{"id":8468,"date":"2021-04-26T21:41:04","date_gmt":"2021-04-26T21:41:04","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8468"},"modified":"2024-09-23T11:40:34","modified_gmt":"2024-09-23T15:40:34","slug":"relaciones-y-colaboraciones-con-influencers","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/influencer-relationships-and-collaborations\/","title":{"rendered":"C\u00f3mo crear relaciones y colaboraciones con influencers para hacer crecer tu comunidad"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zeMpG5sqaF0\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create Influencer Relationships and Collaborations to Grow your Community\" \/><meta itemprop=\"uploadDate\" content=\"2021-04-26T21:41:04-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT48M35S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building.The days of s...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"44.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Finfluencer-relationships-and-collaborations%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8468-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Esta semana nos adentraremos en el apasionante mundo de las relaciones y colaboraciones con influencers. Las redes sociales han cambiado la forma en que las marcas pueden conectarse con sus audiencias, abriendo la puerta a conversaciones bidireccionales y a la creaci\u00f3n de comunidades.<\/p>\n<p>Se acabaron los d\u00edas en que se gritaba el mensaje desde lo alto de una colina. Ahora podemos mantener conversaciones y desarrollar relaciones duraderas al conectarnos directamente con las personas. Es un cambio bienvenido con respecto a la comunicaci\u00f3n unilateral de la publicidad tradicional.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-meme.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8480\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-meme.jpg\" alt=\"meme de influencer \" width=\"650\" height=\"365\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Esta semana tenemos algunos art\u00edculos sobre c\u00f3mo los influencers est\u00e1n apoder\u00e1ndose de los presupuestos de publicidad digital y m\u00e1s drama de Google con Daily Mail. \u00a1Consulta los enlaces a continuaci\u00f3n!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-ad-b\/598835\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">El contenido de marca y el marketing de influencia representan la mayor parte de los presupuestos de publicidad digital<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Los especialistas en marketing est\u00e1n invirtiendo el 20% de sus presupuestos de publicidad digital en contenido de marca y marketing de influencia combinados, lo que significa que estas pr\u00e1cticas complementarias representan una porci\u00f3n mayor de los presupuestos de marketing digital que cualquier otra categor\u00eda, incluidas la b\u00fasqueda paga, la publicidad gr\u00e1fica, las redes sociales pagas y el video digital.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.techradar.com\/news\/daily-mail-sues-google-over-search-rankings\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Daily Mail demanda a Google por su ranking de b\u00fasquedas<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La empresa matriz del Daily Mail, Mail Online, Metro y varias otras publicaciones del Reino Unido ha presentado una demanda contra Google, alegando que el gigante de las b\u00fasquedas manipula los resultados de b\u00fasqueda en su sitio.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Las redes sociales son una herramienta poderosa que permite a los usuarios llegar a cientos, miles e incluso millones de personas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Solo Instagram tiene m\u00e1s de mil millones de usuarios activos en todo el mundo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Desde establecer una presencia en l\u00ednea hasta aumentar el conocimiento de su marca, las redes sociales pueden ayudar a generar tr\u00e1fico e impulsar su negocio.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las relaciones y colaboraciones con personas influyentes pueden llevar esto un paso m\u00e1s all\u00e1 al abrir la opci\u00f3n de compartir audiencias con otros en su nicho o industria.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A continuaci\u00f3n se muestra un resumen r\u00e1pido de lo que hablaremos:<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-176-index.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8472\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-176-index.jpg\" alt=\"live-176-tabla de contenidos\" width=\"896\" height=\"751\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es un Influencer?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La gente a menudo ve a los influencers como personas detr\u00e1s de un tel\u00e9fono cuando en realidad son empresas de medios independientes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Han construido un imperio social que les da el poder de influir en las decisiones de compra de otros debido a la autoridad que han adquirido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tienen seguidores en un nicho espec\u00edfico.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dos de los mayores influencers del planeta no solo tienen una gran cantidad de seguidores, sino que tambi\u00e9n obtienen una interacci\u00f3n fant\u00e1stica en sus publicaciones, lo que demuestra que su audiencia est\u00e1 involucrada y activa en sus canales:<\/span><\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UChGJGhZ9SOOHvBB0Y4DOO_w\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">El mundo de Ryan<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0es un canal de YouTube para ni\u00f1os que presenta a Ryan Kaji y a su madre, su padre y sus hermanas gemelas. El canal suele publicar un nuevo video todos los d\u00edas y tiene 46,16 mil millones de vistas totales y 29,1 millones de suscriptores al 28 de marzo de 2021.