{"id":8844,"date":"2021-09-07T17:44:13","date_gmt":"2021-09-07T21:44:13","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8844"},"modified":"2024-09-23T11:40:08","modified_gmt":"2024-09-23T15:40:08","slug":"como-promocionar-su-negocio-en-el-ecosistema-de-aplicaciones-moviles","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/how-to-promote-your-business-in-mobile-app-ecosystem\/","title":{"rendered":"C\u00f3mo promocionar su negocio en ecosistemas de aplicaciones m\u00f3viles"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7bnL2KmZ9ug\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Promote Your Business in Mobile App Ecosystems\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-07T17:44:13-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT46M51S\" \/><meta itemprop=\"description\" content=\"Did you know that in North America, adult mobile phone use has hit\u00a03 hours and 54 minutes per day?The majority of that time is spent in mobile applications and not in the web browser.Mobile apps offer an appealing and dynamic ecosystem to grab us...\" \/><meta itemprop=\"contentUrl\" 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src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Fhow-to-promote-your-business-in-mobile-app-ecosystem%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8844-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"How_to_Promote_Your_Business_in_Mobile_App_Ecosystems-Digital_Marketing_from_the_Trenches_Live_t.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>\u00bfSab\u00edas que en Am\u00e9rica del Norte el uso de tel\u00e9fonos m\u00f3viles por parte de adultos ha aumentado?\u00a0<strong>\u00bf3 horas y 54 minutos por d\u00eda?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La mayor parte de ese tiempo se pasa en aplicaciones m\u00f3viles y no en el navegador web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las aplicaciones m\u00f3viles ofrecen un ecosistema atractivo y din\u00e1mico para captar la atenci\u00f3n de los usuarios y alentarlos a interactuar con su negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hablemos de la enorme oportunidad de llegar a una audiencia m\u00e1s amplia y altamente comprometida y <\/span><b>C\u00f3mo puede hacer crecer su negocio aprovechando estos enormes ecosistemas de aplicaciones m\u00f3viles.\u00a0<\/b><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo en Marketing?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/break-down-how-instagram-search-works?ref=shareable&amp;fbclid=IwAR2lJraMK9klnP4nVhnPS-qaIijDXMCe9Vj9TrJJaDty2Vbp48QWRDVPPUA\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Desglosando c\u00f3mo funciona la b\u00fasqueda de Instagram<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 El gigante de las redes sociales Instagram arroja algo de luz sobre c\u00f3mo personaliza tu experiencia en Feed, Stories, Reels y Explore.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2021\/8\/31\/22650740\/linkedin-stories-ephemeral-video-shut-down?fbclid=IwAR0EexEEgK18XaeGSTZ2yBGPn9r3gddsoiVAe_jedFp-5qlLc3bjT-0QCYI\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn abandona las Stories<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Las historias no funcionan en LinkedIn. La plataforma est\u00e1 cerrando su producto ef\u00edmero Stories y planea \u201celiminar la experiencia actual de Stories para fines de septiembre\u201d.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/9to5mac.com\/2021\/09\/01\/twitter-will-soon-let-users-send-and-receive-bitcoin-in-its-tip-jar-platform\/?fbclid=IwAR3QQRz2MXk7zcQyvBpGxB7172m-FNILt6hwRDNEVq8rJIk5davV_KqPAsQ\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Twitter pronto permitir\u00e1 a los usuarios enviar y recibir Bitcoin en su plataforma &#039;Tip Jar&#039;<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0&#8211;\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">A principios de este a\u00f1o, Twitter introdujo una nueva funci\u00f3n llamada \u201cTip Jar\u201d, que permite a los usuarios enviar dinero a otros para apoyar a los creadores de contenido que siguen, y Witter est\u00e1 trabajando para agregar Bitcoin a Tip Jar.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-ads-expanded-text-ads-for-responsive-search-ads-32019.html?fbclid=IwAR1xhSD-kOJtQQqN0GcOhu7L0mWstpssNQQ3--wZoabCUH5y9JF8mmhqEzU&amp;fbclid=IwAR2K1FgW9b5Rf-k95QH7b_g-OWm5Nz09k6Sk8hRn-ErPJHJkQowyp_4nOQs\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Google Ads dejar\u00e1 de utilizar anuncios de texto expandido en favor de anuncios de b\u00fasqueda adaptables en 2022<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 El gigante de las b\u00fasquedas ha anunciado que dejar\u00e1 de admitir anuncios de texto expandido para anuncios de b\u00fasqueda responsivos, que ser\u00e1n el \u00fanico tipo de anuncio de b\u00fasqueda creado o editado en las campa\u00f1as de b\u00fasqueda est\u00e1ndar.