{"id":8797,"date":"2021-08-23T14:03:49","date_gmt":"2021-08-23T18:03:49","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8797"},"modified":"2024-09-23T11:40:12","modified_gmt":"2024-09-23T15:40:12","slug":"fundamentos-de-instagram-de-cero-a-heroe","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/instagram-fundamentals-zero-to-hero\/","title":{"rendered":"Fundamentos de Instagram: de cero a h\u00e9roe"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qMsR3Uixp8E\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Instagram Fundamentals: From Zero to Hero\" \/><meta itemprop=\"uploadDate\" content=\"2021-08-23T14:03:49-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT56M19S\" \/><meta itemprop=\"description\" content=\"It&#039;s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what&#039;s the first step? Let&#039;s take you through the Instagram Fundamentals.&amp;nbsp;What&#039;s New?What&#039;s new in marketing?\u00a0YouTu...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"51.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FLive_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fsocial-media%2Finstagram-fundamentals-zero-to-hero%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8797-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Live_the_Hive_Ep_192-Instagram_Fundamentals_From_Zero_to_Hero.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Es hora de tomarse en serio la creaci\u00f3n de una cuenta de Instagram y publicar contenido relevante que les encante a sus espectadores. \u00bfCu\u00e1l es el primer paso? Veamos los aspectos b\u00e1sicos de Instagram.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/imgix.bustle.com\/lovelace\/uploads\/448\/5be0a950-0b54-0134-24a4-0e1b1c96d76b.jpg?w=414&amp;h=406&amp;fit=crop&amp;crop=faces&amp;auto=format%2Ccompress\" alt=\"11 Instagram Memes That Are Way Too Accurate\" width=\"414\" height=\"406\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo en marketing?<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0YouTube agrega listados de cap\u00edtulos de videos en la b\u00fasqueda, Snapchat presenta una nueva herramienta, Twitter anuncia mejoras en DM y YouTube publica una nueva gu\u00eda.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-adds-video-chapter-listings-in-search-which-could-be-a-new-seo-con\/605149\/?fbclid=IwAR3cKJhabEQodrJxOART8LrBUsGQo2YExKbPbstNFrUlIkwKl71epNVUKJQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube agrega listados de cap\u00edtulos de videos en la b\u00fasqueda<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 YouTube quiere mejorar sus herramientas de b\u00fasqueda dentro de la aplicaci\u00f3n, con nuevos cap\u00edtulos de v\u00eddeo dentro de los resultados de b\u00fasqueda y acceso ampliado a contenido en diferentes idiomas para ampliar la capacidad de b\u00fasqueda.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.digitalinformationworld.com\/2021\/08\/snapchat-introduces-new-tool-trends.html?fbclid=IwAR3xILfuSlutogSGaQ0YkqCzLweDsqe4bWOZDTdw5wF75yK8sQwjFJNQx38\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snapchat presenta una nueva herramienta de \u201cTendencias\u201d<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Recientemente, Snapchat ha presentado una nueva herramienta que ayudar\u00e1 a las marcas a optimizar sus publicaciones y anuncios, haci\u00e9ndolas as\u00ed posicionarse mejor y al mismo tiempo ayud\u00e1ndolas a llegar a su p\u00fablico objetivo.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-announces-coming-dm-improvements-including-multi-dm-sharing-and-up\/605319\/?fbclid=IwAR3dbNZ_sgX4UT0i-Lq3f4sXftC7fLjULiD9Y1NzBDHjaK44Wy-0MdvHL_E\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter anuncia las pr\u00f3ximas mejoras en los mensajes directos<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Twitter ha anunciado algunas nuevas mejoras en sus mensajes directos de tweets, incluidas nuevas opciones para compartir tweets a trav\u00e9s de mensajes privados y elementos de navegaci\u00f3n mejorados.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-publishes-new-guide-to-rising-aesthetic-trends-and-how-to-understa\/605318\/?fbclid=IwAR09KJ0J_7kz-LSz2QkzA6IKlBmtzMxji_kCxn0G2B1Gbw7ZN-VfGntoigg\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">YouTube publica una nueva gu\u00eda sobre las tendencias est\u00e9ticas en alza<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Incluso si has o\u00eddo hablar de estos nichos, es probable que no tengas una comprensi\u00f3n completa de lo que significan y el contexto del que surgieron, y ah\u00ed es donde entra en juego el \u00faltimo informe de cultura y tendencias de YouTube.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Crear una cuenta de Instagram exitosa es...\u00a0<\/span><strong><span data-preserver-spaces=\"true\">M\u00e1s all\u00e1 de simplemente publicar<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Necesitas explorar el\u00a0<\/span><strong><span data-preserver-spaces=\"true\">etiquetas<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenido<\/span><\/strong><span data-preserver-spaces=\"true\">, y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">horarios\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">que se utilizan.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8798 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-1.png\" alt=\"Fundamentos de Instagram: de cero a h\u00e9roe\" width=\"469\" height=\"348\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Pero no te preocupes, te ayudaremos a entender los fundamentos de Instagram para que puedas llevar tu negocio de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">De cero a h\u00e9roe<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Fundamentos de Instagram: de cero a h\u00e9roe<\/span><\/h2>\n<h3><strong><span data-preserver-spaces=\"true\">Optimizaci\u00f3n de su perfil para empresas<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Piense en su perfil como su p\u00e1gina de inicio; esto es lo primero que ven los usuarios.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Foto de perfil<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Incluye una bonita imagen de tu logotipo.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Cambiar a una cuenta comercial<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Esto ofrece muchas caracter\u00edsticas adicionales.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Perfecciona tu biograf\u00eda<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 A\u00f1ade una breve descripci\u00f3n de tu empresa, qui\u00e9n eres y qu\u00e9 haces.