<\/span><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCX6OQ3DkcsbYNE6H8uQQuVA\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Mrbeast<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 es un YouTuber, empresario y fil\u00e1ntropo estadounidense, con m\u00e1s de 10 mil millones de visitas y m\u00e1s de 60 millones de suscriptores. Se le atribuye el m\u00e9rito de ser pionero en un g\u00e9nero de videos de YouTube que se centran en trucos costosos.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ryans-world-mr-beast.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8473\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ryans-world-mr-beast.jpg\" alt=\"Im\u00e1genes de Ryan&#039;s World y Mr. Beast\" width=\"917\" height=\"726\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfPor qu\u00e9 utilizar el marketing de influencia y las colaboraciones?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 son las relaciones y colaboraciones con influencers?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">B\u00e1sicamente, utiliza recomendaciones y menciones de productos de personas influyentes que tienen seguidores sociales dedicados y son considerados expertos dentro de su nicho.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El desarrollo de relaciones y colaboraciones con personas influyentes genera credibilidad de marca debido a la confianza y lealtad que los influencers han establecido con sus audiencias.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En lugar de crear un anuncio, los influencers crean contenido nuevo y cre\u00edble, como testimonios, contenido de video y rese\u00f1as de productos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Generan ventas al ayudar a su empresa a llegar a sus audiencias espec\u00edficas con contenido personalizado que impulsar\u00e1 las conversiones, utilizando el boca a boca combinado con publicidad nativa.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Basta con echar un vistazo a estas fant\u00e1sticas estad\u00edsticas en las redes sociales.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-stats.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8474\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-stats.jpg\" alt=\"redes sociales y estad\u00edsticas de influencers\" width=\"525\" height=\"511\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Las estrategias pr\u00e1cticas para desarrollar relaciones y colaboraciones con personas influyentes pueden ser incre\u00edblemente lucrativas y exitosas.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Caso de estudio: Las Sorry Girls<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a1Veamos lo que hemos estado hablando a trav\u00e9s de un estudio de caso real!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Digamos que somos una empresa de muebles de dise\u00f1o personalizado llamada Custom Fit Furniture.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Realizamos creaciones personalizadas para cualquier mueble de una casa.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-ccollaboration-example.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8476\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-ccollaboration-example.jpg\" alt=\"ejemplo de colaboraci\u00f3n entre influencers\" width=\"705\" height=\"565\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Estamos buscando contactar a un Influencer para crear una asociaci\u00f3n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Sorry Girls es una marca de redes sociales e influencer de gran prestigio y es la opci\u00f3n perfecta para una colaboraci\u00f3n. \u00a1Contactemos!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.thesorrygirls.com\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Las chicas lo siento<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0es una marca de medios digitales a gran escala centrada en el bricolaje, la sostenibilidad y el dise\u00f1o de interiores.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tienen m\u00e1s de 2 millones de suscriptores en YouTube y 10 a\u00f1os de experiencia.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Su alcance ha inspirado a personas de todas las edades y grupos demogr\u00e1ficos a tomar un taladro y hacerlo ellos mismos.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/the-sorry-girls.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8475\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/the-sorry-girls.jpg\" alt=\"imagen de las chicas que lo lamentan\" width=\"713\" height=\"713\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Por qu\u00e9 el engagement es m\u00e1s importante que el n\u00famero de seguidores<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Aqu\u00ed hay algo que podr\u00eda sorprenderte: el tama\u00f1o de tu audiencia en las redes sociales no importa si nadie le presta atenci\u00f3n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Podr\u00edas tener millones de seguidores, pero solo un pu\u00f1ado de ellos interact\u00faan con tu contenido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mucha gente supone que los n\u00fameros son el objetivo, cuando en realidad se trata de construir una comunidad.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cualquiera puede darle Me gusta a una publicaci\u00f3n; hay m\u00e1s intenci\u00f3n de compartirla o dejar un comentario.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estamos buscando un influencer con una base de audiencia comprometida; esto es fundamental para su \u00e9xito al desarrollar relaciones y colaboraciones con influencers.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-engagement.