{"id":8890,"date":"2021-09-20T16:38:03","date_gmt":"2021-09-20T20:38:03","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8890"},"modified":"2024-09-23T11:40:04","modified_gmt":"2024-09-23T15:40:04","slug":"utilizar-el-correo-electronico-para-atraer-involucrar-y-retener-clientes","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/","title":{"rendered":"C\u00f3mo utilizar el correo electr\u00f3nico para atraer, fidelizar y retener clientes"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/PJ9gfMOPOFg\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Using Email to Attract, Engage and Retain Customers\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-20T16:38:03-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Did you know that\u00a099% of consumers\u00a0check their email every day, and it is by far the preferred method to receive updates from brands?Not to mention that\u00a073% of millennials\u00a0prefer email communications from businesses, proving that email is far from ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"0.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FUsing_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Femail-marketing%2Fusing-email-to-attract-engage-and-retain-customers%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8890-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"Using_Email_to_Attract_Engage_Retain_Customers-Digital_Marketing_from_the_Trenches_Live_the_H.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>\u00bfSab\u00edas que?\u00a0<strong>99% de consumidores<\/strong>\u00a0revisan su correo electr\u00f3nico todos los d\u00edas y es, por lejos, el m\u00e9todo preferido para recibir actualizaciones de las marcas.<\/p>\n<p>Sin mencionar que\u00a0<strong>73% de los millennials<\/strong>\u00a0prefieren las comunicaciones por correo electr\u00f3nico de las empresas, lo que demuestra que el correo electr\u00f3nico est\u00e1 lejos de estar muerto.<b><br \/>\n<\/b><\/p>\n<p>Perm\u00edtanos mostrarle c\u00f3mo hacer exactamente eso.\u00a0<strong>Uso del correo electr\u00f3nico para atraer, involucrar y retener clientes.<\/strong><\/p>\n<h2>\u00bfQu\u00e9 hay de nuevo?<\/h2>\n<p>\u00bfQu\u00e9 hay de nuevo en Marketing?<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-launches-first-podcast-exploring-how-online-creators-have-found-su\/606669\/?fbclid=IwAR0COeyd4Q_RfpNawQ0cwJVbIXAZCpO3_9dT4Is-KXpVeN526_MFNSqiNyI\"><strong>YouTube lanza su primer podcast que explora c\u00f3mo los creadores en l\u00ednea han alcanzado el \u00e9xito<\/strong><\/a> \u2013 YouTube ha lanzado su primer podcast llamado &#039;The Upload: The Rise of the Creator Economy&#039;.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/09\/more-info-about-titles?hl=en&amp;fbclid=IwAR3G6ccb4vdMQTeIq4RwUF6rFgxPzcpwBJfdfCTY7X6T0D1xqM6JV64ZKzc\"><strong>Google: Generaci\u00f3n de t\u00edtulos para resultados de p\u00e1ginas web<\/strong><\/a> \u2013 Google comparte m\u00e1s informaci\u00f3n sobre c\u00f3mo genera t\u00edtulos para los resultados de las p\u00e1ginas web<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-tests-new-full-screen-vertical-scrolling-feed-for-pin-discovery\/606431\/?fbclid=IwAR3WhuEpSh0T2QRM0SCX1ammoImvBe1H59VY-UoRsT7ofRLhrJWTZG1yagQ\"><strong>Pinterest prueba un nuevo feed de desplazamiento vertical y pantalla completa para descubrir pins<\/strong><\/a> \u2013 Parece que Pinterest es la \u00faltima aplicaci\u00f3n de redes sociales que busca aprovechar la tendencia inspirada en TikTok de un feed de contenido vertical y con desplazamiento.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/google-adds-more-automation-options-to-display-ads-as-it-seeks-to-counter-d\/606666\/?fbclid=IwAR2QiTxIutQv3xFegP3lrBd5zXHJWJkM2swaQpWavM7XiUu7FfgDVvTJjaU\"><strong>Google agrega m\u00e1s opciones de automatizaci\u00f3n para mostrar anuncios en un intento por contrarrestar las restricciones a la recopilaci\u00f3n de datos<\/strong><\/a> \u2013 Google busca ayudar a los anunciantes a maximizar los resultados de sus anuncios.<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p><span style=\"font-weight: 400;\">Si bien algunas tendencias de marketing van y vienen, el correo electr\u00f3nico sigue siendo una de las m\u00e1s vibrantes y <\/span><b>poderoso<\/b><span style=\"font-weight: 400;\"> Canales disponibles.\u00a0 <\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8891 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0001.png\" alt=\"\u00bfQu\u00e9 hay de barril?\" width=\"572\" height=\"413\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hoy discutiremos el <strong>Importancia del marketing por correo electr\u00f3nico<\/strong>, y c\u00f3mo crear una experiencia cautivadora y personalizada para tus suscriptores.\u00a0<\/span><\/p>\n<h2><b>El correo electr\u00f3nico no ha muerto<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque es una de las formas m\u00e1s antiguas de comunicaci\u00f3n digital, <\/span><b>El correo electr\u00f3nico sigue destacando<\/b><span style=\"font-weight: 400;\"> Cuando se trata de uso.