige al desarrollar sus estrategias de comercio electr\u00f3nico:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 buscar\u00e1 la gente?<br \/>\n\u00bfCuales son los problemas que est\u00e1n tratando de resolver?<\/li>\n<\/ul>\n<p>Mediante el uso adecuado de grupos de anuncios de palabras clave individuales (SKAG), puede orientar sus anuncios a palabras clave que generan mucho tr\u00e1fico.<\/p>\n<blockquote><p>Puede incluir palabras clave negativas para ayudarle a evitar b\u00fasquedas relacionadas que probablemente no generen clics o conversiones.<\/p><\/blockquote>\n<p>Por ejemplo, si vendes equipos para acampar y quieres promocionar equipos para senderismo, podr\u00edas excluir palabras como &quot;carpas&quot;.<\/p>\n<p><b>Copia del anuncio<\/b><\/p>\n<p>El texto de un anuncio puede determinar el \u00e9xito o el fracaso de sus estrategias de comercio electr\u00f3nico.<\/p>\n<p>El texto de su anuncio debe ser evocativo pero informativo. El espacio es limitado, as\u00ed que aproveche la cantidad de caracteres peque\u00f1os. Sea creativo.<\/p>\n<p>Los redactores expertos pueden ayudarle a distinguir sus productos de los de sus competidores, quienes tambi\u00e9n pueden estar apuntando a estas mismas palabras clave.<\/p>\n<figure id=\"attachment_8264\" aria-describedby=\"caption-attachment-8264\" style=\"width: 1867px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-4.jpg\"><img decoding=\"async\" class=\"wp-image-8264 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-4.jpg\" alt=\"example of ads copy variations\" width=\"1867\" height=\"490\" \/><\/a><figcaption id=\"caption-attachment-8264\" class=\"wp-caption-text\">Al crear un texto publicitario, conviene crear variantes y, luego, controlar qu\u00e9 contenido tiene el mejor rendimiento. A continuaci\u00f3n, puede utilizar estos datos para optimizar a\u00fan m\u00e1s sus anuncios.<\/figcaption><\/figure>\n<p><strong><span data-preserver-spaces=\"true\">Reorientar para construir relaciones<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">El retargeting de comercio electr\u00f3nico es la versi\u00f3n PPC del correo electr\u00f3nico de carrito abandonado: una forma eficaz de gastar su dinero.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una campa\u00f1a de retargeting muestra anuncios a personas que ya vieron sus anuncios, visitaron su sitio o pusieron art\u00edculos en un carrito de compras.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El uso de retargeting din\u00e1mico en un feed de compras puede ser incre\u00edblemente efectivo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dedicar algunos recursos de PPC a incluir sus productos en este feed tendr\u00e1 un retorno de la inversi\u00f3n significativo.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Construyendo comunidad<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Es esencial construir una base de confianza entre su marca y el consumidor potencial.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los compradores deben confiar en su marca o no realizar\u00e1n conversiones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La prueba social ayuda a demostrar que su marca ofrece valor real a personas reales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si los consumidores actuales obtienen valor de su marca, los clientes potenciales tambi\u00e9n lo har\u00e1n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Algunas cosas a tener en cuenta al desarrollar sus estrategias de comercio electr\u00f3nico:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Rese\u00f1as y testimonios de clientes<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Se pueden convertir en v\u00eddeos y utilizar con fines de contenido de marketing.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A\u00f1ade un elemento humano a tu estrategia de marketing.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-reviews.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8265 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-reviews.jpg\" alt=\"Example of a Honeypot review.\" width=\"1181\" height=\"224\" \/><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Grupos de Facebook<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Facebook ya es una comunidad confiable en s\u00ed misma y puedes usar eso a tu favor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00danase a grupos y comparta contenido valioso con el que los miembros del grupo puedan identificarse. Esta tambi\u00e9n puede ser una excelente manera de expandir su alcance de manera org\u00e1nica, lo que ayuda a que su marca se conozca.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mientras m\u00e1s personas vean tu contenido, m\u00e1s familiarizados se volver\u00e1n, fortaleciendo la confianza.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Respaldos de influencers<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Los influencers que muestran que usan sus productos para s\u00ed mismos ayudar\u00e1n a generar confianza entre sus seguidores.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sus seguidores conf\u00edan en su opini\u00f3n, lo que se reflejar\u00e1 en su marca si hablan muy bien de ella y respaldan sus productos.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Redes sociales<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">\u00bfLa gente usa su producto y publica sobre \u00e9l en las redes sociales? Que los clientes muestren su producto es una excelente prueba social.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El contenido generado por el usuario (CGU) es la gallina de los huevos de oro del marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si las personas comparten tu contenido o muestran tus productos en sus redes, no hay mejor manera de generar confianza.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-influencers.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8266\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-influencers.jpg\" alt=\"Example of an Instagram post using influencers.\" width=\"1046\" height=\"664\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Ponlo todo a prueba sin tomar partido<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Es vital para el \u00e9xito de sus esfuerzos de marketing que pruebe todo constantemente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ya sea que usted:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Creando anuncios.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Creando contenido.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimizando su sitio web.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Estructurando tu p\u00e1gina de productos.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Debes estar constantemente probando y evaluando qu\u00e9 funciona y qu\u00e9 no.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Contin\u00faa siempre probando, incluso cuando hayas encontrado una combinaci\u00f3n ganadora que funcione bien.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tambi\u00e9n es fundamental no tomar partido. El hecho de que te guste o prefieras algo no significa que sea la mejor opci\u00f3n. Claro, puede que te guste ese color azul, pero si no te queda bien, solo va a perjudicar a tu marca y a tus resultados.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">No haga suposiciones. Pruebe y vuelva a probar. Nunca deje de probar.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">\u00a1La experiencia del usuario lo es todo!<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">La experiencia del usuario (UX) es algo que muchas empresas no prueban lo suficiente y puede ser la diferencia entre un nuevo cliente y una reacci\u00f3n adversa incluso antes de tener la oportunidad de empezar.