{"id":8303,"date":"2021-03-08T22:24:36","date_gmt":"2021-03-08T22:24:36","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8303"},"modified":"2024-09-23T11:40:45","modified_gmt":"2024-09-23T15:40:45","slug":"crear-contenido-que-genere-demanda","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/content-marketing\/create-content-that-generates-demand\/","title":{"rendered":"C\u00f3mo crear contenido que genere demanda"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8EVOEwOsQ2E\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create Content that Generates Demand\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-08T22:24:36-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT49M39S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re exploring lead magnets and how to create content that generates demand! We&#039;ll be sharing some great tips and insights to help you craft that ever-elusive &quot;compelling content&quot; people are always talking about.Check out the video or ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"45.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Create_Content_that_Generates_Demand.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fcontent-marketing%2Fcreate-content-that-generates-demand%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8303-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"How_to_Create_Content_that_Generates_Demand.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana, exploraremos los imanes de clientes potenciales y c\u00f3mo crear contenido que genere demanda. Compartiremos algunos consejos y conocimientos excelentes para ayudarlo a crear ese &quot;contenido atractivo&quot; tan dif\u00edcil de conseguir del que la gente siempre habla.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/b34ix.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8319\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/b34ix.jpg\" alt=\"Meme de Liam Neeson sobre campa\u00f1as de correo electr\u00f3nico.\" width=\"856\" height=\"480\" \/><\/a><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/buy-me-maybe.jpeg\"><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Mira el video o el podcast que se muestran arriba. Suscr\u00edbete a nuestra transmisi\u00f3n en vivo semanal en Facebook o escucha el podcast en tu plataforma preferida. Mantente al d\u00eda con las noticias, tendencias y consejos en marketing digital y participa en la conversaci\u00f3n.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La actualizaci\u00f3n iOS 1.4 de Apple ha sido una gran noticia \u00faltimamente y tiene el potencial de cambiar el panorama del marketing digital tal como lo conocemos. Puedes leer m\u00e1s sobre ella a continuaci\u00f3n, adem\u00e1s de algunas noticias interesantes para Pinterest y los canales de mensajer\u00eda.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/tinuiti.com\/blog\/data-privacy\/apple-ios-idfa-guide\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es un IDFA (y c\u00f3mo afectar\u00e1 la actualizaci\u00f3n iOS 14 de Apple a los anunciantes)?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0Seg\u00fan los informes, Apple ha adoptado la postura estrat\u00e9gica de que la privacidad es un derecho del usuario y actualmente est\u00e1 tomando medidas para otorgarles m\u00e1s capacidad para optar por no ser objeto de ning\u00fan tipo de segmentaci\u00f3n o seguimiento. Se espera que este cambio se produzca en toda la cartera de productos de Apple.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.adweek.com\/social-marketing\/pinterest-details-new-research-features-at-its-pinterest-presents-global-advertiser-summit\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Pinterest presenta nuevos detalles de investigaci\u00f3n y caracter\u00edsticas en su cumbre mundial de anunciantes Pinterest Presents<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La nueva soluci\u00f3n de anuncios en video Pinterest Premiere brinda a las marcas acceso a ubicaciones exclusivas en el feed para una categor\u00eda, grupo demogr\u00e1fico o inter\u00e9s espec\u00edfico.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/marketingland.com\/how-messaging-channels-are-surging-and-becoming-critical-to-marketing-success-284269\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo los canales de mensajer\u00eda est\u00e1n en auge y se est\u00e1n volviendo fundamentales para el \u00e9xito del marketing<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Cada vez m\u00e1s clientes utilizan los canales de mensajer\u00eda para interactuar con las marcas y realizar compras. Esto se evidencia en la cantidad de usuarios nuevos que adoptaron un canal de mensajer\u00eda en el \u00faltimo a\u00f1o.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Entonces, \u00bfc\u00f3mo se crea contenido que genere demanda? No puedo ni contar la cantidad de veces que he visto la frase &quot;crear contenido atractivo&quot;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Es bastante f\u00e1cil decirlo, pero \u00bfqu\u00e9 significa realmente? Y lo que es m\u00e1s importante, de todo el contenido que ves a diario, \u00bfcu\u00e1nto considerar\u00edas realmente atractivo?