\u00a0<\/span><\/p>\n<p><b>Con m\u00e1s de 2 mil millones de usuarios<\/b><span style=\"font-weight: 400;\">Es importante reconocer los beneficios que el correo electr\u00f3nico puede brindarle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el marketing por correo electr\u00f3nico, usted es due\u00f1o de las conexiones: no tiene que preocuparse por los cambios en los algoritmos que afectan su alcance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conc\u00e9ntrese en estrategias que le ayudar\u00e1n a crear <\/span><b>correos electr\u00f3nicos cautivadores<\/b><span style=\"font-weight: 400;\"> que la gente realmente quiere abrir.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8892 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0002.png\" alt=\"Email is not dead\" width=\"539\" height=\"446\" \/><\/p>\n<h2><b>La importancia de la retenci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mantener a los clientes contentos para que regresen o incluso recomienden su negocio es el objetivo principal.<\/span><\/p>\n<p><b>Primeras impresiones<\/b><span style=\"font-weight: 400;\"> Significa mucho para un cliente. Debes mantener las cosas simples y amigables para que regresen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes <\/span><b>Recompensar la lealtad del cliente con incentivos.<\/b><\/p>\n<p><b>Encuestas<\/b><span style=\"font-weight: 400;\"> Tambi\u00e9n son una excelente manera de mantener a las personas comprometidas con su producto.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8893 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0003-1024x686.png\" alt=\"La importancia de la retenci\u00f3n\" width=\"533\" height=\"356\" \/><\/p>\n<h2><b>Coherencia y estructura<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El marketing por correo electr\u00f3nico constante mantiene <\/span><b>Comunicaci\u00f3n abierta con los clientes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el tiempo, los correos electr\u00f3nicos constantes nutrir\u00e1n y <\/span><b>Construir relaciones con <\/b><span style=\"font-weight: 400;\">su lista de correo electr\u00f3nico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mantiene tu <\/span><b>La empresa est\u00e1 fresca en la mente de los consumidores<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8894 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0004.png\" alt=\"Coherencia y estructura\" width=\"548\" height=\"395\" \/><\/p>\n<p>Al crear un correo electr\u00f3nico, se pueden encontrar estos componentes generales:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u00ednea de asunto<\/b><span style=\"font-weight: 400;\">:Lo que el lector ve en su bandeja de entrada. Aseg\u00farese de que no sea demasiado largo ni spam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Saludo<\/b><span style=\"font-weight: 400;\">:Se dirige directamente a la persona a la que le est\u00e1s enviando el correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introducci\u00f3n<\/b><span style=\"font-weight: 400;\">:Presente el contexto del correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cuerpo<\/b><span style=\"font-weight: 400;\">:Esta secci\u00f3n explica el mensaje principal del correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cierre<\/b><span style=\"font-weight: 400;\">:El cierre de su correo electr\u00f3nico debe ser formal, no informal. Utilice su nombre y apellido.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8895 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0005.png\" alt=\"Coherencia y estructura\" width=\"457\" height=\"477\" \/><\/p>\n<h2><b>Listas de contactos: m\u00e1s grandes no siempre son mejores<\/b><\/h2>\n<p><b>Mito: <\/b><span style=\"font-weight: 400;\">Env\u00ede un correo electr\u00f3nico a tantos contactos como sea posible. Cuanto m\u00e1s larga sea la lista, a m\u00e1s personas llegar\u00e1 y mejores ser\u00e1n los resultados. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u00a1No hagas eso! <\/b><span style=\"font-weight: 400;\">Perder\u00e1s demasiado tiempo y dinero. Es importante asegurarte de que tu lista de correo electr\u00f3nico est\u00e9 actualizada y sin obstrucciones.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revisa tu <\/span><b>an\u00e1lisis de correo electr\u00f3nico<\/b><span style=\"font-weight: 400;\"> Y toma nota de los contactos que no han realizado ninguna acci\u00f3n en unos meses. \u00bfSiguen siendo valiosos?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Con el mantenimiento regular de la lista, puede asegurarse de comunicarse con personas que realmente desean saber de usted.