{"id":8775,"date":"2021-08-16T11:36:56","date_gmt":"2021-08-16T15:36:56","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8775"},"modified":"2024-09-23T11:40:13","modified_gmt":"2024-09-23T15:40:13","slug":"mas-alla-de-las-palabras-clave-intencion-de-busqueda","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/seo\/beyond-keywords-search-intent\/","title":{"rendered":"M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dCo6RG-ejmo\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Beyond Keywords: Understanding Search Intent\" \/><meta itemprop=\"uploadDate\" content=\"2021-08-16T11:36:56-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT46M25S\" \/><meta itemprop=\"description\" content=\"You&#039;ve nailed the queries and keywords that will drive your SEO efforts.You&#039;ve created high-quality content that matches your query list.But things may not be going as well as you thought.Maybe your not ranking well enough for highly competitiv...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8775-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Live_the_Hive_Ep_191-Beyond_Keywords_Understanding_Search_Intent.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Has identificado las consultas y palabras clave que impulsar\u00e1n tus esfuerzos de SEO.<\/p>\n<p>Ha creado contenido de alta calidad que coincide con su lista de consultas.<\/p>\n<p>Pero puede que las cosas no vayan tan bien como pensabas.<\/p>\n<p>Tal vez no est\u00e9 lo suficientemente bien clasificado para t\u00e9rminos altamente competitivos que atraer\u00e1n usuarios motivados a su sitio web.<\/p>\n<p>Quiz\u00e1s tengas una buena clasificaci\u00f3n, obtengas algo de tr\u00e1fico, pero los usuarios son solo visitantes y no realizan ninguna acci\u00f3n.<\/p>\n<p>\u00bfQu\u00e9 podr\u00eda estar pasando?<\/p>\n<p>Para entender las cosas, tendremos que profundizar en <strong>Buscar<\/strong> <strong>Intenci\u00f3n<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.evergreenmedia.at\/wp-content\/uploads\/2020\/12\/Meme-web-page-and-search-intent.png\" alt=\"Suchintention verstehen lernen: intenci\u00f3n de b\u00fasqueda y SEO\" width=\"833\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 hay de nuevo?<\/h2>\n<p><strong>Novedades en marketing:\u00a0<\/strong>LinkedIn agrega rese\u00f1as y calificaciones para perfiles y opciones nativas de reuniones de video, Instagram agrega una nueva pesta\u00f1a de audio a sus opciones de b\u00fasqueda y Facebook anuncia nuevas actualizaciones.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-reviews-and-ratings-for-profiles-which-have-added-services-li\/604942\/?fbclid=IwAR2T3JVuqQgrLlBsH13kZ6_mzSGFZ32NEFy-4z_ECs70IHHMsls_6ecKPFQ\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn a\u00f1ade rese\u00f1as y valoraciones para los perfiles<\/strong><\/a><strong> \u2013 <\/strong>LinkedIn est\u00e1 agregando un nuevo elemento de revisi\u00f3n a sus listados de servicios profesionales, que proporcionar\u00e1 otra forma de resaltar la calidad de sus habilidades profesionales dentro de los detalles de su perfil de LinkedIn.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-native-video-meeting-option-facilitating-enhanced-connection\/604697\/?fbclid=IwAR0QEK-rH_HC5sgnS5iAxjHIlnP6lVcJiSbG5MhV5AdtvvoUytkvzfgvyvM\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn a\u00f1ade una opci\u00f3n nativa de reuniones por v\u00eddeo<\/strong><\/a> \u2013 Despu\u00e9s de agregar soporte para varios proveedores de video de terceros durante el \u00faltimo a\u00f1o con el fin de facilitar las reuniones de video en la aplicaci\u00f3n, la semana pasada, LinkedIn lanz\u00f3 silenciosamente una nueva opci\u00f3n de video nativa dentro de su plataforma de mensajer\u00eda, que proporciona otra forma de conectarse con los usuarios, sin la necesidad de descargar una aplicaci\u00f3n de video separada.<\/p>\n<p><a href=\"https:\/\/world-technews.com\/2021\/08\/10\/instagram-adds-new-audio-tab-to-its-search-options-to-boost-reels-engagement\/?fbclid=IwAR12X8Z4ZIVSCsRK1lemrR8bRekq8cLvGadkGDTWzelsYoHgYxzqiQvyrYI\" target=\"_blank\" rel=\"noopener\"><strong>Instagram a\u00f1ade nueva pesta\u00f1a de \u201cAudio\u201d a sus opciones de b\u00fasqueda<\/strong><\/a> \u2013 Instagram ha a\u00f1adido la capacidad de buscar audio especialmente dentro de la pesta\u00f1a de b\u00fasqueda en la aplicaci\u00f3n, lo que hace que sea m\u00e1s f\u00e1cil aprovechar las tendencias basadas en clips de m\u00fasica, con un enfoque en la creaci\u00f3n de Reels basada en los mismos.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/facebook-ads-updates\/416179\/?fbclid=IwAR35dCqEgkycNTqxx9cd88Rzoex4bLp5BKzkr94n2HmIJmLOtSHCv4AVyIM\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Ads anuncia actualizaciones para segmentar a menores, anuncios en tiendas de Instagram y m\u00e1s<\/strong><\/a> \u2013 Facebook est\u00e1 actualizando la forma en que se puede dirigir publicidad a menores, probando ubicaciones de anuncios y lanzando una nueva herramienta para anunciantes. