{"id":8356,"date":"2021-03-22T16:41:31","date_gmt":"2021-03-22T16:41:31","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8356"},"modified":"2024-10-03T05:56:00","modified_gmt":"2024-10-03T09:56:00","slug":"estrategia-de-marketing-local","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/local-marketing-strategy\/","title":{"rendered":"C\u00f3mo crear una estrategia de marketing digital eficaz para su negocio local"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OVU8PWW4LD8\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create an Effective Digital Marketing Strategy for Your Local Business\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-22T16:41:31-04:00\" \/><meta 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download=\"How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><style>.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id8356_6fbb0f-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8356_6fbb0f-28 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column8356_cd4e51-88 > .kt-inside-inner-col,.kadence-column8356_cd4e51-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column8356_cd4e51-88{position:relative;}@media all and (max-width: 1024px){.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column8356_cd4e51-88\"><div class=\"kt-inside-inner-col\"><style>.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style><\/div><\/div>\n\n\n<style>.kadence-column8356_66763e-c0 > .kt-inside-inner-col,.kadence-column8356_66763e-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column8356_66763e-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column8356_66763e-c0\"><div class=\"kt-inside-inner-col\">\n<p>En tiempos de incertidumbre econ\u00f3mica, <a href=\"\/es\/marketing\/\" title=\"\">Las empresas necesitan centrarse en la generaci\u00f3n de clientes potenciales y el crecimiento.<\/a>El marketing digital es el camino m\u00e1s efectivo hacia el crecimiento para empresas de cualquier tama\u00f1o.<\/p>\n\n\n\n<p>Los clientes recurren cada vez m\u00e1s a sus <a href=\"https:\/\/honeypotmarketing.com\/es\/servicios-a-domicilio\/\" title=\"\">tel\u00e9fonos inteligentes para encontrar negocios locales<\/a>Ya sea que est\u00e9n buscando una cafeter\u00eda cercana, un plomero, un contador o una tienda de ropa, su primer instinto suele ser sacar su tel\u00e9fono y comenzar a navegar. Este cambio en el comportamiento del consumidor subraya la necesidad cr\u00edtica de que las empresas locales tengan una estrategia de marketing digital s\u00f3lida.<\/p>\n\n\n\n<p>Una estrategia de marketing digital bien dise\u00f1ada no es solo algo deseable, sino que se ha vuelto esencial para que las empresas locales prosperen en un mercado competitivo. Analicemos una estrategia b\u00e1sica de marketing digital para empresas locales que se puede poner en pr\u00e1ctica hoy mismo.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/austin-powers-local-seo-meme.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/austin-powers-local-seo-meme.png\" alt=\"Meme de Austin Powers vive peligrosamente.\" class=\"wp-image-8391\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si desea profundizar m\u00e1s, consulte el video o el podcast de arriba y luego suscr\u00edbase a nuestro podcast. <a href=\"\/es\/podcast\/\" title=\"\">Marketing digital desde las trincheras: en directo desde la colmena<\/a> En tu plataforma favorita. Mantente al d\u00eda con las novedades, tendencias y consejos de marketing digital y \u00fanete a la conversaci\u00f3n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Bing est\u00e1 tomando medidas; Google My Business incorpora nuevos cambios en las solicitudes de eliminaci\u00f3n de rese\u00f1as y algunas ideas interesantes sobre el estado del marketing despu\u00e9s de la pandemia. Consulta los enlaces a continuaci\u00f3n para obtener m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.wordtracker.com\/blog\/search-news\/microsoft-bing-provides-more-visually-immersive-experience-in-search-results\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Microsoft Bing ofrece una experiencia visual m\u00e1s inmersiva en los resultados de b\u00fasqueda<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Estos incluyen paneles infogr\u00e1ficos, carruseles expandibles, b\u00fasqueda dentro de la imagen e informaci\u00f3n agregada presentada para brindar respuestas r\u00e1pidamente.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.seroundtable.com\/google-my-business-review-removal-request-status-31096.html\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Herramienta de estado de solicitud de eliminaci\u00f3n de rese\u00f1as de Google My Business<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Google My Business ha lanzado una nueva herramienta donde no solo podr\u00e1s ver las rese\u00f1as de tu negocio, sino tambi\u00e9n reportar r\u00e1pidamente aquellas rese\u00f1as por violaciones a las pol\u00edticas y, mejor a\u00fan, verificar el estado de las rese\u00f1as que ya reportaste.