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A veces olvidamos que\u00a0<\/span><strong><span data-preserver-spaces=\"true\">M\u00f3vil<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0es una forma efectiva de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Promociona tu negocio<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Pero \u00bfc\u00f3mo puedes utilizar aplicaciones m\u00f3viles para dar a conocer tu negocio?<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8845 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture-1-1024x743.png\" alt=\"\u00bfQu\u00e9 hay de barril?\" width=\"565\" height=\"410\" \/><\/p>\n<p>Bueno, \u00a1vamos a sumergirnos en ello!<\/p>\n<h2>\u00bfC\u00f3mo promocionar su negocio en ecosistemas de aplicaciones m\u00f3viles?<\/h2>\n<h3><b>\u00bfPor qu\u00e9 utilizar publicidad en aplicaciones m\u00f3viles para su negocio?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las aplicaciones son uno de los canales m\u00e1s eficaces para que los anunciantes capten la atenci\u00f3n de los consumidores. <\/span><b>seguimiento avanzado de datos <\/b><span style=\"font-weight: 400;\">y <\/span><b>Segmentaci\u00f3n de usuarios<\/b><span style=\"font-weight: 400;\">La publicidad dentro de la aplicaci\u00f3n puede llegar al p\u00fablico con una precisi\u00f3n milim\u00e9trica.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8846 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture1.png\" alt=\"\u00bfPor qu\u00e9 utilizar publicidad en aplicaciones m\u00f3viles para su negocio?\" width=\"858\" height=\"259\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La publicidad en la aplicaci\u00f3n es una estrategia de monetizaci\u00f3n eficaz para los editores m\u00f3viles, en la que los desarrolladores de aplicaciones <\/span><b>Reciba dinero por publicar anuncios dentro de su aplicaci\u00f3n m\u00f3vil<\/b><span style=\"font-weight: 400;\">. yo<\/span><span style=\"font-weight: 400;\">Hola, tambi\u00e9n conduce <\/span><b>consumo global de medios<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto hace que la publicidad dentro de la aplicaci\u00f3n sea un canal de marketing vital para marcas y agencias.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8847\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture2.png\" alt=\"\u00bfPor qu\u00e9 utilizar publicidad en aplicaciones m\u00f3viles para su negocio?\" width=\"425\" height=\"360\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Diferencia entre sitios web m\u00f3viles y aplicaciones m\u00f3viles<\/span><\/strong><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">Sitios web m\u00f3viles\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">aplicaciones m\u00f3viles\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">comparten muchas similitudes; sin embargo, hay elementos clave que los diferencian.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-8848 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture4-1024x405.png\" alt=\"Sitios web m\u00f3viles vs. aplicaciones m\u00f3viles\" width=\"1024\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Plataformas de publicidad m\u00f3vil y c\u00f3mo funcionan<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A\u00a0<\/span><strong><span data-preserver-spaces=\"true\">plataforma de publicidad m\u00f3vil<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0es un lugar donde los anunciantes pueden\u00a0<\/span><strong><span data-preserver-spaces=\"true\">comprar espacios publicitarios<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0entregados en sitios web y aplicaciones m\u00f3viles. Puede configurar un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">l\u00edmite de gasto en campa\u00f1as publicitarias<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0con m\u00faltiples opciones de oferta.