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n!<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p>Cuando comprendes la intenci\u00f3n de b\u00fasqueda, \u00e9sta act\u00faa como ese ingrediente secreto que lleva tu estrategia de contenido al siguiente nivel.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8776 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-1.png\" alt=\"M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda\" width=\"618\" height=\"475\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A menudo tienes contenido incre\u00edble pero no est\u00e1s clasificado para el ranking. <\/span><b>consultas correctas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto sucede cuando el <\/span><b>consultas <\/b><span style=\"font-weight: 400;\">No coinciden con el <\/span><b>intenci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda<\/b><\/h2>\n<h3>\u00bfQu\u00e9 es la intenci\u00f3n de b\u00fasqueda?<\/h3>\n<p><span style=\"font-weight: 400;\">El objetivo final que tiene un usuario cuando busca una consulta en un motor de b\u00fasqueda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de las veces, los usuarios buscan <\/span><b>tipos espec\u00edficos <\/b><span style=\"font-weight: 400;\">de respuestas o recursos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si usamos \u201c<\/span><b>hamburguesa<\/b><span style=\"font-weight: 400;\">&quot;A modo de ejemplo, existen varios temas espec\u00edficos que los usuarios podr\u00edan utilizar (<\/span><b>hamburguesa<\/b> <b>recetas<\/b><span style=\"font-weight: 400;\">, <\/span><b>restaurantes de hamburguesas<\/b><span style=\"font-weight: 400;\">, <\/span><b>La mejor hamburguesa local<\/b><span style=\"font-weight: 400;\">). Aunque el tema es el mismo, el <\/span><b>intenci\u00f3n <\/b><span style=\"font-weight: 400;\">no lo es<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8777 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-2.png\" alt=\"\u00bfQu\u00e9 es la intenci\u00f3n de b\u00fasqueda?\" width=\"512\" height=\"264\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Tipos de intenci\u00f3n de b\u00fasqueda<\/h3>\n<p>Los 4 tipos principales de intenci\u00f3n de b\u00fasqueda que encontrar\u00e1s son:<\/p>\n<ul>\n<li><b>Relativo a la navegaci\u00f3n<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">El usuario desea encontrar una p\u00e1gina o un sitio espec\u00edfico. Est\u00e1n dominados por palabras clave de marca.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Informativo<\/strong>\n<ul>\n<li>El usuario desea responder a una pregunta espec\u00edfica. Estas consultas incluir\u00e1n \u201cc\u00f3mo\u201d, \u201cqu\u00e9 es\u201d, \u201cd\u00f3nde est\u00e1\u201d, \u201cpor qu\u00e9\u201d y otras interrogativas.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Transaccional<\/strong>\n<ul>\n<li>El usuario desea completar una acci\u00f3n (conversi\u00f3n). Puede ser un registro por correo electr\u00f3nico, el env\u00edo de un formulario de generaci\u00f3n de clientes potenciales, una visita a una tienda o una llamada telef\u00f3nica.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Comercial<\/strong>\n<ul>\n<li>De manera similar a la intenci\u00f3n transaccional, la intenci\u00f3n comercial es un excelente lugar para ofrecer versiones gratuitas de productos y posicionarse frente a sus ojos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8778 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-3.jpg\" alt=\"Tipos de intenci\u00f3n de b\u00fasqueda\" width=\"1024\" height=\"573\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfPor qu\u00e9 es importante la intenci\u00f3n de b\u00fasqueda?<\/h3>\n<p><span style=\"font-weight: 400;\">El objetivo de un motor de b\u00fasqueda es proporcionar a los usuarios la informaci\u00f3n m\u00e1s completa. <\/span><b>resultado relevante<\/b><span style=\"font-weight: 400;\"> para su b\u00fasqueda. Optimizar en funci\u00f3n de la intenci\u00f3n, en lugar de solo las palabras clave, puede tener grandes beneficios para su contenido. Esto puede:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mejorar las clasificaciones<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Mejorar el compromiso\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Satisfacer las necesidades de la audiencia\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comprender la intenci\u00f3n de b\u00fasqueda permitir\u00e1 <\/span><b>generar conversiones<\/b><span style=\"font-weight: 400;\"> y proporcionar <\/span><b>valor<\/b><span style=\"font-weight: 400;\"> A sus visitantes.