{"id":8429,"date":"2021-04-12T16:13:15","date_gmt":"2021-04-12T16:13:15","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8429"},"modified":"2024-10-19T10:46:23","modified_gmt":"2024-10-19T14:46:23","slug":"fidelizar-al-cliente","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/branding\/building-customer-loyalty\/","title":{"rendered":"Fidelizaci\u00f3n de clientes: estrategias, ejemplos y consejos"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KCrFPC5p_uU\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Building Customer Loyalty: Strategies, Examples &amp;#038; Tips\" \/><meta itemprop=\"uploadDate\" content=\"2021-04-12T16:13:15-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT48M21S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re diving into\u00a0building customer loyalty - with strategies, examples, and tips you can use to get started right now.What&#039;s New?This week we&#039;ve got rising rates for social media budgets and social phenomenon, White Claw, building thei...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"44.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FBuilding_Customer_Loyalty_Strategies_Examples_Tips.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fbranding%2Fbuilding-customer-loyalty%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8429-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Building_Customer_Loyalty_Strategies_Examples_Tips.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana nos adentraremos en c\u00f3mo fidelizar a los clientes, con estrategias, ejemplos y consejos que puedes usar para comenzar ahora mismo.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/archer-meme.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8443\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/archer-meme.jpg\" alt=\"meme-arquero-fidelizaci\u00f3n-del-cliente\" width=\"995\" height=\"559\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a1Esta semana tenemos tasas en aumento para los presupuestos de las redes sociales y el fen\u00f3meno social, White Claw, construyendo su tribu!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/nearly-half-of-execs-expect-social-marketing-budgets-to-double-in-next-3-ye\/598012\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Casi la mitad de los ejecutivos esperan que los presupuestos de marketing social se dupliquen en los pr\u00f3ximos tres a\u00f1os, seg\u00fan un estudio<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Las redes sociales, que ya eran un canal de interacci\u00f3n preferido entre los consumidores antes de la pandemia, han visto su popularidad dispararse a\u00fan m\u00e1s durante la crisis sanitaria.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/white-claw-a-brand-built-on-social-buzz-focuses-on-fans-in-first-global-c\/597717\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">White Claw, una marca construida sobre el boca a boca en las redes sociales, se centra en los fans en su primera campa\u00f1a global<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 White Claw est\u00e1 lanzando su primera campa\u00f1a publicitaria global mientras busca preservar su liderazgo en la cada vez m\u00e1s concurrida categor\u00eda de hard seltzer.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La lealtad del cliente es el resultado de que una empresa cumpla y supere constantemente sus expectativas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cuando un cliente es fiel a una empresa, no se deja influenciar f\u00e1cilmente por el precio o la disponibilidad. Prefiere pagar m\u00e1s y asegurarse la misma calidad de servicio y producto que ya conoce y ama.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es una marca?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Tu marca es m\u00e1s que tu logo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una marca es c\u00f3mo otras personas...\u00a0<\/span><strong><span data-preserver-spaces=\"true\">pensar y percibir<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Usted como empresa.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apple es un gran ejemplo: la gente\u00a0<\/span><strong><span data-preserver-spaces=\"true\">SENTIR<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0que es un producto superior, lo sea o no.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Apple-Logo-700x394-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8430\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Apple-Logo-700x394-1.png\" alt=\"Logotipo de Apple gris - 700x394\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es la fidelizaci\u00f3n del cliente?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Fundamentalmente, la fidelizaci\u00f3n del cliente es cuando una persona interact\u00faa con una marca o compra un producto o servicio espec\u00edfico de forma continua.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La fidelidad del cliente tambi\u00e9n se da cuando un cliente solo compra en marcas espec\u00edficas. Por ejemplo, solo comprar\u00e1 ropa o alimentos en una tienda, incluso cuando no sea la opci\u00f3n m\u00e1s conveniente o m\u00e1s barata.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La lealtad no siempre implica compras, sino tambi\u00e9n comportamientos como la promoci\u00f3n social. Un cliente puede comprar solo un cami\u00f3n Ford en su vida, pero puede ser un defensor declarado de la calidad de los veh\u00edculos Ford ante sus amigos y familiares.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si ofrece un gran valor en su producto o servicio, la experiencia del cliente se mantendr\u00e1 siempre buena y su empresa cosechar\u00e1 los beneficios de la retenci\u00f3n de clientes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En definitiva, cuando las personas necesitan algo que usted ofrece, los clientes leales le dar\u00e1n la primera oportunidad de ganarse su confianza. Por eso la lealtad del cliente es un aspecto tan importante a tener en cuenta.