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si est\u00e1s buscando\u00a0<\/span><strong><span data-preserver-spaces=\"true\">clientes con mayor patrimonio neto<\/span><\/strong><span data-preserver-spaces=\"true\">Una cosa que puedes hacer en Facebook es\u00a0<\/span><strong><span data-preserver-spaces=\"true\">tipos de dispositivos de destino<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8849 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture5-e1631043925795.png\" alt=\"Plataformas de publicidad m\u00f3vil y c\u00f3mo funcionan\" width=\"451\" height=\"468\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Plataformas de publicidad m\u00f3vil que puedes utilizar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Existen varios tipos de anuncios, pero los m\u00e1s populares incluyen:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Anuncios de b\u00fasqueda de Google<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Anuncios de Facebook<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Anuncios de Instagram<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Anuncios en aplicaciones m\u00f3viles<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8850 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture6.png\" alt=\"Plataformas de publicidad m\u00f3vil que puedes utilizar\" width=\"529\" height=\"481\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Anuncios de display de Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Al utilizar anuncios gr\u00e1ficos, puede utilizar <\/span><b>Segmentaci\u00f3n del dispositivo<\/b><span style=\"font-weight: 400;\"> para dirigirse \u00fanicamente a usuarios de tel\u00e9fonos inteligentes y\/o tabletas. En esta plataforma, puede publicar anuncios dentro <\/span><b>aplicaciones<\/b><span style=\"font-weight: 400;\">, <\/span><b>Navegadores<\/b><span style=\"font-weight: 400;\">, y <\/span><b>Resultados de b\u00fasqueda de Google<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anuncios que puedes utilizar en tel\u00e9fonos inteligentes y tabletas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anuncios de texto e imagen<\/b><span style=\"font-weight: 400;\">, <\/span><b>Anuncios promocionales de aplicaciones con im\u00e1genes y videos<\/b><span style=\"font-weight: 400;\">, y <\/span><b>Anuncios TrueView<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8851 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture7.png\" alt=\"Anuncios de display de Google\" width=\"520\" height=\"489\" \/><\/p>\n<p><b>Ejemplos de anuncios de display de Google\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Utilice las ubicaciones de aplicaciones en <\/span><b>Campa\u00f1as de display de Google<\/b><span style=\"font-weight: 400;\"> a cualquier persona en su \u00e1rea de servicio que est\u00e9 buscando algo relacionado <\/span><b>servicios<\/b><span style=\"font-weight: 400;\">, <\/span><b>Hazlo t\u00fa mismo, <\/b><span style=\"font-weight: 400;\">o mirando <\/span><b>videos instructivos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8852 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture8-1024x591.png\" alt=\"Ejemplos de anuncios de display de Google \" width=\"612\" height=\"353\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8853 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture9-1024x285.png\" alt=\"Ejemplos de anuncios de display de Google \" width=\"1081\" height=\"301\" \/><\/p>\n<h3><b>Anuncios de Facebook\/Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook Ads ha proporcionado a los anunciantes alternativas para seleccionar entre los siguientes tipos de anuncios:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anuncios nativos, anuncios intersticiales (anuncios de pantalla completa), anuncios de banner, anuncios de video in-stream y anuncios de video recompensados<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook permite a los especialistas en marketing utilizar ubicaciones de aplicaciones en la configuraci\u00f3n del conjunto de anuncios.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8854 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture10.png\" alt=\"Anuncios de Facebook\/Instagram\" width=\"472\" height=\"477\" \/><\/p>\n<h3><b>Ubicaciones de anuncios en Facebook\/Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook tambi\u00e9n te permite orientar tus anuncios a dispositivos espec\u00edficos. <\/span><b>Androide <\/b><span style=\"font-weight: 400;\">o <\/span><b>iOS<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Puede seleccionar entre m\u00f3viles espec\u00edficos <\/span><b>Versiones del sistema operativo de los dispositivos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8855 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture11.png\" alt=\"Ubicaciones de anuncios en Facebook\/Instagram\" width=\"428\" height=\"497\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Anuncios de Bing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Su <\/span><b>presupuesto de publicidad<\/b><span style=\"font-weight: 400;\"> Podr\u00eda extenderse a\u00fan m\u00e1s en Bing. <\/span><span style=\"font-weight: 400;\">En promedio, usted <\/span><b>Pague 70% menos por Bing Ads<\/b><span style=\"font-weight: 400;\"> que Google. <\/span><span style=\"font-weight: 400;\">Con Bing Ads, tienes m\u00e1s control sobre la <\/span><b>idioma<\/b><span style=\"font-weight: 400;\">, <\/span><b>ubicaci\u00f3n<\/b><span style=\"font-weight: 400;\">, y <\/span><b>Programaci\u00f3n <\/b><span style=\"font-weight: 400;\">de su campa\u00f1a.