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nos encantar\u00eda ver a todos creando contenido de calidad que sea atractivo para su p\u00fablico objetivo, as\u00ed que veamos c\u00f3mo lo har\u00edamos.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-170-index.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8308\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-170-index.jpg\" alt=\"Imagen gr\u00e1fica del \u00edndice de temas de marca honeypot.\" width=\"986\" height=\"756\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Compra de roles<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Los roles de compra se refieren a las actividades que una o m\u00e1s personas pueden realizar en una decisi\u00f3n de compra. Se pueden distinguir seis roles de compra:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Hombre de influencia<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 una persona cuyas opiniones influyen en otros miembros del centro de compras a la hora de tomar la decisi\u00f3n final<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Decididor<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 la persona que en \u00faltima instancia determina cualquier parte o la totalidad de la decisi\u00f3n de compra: si comprar, qu\u00e9 comprar, c\u00f3mo comprar o d\u00f3nde comprar;<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Comprador<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 la persona que se encarga de los tr\u00e1mites de la compra real<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Usuario<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 la persona que consume o utiliza el producto o servicio<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Portero<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 la persona que controla la informaci\u00f3n o el acceso, o ambos, a los tomadores de decisiones y personas influyentes.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Cuando intentas crear contenido que genere demanda, necesitas comprender qu\u00e9 es lo que tu p\u00fablico objetivo considera valioso.<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">No desea ofrecer contenido gen\u00e9rico.<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Quieres contenido dirigido a:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Una industria espec\u00edfica.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Una funci\u00f3n laboral.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tama\u00f1o de la empresa.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Una ubicaci\u00f3n espec\u00edfica.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honey.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8309\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honey.png\" alt=\"Gr\u00e1fico de marca que muestra los 5 roles de compra\" width=\"1600\" height=\"1600\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Etapas de compra<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">70-90% El proceso de compra se llevar\u00e1 a cabo antes de siquiera comprometerse con su empresa. D\u00e9jelo en paz.<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">Muchas empresas tienden a poner toda su energ\u00eda y recursos en la venta en lugar de crear contenido que genere demanda.<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Es un error com\u00fan que todos cometemos porque, como empresa, necesitas esa venta para sobrevivir. Sin embargo, es fundamental recordar que el consumidor pasa por muchas etapas antes de comprar.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si intenta eludir estas etapas, lo m\u00e1s probable es que pierda la venta, y ese no es el resultado que desea.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En cada punto de este proceso, el cliente pasar\u00e1 por un patr\u00f3n de pensamiento espec\u00edfico. Para ayudar a su cliente a concretar la venta, debe comprender cu\u00e1les son sus necesidades en cada punto.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El contenido que alguien considera relevante cambia a medida que avanza en las etapas de compra.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Por ejemplo:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Las piezas educativas funcionan bien durante las primeras etapas de concientizaci\u00f3n.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Las piezas espec\u00edficas de la industria funcionan bien justo cuando los clientes potenciales comienzan a buscar una soluci\u00f3n.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los materiales orientados a soluciones y centrados en la empresa son apropiados para clientes potenciales que participan en un ciclo de compra activo.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Seguir estas etapas puede ser extremadamente \u00fatil si se utilizan como marco para analizar el pensamiento de sus clientes y luego utilizar lo aprendido en combinaci\u00f3n con otras iniciativas de marketing.