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8896 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0006.png\" alt=\"Listas de contactos: m\u00e1s grandes no siempre son mejores\" width=\"575\" height=\"397\" \/><\/p>\n<h2><b>La importancia de la segmentaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se utiliza como t\u00e1ctica de personalizaci\u00f3n para ofrecer m\u00e1s <\/span><b>Marketing por correo electr\u00f3nico relevante para suscriptores.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los segmentos se crean para que puedas atender <\/span><b>espec\u00edficamente a cada lista de correo electr\u00f3nico diferente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Formas en las que puedes segmentar tu lista:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geogr\u00e1fico <\/b><span style=\"font-weight: 400;\">Segmentaci\u00f3n de correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B2B y especializaci\u00f3n<\/b><span style=\"font-weight: 400;\"> Segmentaci\u00f3n de correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenido espec\u00edfico<\/b><span style=\"font-weight: 400;\"> Segmentaci\u00f3n de correo electr\u00f3nico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Espec\u00edfico del comportamiento<\/b><span style=\"font-weight: 400;\"> Segmentaci\u00f3n de correo electr\u00f3nico.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8897 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0007.png\" alt=\"La importancia de la segmentaci\u00f3n\" width=\"437\" height=\"393\" \/><\/p>\n<h2><b>Personalizaci\u00f3n\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La personalizaci\u00f3n del correo electr\u00f3nico es un proceso que proporciona <\/span><b>tratamiento individual<\/b><span style=\"font-weight: 400;\"> al cliente y aumenta <\/span><b>Generaci\u00f3n de leads<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La personalizaci\u00f3n del correo electr\u00f3nico es importante porque <\/span><b>recompensa a los clientes<\/b><span style=\"font-weight: 400;\"> con nuevas experiencias y <\/span><b>mejora las relaciones<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay varias formas de personalizar sus correos electr\u00f3nicos. A continuaci\u00f3n, se muestran algunas <\/span><b>t\u00e9cnicas avanzadas<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haz las preguntas correctas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorizar carrito abandonado<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporcionar recomendaciones de productos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear un perfil de cliente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar correos electr\u00f3nicos de activaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebre los logros de los clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilice contenido din\u00e1mico en sus correos electr\u00f3nicos<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8898 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0008.png\" alt=\"Personalizaci\u00f3n\" width=\"505\" height=\"463\" \/><\/p>\n<h2><b>Tipos de correos electr\u00f3nicos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No hay nada peor que enviar correos electr\u00f3nicos que la gente teme leer y env\u00eda autom\u00e1ticamente a la papelera.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante crear <\/span><b>Actualizaciones relevantes y de f\u00e1cil comprensi\u00f3n<\/b><span style=\"font-weight: 400;\"> para garantizar que sus correos electr\u00f3nicos sean realmente agradables de leer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tipos de correos electr\u00f3nicos deber\u00eda enviar?<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8899 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0009.png\" alt=\"Tipos de correos electr\u00f3nicos\" width=\"517\" height=\"369\" \/><\/p>\n<h2><b>Correo electr\u00f3nico para nuevos suscriptores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quieres construir una r\u00e1pida <\/span><b>Fundaci\u00f3n de confianza<\/b><span style=\"font-weight: 400;\"> con su consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presenta tus plataformas de redes sociales y <\/span><b>Invita a tu audiencia<\/b><span style=\"font-weight: 400;\"> Conectar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No quieres un correo electr\u00f3nico de bienvenida largo. Si tienes mucho que decir, <\/span><b>hacer un video<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entres directamente con lo que est\u00e1s vendiendo. Deber\u00edas <\/span><b>Ofrecer una experiencia<\/b><span style=\"font-weight: 400;\"> Esto deja al consumidor curioso, por lo que puede investigar m\u00e1s.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8900 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture00010.png\" alt=\"Correo electr\u00f3nico para nuevos suscriptores\" width=\"496\" height=\"444\" \/><\/p>\n<h2><b>Encuestas de retroalimentaci\u00f3n\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Obtener altas tasas de respuesta para su <\/span><b>encuesta de opinion del cliente<\/b><span style=\"font-weight: 400;\"> comienza pidiendo al encuestado que complete su encuesta creando un <\/span><b>Encuesta de satisfacci\u00f3n del cliente eficaz por correo electr\u00f3nico.