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8856 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture12.png\" alt=\"Anuncios de Bing\" width=\"516\" height=\"360\" \/><\/p>\n<h3><b>AdMob<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La plataforma es beneficiosa para las empresas que buscan <\/span><b>monetizar <\/b><span style=\"font-weight: 400;\">mostrando anuncios en su aplicaci\u00f3n m\u00f3vil. <\/span><span style=\"font-weight: 400;\">AdMob permite a los usuarios decidir qu\u00e9 tipos de anuncios quieren mostrar y establecer filtros para que solo se muestren los anuncios relevantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes crear un anuncio intersticial que sea un juego en s\u00ed mismo; esto se llama <\/span><b>Anuncio m\u00f3vil interactivo y reproducible<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8857 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture13.png\" alt=\"AdMob\" width=\"519\" height=\"470\" \/><\/p>\n<h3><b>Segmentaci\u00f3n de anuncios en la aplicaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dado que las aplicaciones pueden recopilar <\/span><b>datos de primera mano<\/b><span style=\"font-weight: 400;\"> en un <\/span><b>base de suscripci\u00f3n voluntaria<\/b><span style=\"font-weight: 400;\">, tambi\u00e9n pueden transmitir par\u00e1metros de segmentaci\u00f3n valiosos. Esto facilita que los anunciantes lleguen con precisi\u00f3n a su audiencia ideal a trav\u00e9s de <\/span><b>publicidad en la aplicaci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentro del entorno de la aplicaci\u00f3n, los anunciantes tambi\u00e9n pueden <\/span><b>Aprovechar los datos de geolocalizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> para garantizar que lleguen a los usuarios en el momento <\/span><b>momento justo<\/b><span style=\"font-weight: 400;\"> y en el <\/span><b>lugar correcto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8858 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture14.png\" alt=\"Segmentaci\u00f3n de anuncios en la aplicaci\u00f3n\" width=\"484\" height=\"520\" \/><\/p>\n<h3><\/h3>\n<h3><b>Seguimiento de usuarios en la aplicaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dentro del entorno de la aplicaci\u00f3n, <\/span><b>identificaci\u00f3n de usuario activa<\/b><span style=\"font-weight: 400;\"> Est\u00e1 ligado a la <\/span><b>Identificaci\u00f3n del dispositivo<\/b><span style=\"font-weight: 400;\"> de cada dispositivo m\u00f3vil \u00fanico. <\/span><span style=\"font-weight: 400;\">Esto permite que la publicidad dentro de la aplicaci\u00f3n proporcione informaci\u00f3n real. <\/span><b>Segmentaci\u00f3n centrada en las personas<\/b><span style=\"font-weight: 400;\">, dada la naturaleza personal de los dispositivos m\u00f3viles.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8859 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture15.png\" alt=\"Seguimiento de usuarios en la aplicaci\u00f3n\" width=\"467\" height=\"379\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Medici\u00f3n de la visibilidad de los anuncios en la aplicaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Una impresi\u00f3n de anuncio en un dispositivo m\u00f3vil solo se puede considerar visible si cumple con lo siguiente: <\/span><b>Requisitos<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Requisito de p\u00edxeles<\/b><span style=\"font-weight: 400;\">: Al menos <\/span><b>50% de los p\u00edxeles del anuncio<\/b><span style=\"font-weight: 400;\"> debe estar en un navegador enfocado o en una aplicaci\u00f3n completamente descargada, abierta e inicializada en el espacio visible del dispositivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Requisito de tiempo<\/b><span style=\"font-weight: 400;\">:La duraci\u00f3n en la que se cumple el requisito de p\u00edxeles debe ser al menos <\/span><b>Un segundo continuo, despu\u00e9s de la presentaci\u00f3n del anuncio<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8860 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture16.png\" alt=\"Medici\u00f3n de la visibilidad de los anuncios en la aplicaci\u00f3n\" width=\"448\" height=\"390\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Formatos de anuncios en la aplicaci\u00f3n<\/b><\/h3>\n<p><b>Formatos de anuncios de v\u00eddeo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La publicidad en v\u00eddeo m\u00f3vil es una parte integral de una estrategia publicitaria exitosa. <\/span><b>Formatos de anuncios de v\u00eddeo para dispositivos m\u00f3viles<\/b><span style=\"font-weight: 400;\"> Puede transmitir de forma eficaz mensajes de marca atractivos.