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8779 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-4.png\" alt=\"\u00bfPor qu\u00e9 es importante la intenci\u00f3n de b\u00fasqueda?\" width=\"512\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>C\u00f3mo optimizar seg\u00fan la intenci\u00f3n de b\u00fasqueda<\/h2>\n<p><span style=\"font-weight: 400;\">La optimizaci\u00f3n de la intenci\u00f3n de b\u00fasqueda consiste en brindar la <\/span><b>La mejor respuesta <\/b><span style=\"font-weight: 400;\">exactamente de la manera que su cliente objetivo <\/span><b>lo necesita<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Satisfacer las necesidades inmediatas de sus clientes y ganarse sus corazones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed est\u00e1n <\/span><b>3 excelentes formas de optimizar la intenci\u00f3n de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hacer coincidir los metadatos y el tipo de contenido con la intenci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examinar la competencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dar formato al contenido para funciones SERP relevantes<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8780 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-5.jpg\" alt=\"C\u00f3mo optimizar seg\u00fan la intenci\u00f3n de b\u00fasqueda \" width=\"512\" height=\"384\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Hacer coincidir los metadatos y el tipo de contenido con la intenci\u00f3n<\/h3>\n<p><span style=\"font-weight: 400;\">Has realizado la investigaci\u00f3n y sabes qu\u00e9 palabras clave te gustar\u00eda utilizar, \u00bfahora qu\u00e9 haces?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es hora de <\/span><b>optimizar<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes empezar con tus p\u00e1ginas <\/span><b>metadatos<\/b><span style=\"font-weight: 400;\">Aqu\u00ed querr\u00e1s actualizar tu <\/span><b>etiquetas de t\u00edtulo y descripci\u00f3n<\/b><span style=\"font-weight: 400;\">, <\/span><b>H1<\/b><span style=\"font-weight: 400;\">, y <\/span><b>H2 <\/b><span style=\"font-weight: 400;\">para reflejar su palabra clave espec\u00edfica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para conseguirlo <\/span><b>clic a trav\u00e9s <\/b><span style=\"font-weight: 400;\">Arriba, aprovecha tu t\u00edtulo con un texto llamativo. (<\/span><b>Pero<\/b> <b>Evite que sea un cebo de clics<\/b><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8781 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-6.png\" alt=\"Hacer coincidir los metadatos y el tipo de contenido con la intenci\u00f3n\" width=\"447\" height=\"325\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Examinar la competencia<\/h3>\n<p><span style=\"font-weight: 400;\">Como en cualquier otra competici\u00f3n, siempre es bueno entender qui\u00e9nes son los participantes. <\/span><b>Los ganadores actuales son<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echa un vistazo a la <\/span><b>p\u00e1ginas de alto rango<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo est\u00e1n? <\/span><b>formateado<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es su? <\/span><b>tono<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cual <\/span><b>agujas <\/b><span style=\"font-weight: 400;\">\u00bfCubren?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 son? <\/span><b>desaparecido<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ahora crea el <\/span><b>mejor<\/b><span style=\"font-weight: 400;\">, <\/span><b>piezas m\u00e1s relevantes <\/b><span style=\"font-weight: 400;\">de contenido sobre el tema elegido.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8782 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-7.png\" alt=\"Examinar la competencia\" width=\"512\" height=\"288\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Formatee el contenido para las funciones SERP relevantes<\/h3>\n<p><span style=\"font-weight: 400;\">Investigando <\/span><b>SERP<\/b><span style=\"font-weight: 400;\"> puede ayudarle a entender qu\u00e9 informaci\u00f3n contiene su motor de b\u00fasqueda <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">(por ejemplo, Google) considera <\/span><b>importante.<\/b><span style=\"font-weight: 400;\"> Esto puede ayudarle a planificar su <\/span><b>estrategia de contenido<\/b><span style=\"font-weight: 400;\"> \u2013 \u00bfQu\u00e9 resultados muestra Google en primer plano?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora, piense en estructurar su contenido para optimizarlo para obtener resultados enriquecidos.\u00a0<\/span><\/p>\n<p><b>C\u00f3mo estructurar tu contenido para que sea claro y conciso<\/b><span style=\"font-weight: 400;\"> ayudar\u00e1 a los usuarios a encontrar <\/span><b>Soluciones r\u00e1pidas<\/b><span style=\"font-weight: 400;\"> a sus consultas de b\u00fasqueda.