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los sitios web deben ser f\u00e1ciles de usar y alentar a las personas a realizar conversiones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pruebe todo y aseg\u00farese de que todo funcione de manera fluida y eficiente, y que el camino hacia la compra sea f\u00e1cil de recorrer para el cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una experiencia de usuario da\u00f1ina aumentar\u00e1 la probabilidad de que los usuarios se vayan y generar\u00e1 que aquellos que se queden tengan menos probabilidades de realizar una conversi\u00f3n.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Nunca est\u00e1 \u201cterminado\u201d<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a1Nunca \u201clanzas y te olvidas\u201d de tus anuncios porque podr\u00edas estar desperdiciando dinero! Monitorea constantemente el rendimiento de tus anuncios.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si algunos anuncios no funcionan bien, pruebe diferentes palabras clave, textos o creatividades para ver si puede obtener un mejor ROAS.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tambi\u00e9n puede considerar otros motores de b\u00fasqueda para ayudar a llegar a una audiencia sin explotar.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-a-b-testing.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8267\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-a-b-testing.jpg\" alt=\"Vector image of AB testing showing a split laptop screen.\" width=\"770\" height=\"579\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Eso es todo<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">El comercio electr\u00f3nico es el camino a seguir para muchas empresas, y es necesaria una buena estrategia para navegar en este nuevo panorama empresarial.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La adopci\u00f3n de las compras en l\u00ednea por parte de los consumidores est\u00e1 en su punto m\u00e1s alto, por lo que ahora es el momento de aprovechar esta oportunidad.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Muchas gracias por leer y esperamos que hayas encontrado algo de valor aqu\u00ed. Como siempre, si tienes alguna pregunta, comentario o historia para compartir, deja un comentario a continuaci\u00f3n o cont\u00e1ctanos en nuestras redes sociales.<\/span><\/p>\n<p>Salud.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana nos adentraremos en las estrategias de comercio electr\u00f3nico para mostrarte algunas t\u00e1cticas geniales que puedes empezar a usar hoy mismo. Estamos llegando a un punto en el que el comercio electr\u00f3nico ya no es algo \u201cbueno de tener\u201d, sino algo IMPRESCINDIBLE. Mira el video o el podcast que se muestran arriba. Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o participa en\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,420,422],"tags":[324,89,93,203,109,325,49,61,123,70,90,95,408,144,207,284],"class_list":["post-8252","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-ecommerce","category-google-ads","tag-amazon-advertising","tag-digital-marketing","tag-digital-marketing-strategy","tag-ecommerce","tag-google","tag-google-advertising","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-ppc","tag-search-engine-optimzation","tag-seo","tag-shopify","tag-small-business"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"},{"value":420,"label":"eCommerce"},{"value":422,"label":"Google Ads"}],"post_tag":[{"value":324,"label":"Amazon Advertising"},{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":203,"label":"Ecommerce"},{"value":109,"label":"Google"},{"value":325,"label":"Google Advertising"},{"value":49,"label":"How To"},{"value":61,"label":"Internet Marketing"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":95,"label":"PPC"},{"value":408,"label":"search engine optimzation"},{"value":144,"label":"SEO"},{"value":207,"label":"Shopify"},{"value":284,"label":"Small Business"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":420,"name":"eCommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":420,"taxonomy":"category","description":"","parent":0,"count":8,"filter":"raw","cat_ID":420,"category_count":8,"category_description":"","cat_name":"eCommerce","category_nicename":"ecommerce","category_parent":0},{"term_id":422,"name":"Google Ads","slug":"google-ads","term_group":0,"term_taxonomy_id":422,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":422,"category_count":6,"category_description":"","cat_name":"Google Ads","category_nicename":"google-ads","category_parent":0}],"tag_info":[{"term_id":324,"name":"Amazon Advertising","slug":"amazon-advertising","term_group":0,"term_taxonomy_id":324,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"},{"term_id":203,"name":"Ecommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":203,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":109,"name":"Google","slug":"google","term_group":0,"term_taxonomy_id":109,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":325,"name":"Google Advertising","slug":"google-advertising","term_group":0,"term_taxonomy_id":325,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"},{"term_id":61,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":61,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":123,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":123,"taxonomy":"post_tag","description":"","parent":0,"count":40,"filter":"raw"},{"term_id":70,"name":"Marketing Strategy","slug":"marketing-strategy","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":95,"name":"PPC","slug":"ppc","term_group":0,"term_taxonomy_id":95,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":408,"name":"search engine optimzation","slug":"search-engine-optimzation","term_group":0,"term_taxonomy_id":408,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":207,"name":"Shopify","slug":"shopify","term_group":0,"term_taxonomy_id":207,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":284,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":284,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"This week we&#8217;re going to venture into eCommerce strategies to show you some great tactics you can start using today. We&#8217;re reaching a point where eCommerce is no longer a &#8220;nice to have&#8221; but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re going to venture into eCommerce strategies to show you some great tactics you can start using today. We&#039;re reaching a point where eCommerce is no longer a &quot;nice to have&quot; but a MUST. Check out the video or podcast above. 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Subscribe to our weekly live stream on Facebook, or take it on","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"8252","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-12-27 12:44:16","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:37","updated":"2025-12-27 12:44:16"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/\" title=\"Digital Marketing\">Digital Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tEcommerce Strategies for Success in 2021\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es"},{"label":"Digital Marketing","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/"},{"label":"Ecommerce Strategies for Success in 2021","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/ecommerce-strategies\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=8252"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8252\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=8252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=8252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=8252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}