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intersticial <\/b><span style=\"font-weight: 400;\">Anuncios de video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recompensado <\/b><span style=\"font-weight: 400;\">Anuncios de video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Corriente afuera <\/b><span style=\"font-weight: 400;\">Anuncios de video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-roll en directo <\/b><span style=\"font-weight: 400;\">Anuncios de video<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8861 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture17.png\" alt=\"Formatos de anuncios en la aplicaci\u00f3n\" width=\"357\" height=\"436\" \/><\/p>\n<p><b>Formatos de anuncios de display<\/b><\/p>\n<p><b>Anuncios de display en la aplicaci\u00f3n<\/b><span style=\"font-weight: 400;\"> Proporcionar a los anunciantes una forma flexible de escalar el alcance de sus campa\u00f1as dentro del entorno de la aplicaci\u00f3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nativo<\/b><span style=\"font-weight: 400;\"> Anuncios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intersticial <\/b><span style=\"font-weight: 400;\">Anuncios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bandera <\/b><span style=\"font-weight: 400;\">Anuncios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rect\u00e1ngulo mediano <\/b><span style=\"font-weight: 400;\">Anuncios<\/span><\/li>\n<\/ul>\n<h3><b>Envolvi\u00e9ndolo<\/b><\/h3>\n<p><b>Publicidad en aplicaciones m\u00f3viles<\/b><span style=\"font-weight: 400;\"> Es bastante beneficioso ya que cada vez m\u00e1s personas usan sus tel\u00e9fonos en lugar de sitios web diariamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conozca a su audiencia y d\u00f3nde pasan su tiempo para que pueda <\/span><b>Publicitarles de manera eficaz<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con sofisticaci\u00f3n <\/span><b>seguimiento de datos <\/b><span style=\"font-weight: 400;\">y <\/span><b>Segmentaci\u00f3n de usuarios<\/b><span style=\"font-weight: 400;\">El entorno de la aplicaci\u00f3n tambi\u00e9n permite a los anunciantes llegar a los consumidores con una precisi\u00f3n milim\u00e9trica.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8863 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture20.png\" alt=\"Envolvi\u00e9ndolo\" width=\"544\" height=\"454\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Esperamos que hayas disfrutado aprendiendo sobre <strong>Promoci\u00f3n de negocios en ecosistemas de aplicaciones m\u00f3viles<\/strong>Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/p>\n<p><strong><a href=\"https:\/\/honeypotmarketing.com\/es\/5-tipos-de-campanas-de-marketing\/\">5 tipos de campa\u00f1as que puedes utilizar para hacer crecer tu negocio hoy<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/mensajeria-social\/\"><strong>Mensajer\u00eda social y ocho formas de utilizarla para hacer crecer su negocio<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/4-facebook-campaign-game-plans\/\"><strong>4 planes de campa\u00f1a de Facebook para garantizar el \u00e9xito<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/como-reutilizar-videos-de-larga-duracion-para-las-redes-sociales\/\"><strong>C\u00f3mo reutilizar v\u00eddeos de larga duraci\u00f3n para las redes sociales<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que en Norteam\u00e9rica el uso de tel\u00e9fonos m\u00f3viles por parte de adultos ha alcanzado las 3 horas y 54 minutos al d\u00eda? La mayor parte de ese tiempo se pasa en aplicaciones m\u00f3viles y no en el navegador web. Las aplicaciones m\u00f3viles ofrecen un ecosistema atractivo y din\u00e1mico para captar la atenci\u00f3n de los usuarios y animarlos a interactuar con tu negocio\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? 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We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Promote Your Business in Mobile App Ecosystems\" \/>\n\t\t<meta property=\"og:description\" content=\"Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. 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In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. 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