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8783 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-8.png\" alt=\"Dar formato al contenido para funciones SERP relevantes\" width=\"512\" height=\"269\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Mejores pr\u00e1cticas de la intenci\u00f3n de b\u00fasqueda<\/h2>\n<p><span style=\"font-weight: 400;\">Pasemos a <\/span><b>\u00a1Mejores pr\u00e1cticas!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estos le ayudar\u00e1n a obtener m\u00e1s alcance y expandir su negocio mientras utiliza este m\u00e9todo de intenci\u00f3n de b\u00fasqueda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Las mejores pr\u00e1cticas son:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descubriendo <\/span><b>intenci\u00f3n de b\u00fasqueda<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n\/mejora <\/span><b>Experiencia de usuario<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorando <\/span><b>contenido existente<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizando <\/span><b>contenido comercial<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a1Y mucho m\u00e1s!<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8784 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-9.jpg\" alt=\"Mejores pr\u00e1cticas de la intenci\u00f3n de b\u00fasqueda\" width=\"512\" height=\"313\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Descubrir la intenci\u00f3n de b\u00fasqueda<\/h3>\n<p><span style=\"font-weight: 400;\">Antes de comenzar, eche un vistazo a la <\/span><b>intenci\u00f3n de b\u00fasqueda <\/b><span style=\"font-weight: 400;\">para su palabra clave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mayor parte de las b\u00fasquedas se reducen a <\/span><b>informativo<\/b><span style=\"font-weight: 400;\">, <\/span><b>relativo a la navegaci\u00f3n<\/b><span style=\"font-weight: 400;\">, <\/span><b>comercial<\/b><span style=\"font-weight: 400;\">, y <\/span><b>transaccional<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incluso si la intenci\u00f3n de b\u00fasqueda es obvia, a\u00fan as\u00ed desea mirar el <\/span><b>P\u00e1ginas que se posicionan para esa palabra clave<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los enlaces de la primera p\u00e1gina han pasado <\/span><b>Prueba de intenci\u00f3n de usuario de Google<\/b><span style=\"font-weight: 400;\">, entonces quieres crear una p\u00e1gina que <\/span><b>coincide estrechamente con el contenido<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8785 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-10.png\" alt=\"Descubrir la intenci\u00f3n de b\u00fasqueda\" width=\"512\" height=\"178\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Optimizar para la experiencia del usuario<\/h3>\n<p><span style=\"font-weight: 400;\">Su objetivo final al crear un sitio web es <\/span><b>satisfacer las necesidades de un usuario<\/b><span style=\"font-weight: 400;\">Aseg\u00farese de que cada persona que visite su p\u00e1gina tenga una experiencia positiva y reciba la informaci\u00f3n que busca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google estudia c\u00f3mo interact\u00faan los usuarios con los SERP. Pueden saber si las personas no est\u00e1n teniendo \u00e9xito en una p\u00e1gina y, a su vez, <\/span><b>Empuje esas p\u00e1ginas m\u00e1s abajo en los resultados.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puede asegurarse de que su p\u00e1gina permanezca en la parte superior de la lista? Hay medidas que puede tomar para mejorar la experiencia del usuario.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8786 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-11.png\" alt=\"Optimizar para la experiencia del usuario\" width=\"512\" height=\"287\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Mejorando la experiencia del usuario<\/h3>\n<p><b>Creando informaci\u00f3n clara y concisa<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Contenido f\u00e1cil de leer con fuentes claras y jerarqu\u00eda de texto. Uso adecuado de subt\u00edtulos y etiquetas H1 y H2. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Elementos visuales<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">El uso de elementos llamativos, como v\u00eddeos e im\u00e1genes, no solo dividir\u00e1 la p\u00e1gina, sino que tambi\u00e9n puede ayudar a los usuarios a comprender mejor el contenido escrito. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Liza<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Formatee la informaci\u00f3n de forma que sea f\u00e1cil de leer. Los usuarios podr\u00e1n encontrar lo que buscan m\u00e1s r\u00e1pido y, a su vez, tendr\u00e1n una experiencia positiva.