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/hbr.org\/2021\/03\/10-truths-about-marketing-after-the-pandemic\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">10 verdades sobre el marketing despu\u00e9s de la pandemia<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 10 nuevas verdades de marketing que revelan la confluencia de estrategias, operaciones y tecnolog\u00edas necesarias para impulsar el crecimiento en un mundo post-Covid-19.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.marketingdive.com\/news\/how-ocean-spray-nfl-embed-nostalgia-in-tiktoks-to-tap-culture-defining-m\/596834\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202021-03-18%20Marketing%20Dive%20Newsletter%20%5Bissue:33081%5D&amp;utm_term=Marketing%20Dive\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo Ocean Spray y la NFL incorporan nostalgia en TikTok para aprovechar momentos que definen la cultura<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Aprovechar los momentos ef\u00edmeros puede ser una tarea complicada para las marcas, especialmente para aquellas que a\u00fan est\u00e1n encontrando su ritmo en TikTok, donde los videos generados por los usuarios a menudo se vuelven virales de la noche a la ma\u00f1ana y se convierten en memes o tendencias de las que los especialistas en marketing quieren ser parte.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">El marketing local es una estrategia que se dirige a clientes potenciales dentro de un radio espec\u00edfico (normalmente 50 millas) de la ubicaci\u00f3n f\u00edsica de la empresa.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Tambi\u00e9n se conoce como marketing basado en la ubicaci\u00f3n, marketing de barrio o marketing de tiendas locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">El marketing local puede funcionar para cualquier marca con una ubicaci\u00f3n f\u00edsica o para cualquier empresa local que viaje a la ubicaci\u00f3n de un cliente.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Echemos un vistazo a exactamente lo que vamos a tratar.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-172-index.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8358 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-172-index-e1616188940187.jpg\" alt=\"Imagen gr\u00e1fica de lista de temas con Benny Bee y panales.\" width=\"994\" height=\"747\"><\/a>Configuraci\u00f3n y optimizaci\u00f3n de Google My Business<\/h2>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/es\/optimizar-google-my-business\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">GMB<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;(Google My Business) es una herramienta de marketing local gratuita que permite a los propietarios de empresas y comercializadores administrar c\u00f3mo se muestra su negocio en la B\u00fasqueda de Google y Google Maps.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">El primer paso es&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/es\/configurar-google-my-business\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">crear una ficha de GMB<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;ya sea reclamando su p\u00e1gina o creando una nueva y luego verific\u00e1ndola.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Debes optimizar tu ficha de GMB. Google clasifica seg\u00fan lo completo que sea el perfil, as\u00ed que aseg\u00farate de completar la mayor cantidad de informaci\u00f3n posible.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-GMB-profile.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-GMB-profile.jpg\" alt=\"Captura de pantalla del perfil de Honeypot GMB\" class=\"wp-image-8360\" style=\"width:594px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Cuando alguien busca productos o servicios en su tel\u00e9fono, los listados de b\u00fasqueda locales dominan los resultados, y aquellos que tengan un perfil comercial de Google configurado y optimizado tendr\u00e1n la clasificaci\u00f3n m\u00e1s alta y aparecer\u00e1n primeros.<\/p>\n\n\n\n<p>La informaci\u00f3n de tu p\u00e1gina se mostrar\u00e1 en tres lugares diferentes: la barra lateral de Google, los resultados locales y Google Maps.<\/p>\n\n\n\n<p>Eche un vistazo a algunos de los incre\u00edbles beneficios del servicio gratuito:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg\" alt=\"estrategia de marketing local\" class=\"wp-image-8359\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Lo hemos dicho antes y lo diremos otra vez: G<\/span>Los perfiles comerciales de Google son una forma gratuita y muy efectiva para que las empresas locales generen un impacto r\u00e1pidamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Campa\u00f1as locales de Google Ads<\/span><\/h2>\n\n\n\n<p>No es ning\u00fan secreto que Google gener\u00f3 miles de millones de d\u00f3lares en ganancias gracias a la efectividad de Google Ads. Tienes la oportunidad de invertir una peque\u00f1a cantidad para obtener un s\u00f3lido retorno de la inversi\u00f3n. <span data-preserver-spaces=\"true\">Los anuncios orientados a la ubicaci\u00f3n le permiten mostrar su marca en una regi\u00f3n geogr\u00e1fica local a las personas que tienen m\u00e1s probabilidades de hacer negocios con usted. Otro aspecto importante de esto: estos consumidores est\u00e1n buscando una soluci\u00f3n. Est\u00e1n en un &quot;estado de compra&quot;.