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-loyalty-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8432\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-loyalty-2.jpg\" alt=\"Imagen gr\u00e1fica de un grupo de personas con burbujas de chat.\" width=\"842\" height=\"574\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Formas de fidelizar a los clientes<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Echemos un vistazo a seis formas comprobadas de fidelizar a los clientes.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Comunica tus valores<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Piensa en una estrategia de marketing que describa qu\u00e9 hace que tu marca se destaque, cu\u00e1l es tu prop\u00f3sito y c\u00f3mo tus valores se alinean con las creencias fundamentales de tus clientes.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Proporcionar un servicio al cliente excepcional<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Su experiencia del cliente incluye todo lo relacionado con c\u00f3mo sus clientes interact\u00faan con usted, desde el momento en que ingresan por primera vez a su sitio web hasta cuando llaman y piden ayuda a su equipo de atenci\u00f3n al cliente.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Activa tu comunidad para ayudar a difundir el mensaje<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Una vez que comprenda sus valores, podr\u00e1 encontrar su base de seguidores: los partidarios m\u00e1s fervientes de su marca y sus valores.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Muestre su agradecimiento con un programa de fidelizaci\u00f3n<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Ayuda a incentivar compras repetidas con ofertas especiales, descuentos o beneficios para fidelizar al cliente.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Pida comentarios honestos<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Si est\u00e1 buscando formas de fidelizar a sus clientes, debe...\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Pedir retroalimentaci\u00f3n a sus clientes<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Cada oportunidad que tengas.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Mejore continuamente su experiencia de cliente.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Para impulsar la lealtad del cliente, haga de esto un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">proceso continuo<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0de evoluci\u00f3n y mejora.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cusotmer-loyalty.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8431\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cusotmer-loyalty.jpg\" alt=\"Gr\u00e1fico que muestra los pulgares hacia arriba y hacia abajo con una ni\u00f1a en el medio con signos de interrogaci\u00f3n sobre su cabeza.\" width=\"909\" height=\"445\" \/><\/a><\/p>\n<h2><b>Fidelizaci\u00f3n duradera de los clientes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Otorgar puntos no siempre es suficiente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iniciar conversaciones.\u00a0<\/span><\/p>\n<p><b>Involucre a sus clientes como comunidad.<\/b><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/community.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8433\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/community.jpg\" alt=\"Imagen del elenco del programa, Comunidad.\" width=\"1800\" height=\"1012\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Vaya m\u00e1s all\u00e1 de \u201c\u00bfC\u00f3mo puedo ayudarle?\u201d<\/span><strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Env\u00edeles una tarjeta escrita a mano agradeci\u00e9ndoles.<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">P\u00eddales que se tomen una foto con su producto y lo etiqueten \u2013 UGC.<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Sorpresa y deleite.<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Las t\u00e1cticas de sorpresa y deleite pueden tener un impacto dram\u00e1tico en la experiencia de un cliente y pueden ser una victoria f\u00e1cil tanto para usted como para el cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Algo tan simple como agregar un peque\u00f1o obsequio extra al pedido (como un calendario o un bloc de notas gratis) puede convertir una transacci\u00f3n simple en algo que los clientes le contar\u00e1n a sus amigos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">No se lo digas. Simplemente hazlo.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Mensajer\u00eda al cliente: qu\u00e9 quieren los clientes<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Muchos clientes esperan una interacci\u00f3n bidireccional con una marca a trav\u00e9s de mensajer\u00eda o chat en l\u00ednea.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estas expectativas de los clientes son din\u00e1micas, por lo que es necesario responder correctamente y a trav\u00e9s de los canales de mensajer\u00eda preferidos de los clientes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tu forma de responder crea nuevas expectativas en los clientes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los clientes esperan automatizaci\u00f3n para preguntas comunes que no requieren mucha ayuda.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-messaging.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8434\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-messaging.jpg\" alt=\"mensaje gr\u00e1fico para el cliente\" width=\"908\" height=\"519\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Mensajer\u00eda de clientes: gesti\u00f3n de datos de mensajer\u00eda<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La mensajer\u00eda es una parte esencial de la interacci\u00f3n general con el cliente. Tambi\u00e9n es una fuente valiosa de datos sobre el cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los datos de interacci\u00f3n con el cliente a menudo no est\u00e1n estructurados y deben integrarse en la capa de datos mediante herramientas o procesos adicionales, como ActiveCampaign, Salesforce, Birdeye, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estos datos incluyen:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Servicio al cliente<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Discusiones sociales<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rese\u00f1as y chat en vivo<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Y m\u00e1s.