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu correo electr\u00f3nico debe hacer que la gente quiera comenzar la encuesta. No tiene que ser largo ni complejo. De hecho, deber\u00eda serlo. <\/span><b>Corto y al punto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerde que el \u00fanico objetivo de la invitaci\u00f3n es <\/span><b>Persuadir al demandado<\/b><span style=\"font-weight: 400;\"> para brindarnos su opini\u00f3n sobre su organizaci\u00f3n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8901 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture00011.png\" alt=\"Encuestas de retroalimentaci\u00f3n \" width=\"578\" height=\"489\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Envolvi\u00e9ndolo<\/b><\/h2>\n<p><b>El correo electr\u00f3nico lleg\u00f3 para quedarse.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Conc\u00e9ntrese en crear correos electr\u00f3nicos que sean cautivadores, personalizados y coherentes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos son pasos cruciales para garantizar que su <\/span><b>Los clientes se mantienen comprometidos <\/b><span style=\"font-weight: 400;\">y que sus esfuerzos tengan \u00e9xito.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8902 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture00012.png\" alt=\"Envolvi\u00e9ndolo\" width=\"565\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Esperamos que hayas disfrutado aprendiendo sobre <b>C\u00f3mo utilizar el correo electr\u00f3nico para atraer, fidelizar y retener clientes<\/b>Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/10-awesome-campaign-automations-scale-business\/\"><strong>10 incre\u00edbles automatizaciones de campa\u00f1as para hacer crecer tu negocio<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/mas-alla-de-las-palabras-clave-intencion-de-busqueda\/\"><strong>M\u00e1s all\u00e1 de las palabras clave: comprender la intenci\u00f3n de b\u00fasqueda<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/fundamentos-de-instagram-de-cero-a-heroe\/\"><strong>Fundamentos de Instagram: de cero a h\u00e9roe<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/como-promocionar-su-negocio-en-el-ecosistema-de-aplicaciones-moviles\/\"><strong>C\u00f3mo promocionar su negocio en el ecosistema de aplicaciones m\u00f3viles<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que el 991% de los consumidores revisa su correo electr\u00f3nico todos los d\u00edas y que es, con diferencia, el m\u00e9todo preferido para recibir actualizaciones de las marcas? Sin mencionar que el 731% de los millennials prefiere las comunicaciones por correo electr\u00f3nico de las empresas, lo que demuestra que el correo electr\u00f3nico est\u00e1 lejos de estar muerto. Perm\u00edtenos mostrarte c\u00f3mo hacer exactamente eso usando el correo electr\u00f3nico para atraer, involucrar y...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[46],"tags":[89,93,51,66],"class_list":["post-8890","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-email-marketing","tag-email-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using Email to Attract, Engage and Retain Customers\" \/>\n\t\t<meta property=\"og:description\" content=\"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-09-20T20:38:03+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:04+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Using Email to Attract, Engage and Retain Customers\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#blogposting\",\"name\":\"Using Email to Attract, Engage and Retain Customers\",\"headline\":\"Using Email to Attract, Engage and Retain Customers\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/Capture0001.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#articleImage\"},\"datePublished\":\"2021-09-20T16:38:03-04:00\",\"dateModified\":\"2024-09-23T11:40:04-04:00\",\"inLanguage\":\"es-MX\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#webpage\"},\"articleSection\":\"Email Marketing, Digital Marketing, Digital Marketing Strategy, Email Marketing, Email Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/#listItem\",\"name\":\"Email Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/#listItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#listItem\",\"name\":\"Using Email to Attract, Engage and Retain Customers\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#listItem\",\"position\":3,\"name\":\"Using Email to Attract, Engage and Retain Customers\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/#listItem\",\"name\":\"Email Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/\",\"name\":\"Using Email to Attract, Engage and Retain