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honey2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8310 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honey2-e1614968392134.png\" alt=\"Gr\u00e1fico de marca de las 6 etapas de compra.\" width=\"1600\" height=\"1256\" \/><\/a><\/p>\n<h2><b>Mapeo de contenido<\/b><\/h2>\n<p>Ahora, desea mapear sus procesos y etapas de compra a su contenido actual para ver d\u00f3nde le faltan materiales clave para generar demanda.<\/p>\n<p>El mapeo de contenido es el proceso de entregar el contenido correcto, a las personas adecuadas, en el momento adecuado.<\/p>\n<p>Puedes comenzar con el contenido que ya tienes.<\/p>\n<p>Con el mapeo de contenido, el objetivo es orientar el contenido seg\u00fan:<\/p>\n<ul>\n<li>Las caracter\u00edsticas de la persona que lo va a consumir.<\/li>\n<li>Qu\u00e9 tan cerca est\u00e1 esa persona de realizar una compra (Conciencia, Consideraci\u00f3n, Decisi\u00f3n).<\/li>\n<\/ul>\n<p>Recuerde que las personas consumen contenido de distintas maneras. El mapeo de contenido hace que su sitio se centre en sus clientes, no en su empresa.<\/p>\n<p>Sus clientes confiar\u00e1n en su empresa porque usted se preocupa por ellos, por sus necesidades y sus preguntas. Usted comprende y resuelve sus problemas. A cambio, ellos le brindar\u00e1n su apoyo, su confianza y su negocio.<\/p>\n<p>A continuaci\u00f3n se muestran algunos pasos que le ayudar\u00e1n a mapear su contenido:<\/p>\n<ul>\n<li>Enumere temas, t\u00f3picos e industrias relevantes para su empresa.<\/li>\n<li>Realice un an\u00e1lisis competitivo y comprenda c\u00f3mo se compara con su competencia en los temas de su industria.<\/li>\n<li>Definir personas.<\/li>\n<li>Audite el contenido y las etiquetas por tema, tipo de contenido, paso del ciclo de ventas y personalidad.<\/li>\n<li>Optimizar p\u00e1ginas existentes.<\/li>\n<li>Crear un plan para llenar los vac\u00edos de contenido.<\/li>\n<li>Implementa tu plan.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/content-mapping-steps.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8312\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/content-mapping-steps.jpg\" alt=\"Imagen gr\u00e1fica de los 6 pasos del mapeo de contenidos.\" width=\"782\" height=\"730\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Rutas de conversi\u00f3n<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Una ruta de conversi\u00f3n es un proceso mediante el cual un visitante de un sitio web se convierte en un cliente potencial conocido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una ruta de conversi\u00f3n consta de una oferta de contenido atractiva, un llamado a la acci\u00f3n, una p\u00e1gina de destino, una p\u00e1gina de agradecimiento y un correo electr\u00f3nico de seguimiento.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Llamado a la acci\u00f3n<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0(CTA): este es el bot\u00f3n que los lectores del blog y los visitantes del sitio web hacen clic para acceder al recurso que ofrece a trav\u00e9s de este im\u00e1n principal.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">P\u00e1gina de aterrizaje<\/span><\/strong><span data-preserver-spaces=\"true\">:Aqu\u00ed es donde su im\u00e1n principal captura la informaci\u00f3n proporcionada por el visitante.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Gracias, Pagina<\/span><\/strong><span data-preserver-spaces=\"true\">:Luego, el visitante es dirigido a una p\u00e1gina donde puede descargar su recurso y agregarlo oficialmente a su lista de correo.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Correo electr\u00f3nico de seguimiento<\/span><\/strong><span data-preserver-spaces=\"true\">:Este correo electr\u00f3nico se env\u00eda a continuaci\u00f3n de su mensaje de seguimiento al cliente potencial poco tiempo despu\u00e9s de que se produce el intercambio.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Para convertirlos en clientes potenciales, un visitante ve su oferta de contenido atractivo que le interesa, hace clic en el bot\u00f3n de llamada a la acci\u00f3n para acceder a ese contenido y luego es llevado a una p\u00e1gina de destino.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En esa p\u00e1gina de destino, el visitante puede proporcionar su informaci\u00f3n en un formulario a cambio de acceder a la oferta. Despu\u00e9s de enviar el formulario, el cliente potencial es llevado a una p\u00e1gina de agradecimiento donde recibe la oferta.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sin embargo, este no es exactamente el final del camino. Quiere seguir fomentando ese contacto, por lo que deber\u00e1 enviar un correo electr\u00f3nico de seguimiento despu\u00e9s de unos d\u00edas o una semana para seguir fortaleciendo la relaci\u00f3n.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Tipos de imanes de clientes potenciales<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Los imanes de clientes potenciales son una forma fabulosa de conectarse directamente con su p\u00fablico objetivo, \u00a1y tambi\u00e9n ofrecen contenido gratuito!