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8787 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-12.png\" alt=\"Mejorando la experiencia del usuario\" width=\"512\" height=\"368\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Mejorar el contenido existente<\/h3>\n<p><span style=\"font-weight: 400;\">Tienes esa p\u00e1gina incre\u00edble en tu sitio que deber\u00eda <\/span><b>rango<\/b><span style=\"font-weight: 400;\">\u00a1Pero no lo har\u00e1!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podr\u00eda haber una <\/span><b>Problema de intenci\u00f3n de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regresa y <\/span><b>reoptimizar <\/b><span style=\"font-weight: 400;\">Su contenido antiguo para la intenci\u00f3n de b\u00fasqueda; es una de las formas m\u00e1s r\u00e1pidas de obtener m\u00e1s <\/span><b>tr\u00e1fico org\u00e1nico <\/b><span style=\"font-weight: 400;\">A su sitio web.<\/span><\/p>\n<p><b>Comprueba la intenci\u00f3n de b\u00fasqueda de tu<\/b> <b>palabra clave <\/b><span style=\"font-weight: 400;\">y encuentra la raz\u00f3n por la que no est\u00e1s posicionado.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8788 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-13.png\" alt=\"Mejorar el contenido existente\" width=\"368\" height=\"298\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Optimizar p\u00e1ginas comerciales<\/h3>\n<p><span style=\"font-weight: 400;\">Cuando se trata de <\/span><b>optimizando <\/b><span style=\"font-weight: 400;\">Quiere asegurarse de elegir palabras clave que puedan relacionarse con su producto para mejorar la experiencia del usuario. <\/span><b>Alcance y crecimiento de p\u00e1ginas comerciales.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El SEO ayuda a centrarse en aquellos <\/span><b>consultas<\/b><span style=\"font-weight: 400;\"> As\u00ed que tu <\/span><b>p\u00e1ginas<\/b><span style=\"font-weight: 400;\"> Se ven m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuanto m\u00e1s profundo y mejor redactado sea el contenido de su sitio web, m\u00e1s t\u00e9rminos utilizar\u00e1 Google para clasificarlo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8789 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-14.jpg\" alt=\"Optimizar p\u00e1ginas comerciales\" width=\"512\" height=\"307\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Consultas de navegaci\u00f3n<\/h3>\n<p><b>Consultas de navegaci\u00f3n<\/b><span style=\"font-weight: 400;\"> ayudar a las personas a encontrar un sitio web o una p\u00e1gina espec\u00edfica en un sitio web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>alternativa <\/b><span style=\"font-weight: 400;\">para escribir una URL completa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u00fan puedes posicionarte en consultas de navegaci\u00f3n, pero la <\/span><b>tasa de clics<\/b><span style=\"font-weight: 400;\"> Lo m\u00e1s probable es que sea bajo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las personas que buscan estos t\u00e9rminos no quieren ir a un <\/span><b>sitio web de terceros<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tenga cuidado con estos t\u00e9rminos de b\u00fasqueda, ya que sus posibilidades de redirigirlos <\/span><b>viaje de b\u00fasqueda <\/b><span style=\"font-weight: 400;\">Las posibilidades de acceder a su sitio web o producto son limitadas.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8790 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-15.png\" alt=\"Consultas de navegaci\u00f3n\" width=\"512\" height=\"256\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Palabras clave con m\u00faltiples intenciones<\/h3>\n<p><span style=\"font-weight: 400;\">A veces te encontrar\u00e1s con palabras clave con <\/span><b>intenciones m\u00faltiples<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si esto sucede, conviene optimizar m\u00e1s para ese tipo de intenci\u00f3n del usuario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando un usuario busca, lo m\u00e1s probable es que tenga una <\/span><b>intenci\u00f3n singular<\/b><span style=\"font-weight: 400;\">, por lo que siempre es mejor centrarse en uno <\/span><b>intenci\u00f3n espec\u00edfica<\/b><span style=\"font-weight: 400;\">\u00a0y hacerlo lo mejor que pueda ser.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8791 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-16.png\" alt=\"Palabras clave con m\u00faltiples intenciones\" width=\"512\" height=\"275\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Optimizaci\u00f3n avanzada de la intenci\u00f3n de b\u00fasqueda<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Determinar si la intenci\u00f3n de b\u00fasqueda es comercial o transaccional es una cosa, pero \u00bfc\u00f3mo lo llevamos un paso m\u00e1s all\u00e1?