{"id":8668,"date":"2021-06-28T11:05:57","date_gmt":"2021-06-28T15:05:57","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8668"},"modified":"2024-09-24T17:41:37","modified_gmt":"2024-09-24T21:41:37","slug":"5-tipos-de-campanas-de-marketing","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/google-ads\/marketing-campaigns-5-types\/","title":{"rendered":"5 campa\u00f1as de Google Ads para el crecimiento empresarial"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9cUhQwswY1k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Google Ads Campaigns For Business Growth\" \/><meta itemprop=\"uploadDate\" content=\"2021-06-28T11:05:57-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT47M39S\" \/><meta itemprop=\"description\" content=\"Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn&#039;t as simple as it may seem.\n\nYou might be wondering, where do I even start?\n\n\nWhat&#039;s New?\nWhat&#039;s new ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"43.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fgoogle-ads%2Fmarketing-campaigns-5-types%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8668-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"5_Types_of_Campaigns_You_Can_Use_To_Grow_Your_Business_Today.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn&#8217;t as simple as it may seem.<\/p>\n<p>You might be wondering, where do I even start?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.feedough.com\/wp-content\/uploads\/2018\/12\/meme-marketing-300x294.jpg\" alt=\"5 Genius Examples Of Memes In Marketing | Feedough\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s New?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">What&#8217;s new in marketing<\/span><\/strong><span data-preserver-spaces=\"true\">: Google Chrome to phase out third-party cookies, google search update, a new studio dedicated to TikTok strategy, and Snapchat doubles down its advertising offer.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.thetradedesk.com\/us\/the-current-newsletter\/the-current-edition-twenty-four?fbclid=IwAR35k0lclabNmRyF1b7dWWS99TTdfMLiKkJjXa_5daRIg7MmuMHzg-mSGYU\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google Chrome pushes back plans to phase out third-party cookies<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Google announced Thursday that it would delay plans to scrap third-party cookies from its Chrome browser until late 2023, two years later than previously anticipated.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-search-spam-algorithm-update-june-23rd-31649.html?fbclid=IwAR06uV0fNoFkBRYjvhRnh_30IKS6JuVk79KeuT5nHnX0Yni4whTcF9dQb5k\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Confirmed Google Search Spam Algorithm Update On June 23<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Google has confirmed that on June 23, 2021, it has released a search &#8220;<\/span><strong><span data-preserver-spaces=\"true\">spam update<\/span><\/strong><span data-preserver-spaces=\"true\">.&#8221; The update started and was completed on a single day, June 23.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/unilever-geico-madewell-among-brands-embracing-new-studio-dedicated-to-ti\/602356\/?fbclid=IwAR19mLqoQimTcQ2CfxzF_sElkH_qeP8fJ7BO7RxuzRk2EcUb70Ms7I9c-Ug\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Unilever, Geico, Madewell, among brands embracing new studio dedicated to TikTok strategy<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Unilever, Madewell, Google, MTV, and Geico are among the early partners for a new studio Attn: has set up to help brands better navigate TikTok, according to an announcement.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.thedrum.com\/news\/2021\/06\/25\/snapchat-doubles-down-its-advertising-offer-will-brands-bite?fbclid=IwAR1eBFgrnFJ6Hr99RoJO4wHSZTaj9KIYp--gKneVnG3WqBrQ3y5ewusM-LQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat doubles down on its advertising offer, but will brands bite?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Snapchat&#8217;s offer to advertisers has expanded in recent months as it opened up everything from Commercials to e-commerce and upped the ante for professional creators.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What&#8217;s Working?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Campaigns are a great way to grow your business by building\u00a0<\/span><strong><span data-preserver-spaces=\"true\">brand<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">awareness<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">leads<\/span><\/strong><span data-preserver-spaces=\"true\">, and\u00a0<\/span><strong><span data-preserver-spaces=\"true\">customers<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8669 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-1.png\" alt=\"5 Types of Campaigns You Can Use To Grow Your Business Today\" width=\"593\" height=\"480\" \/><\/p>\n<p>There are several types of <strong>marketing<\/strong> <strong>campaigns<\/strong>, and the campaign you choose should be specific to your business.<\/p>\n<h2><b>5 Types of Campaigns You Can Use To Grow Your Business Today<\/b><\/h2>\n<p>To help you grow your business, we&#8217;ll be discussing these 5 types of effective campaigns: <strong>Brand Awareness<\/strong>, <strong>Lead Generation &#8211; Drive Downloads<\/strong>, <strong>Lead Generation<\/strong> <strong>&#8211; Webinar Registration<\/strong>, <strong>Lead<\/strong> <strong>Generation &#8211; Contesting<\/strong>, and <strong>Micro-Moment Campaigns<\/strong>.