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quiere crear contenido que genere demanda; sin embargo, ofrecer cualquier cosa gratis no funcionar\u00e1. Debe atraer a sus visitantes con algo que les resulte valioso.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Antes de ofrecer un lead magnet, aseg\u00farese de que cumpla estos criterios:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Resuelve un problema real.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ofrece victorias r\u00e1pidas.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Se vuelve s\u00faper espec\u00edfico.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">F\u00e1cil de digerir.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ofrece un alto grado de valor percibido.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Proporciona gratificaci\u00f3n instant\u00e1nea.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Resuelve un problema.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ahora echemos un vistazo a algunos tipos de imanes de clientes potenciales que podr\u00edas crear:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Imanes de clientes potenciales educativos<\/span><\/strong><span data-preserver-spaces=\"true\">:Ense\u00f1e a sus visitantes algo que a\u00fan no sepan.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Imanes de clientes potenciales \u00fatiles<\/span><\/strong><span data-preserver-spaces=\"true\">:Proporcione un tutorial, calculadora u otra herramienta para resolver un problema.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Imanes de clientes potenciales para la creaci\u00f3n de comunidades<\/span><\/strong><span data-preserver-spaces=\"true\">:Crea una manera para que tu audiencia construya una comunidad basada en las cosas que tienen en com\u00fan.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Imanes de clientes potenciales entretenidos<\/span><\/strong><span data-preserver-spaces=\"true\">:Inspirar o entretener a su audiencia.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Imanes de clientes potenciales en la parte inferior del embudo<\/span><\/strong><span data-preserver-spaces=\"true\">:Convierte al visitante en cliente potencial.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Ejemplo de im\u00e1n de clientes potenciales #1: Lista de verificaci\u00f3n<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00bfA qui\u00e9n no le gustan las listas? S\u00ed, a m\u00ed me encantan. Son una forma perfecta de presentar informaci\u00f3n de forma concisa y ordenada.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las publicaciones de blog instructivas est\u00e1n esperando a convertirse en listas de verificaci\u00f3n. Tome su publicaci\u00f3n de blog y simplif\u00edquela en una serie de vi\u00f1etas. Divida la lista en varios pasos numerados para que el resultado sea m\u00e1s alcanzable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Son \u00fatiles, por lo que es m\u00e1s probable que el p\u00fablico los descargue, y es f\u00e1cil promocionarlos al final de las publicaciones del blog para obtener clics y descargas.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-magnet-checklist.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8305\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-magnet-checklist.jpg\" alt=\"Ejemplo de una lista de verificaci\u00f3n de im\u00e1n de clientes potenciales.\" width=\"894\" height=\"738\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Ejemplo de im\u00e1n de clientes potenciales #2: Calculadora<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Hoy en d\u00eda, el contenido interactivo est\u00e1 recibiendo mucha atenci\u00f3n, y por una buena raz\u00f3n: es atractivo, educativo y, a menudo, entretenido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las calculadoras son un gran im\u00e1n interactivo para la generaci\u00f3n de clientes potenciales y una excelente manera de agregar valor a sus clientes potenciales a cambio de su informaci\u00f3n de contacto.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pueden ayudar a los usuarios a resolver ecuaciones complicadas y evaluar su posici\u00f3n en un escenario particular.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cuanto m\u00e1s \u00fatil le resulte a la gente su calculadora, m\u00e1s probabilidades habr\u00e1 de que la compartan. Tambi\u00e9n es m\u00e1s probable que vuelvan a utilizarla y la incluyan en un enlace, y todas esas acciones ayudan a su negocio.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si realmente desea aumentar esa tasa de conversi\u00f3n (y, por supuesto, lo desea), intente agregar un &quot;punto de referencia&quot; para que los usuarios puedan ver c\u00f3mo se comparan sus resultados con los de otros.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La gente siempre quiere saber c\u00f3mo se compara con los dem\u00e1s, por lo que es muy probable que completen el formulario para averiguarlo.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/EmailMarketingCalculator.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8306\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/EmailMarketingCalculator.jpg\" alt=\"Ejemplo de una calculadora de lead magnet.