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Si alguien escribe &quot;c\u00f3mo hacer una flexi\u00f3n&quot;, es seguro decir que est\u00e1 buscando informaci\u00f3n, pero <\/span><b>\u00bfC\u00f3mo lo quieren presentar?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00bfV\u00eddeo? \u00bfFotograf\u00eda? \u00bfP\u00e1rrafo?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Como mencionamos, a los usuarios les gusta la informaci\u00f3n clara y concisa, por eso Google suele mostrar una <\/span><b>lista de pasos<\/b><span style=\"font-weight: 400;\"> cuando un usuario escribe \u201cc\u00f3mo\u201d en la barra de b\u00fasqueda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimice su contenido para reflejar una experiencia conveniente y agradable.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8792 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/191-17.png\" alt=\"Optimizaci\u00f3n avanzada de la intenci\u00f3n de b\u00fasqueda\" width=\"512\" height=\"468\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Envolvi\u00e9ndolo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Siempre debes investigar sobre <\/span><b>intenci\u00f3n de b\u00fasqueda <\/b><span style=\"font-weight: 400;\">para comprender completamente lo que esa palabra clave puede brindarle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si los resultados no se centran en el tema que necesita, considere <\/span><b>cambiar o encontrar una consulta<\/b><span style=\"font-weight: 400;\"> Eso ser\u00e1 m\u00e1s efectivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entiende tu <\/span><b>intenci\u00f3n <\/b><span style=\"font-weight: 400;\">Antes de sumergirte.<\/span><\/p>\n<hr \/>\n<p>Esperamos que hayas disfrutado de esta lectura. Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/p>\n<h4><a href=\"https:\/\/honeypotmarketing.com\/es\/10-awesome-campaign-automations-scale-business\/\" rel=\"bookmark\" title=\"10 incre\u00edbles automatizaciones de campa\u00f1as para hacer crecer tu negocio\">10 incre\u00edbles automatizaciones de campa\u00f1as para hacer crecer tu negocio<\/a><\/h4>\n<h4><a href=\"https:\/\/honeypotmarketing.com\/es\/4-facebook-campaign-game-plans\/\" rel=\"bookmark\" title=\"4 planes de campa\u00f1a de Facebook para garantizar el \u00e9xito\">4 planes de campa\u00f1a de Facebook para garantizar el \u00e9xito<\/a><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/calendario-de-redes-sociales\/\" rel=\"bookmark\" title=\"Calendarios de redes sociales: c\u00f3mo crear uno de la manera correcta\">Calendarios de redes sociales: c\u00f3mo crear uno de la manera correcta<\/a><\/strong><\/h4>\n<h4><a href=\"https:\/\/honeypotmarketing.com\/es\/5-tipos-de-campanas-de-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>5 tipos de campa\u00f1as que puedes utilizar para hacer crecer tu negocio hoy<\/strong><\/a><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/los-anuncios-de-facebook-fallan-que-hacer\/\">Anuncios de Facebook y qu\u00e9 hacer cuando fallan<\/a><\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p>Has identificado las consultas y palabras clave que impulsar\u00e1n tus esfuerzos de SEO. Has creado contenido de alta calidad que coincide con tu lista de consultas. Pero es posible que las cosas no est\u00e9n yendo tan bien como pensabas. Tal vez no est\u00e9s posicionado lo suficientemente bien para t\u00e9rminos altamente competitivos que lleven a usuarios motivados a tu sitio web. Tal vez s\u00ed est\u00e9s posicionado, est\u00e1s\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-8775","post","type-post","status-publish","format-standard","hentry","category-seo"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":37,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":37,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":18,"filter":"raw","cat_ID":37,"category_count":18,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"You&#8217;ve nailed the queries and keywords that will drive your SEO efforts. You&#8217;ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you&#8217;re...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve nailed the queries and keywords that will drive your SEO efforts. You&#039;ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you&#039;re\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/seo\/beyond-keywords-search-intent\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Beyond Keywords: Understanding Search Intent\" \/>\n\t\t<meta property=\"og:description\" content=\"You&#039;ve nailed the queries and keywords that will drive your SEO efforts. You&#039;ve created high-quality content that matches your query list. 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