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8799 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-2.png\" alt=\"Optimizaci\u00f3n de su perfil para empresas\" width=\"512\" height=\"364\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Calentando su cuenta<\/h3>\n<p><b>Instagram te recompensa<\/b><span style=\"font-weight: 400;\"> por utilizar la plataforma de la manera en que se supone que debe usarse.<\/span><\/p>\n<p><b>Como <\/b><span style=\"font-weight: 400;\">y <\/span><b>comentario <\/b><span style=\"font-weight: 400;\">en <\/span><b>Varias publicaciones<\/b><span style=\"font-weight: 400;\"> de seguir el <\/span><b>etiquetas <\/b><span style=\"font-weight: 400;\">y el <\/span><b>explorar <\/b><span style=\"font-weight: 400;\">Pesta\u00f1a para ayudarte a obtener ese valor a\u00f1adido <\/span><b>alcanzar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8800 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-3.png\" alt=\"Calentando su cuenta\" width=\"453\" height=\"418\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>C\u00f3mo crear un plan de contenidos que funcione<\/h3>\n<p><span style=\"font-weight: 400;\">Crear un plan de contenidos es crucial para mantenerse <\/span><b>organizado y consistente<\/b><span style=\"font-weight: 400;\"> en Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto depende completamente de tu empresa y la audiencia que tengas.\u00a0<\/span><\/p>\n<p><b>Cura tu plan de contenidos<\/b><span style=\"font-weight: 400;\"> para lo que funcione para ti.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8801 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-4.png\" alt=\"C\u00f3mo crear un plan de contenidos que funcione\" width=\"512\" height=\"339\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">El momento adecuado para publicar<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Quieres que tu contenido\u00a0<\/span><strong><span data-preserver-spaces=\"true\">generar compromiso,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Por eso, comprender a sus usuarios m\u00e1s activos es clave para el \u00e9xito.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Entender\u00a0<\/span><strong><span data-preserver-spaces=\"true\">micro-momentos\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">para su negocio, ya que el momento adecuado para publicar puede variar seg\u00fan su industria.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Por ejemplo, una\u00a0<\/span><strong><span data-preserver-spaces=\"true\">bufete de abogados\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Puede tener un calendario de publicaci\u00f3n diferente al de un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">florista\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">quer\u00eda.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8802 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-5.png\" alt=\"El momento adecuado para publicar\" width=\"512\" height=\"288\" \/><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">La importancia de los hashtags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Los hashtags son fundamentales porque son lo que hace que tu contenido sea atractivo.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Descubrible<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Crea una mezcla de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">alto<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">medio<\/span><\/strong><span data-preserver-spaces=\"true\">, y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">hashtags de nicho bajo<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quieres utilizar aproximadamente\u00a0<\/span><strong><span data-preserver-spaces=\"true\">3-11 hashtags por publicaci\u00f3n<\/span><\/strong><span data-preserver-spaces=\"true\">Evite usar demasiados, ya que parece spam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8803 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-6.png\" alt=\"La importancia de los hashtags\" width=\"512\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-preserver-spaces=\"true\">Crea contenido atractivo<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Una audiencia comprometida es tu mejor audiencia, sin importar tu cantidad de seguidores.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Es esencial crear contenido que capte la atenci\u00f3n del espectador, invite a la conversaci\u00f3n y\u00a0 <\/span><strong><span data-preserver-spaces=\"true\">\u201cdetiene el pergamino.\u201d\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Una forma sencilla y f\u00e1cil de crear contenido atractivo para su audiencia es\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Utilice las funciones a su alcance<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8804 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-7.png\" alt=\"Crea contenido atractivo\" width=\"512\" height=\"239\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">C\u00f3mo utilizar las funciones de Instagram<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram viene con muchas\u00a0<\/span><strong><span data-preserver-spaces=\"true\">caracter\u00edsticas fant\u00e1sticas<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0para ayudarte a crear una cuenta y un feed de Instagram que a ti y a tus seguidores les encantar\u00e1.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Estos incluyen:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Momentos destacados de la historia<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Historias de Instagram<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reels de Instagram<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">V\u00eddeos en el feed<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8806 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-8.png\" alt=\"C\u00f3mo utilizar las funciones de Instagram\" width=\"964\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Subir y editar en Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Ahora que tienes un plan de contenido,\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">\u00a1Es hora de publicar!