\" width=\"1200\" height=\"1151\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Las calculadoras en l\u00ednea ofrecen un mont\u00f3n de beneficios:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Generan clientes potenciales.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Puede calificar clientes potenciales en funci\u00f3n de c\u00f3mo las personas completan el formulario.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Aumente el tiempo en la p\u00e1gina y las tasas de participaci\u00f3n.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reducir las tasas de rebote.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Proporcione a sus usuarios informaci\u00f3n \u00fatil que no puedan obtener en ning\u00fan otro lugar.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Le brinda una manera de personalizar el contenido en funci\u00f3n de lo que las personas ingresan en el formulario.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Puede atraer enlaces y tr\u00e1fico de sitios relevantes.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Ejemplo de im\u00e1n de clientes potenciales #3: Gu\u00eda de recursos<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Una gu\u00eda de recursos es una colecci\u00f3n de elementos recomendados que su p\u00fablico objetivo puede obtener para lograr mejores resultados.<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 recursos podr\u00eda recomendar a un cliente potencial que lo ayudar\u00edan a lograr mejores resultados?<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Considere ofrecer una Gu\u00eda de recursos como im\u00e1n de clientes potenciales si ya ha escrito una publicaci\u00f3n estrat\u00e9gica en el blog. Puede ser algo tan simple como una lista de libros, aplicaciones, sitios web o productos f\u00edsicos que recomiende.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las gu\u00edas de recursos son imanes de clientes potenciales eficaces porque a las personas les gusta comprar algo que les ayude a lograr buenos resultados.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Es m\u00e1s f\u00e1cil utilizar una herramienta \u00fatil para obtener resultados y tu audiencia lo apreciar\u00e1.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estos tipos de imanes de clientes potenciales son efectivos porque:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Est\u00e1n dirigidos a un mercado y p\u00fablico espec\u00edfico.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La gente puede adquirir estas herramientas instant\u00e1neamente, por lo que proporciona una gratificaci\u00f3n instant\u00e1nea.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ayuda a la audiencia a creer que pueden lograr mejores resultados.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tiene un alto valor porque una fuente confiable recomienda las herramientas.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-magnet-resource-guide.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8307\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/lead-magnet-resource-guide.jpg\" alt=\"Ejemplo de un im\u00e1n de clientes potenciales de una gu\u00eda de recursos.\" width=\"561\" height=\"741\" \/><\/a><\/p>\n<h2>Ejemplo de im\u00e1n de clientes potenciales #4: infograf\u00eda<\/h2>\n<p>Las infograf\u00edas son representaciones visuales de datos e informaci\u00f3n que tienen como objetivo presentar la informaci\u00f3n de forma precisa y clara.<\/p>\n<p>Son una forma c\u00f3moda de presentar informaci\u00f3n que los usuarios encuentran \u00fatil, transmiten un mundo de significado con un vistazo y hacen que el contenido complejo sea comprensible y escaneable.<\/p>\n<p>Tambi\u00e9n son f\u00e1ciles de rastrear y analizar y pueden ayudar a impulsar su SEO.<\/p>\n<p>Hablamos mucho de infograf\u00edas porque nos encantan y son una forma divertida de crear contenido que genere demanda. Puedes leer m\u00e1s sobre ellas en estos blogs:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/como-reutilizar-el-contenido\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>C\u00f3mo crear m\u00e1quinas de marketing de contenidos eficaces<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/marketing-de-contenidos-visuales\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>C\u00f3mo crear una estrategia de marketing de contenidos visuales<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/infographic-example.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8313\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/infographic-example.jpg\" alt=\"Ejemplo de infograf\u00eda educativa sobre el uso de la gram\u00e1tica.\" width=\"1067\" height=\"757\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Ejemplo de im\u00e1n de clientes potenciales #5: libros electr\u00f3nicos<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Cuando lees sobre las mejores formas de generar clientes potenciales para tu negocio, la creaci\u00f3n de un libro electr\u00f3nico siempre est\u00e1 cerca del tope de todas las listas. Los libros electr\u00f3nicos hacen que los clientes potenciales se interesen en tu negocio.