<\/p>\n<h3>1. Brand Awareness<\/h3>\n<p>By using social media marketing, you can create brand awareness through:<\/p>\n<ul>\n<li>Reaching a broad target at a fairly lost cost.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating hyper-targeted audiences and selecting who sees your ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turning people who saw your ads into customers with remarketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximizing customer value. (For example, existing customers are more likely to purchase again after seeing your brand ads.)<\/span><\/li>\n<\/ul>\n<p>Why should you care about brand awareness? It helps you foster trust with your <strong>audience<\/strong>, create an <strong>association<\/strong>, and build <strong>brand<\/strong> <strong>equity<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8670 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-2.jpg\" alt=\"Brand Awareness\" width=\"966\" height=\"506\" \/><\/p>\n<h3>Audience Creation<\/h3>\n<p>Build your audience. Creating a broader audience allows you to reach more people.<\/p>\n<p>You&#8217;ll have the opportunity to test ad groups and ads for specific demographics, along with being able to tell a narrative.<\/p>\n<p>You can add limited interest groups to allow Facebook and Google AI to do their job.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8671 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-3.png\" alt=\"Audience Creation\" width=\"657\" height=\"321\" \/><\/p>\n<h3><b>Stellar Copywriting Formulas<\/b><\/h3>\n<p>It&#8217;s not only about the campaigns that you create, but the kind of copy you write. To help your content stand out, here are some great copywriting formulas you can use:<\/p>\n<h4><b>Problem, Agitate, Solution<\/b><\/h4>\n<p><strong>P<\/strong>: Identify the main <strong>problem<\/strong>.<\/p>\n<p><strong>A<\/strong>: <strong>Agitate<\/strong> with emotions &amp; stressors.<\/p>\n<p><strong>S<\/strong>: Offer your product as the <strong>solution<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8672 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-4.png\" alt=\"Stellar Copywriting Formulas: Problem, Agitate, Solution\" width=\"512\" height=\"259\" \/><\/p>\n<h4><b>Be X Without Y<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Be [<\/span><b>solution<\/b><span style=\"font-weight: 400;\">] without [<\/span><b>pain-point<\/b><span style=\"font-weight: 400;\">].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on what your audience wants to <\/span><b>become <\/b><span style=\"font-weight: 400;\">and how they can <\/span><b>achieve <\/b><span style=\"font-weight: 400;\">it with no <\/span><b>stress<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8673 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-5.png\" alt=\"Stellar Copywriting Formulas: Be X Without Y\" width=\"512\" height=\"253\" \/><\/p>\n<h4><b>Anaphora<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><b>repetition of a word or phrase <\/b><span style=\"font-weight: 400;\">at the <strong>beginning<\/strong> of each sentence helps solidify your message.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8674 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-6.png\" alt=\"Stellar Copywriting Formulas \u2013 Anaphora\" width=\"512\" height=\"177\" \/><\/p>\n<h4>Attention, Interest, Desire, Action<\/h4>\n<p><span style=\"font-weight: 400;\">Get attention via a <\/span><b>bold statement<\/b><span style=\"font-weight: 400;\">. <\/span><b>Tease the solution<\/b><span style=\"font-weight: 400;\"> to spark interest. Build <\/span><b>desire <\/b><span style=\"font-weight: 400;\">via <\/span><b>wants <\/b><span style=\"font-weight: 400;\">and <\/span><b>needs<\/b>, t<span style=\"font-weight: 400;\">hen show them how to take <\/span><b>action<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8675 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-7.png\" alt=\"Stellar Copywriting Formulas \u2013 Attention, Interest, Desire, Action\" width=\"512\" height=\"250\" \/><\/p>\n<h3><b>Example &#8211; Boosted Post For Brand Awareness<\/b><\/h3>\n<p>Why does a boosted post work?<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Catches the <strong>audience\u2019s<\/strong> <strong>attention<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives you an opportunity to <strong>build your audience<\/strong> and not just engagement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps in <strong>building<\/strong> <strong>a community<\/strong> around your brand.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8676 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-8-1024x899.png\" alt=\"Example - Boosted Post For Brand Awareness\" width=\"1024\" height=\"899\" \/><\/p>\n<h3>2. Lead Generation &#8211; Drive Downloads<\/h3>\n<p><span style=\"font-weight: 400;\">Lead ads are ads that appear on users\u2019 feeds and stories on Facebook and Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They help businesses collect users\u2019 contact information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>conversion<\/b><span style=\"font-weight: 400;\"> is an <\/span><b>action<\/b><span style=\"font-weight: 400;\"> you want to be completed after your <\/span><b>PPC<\/b><span style=\"font-weight: 400;\"> ad is clicked on. <\/span><span data-preserver-spaces=\"true\">This action is most common in the direct response world, a form submission or a sale, or a download, depending on your program&#8217;s goals.