Customers\",\"description\":\"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/email-marketing\\\/using-email-to-attract-engage-and-retain-customers\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"datePublished\":\"2021-09-20T16:38:03-04:00\",\"dateModified\":\"2024-09-23T11:40:04-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Using Email to Attract, Engage and Retain Customers<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo utilizar el correo electr\u00f3nico para atraer, fidelizar y retener clientes","description":"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and","canonical_url":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#blogposting","name":"Using Email to Attract, Engage and Retain Customers","headline":"Using Email to Attract, Engage and Retain Customers","author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Capture0001.png","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#articleImage"},"datePublished":"2021-09-20T16:38:03-04:00","dateModified":"2024-09-23T11:40:04-04:00","inLanguage":"es-MX","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#webpage"},"articleSection":"Email Marketing, Digital Marketing, Digital Marketing Strategy, Email Marketing, Email Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/#listItem","name":"Email Marketing"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/#listItem","position":2,"name":"Email Marketing","item":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#listItem","name":"Using Email to Attract, Engage and Retain Customers"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#listItem","position":3,"name":"Using Email to Attract, Engage and Retain Customers","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/#listItem","name":"Email Marketing"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/es\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/es\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#webpage","url":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/","name":"Using Email to Attract, Engage and Retain Customers","description":"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"datePublished":"2021-09-20T16:38:03-04:00","dateModified":"2024-09-23T11:40:04-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/es\/#website","url":"https:\/\/honeypotmarketing.com\/es\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"es-MX","publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"}}]},"og:locale":"es_MX","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"Using Email to Attract, Engage and Retain Customers","og:description":"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and","og:url":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2021-09-20T20:38:03+00:00","article:modified_time":"2024-09-23T15:40:04+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"Using Email to Attract, Engage and Retain Customers","twitter:description":"Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"8890","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-01-20 03:21:12","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:48","updated":"2026-01-20 03:21:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/email-marketing\/\" title=\"Email Marketing\">Email Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tUsing Email to Attract, Engage and Retain Customers\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es"},{"label":"Email Marketing","link":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/"},{"label":"Using Email to Attract, Engage and Retain Customers","link":"https:\/\/honeypotmarketing.com\/es\/email-marketing\/using-email-to-attract-engage-and-retain-customers\/"}],"taxonomy_info":{"category":[{"value":46,"label":"Email Marketing"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":51,"label":"Email Marketing"},{"value":66,"label":"Email Strategy"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":46,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":46,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw","cat_ID":46,"category_count":4,"category_description":"","cat_name":"Email Marketing","category_nicename":"email-marketing","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"},{"term_id":51,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":66,"name":"Email Strategy","slug":"email-strategy","term_group":0,"term_taxonomy_id":66,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"Did you know that\u00a099% of consumers\u00a0check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that\u00a073% of millennials\u00a0prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by\u00a0Using Email to Attract, Engage and...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=8890"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/8890\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=8890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=8890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=8890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}