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/data-sources.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8435\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/data-sources.png\" alt=\"Gr\u00e1fico de fuentes de datos de mensajer\u00eda.\" width=\"786\" height=\"574\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Plataformas de incentivos, rese\u00f1as y recomendaciones<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Es el uso estructurado de recompensas y reconocimiento para motivar el comportamiento deseado en un grupo espec\u00edfico de personas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Al asignar recompensas por demostrar comportamientos deseados, esos comportamientos se repetir\u00e1n con mayor frecuencia.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Se trata de un principio psicol\u00f3gico conocido como condicionamiento operante, un t\u00e9rmino elegante que significa que las consecuencias de una respuesta determinan la probabilidad de que se repita.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Echemos un vistazo a tres plataformas diferentes, cada una con su forma de generar retenci\u00f3n de clientes.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-loyalty-platforms.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8436\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-loyalty-platforms.jpg\" alt=\"Logotipos para 3 plataformas de fidelizaci\u00f3n de clientes.\" width=\"659\" height=\"556\" \/><\/a><\/p>\n<h2><b>Sonrisa.io<\/b><\/h2>\n<p><b>Sonrisa.io <\/b><span style=\"font-weight: 400;\">Es una plataforma que las empresas pueden utilizar para crear programas de fidelizaci\u00f3n de clientes y desarrollar la lealtad a la marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Permite a las empresas crear programas basados en puntos, programas VIP y referencias.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Adapte la experiencia del cliente a su marca<\/b><\/li>\n<li aria-level=\"1\"><b>Administra tu programa de recompensas\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Cree un programa en el sitio que mantenga a los usuarios motivados y comprometidos<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las empresas pueden integrar su programa de fidelizaci\u00f3n en sus plataformas de marketing actuales.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/smile-io-customer-loyalty-screenshot.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8437\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/smile-io-customer-loyalty-screenshot.jpg\" alt=\"captura de pantalla de fidelizaci\u00f3n de clientes de smile-io\" width=\"818\" height=\"461\" \/><\/a><\/p>\n<h2><strong><b>Ojo de p\u00e1jaro<\/b>\u00a0<\/strong><\/h2>\n<p>Ojo de p\u00e1jaro<span style=\"font-weight: 400;\"> es una plataforma que ayuda <\/span>Las empresas gestionan las relaciones con los clientes.<\/p>\n<p>Con Birdeye, puedes:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recopilar rese\u00f1as<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convertir clientes potenciales\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar encuestas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clientes de texto\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtener referencias<\/span><\/li>\n<\/ul>\n<p>Birdeye tambi\u00e9n puede ayudarle a administrar su NPS.<\/p>\n<p><b>Puntuaci\u00f3n neta del promotor<\/b><span style=\"font-weight: 400;\"> (NPS) \u2013 un indicador de la experiencia general del cliente. Cuanto mayor sea su NPS, <\/span>Cuanto m\u00e1s satisfechos est\u00e9n sus clientes con su negocio.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/birdeye-customer-relationships-screenshot.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8438\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/birdeye-customer-relationships-screenshot.jpg\" alt=\"Captura de pantalla de Birdeye sobre las relaciones con los clientes\" width=\"715\" height=\"745\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">ReferenciaCandy<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">ReferralCandy es una plataforma que las empresas pueden utilizar para recompensar a los clientes por las referencias.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alienta a los clientes a contarles a sus amigos y familiares sobre su negocio y les permite compartir ofertas f\u00e1cilmente a trav\u00e9s de integraciones sociales.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Influya, mida y gestione su proceso.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Un programa de referencia que se ejecuta por s\u00ed solo.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Protecci\u00f3n contra el fraude.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An\u00e1lisis del ROI en tiempo real.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Paneles detallados.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Integraci\u00f3n perfecta de plataformas.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/referralcandy-customer-loyalty-screenshot.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8439\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/referralcandy-customer-loyalty-screenshot.jpg\" alt=\"Captura de pantalla de fidelizaci\u00f3n de clientes de Referralcandy\" width=\"952\" height=\"427\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Gamificaci\u00f3n<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La gamificaci\u00f3n permite a las empresas crear experiencias intensas para el cliente y fortalecer la relaci\u00f3n entre la marca y el cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a1A la gente le encanta jugar y ganar recompensas, as\u00ed que s\u00e9 creativo con tu contenido!