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8477\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-engagement.jpg\" alt=\"lo siento-chicas-influencer-engagement\" width=\"833\" height=\"759\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Como puedes ver en las im\u00e1genes de arriba, The Sorry Girls est\u00e1n obteniendo una participaci\u00f3n fant\u00e1stica en sus publicaciones, por lo que ser\u00edan ideales para lo que estamos buscando.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dependiendo de sus objetivos, puede monitorear muchos tipos de interacci\u00f3n en las redes sociales: interacci\u00f3n con publicaciones (Facebook), interacciones de contenido (Instagram), etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El tipo espec\u00edfico de interacci\u00f3n que mides variar\u00e1 con el tiempo, pero lo que no cambiar\u00e1 es c\u00f3mo obtienes interacci\u00f3n en las redes sociales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Formas de generar interacci\u00f3n m\u00e1s all\u00e1 de tu n\u00famero de seguidores:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">La calidad de tus seguidores.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">El alcance de su audiencia.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">El contenido de tus publicaciones.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">El momento de tus publicaciones.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Generar engagement m\u00e1s all\u00e1 de la cantidad de seguidores<\/span><\/h2>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-collaboration.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8478\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-collaboration.jpg\" alt=\"colaboraci\u00f3n de chicas influencers de Sorry\" width=\"767\" height=\"660\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Analicemos esos cuatro puntos anteriores:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La calidad de tus seguidores.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Piensa en qui\u00e9nes son tus seguidores. Por ejemplo, eres DJ en una residencia de ancianos y, de cientos de personas, solo dos bailan tus mezclas. Probablemente no est\u00e9s llegando a las personas adecuadas.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cuanto m\u00e1s relevantes y aut\u00e9nticos sean tus seguidores, mayor ser\u00e1 el engagement que generen.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">El alcance de su audiencia.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">El alcance de su audiencia es m\u00e1s importante que cu\u00e1ntas personas componen esa audiencia.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Si tienes algunos seguidores que son muy influyentes, esto te ayudar\u00e1 a conectarte con un grupo m\u00e1s grande del que podr\u00edas conectar por tu cuenta.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">El contenido de tus publicaciones.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Si tienes suficientes seguidores, todo lo que publiques generar\u00e1 alg\u00fan tipo de interacci\u00f3n.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00bfA qu\u00e9 responde la gente? El contenido de mayor calidad (cualquier cosa que agregue valor a una conversaci\u00f3n) tendr\u00e1 un mejor rendimiento que el contenido de baja calidad. Las Sorry Girls hacen una serie llamada How To Go Do, que ofrece contenido relevante a su audiencia; eso es lo que buscamos.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">El momento de tus publicaciones.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Cuando publicas contenido nuevo puedes tener un gran impacto en c\u00f3mo es recibido.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Depende de tu audiencia: \u00bfqui\u00e9nes son y d\u00f3nde est\u00e1n?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Es fundamental comprender los momentos naturales de pausa de tu audiencia: \u00bfcu\u00e1ndo estar\u00e1n en l\u00ednea? \u00bfCu\u00e1ndo son m\u00e1s activos? Debes analizar estos datos y publicarlos durante las horas pico.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Existen muchas herramientas y plataformas que proporcionan estos datos, como por ejemplo:\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/pro.iconosquare.com\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Iconocuadrado<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, para Instagram. \u00a1Mira su gr\u00e1fico de mapa de calor a continuaci\u00f3n!<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/iconosquare-heat-map-graph.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8479\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/iconosquare-heat-map-graph.jpg\" alt=\"gr\u00e1fico de mapa de calor de iconosquare\" width=\"1866\" height=\"580\" \/><\/a><\/p>\n<h2>Herramientas que puedes utilizar para encontrar influencers<\/h2>\n<p>\u00a1Encontrar un influencer que se adapte perfectamente a nuestra marca puede ser una gran tarea!<\/p>\n<p>No queremos acercarnos a las Kardashian.<\/p>\n<p>Queremos mirar dentro de nuestro nicho o industria.<\/p>\n<p>Como empresa de muebles de dise\u00f1o personalizado, buscamos un influencer que tenga influencia en el bricolaje.<\/p>\n<p>Hay un mont\u00f3n de herramientas que podemos usar para encontrar influencers que sean adecuados para nosotros, como:<\/p>\n<ul>\n<li><a href=\"https:\/\/hypeauditor.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Auditor de publicidad<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/influencer.co\/\" target=\"_blank\" rel=\"noopener\"><strong>Influencer.co<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/creators\/tools\/brand-collabs-manager\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Gerente de colaboraciones de marca de Facebook<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Influencia ascendente<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>BuzzSumo<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-tools.