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Con Google, puedes hacer esto dirigiendo tus anuncios a cualquiera de los siguientes puntos:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Pa\u00edses enteros.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">\u00c1reas dentro de un pa\u00eds como ciudades o territorios.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Un radio alrededor de su ubicaci\u00f3n.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Tus ubicaciones de Google My Business.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">GMB le permite promocionar sus tiendas en la Red de b\u00fasqueda de Google, Google Maps, YouTube y la Red de Display, haciendo coincidir las consultas de los usuarios cada vez que sean relevantes para usted.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-local-campaigns.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-local-campaigns.jpg\" alt=\"estrategia de marketing local\" class=\"wp-image-8361\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Citas, NAP y el paquete de mapas<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Una cita es una menci\u00f3n de su empresa en otro sitio web. Por ejemplo, directorios como Yelp.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">En lo que respecta a las citas, no es necesario que incluyan un enlace a tu sitio, a diferencia de los enlaces de retroceso en los que se puede hacer clic.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Existen dos formas principales de citas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Citas estructuradas<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 un listado de empresas ubicado en una base de datos en l\u00ednea como Yellowpages.com o en un sitio de redes sociales como Yelp. Las citas estructuradas siempre incluyen la menci\u00f3n del nombre, la direcci\u00f3n y el n\u00famero de tel\u00e9fono de su empresa (tambi\u00e9n conocido como NAP).<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Citas no estructuradas<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 son menos formales. Son referencias en l\u00ednea a su empresa en art\u00edculos, blogs, descripciones, t\u00edtulos, rese\u00f1as, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Dos de los factores de clasificaci\u00f3n m\u00e1s importantes para su listado de mapas son:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Una lista de GMB creada de forma \u00f3ptima.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Citas o menciones del NAP (nombre, direcci\u00f3n, n\u00famero de tel\u00e9fono) de su empresa en directorios y sitios web de alta calidad.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/citations-for-local-marketing.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/citations-for-local-marketing.jpg\" alt=\"estrategia de marketing local\" class=\"wp-image-8362\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Las citas ayudan a mostrar la autenticidad y credibilidad de su negocio.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Las empresas que aparecen entre los 3 primeros lugares de las b\u00fasquedas locales tienen un promedio de 85 citas locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">El uso de la b\u00fasqueda de Google puede ayudar a encontrar fuentes de citas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Listados generales de negocios.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Busque listados de empresas locales.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Busque listados de sus competidores.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg\" alt=\"estrategia de marketing local\" class=\"wp-image-8364\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">C\u00f3mo crear una estrategia SEO local eficaz<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Para una empresa local, puede resultar dif\u00edcil competir con las grandes marcas. Sin embargo, si desarrolla una estrategia de marketing local, podr\u00e1 mejorar f\u00e1cilmente el rendimiento de su SEO local aumentando la visibilidad de su marca.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">A continuaci\u00f3n se presentan algunas ideas para empezar:<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Cree ideas de contenido localizado.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Siempre se trata de cu\u00e1n espec\u00edfico puedes crear contenido que sea relevante para los buscadores locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">I<\/span><strong><span data-preserver-spaces=\"true\">Integre sus CTA en el contenido.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Los CTA animar\u00e1n a m\u00e1s lectores a actuar y comprobar lo que est\u00e1s haciendo.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Monitorea tus rankings org\u00e1nicos y tr\u00e1fico.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Esta es una excelente manera de identificar las ubicaciones que funcionan mejor para que su negocio sea encontrado en la b\u00fasqueda.