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las formas de aumentar la lealtad del cliente a trav\u00e9s de la gamificaci\u00f3n incluyen:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Recompense a los clientes cuando alcancen diferentes niveles de fidelidad.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Proporcionar a los usuarios una sensaci\u00f3n de logro.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Haga que el contenido sea divertido e interactivo.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Esa sensaci\u00f3n de logro es lo m\u00e1s importante. Eso es lo que hace que la gente vuelva a por m\u00e1s.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/graphic-showing-gamification-process-in-8-steps.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8440\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/graphic-showing-gamification-process-in-8-steps.jpg\" alt=\"Gr\u00e1fico que muestra el proceso de gamificaci\u00f3n en 8 pasos\" width=\"801\" height=\"538\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">La gamificaci\u00f3n motiva comportamientos espec\u00edficos a trav\u00e9s de recompensas y puede utilizarse para aumentar las cifras de ventas mejorando la lealtad del cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las empresas pueden utilizar la gamificaci\u00f3n para:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Recopilar datos valiosos de los clientes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identificar las reacciones de los consumidores ante el retargeting<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ofrecer comunicaci\u00f3n personalizada<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Desarrollar relaciones a largo plazo con los clientes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Crear implicaci\u00f3n a trav\u00e9s de experiencias personalizadas<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Impulsar las ventas repetidas y la promoci\u00f3n de la marca<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Caso pr\u00e1ctico: Chef de guardia<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Chef On Call es un excelente ejemplo de una fant\u00e1stica estrategia de fidelizaci\u00f3n de clientes mediante la gamificaci\u00f3n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hacen?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Recompensa con \u201cmonedas\u201d con cada compra.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fomenta las descargas de la aplicaci\u00f3n al hacer que el sistema de recompensas sea exclusivo de la aplicaci\u00f3n.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los rangos escalonados se otorgan al ganar monedas, y cuanto m\u00e1s alto sea el rango, m\u00e1s monedas ganar\u00e1s.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Participaci\u00f3n comunitaria, como The Donator, un art\u00edculo del men\u00fa cuyos ingresos provienen de las ventas a una organizaci\u00f3n ben\u00e9fica local.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-customer-loyalty-app.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8441\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-customer-loyalty-app.jpg\" alt=\"captura de pantalla de la aplicaci\u00f3n de fidelizaci\u00f3n de clientes\" width=\"820\" height=\"767\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Eso es todo<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La importancia de la lealtad del cliente impacta casi todas las m\u00e9tricas importantes para el funcionamiento de una empresa.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sin clientes satisfechos que sigan compr\u00e1ndole, resulta todo un desaf\u00edo administrar un negocio.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los nuevos clientes tienden a costar m\u00e1s para adquirirlos y no gastan tanto dinero como los clientes leales y habituales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Muchas gracias por leer, y si tienes alg\u00fan comentario, pregunta o historia para compartir, \u00a1d\u00e9jalo en los comentarios a continuaci\u00f3n o cont\u00e1ctanos en las redes sociales!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a1Salud! \u00a1Feliz viernes!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana, nos adentraremos en la fidelizaci\u00f3n de los clientes, con estrategias, ejemplos y consejos que puede utilizar para empezar ahora mismo. \u00bfQu\u00e9 hay de nuevo? Esta semana, veremos c\u00f3mo aumentan las tasas de presupuestos para las redes sociales y c\u00f3mo el fen\u00f3meno social White Claw est\u00e1 construyendo su tribu. Casi la mitad de los ejecutivos esperan que los presupuestos de marketing social se dupliquen en los pr\u00f3ximos 3 a\u00f1os...<\/p>","protected":false},"author":4,"featured_media":8443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100],"tags":[89,93,49,123,70,90,339,284,149],"class_list":["post-8429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-retention","tag-small-business","tag-social-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now. 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What&#8217;s New? This week we&#8217;ve got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! Nearly half of execs expect social marketing budgets to double in the next 3...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=8429"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8429\/revisions"}],"predecessor-version":[{"id":14034,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8429\/revisions\/14034"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=8429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=8429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=8429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}