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ofrecen comodidad ya que las personas pueden leer libros electr\u00f3nicos en sus tabletas, computadoras port\u00e1tiles o lectores electr\u00f3nicos, seg\u00fan sus preferencias.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los libros electr\u00f3nicos son una excelente forma de hacer llegar el contenido a sus visitantes sin tener que imprimir y enviar copias f\u00edsicas de los libros, y la generaci\u00f3n de clientes potenciales mediante libros electr\u00f3nicos es una forma comprobada de desarrollar su lista de correo electr\u00f3nico.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un libro electr\u00f3nico le permite atraer a personas que buscan espec\u00edficamente el tipo de informaci\u00f3n que contiene. Usted se convierte en una autoridad en el tema y, como resultado, su marca genera m\u00e1s confianza.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los libros electr\u00f3nicos tambi\u00e9n aumentan la exposici\u00f3n porque pueden venir en formato PDF, que es f\u00e1cil de compartir.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ebook-example.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8314\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ebook-example.jpg\" alt=\"Ejemplo de un libro electr\u00f3nico de Microsoft.\" width=\"770\" height=\"718\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Eso es todo<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Como siempre, muchas gracias por leer. Esperamos que hayas encontrado aqu\u00ed alg\u00fan contenido que te ayude en tu camino hacia la creaci\u00f3n de contenido que genere demanda.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si tienes alguna pregunta, comentario o historia para compartir, escr\u00edbenos en los comentarios a continuaci\u00f3n o cont\u00e1ctanos en nuestras redes sociales. Hasta la pr\u00f3xima.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Que la fuerza te acompa\u00f1e.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div><strong>Pinterest presenta nuevos detalles de investigaci\u00f3n y caracter\u00edsticas en su cumbre mundial de anunciantes Pinterest Presents<\/strong><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/hny.pt\/pinterest-new-features\">https:\/\/hny.pt\/pinterest-new-features<\/a><\/div>\n<p>Google promete que no seguir\u00e1 rastre\u00e1ndote despu\u00e9s de reemplazar las cookies<\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/hny.pt\/google-privacy-replacing-third-party-cookies\">https:\/\/hny.pt\/google-privacy-replacing-third-party-cookies<\/a><\/p>\n<p><strong>\u00bfQu\u00e9 es un IDFA (y c\u00f3mo afectar\u00e1 la actualizaci\u00f3n iOS 14 de Apple a los anunciantes)?<br \/>\n<\/strong><a rel=\"nofollow\" href=\"https:\/\/hny.pt\/apple-ios-idfa-guide\">https:\/\/hny.pt\/apple-ios-idfa-guide<\/a><\/p>\n<p><strong>C\u00f3mo los canales de mensajer\u00eda est\u00e1n en auge y se est\u00e1n volviendo fundamentales para el \u00e9xito del marketing<br \/>\n<\/strong><a rel=\"nofollow\" href=\"https:\/\/hny.pt\/messaging-channels-surging\">https:\/\/hny.pt\/messaging-channels-surging<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta semana, exploraremos los imanes de clientes potenciales y c\u00f3mo crear contenido que genere demanda. Compartiremos algunos consejos y conocimientos excelentes para ayudarlo a crear ese &quot;contenido atractivo&quot; tan dif\u00edcil de conseguir del que la gente siempre habla. Vea el video o el podcast que se encuentran m\u00e1s arriba. Suscr\u00edbase a nuestra transmisi\u00f3n en vivo semanal en Facebook o participe en el canal de YouTube.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55],"tags":[167,89,93,49,227,123,70,90,284],"class_list":["post-8303","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-lead-magnet","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re exploring lead magnets and how to create content that generates demand! We&#039;ll be sharing some great tips and insights to help you craft that ever-elusive &quot;compelling content&quot; people are always talking about. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/content-marketing\/create-content-that-generates-demand\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create Content that Generates Demand\" \/>\n\t\t<meta property=\"og:description\" content=\"This week we&#039;re exploring lead magnets and how to create content that generates demand! We&#039;ll be sharing some great tips and insights to help you craft that ever-elusive &quot;compelling content&quot; people are always talking about. Check out the video or podcast above. 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Subscribe to our weekly live stream on Facebook, or take it on the...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=8303"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8303\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=8303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=8303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=8303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}