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Vaya local.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Si contin\u00faa agregando contenido con el que sus clientes quieran interactuar, sus clasificaciones crecer\u00e1n gradualmente y m\u00e1s personas encontrar\u00e1n su negocio.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">SEO local<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">46% de todas las b\u00fasquedas en Google son locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si tienes una empresa local y tu SEO no est\u00e1 actualizado, cada vez que alguien busque tus productos o servicios en Google, estar\u00e1s perdiendo una oportunidad de atraer tr\u00e1fico a tu sitio web.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Quiere alcanzar una posici\u00f3n alta en los SERP para b\u00fasquedas locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">A continuaci\u00f3n se ofrecen algunas ideas sobre c\u00f3mo mejorar su SEO local:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Crear una p\u00e1gina de contacto<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Haga que los n\u00fameros de tel\u00e9fono sean cliqueables<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">A\u00f1ade un mapa a tu sitio web<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Crear contenido dirigido localmente<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Priorizar las opiniones de los clientes<\/span><\/li>\n\n\n\n<li>Genere citas en motores de b\u00fasqueda locales, blogs y directorios locales<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-search-ranking.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-search-ranking.jpg\" alt=\"Fragmento de captura de pantalla de clasificaci\u00f3n de b\u00fasqueda SEO local.\" class=\"wp-image-8365\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">C\u00f3mo utilizar Google Ads para promocionar localmente<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Las campa\u00f1as locales tienen como objetivo ayudar a las empresas a brindar a sus clientes potenciales la informaci\u00f3n que necesitan cuando compran localmente.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Las campa\u00f1as locales agilizan el proceso y permiten promocionar f\u00e1cilmente su negocio en la Red de b\u00fasqueda de Google, Maps, YouTube y la Red de Display de Google.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Al configurar su estrategia de marketing local, solo necesita crear un texto, elegir algunos recursos, establecer su presupuesto y el resto est\u00e1 optimizado para ayudar a los clientes a encontrarlo.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Crea titulares espec\u00edficos.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Si desea atraer clientes locales, debe resaltar los beneficios de ser local.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Utilice extensiones de ubicaci\u00f3n o de llamada.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Ayuda a las personas a encontrar tus ubicaciones mostrando tu direcci\u00f3n y un mapa o la distancia a tu negocio junto con tus anuncios.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Aumente sus ofertas para dispositivos m\u00f3viles.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;La optimizaci\u00f3n para dispositivos m\u00f3viles mostrar\u00e1 sus anuncios a los usuarios que buscan su negocio mientras est\u00e1n en movimiento, lo que aumentar\u00e1 las posibilidades de que visiten su tienda.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Programe sus anuncios durante el horario de apertura.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Desea llegar a los clientes con tiempo suficiente para que visiten su ubicaci\u00f3n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"Ejemplo de anuncios locales de Google\" class=\"wp-image-8366\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"Ejemplo de anuncios locales de Google\" class=\"wp-image-8366\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"ejemplo de anuncios locales de Google\" class=\"wp-image-8367\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-examples.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-examples.png\" alt=\"Ejemplos de anuncios locales de Google.\" class=\"wp-image-8373\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anuncios de servicios locales<\/h2>\n\n\n\n<p>Los anuncios de servicios locales ayudan a su empresa a conectarse con personas que buscan sus productos y servicios en Google.<\/p>\n\n\n\n<p>Sus anuncios aparecer\u00e1n para los clientes dentro de su \u00e1rea y solo se le cobrar\u00e1 si se comunican con usted directamente a trav\u00e9s del anuncio.<\/p>\n\n\n\n<p>Los anuncios de servicios locales funcionan con el presupuesto que haya establecido para su negocio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-services.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-services.png\" alt=\"Captura de pantalla de b\u00fasqueda que muestra anuncios de servicios locales.