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8677 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-9-1024x677.jpg\" alt=\"Lead Generation - Drive Downloads\" width=\"1024\" height=\"677\" \/><\/p>\n<h3>Examples Lead Generation &#8211; Drive Downloads<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8678 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-10.png\" alt=\"Examples Lead Generation - Drive Downloads\" width=\"305\" height=\"512\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8679 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-11.png\" alt=\"Examples Lead Generation - Drive Downloads\" width=\"512\" height=\"309\" \/><\/p>\n<p>With this lead generation:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach \u2013 <\/span><span style=\"font-weight: 400;\">4,522<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversion Rate \u2013 <\/span><span style=\"font-weight: 400;\">72%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cost per Conversion \u2013 $6.04<\/span><\/li>\n<\/ul>\n<h3>3. Lead Generation &#8211; Webinar Registration<\/h3>\n<p>A lead generation webinar registration campaign is great for:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting high-quality leads to register.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alternatively testing with Facebook or Google Lead Generation campaigns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering on-demand or replay.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Following-up through reminder emails.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8680 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-12.png\" alt=\"Lead Generation - Webinar Registration\" width=\"772\" height=\"742\" \/><\/p>\n<h3><b>Lead Generation &#8211; Facebook Forms<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8681 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-13.png\" alt=\"Lead Generation - Facebook Forms\" width=\"512\" height=\"365\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-8682 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-14.png\" alt=\"Lead Generation - Facebook Forms\" width=\"474\" height=\"512\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8683 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-15-1024x408.png\" alt=\"Lead Generation - Facebook Forms\" width=\"1024\" height=\"408\" \/><\/p>\n<h3>Examples of Lead Generation &#8211; Webinar Registration<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8684 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-16.png\" alt=\"Examples of Lead Generation - Webinar Registration\" width=\"575\" height=\"454\" \/><\/p>\n<p>With this campaign:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach \u2013 <\/span>8,752<\/li>\n<li>Conversion Rate \u2013 12.79%<\/li>\n<li>Cost per Conversion \u2013 $18.60<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8685 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-17-1024x888.png\" alt=\"Examples of Lead Generation - Webinar Registration\" width=\"1024\" height=\"888\" \/><\/p>\n<p>With this campaign:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach \u2013 <\/span>12,464<\/li>\n<li>Conversion Rate \u2013 17.81%<\/li>\n<li>Cost per conversion \u2013 $41.67<\/li>\n<\/ul>\n<h3>4. Contest and Offer Campaigns<\/h3>\n<p><strong>Who doesn\u2019t love winning?<\/strong><\/p>\n<p>Running a social media contest is an amazing opportunity to amplify your <strong>brand<\/strong>, your <strong>products<\/strong>, and your <strong>services<\/strong>. <strong>Contests<\/strong> are one of the few effective ways to <strong>generate<\/strong> <strong>leads<\/strong> with a <strong>minimal<\/strong> <strong>promotional<\/strong> <strong>budget<\/strong>.<\/p>\n<p>Running a specific contest or offers to <strong>remarketing<\/strong> <strong>audiences<\/strong> offers a higher <strong>conversion<\/strong> <strong>rate<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8686 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-18-1024x478.png\" alt=\"Contest and Offer Campaigns\" width=\"1024\" height=\"478\" \/><\/p>\n<h3><b>Examples of Offer Campaigns<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8687 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-19.png\" alt=\"Examples of Offer Campaigns\" width=\"620\" height=\"450\" \/><\/p>\n<p>With this campaign:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach \u2013 <\/span><span style=\"font-weight: 400;\">29,724<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversion Rate \u2013 <\/span><span style=\"font-weight: 400;\">17.81%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cost per conversion \u2013 <\/span><span style=\"font-weight: 400;\">$9.30<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8688 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-20.png\" alt=\"Examples of Contest Campaigns\" width=\"512\" height=\"300\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8689 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-21.png\" alt=\"Examples of Contest Campaigns\" width=\"473\" height=\"512\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8690 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-22.png\" alt=\"Examples of Contest Campaigns\" width=\"528\" height=\"418\" \/><\/p>\n<p>With this campaign:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach \u2013 <\/span><span style=\"font-weight: 400;\">35,290<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversion Rate \u2013 29.68%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cost per Conversion \u2013 $6.57<\/span><\/li>\n<\/ul>\n<h3>5. Micro-Moment Campaigns<\/h3>\n<p><strong>Micro-moments<\/strong> occur when people reflexively turn to a device to act on a need to <strong>learn<\/strong>, <strong>do<\/strong>, <strong>discover<\/strong>, <strong>watch<\/strong>, or <strong>buy<\/strong> something.