\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Aseg\u00farese de tener las dimensiones adecuadas:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Fotos\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">funcionan mejor en una proporci\u00f3n de 1:1<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Carretes e historias\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Funcionan mejor en una proporci\u00f3n de 9:16\n<p><\/span><span data-preserver-spaces=\"true\">Es vital cumplir con los requisitos del puesto para evitar\u00a0<\/span><strong><span data-preserver-spaces=\"true\">cultivos autom\u00e1ticos<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">calidad<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">p\u00e9rdida<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8807 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-9.png\" alt=\"Uploading &amp; Editing on Instagram\" width=\"512\" height=\"512\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Al cargar su contenido, verifique que:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Revisa la ortograf\u00eda de tu t\u00edtulo<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A\u00f1ade hashtags relevantes\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A\u00f1adir una llamada a la acci\u00f3n\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Etiquetar cuentas relevantes\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Agregar una etiqueta de ubicaci\u00f3n<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Agregar texto alternativo rico en palabras clave\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A la imagen<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">Compras en Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Este conjunto de caracter\u00edsticas permite a los usuarios\u00a0<\/span><strong><span data-preserver-spaces=\"true\">comprar directamente<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0desde tu p\u00e1gina de Instagram.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tu tienda es un lugar para vender y compartir tus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Historia de la marca<\/span><\/strong><span data-preserver-spaces=\"true\">, donde las personas pueden buscar productos, explorar colecciones y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">finalizar compras.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8808 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-10.png\" alt=\"Compras en Instagram\" width=\"437\" height=\"412\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Historias de Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Las historias de Instagram promueven eficazmente nuevos productos, muestran contenido detr\u00e1s de escena y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interact\u00fae con su audiencia.\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Cada negocio es diferente, por eso es importante que tu historia refleje tu marca y atraiga a tu audiencia.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00a1Divi\u00e9rtete con ello!<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8809 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-11.png\" alt=\"Historias de Instagram\" width=\"484\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Colaboraciones y asociaciones<\/h3>\n<p><span style=\"font-weight: 400;\">Encuentre empresas que tengan perfiles similares al suyo, para que puedan beneficiarse mutuamente.<\/span><\/p>\n<p><b>Construye tu comunidad:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organice sorteos y concursos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Iniciar un desaf\u00edo de fotos y hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organiza tomas de control de Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publicaci\u00f3n cruzada<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8810 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-12.png\" alt=\"Collaborations &amp; Partnerships\" width=\"495\" height=\"422\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a1Para terminar!<\/h2>\n<p><span style=\"font-weight: 400;\">Hay m\u00e1s que decir <\/span><b>Instagram <\/b><span style=\"font-weight: 400;\">que crear un perfil y publicar s\u00f3lo por hacerlo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ten siempre una <\/span><b>plan de juego <\/b><span style=\"font-weight: 400;\">para crear el mejor y m\u00e1s relevante contenido para tu negocio y convertirte en un verdadero <\/span><b>H\u00e9roe de Instagram<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8811 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/192-13.png\" alt=\"Fundamentos de Instagram: de cero a h\u00e9roe\" width=\"512\" height=\"263\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Esperamos que hayas disfrutado aprendiendo sobre <strong>Fundamentos de Instagram<\/strong>Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/mas-alla-de-las-palabras-clave-intencion-de-busqueda\/\" rel=\"bookmark\" title=\"M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda\">M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda<\/a><\/strong><\/p>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/10-awesome-campaign-automations-scale-business\/\" rel=\"bookmark\" title=\"10 incre\u00edbles automatizaciones de campa\u00f1as para hacer crecer tu negocio\">10 incre\u00edbles automatizaciones de campa\u00f1as para hacer crecer tu negocio<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/4-facebook-campaign-game-plans\/\" rel=\"bookmark\" title=\"4 planes de campa\u00f1a de Facebook para garantizar el \u00e9xito\">4 planes de campa\u00f1a de Facebook para garantizar el \u00e9xito<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/calendario-de-redes-sociales\/\" rel=\"bookmark\" title=\"Calendarios de redes sociales: c\u00f3mo crear uno de la manera correcta\">Calendarios de redes sociales: c\u00f3mo crear uno de la manera correcta<\/a><\/strong><\/h4>\n<h4><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/5-tipos-de-campanas-de-marketing\/\" target=\"_blank\" rel=\"noopener\">5 tipos de campa\u00f1as que puedes utilizar para hacer crecer tu negocio hoy<\/a><\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p>Es hora de tomarse en serio la creaci\u00f3n de su cuenta de Instagram y publicar contenido relevante que les encantar\u00e1 a sus espectadores, as\u00ed que \u00bfcu\u00e1l es el primer paso? Veamos los conceptos b\u00e1sicos de Instagram. \u00bfQu\u00e9 hay de nuevo? \u00bfQu\u00e9 hay de nuevo en marketing? YouTube agrega listados de cap\u00edtulos de videos en la b\u00fasqueda, Snapchat presenta una nueva herramienta, Twitter anuncia mejoras en los mensajes directos y YouTube\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,42,38],"tags":[44],"class_list":["post-8797","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing","category-social-media","tag-instagram"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what&#039;s the first step? 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