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8482\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-tools.jpg\" alt=\"logotipos para herramientas de influencia\" width=\"914\" height=\"616\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ahora veamos m\u00e1s de cerca algunas de estas herramientas y lo que pueden hacer por nosotros.<\/p>\n<p>HypeAuditor ayuda a agencias, marcas y plataformas a mejorar la eficacia de sus campa\u00f1as de marketing de influencers.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-hypeauditor-reports.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8484\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-hypeauditor-reports.jpg\" alt=\"captura de pantalla de hypeauditor-reports\" width=\"1022\" height=\"527\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Un conjunto completo de soluciones:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Descubra m\u00e1s de 11 millones de influencers: descubra influencers con las audiencias que necesita dentro de una base de datos de m\u00e1s de 11 millones, con filtros de b\u00fasqueda demogr\u00e1fica y calidad de audiencia.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Analice a los influencers de Instagram, YouTube y TikTok: m\u00e1s de 35 m\u00e9tricas detalladas para analizar a los influencers, la demograf\u00eda de la audiencia, la detecci\u00f3n de fraudes y la afinidad de marca.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Realice un seguimiento del rendimiento de las campa\u00f1as publicitarias y del crecimiento de la cuenta a lo largo del tiempo: realice un seguimiento de los resultados de las campa\u00f1as, analice el crecimiento de la cuenta y cree y comparta informes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An\u00e1lisis de mercado de sus competidores y tendencias de la industria: con an\u00e1lisis de la competencia, investigaci\u00f3n de mercado global, tendencias y an\u00e1lisis de clasificaci\u00f3n<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Y tienen la mejor mascota de la historia.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cat.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8483\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cat.png\" alt=\"Mascota del auditor de Hype: un gato con gafas de sol\" width=\"316\" height=\"455\" \/><\/a><\/p>\n<p>Influencer.co es una plataforma tanto para influencers como para marcas que buscan influencers con quienes colaborar.<\/p>\n<ul>\n<li>Funciona seg\u00fan un modelo freemium.<\/li>\n<li>Crea una cuenta gratis.<\/li>\n<li>Feed social para que influencers y marcas se comuniquen.<\/li>\n<li>Gesti\u00f3n de campa\u00f1as y reportes.<\/li>\n<li>El LinkedIn para el marketing de influencia.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-influencer-co.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8485\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-influencer-co.jpg\" alt=\"Captura de pantalla de la empresa influencer\" width=\"1264\" height=\"668\" \/><\/a><\/p>\n<p>Facebook Brand Collabs Manager facilita la b\u00fasqueda del talento creativo adecuado, la obtenci\u00f3n de informaci\u00f3n \u00fatil sobre sus seguidores m\u00e1s activos y la asociaci\u00f3n en contenido de marca que podemos promocionar con anuncios espec\u00edficos.<\/p>\n<ul>\n<li>Tambi\u00e9n es completamente gratis unirse y usarlo.<\/li>\n<li>Creadores que cumplen con altos est\u00e1ndares<\/li>\n<li>Segmentaci\u00f3n precisa de los espectadores adecuados<\/li>\n<li>Proceso de asociaci\u00f3n unificado y simplificado<\/li>\n<li>Uso compartido de permisos optimizado<\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-Facebook-Brands-collab-features.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8486\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-Facebook-Brands-collab-features.jpg\" alt=\"Captura de pantalla de las funciones de colaboraci\u00f3n de Facebook Brands\" width=\"1249\" height=\"763\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">C\u00f3mo cultivar relaciones<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Elige a los principales influencers con los que te gustar\u00eda colaborar y aseg\u00farate de fomentar esas relaciones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hemos elegido The Sorry Girls.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ahora haremos lo siguiente:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Sigue todos sus canales sociales.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interact\u00fae con su contenido.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Etiqu\u00e9telos en piezas de contenido relevantes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Env\u00edeles mensajes directos para iniciar una conversaci\u00f3n bidireccional.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Despu\u00e9s de un tiempo de interacci\u00f3n, podemos mostrar un poco sobre nosotros y lo que buscamos; para presentar nuestros muebles personalizados.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les ofrecemos compensaci\u00f3n financiera y control creativo; esto es de vital importancia.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-sorry-girls-social-media.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8487\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-sorry-girls-social-media.jpg\" alt=\"Captura de pantalla de las redes sociales de Sorry Girls\" width=\"840\" height=\"743\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Nivel de influencia<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Los influencers m\u00e1s peque\u00f1os est\u00e1n m\u00e1s abiertos a los mensajes directos porque tambi\u00e9n buscan crecer ellos mismos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lo m\u00e1s probable es que los influencers de Medium tengan un formulario de contacto o un correo electr\u00f3nico como medio para ponerse en contacto. (Aqu\u00ed es donde se incluir\u00edan The Sorry Girls)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los influencers destacados normalmente contar\u00e1n con un equipo de gesti\u00f3n que se encargar\u00e1 de gestionar las consultas.