<\/p>\n<p>They are <strong>intent-rich<\/strong> <strong>moments<\/strong> when decisions are made and preferences are shaped.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8691 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-23.png\" alt=\"Micro-Moment Campaigns\" width=\"900\" height=\"500\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Micro-Moment Types<\/b><\/h3>\n<p>The types of Micro-Moments that a customer can experience are:<\/p>\n<ul>\n<li>I want to <strong>know<\/strong> moments.<\/li>\n<li>I want to <strong>go<\/strong> moments.<\/li>\n<li>I want to <strong>do<\/strong> moments.<\/li>\n<li>I want to <strong>buy<\/strong> moments.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8692 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-24.png\" alt=\"Micro-Moment Types\" width=\"900\" height=\"356\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Examples of How to Use Micro-Moment<\/b><\/p>\n<p>The best ways you can use micro-moments are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24 \/ 7 Services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call Extensions \/ Call Only Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location Extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map Extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead Form Extensions<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8693 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/185-25.png\" alt=\"Examples of How to Use Micro-Moment\" width=\"628\" height=\"456\" \/><\/p>\n<h2>Marketing Campaigns For The Win!<\/h2>\n<ul>\n<li><strong>Leverage Social Media<\/strong> &#8211; Use social media presence for brand awareness and paid campaigns.<\/li>\n<li><strong>Stay True To Your Brand<\/strong> &#8211; Let your campaigns reflect your brand.<\/li>\n<li><strong>Know Your Audience<\/strong> &#8211; This will help you frame your copy and creatives to be able to connect with the audience.<\/li>\n<li><strong>Track Your KPIs<\/strong> &#8211; Be sure that the campaign metrics are trackable by implementing tags and tracking codes.<\/li>\n<\/ul>\n<p>We hope you enjoyed this read. If you&#8217;re looking for more great content, check out some of our other reads below:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/facebook-ads-fail-what-to-do\/\">Facebook Ads and What to Do When They Fail<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/social-messaging\/\" target=\"_blank\" rel=\"noopener\">Social Messaging and 8 Ways to Use It To Grow Your Business<\/a><\/strong><\/p>\n<p><strong><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/building-your-brand-in-2021\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\">Building your Brand in 2021<\/a><\/strong><\/p>\n<p><strong><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/social-media-platforms-2021\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\">New Social Media Platforms You Should Consider In 2021<\/a><\/strong><\/p>\n<h5><strong><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/cornerstone-content\/\" class=\"editor-rtfLink\" rel=\"noopener\">Using Cornerstone Content to Create a Winning Inbound Marketing Plan<\/a><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Crear campa\u00f1as de marketing efectivas es una excelente manera de hacer crecer su negocio. Sin embargo, saber qu\u00e9 tipos de campa\u00f1as utilizar y configurarlas no es tan sencillo como parece. Quiz\u00e1s se est\u00e9 preguntando: \u00bfpor d\u00f3nde empiezo? \u00bfQu\u00e9 hay de nuevo? Novedades en marketing: Google Chrome dejar\u00e1 de usar cookies de terceros, b\u00fasqueda de Google\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[422],"tags":[],"class_list":["post-8668","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":422,"label":"Google Ads"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":4,"category_info":[{"term_id":422,"name":"Google Ads","slug":"google-ads","term_group":0,"term_taxonomy_id":422,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":422,"category_count":6,"category_description":"","cat_name":"Google Ads","category_nicename":"google-ads","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":4,"uagb_excerpt":"Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn&#8217;t as simple as it may seem. You might be wondering, where do I even start? What&#8217;s New? What&#8217;s new in marketing: Google Chrome to phase out third-party cookies, google search...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn&#039;t as simple as it may seem. You might be wondering, where do I even start? What&#039;s New? What&#039;s new in marketing: Google Chrome to phase out third-party cookies, google search\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/google-ads\/marketing-campaigns-5-types\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 Google Ads Campaigns For Business Growth\" \/>\n\t\t<meta property=\"og:description\" content=\"Creating effective marketing campaigns is a great way to grow your business. 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