\" class=\"wp-image-8374\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Garantizado por Google<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Las empresas que pasen un proceso de evaluaci\u00f3n y calificaci\u00f3n de Google a trav\u00e9s de anuncios de servicios locales obtendr\u00e1n una insignia garantizada de Google.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si tiene esta insignia y sus clientes no est\u00e1n satisfechos con su producto o servicio, Google puede reembolsar al cliente el importe pagado por el producto o servicio.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cuando los clientes env\u00edan una solicitud, usted tiene la oportunidad de solucionar el problema y luego Google decidir\u00e1 una soluci\u00f3n.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Esta es una caracter\u00edstica excelente que le dar\u00e1 autenticidad a su negocio. Tener el sello de aprobaci\u00f3n de Google les indica a los usuarios que su negocio es confiable.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-guaranteed.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-guaranteed.png\" alt=\"Captura de pantalla del banner Garantizado por Google.\" class=\"wp-image-8375\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GMB y el marketing de contenidos<\/h2>\n\n\n\n<p>GMB es mucho m\u00e1s que un simple directorio para tu negocio. Piensa en \u00e9l como otro canal de redes sociales que puedes aprovechar e implementar en tu estrategia de marketing local.<\/p>\n\n\n\n<p>Cuanto m\u00e1s contenido tenga en su perfil de GMB, mejor clasificaci\u00f3n tendr\u00e1 en los SERP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Completa cada secci\u00f3n de tu perfil<\/li>\n\n\n\n<li>Aproveche los datos de consultas en el panel de GMB para descubrir palabras clave<\/li>\n\n\n\n<li>Maximice el poder de las im\u00e1genes efectivas<\/li>\n\n\n\n<li>Utilice publicaciones para actualizaciones continuas como lo har\u00eda en Instagram y Facebook.<\/li>\n\n\n\n<li>En todo lo que hagas, crea una experiencia cohesiva y atractiva.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gmb-content-posting.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gmb-content-posting.png\" alt=\"Ejemplos de publicaci\u00f3n de contenido de GMB.\" class=\"wp-image-8376\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Eso es todo<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Nunca ha habido un mejor momento para invertir en un local <a href=\"\/es\/marketing\/\" title=\"\">estrategia de marketing digital<\/a>.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Con tantas personas buscando comprar localmente y apoyar a sus comunidades, su empresa debe implementar estrategias de marketing local.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si a\u00fan no aprovecha GMB, el SEO local, la segmentaci\u00f3n geogr\u00e1fica y los anuncios de servicios locales, \u00a1ahora es el momento de comenzar!<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">La gente quiere encontrar y apoyar a las empresas locales, as\u00ed que facil\u00edteles hacerlo.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/operation-support-local.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/operation-support-local.png\" alt=\"Operaci\u00f3n de soporte del logotipo local sobre fondo verde.\" class=\"wp-image-8390\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Gracias por leer, y si tienes alguna pregunta, comentario o historia para compartir, \u00a1com\u00e9ntanos en los comentarios a continuaci\u00f3n o cont\u00e1ctanos en nuestras redes sociales!<\/p>\n\n\n\n<p>\u00a1Salud!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En tiempos de incertidumbre econ\u00f3mica, las empresas necesitan centrarse en la generaci\u00f3n de oportunidades de negocio y el crecimiento, y el marketing digital es la v\u00eda m\u00e1s eficaz para el crecimiento de las empresas de cualquier tama\u00f1o. Los clientes recurren cada vez m\u00e1s a sus tel\u00e9fonos inteligentes para encontrar empresas locales. Ya sea que busquen una cafeter\u00eda cercana, un fontanero, un contable o una boutique de ropa\u2026<\/p>","protected":false},"author":4,"featured_media":8391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,424],"tags":[167,89,93,307,308,49,332,123,70,90,144,284],"class_list":["post-8356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-winlocal","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-gmb","tag-google-my-business","tag-how-to","tag-local-seo","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-seo","tag-small-business"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"},{"value":424,"label":"Winlocal"}],"post_tag":[{"value":167,"label":"Content Strategy"},{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":307,"label":"GMB"},{"value":308,"label":"Google My Business"},{"value":49,"label":"How To"},{"value":332,"label":"Local SEO"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":144,"label":"SEO"},{"value":284,"label":"Small Business"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":3,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital 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