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-outreach-process.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8489\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-outreach-process.jpg\" alt=\"proceso de acercamiento a influencers\" width=\"1600\" height=\"898\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Extendiendo la mano en Instagram<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a1Comunicarse a trav\u00e9s de Instagram es excepcionalmente beneficioso, efectivo y f\u00e1cil!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las Sorry Girls son bastante activas en esta plataforma para ser las m\u00e1s beneficiosas para nosotros.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una vez que hayas hecho tu investigaci\u00f3n y hayas hecho una lista de personas influyentes con las que te gustar\u00eda trabajar, puedes comenzar a formar tus conexiones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a1Simplemente visita el perfil del influencer, s\u00edguelo r\u00e1pidamente, dale me gusta y comenta sus publicaciones, luego toca el bot\u00f3n de mensaje!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ahora queremos presentar nuestra empresa de muebles personalizados a The Sorry Girls.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hemos escrito el primer mensaje y lo hemos enviado. \u00a1Comencemos esta colaboraci\u00f3n!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Instagram-Post.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8490\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Instagram-Post.png\" alt=\"Publicaci\u00f3n de Instagram de Sorry Girls con el gr\u00e1fico de una chica.\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Extender la mano en Facebook<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Facebook es una forma eficaz de encontrar personas influyentes potenciales y construir relaciones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La mayor\u00eda de las veces, el influencer tendr\u00e1 una p\u00e1gina comercial para enviar un mensaje, ver su informaci\u00f3n de contacto y ver su contenido.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simplemente sigue su p\u00e1gina y redacta tu mensaje de presentaci\u00f3n haciendo clic en los tres puntos, seguido del \u00edcono de Messenger.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a1Trabajemos juntos! Es as\u00ed de simple.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Facebook-Post.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8491\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Facebook-Post.png\" alt=\"Publicaci\u00f3n de Facebook de Sorry Girls con la imagen de un chico\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Medici\u00f3n de sus KPI<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La m\u00e9trica #1 en todas las redes sociales son las publicaciones compartidas, seguidas de los comentarios. Los &quot;me gusta&quot;, los &quot;me gusta&quot;, las reacciones, como quiera llamarlos, son las m\u00e9tricas de interacci\u00f3n menos importantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si la gente guarda tu contenido y lo comparte con otros, es que has hecho algo bien. \u00a1A la gente le encanta lo que haces!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8492 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-1-e1619209162697.jpg\" alt=\"M\u00e9tricas de KPI de redes sociales 1\" width=\"1676\" height=\"644\" \/><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8493 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-2-e1619209185464.jpg\" alt=\"M\u00e9tricas KPI de redes sociales 2\" width=\"1652\" height=\"620\" \/><\/a><\/p>\n<p>Es importante entender qu\u00e9 es lo que est\u00e1s tratando de lograr.<\/p>\n<p>\u00bfCuales son tus objetivos?<\/p>\n<p>\u00bfQu\u00e9 esperas que logren tus seguidores?<\/p>\n<ul>\n<li>Ventas<\/li>\n<li>Prospectos entrantes<\/li>\n<li>Mensajes directos<\/li>\n<li>Completar formularios<\/li>\n<li>Contacto comercial<\/li>\n<li>Compras de productos<\/li>\n<\/ul>\n<h2>Eso es todo<\/h2>\n<p>Trabajar con personas influyentes y colaborar con otras marcas es una excelente manera de expandir tu comunidad.<\/p>\n<p>Puede:<\/p>\n<ul>\n<li>Compartir audiencias con ideas afines.<\/li>\n<li>Ofrecer paquetes de colaboraci\u00f3n.<\/li>\n<li>Interact\u00fae con su comunidad local.<\/li>\n<li>Desarrollar relaciones a largo plazo.<\/li>\n<\/ul>\n<p>\u00a1Y eso es todo, amigos! Gracias por leer y, si tienen preguntas, comentarios o historias para compartir, dejen un comentario a continuaci\u00f3n o cont\u00e1ctenos en las redes sociales.<\/p>\n<p>\u00a1Salud!<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeja mel\u00edfera\" width=\"41\" height=\"49\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana nos adentramos en el apasionante mundo de las relaciones y colaboraciones con influencers. Las redes sociales han cambiado la forma en que las marcas pueden conectar con sus audiencias, abriendo la puerta a conversaciones bidireccionales y a la creaci\u00f3n de comunidades. Se acabaron los d\u00edas de gritar tu mensaje a los cuatro vientos. Ahora podemos tener conversaciones y desarrollar relaciones duraderas...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[89,93,127,49,44,61,123,70,90,284,149,150,322,105,181],"class_list":["post-8468","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-facebook","tag-how-to","tag-instagram","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-business","tag-social-media-marketing","tag-tiktok","tag-twitter","tag-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re diving into the exciting world of influencer relationships and collaborations! 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