{"id":8910,"date":"2021-09-27T15:48:17","date_gmt":"2021-09-27T19:48:17","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=8910"},"modified":"2024-09-23T11:40:00","modified_gmt":"2024-09-23T15:40:00","slug":"how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/","title":{"rendered":"C\u00f3mo implementar un embudo de marketing exitoso: c\u00f3mo devolverle la diversi\u00f3n al embudo"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/i02kbi9P20k\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Implement a Successful Marketing Funnel &amp;#8211; Putting the Fun Back in Funnel\" \/><meta itemprop=\"uploadDate\" content=\"2021-09-27T15:48:17-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT1H10M45S\" \/><meta itemprop=\"description\" content=\"Every business owner knows the pains of\u00a0just\u00a0missing a sale, but the real question here is, what made the prospect drop out at the last minute.And, how do you ensure that this doesn&#039;t keep happening?The answer is quite simple: You create a\u00a0market...\" \/><meta itemprop=\"contentUrl\" 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=8910-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"How_to_Implement_a_Successful_Marketing_Funnel-Digital_Marketing_from_the_Trenches_Live_the_Hiv.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Todo due\u00f1o de negocio conoce los dolores de cabeza que conlleva\u00a0<\/span><em><span data-preserver-spaces=\"true\">justo<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Perder una venta, pero la verdadera pregunta aqu\u00ed es qu\u00e9 hizo que el cliente potencial abandonara en el \u00faltimo minuto.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00bfY c\u00f3mo podemos garantizar que esto no siga sucediendo?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La respuesta es bastante sencilla: creas un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">embudo de marketing\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Eso funciona.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">D\u00e9janos mostrarte\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00bfC\u00f3mo implementar un embudo de marketing exitoso?<\/span><\/strong><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 hay de nuevo en Marketing?<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/09\/20\/apple-update-day-keeps-marketers-away-ios-15-spurs-privacy-changes?fbclid=IwAR0fmawCexF1mKtrxuGPCczeFuVjdmeRvM_Z5GADKSbq_yzf-y6C1ODvp64&amp;__cf_chl_jschl_tk__=pmd_.8ihf1mqzaSKYeRtU3dxXFN.QiWNWTLatcyQSoQDT.M-1632751327-0-gqNtZGzNAuWjcnBszQsl\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Una actualizaci\u00f3n de Apple al d\u00eda mantiene alejados a los vendedores: iOS 15 impulsa m\u00e1s cambios de privacidad<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Una serie de actualizaciones de privacidad que Apple anunci\u00f3 en junio en su conferencia anual para desarrolladores es\u00a0<\/span><em><span data-preserver-spaces=\"true\">oficialmente<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0\u00a1Ya est\u00e1 funcionando, gracias a iOS 15!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/betakit.com\/shopify-reportedly-surpasses-amazon-in-online-traffic-heating-up-race-between-the-e-commerce-firms\/?fbclid=IwAR18WtVSVHA1F0iFAFw5ZKGQ4KvOLdwYVLocDMx5TftRmjWMjvKdhGTLF-4\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Shopify supera a Amazon en tr\u00e1fico online, lo que calienta la carrera entre las empresas de comercio electr\u00f3nico<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Shopify habr\u00eda superado a Amazon en una m\u00e9trica notable, el tr\u00e1fico en l\u00ednea, seg\u00fan datos revisados por Business Insider.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-outlines-rising-opportunities-for-ecommerce-and-the-unique-potentia\/607041\/?fbclid=IwAR1GN8W87C9BoJGkUyxZsu4zaEJ7yjPGAeWvCjTQRKDMIYmUvv6LAWVLXPI\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">TikTok destaca las oportunidades crecientes para el comercio electr\u00f3nico y el potencial \u00fanico para las marcas en la aplicaci\u00f3n<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Como parte de su crecimiento continuo y sus esfuerzos por implementar m\u00e1s oportunidades de monetizaci\u00f3n, TikTok se ha inclinado cada vez m\u00e1s hacia el comercio electr\u00f3nico.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-launches-updated-lead-gen-forms-integration-for-zapier-providing\/607055\/?fbclid=IwAR0jreG1xSaML-W7eLKICIt4I2LzvuoRDtSt39Lerb966tChGR0XNX9nYqE\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">LinkedIn lanza una integraci\u00f3n actualizada de formularios de generaci\u00f3n de clientes potenciales para Zapier, lo que brinda nuevas oportunidades de automatizaci\u00f3n<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u2013 LinkedIn ha hecho que la recopilaci\u00f3n de datos de audiencia sea un poco m\u00e1s sencilla al lanzar un nuevo disparador de registro de eventos en la integraci\u00f3n de formularios de generaci\u00f3n de clientes potenciales para Zapier.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Para garantizar que su negocio no pierda ning\u00fan cliente potencial, cree un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">embudo de marketing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Que funcione es importante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8911 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-01-1024x731.png\" alt=\"\u00bfQu\u00e9 hay de barril?\" width=\"643\" height=\"459\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Hoy discutiremos la importancia de un embudo de marketing y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Implementando un embudo de marketing exitoso.<\/span><\/strong><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">\u00bfQu\u00e9 es un embudo de marketing?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Un embudo de marketing es un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">proceso paso a paso\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">de un cliente que interact\u00faa con su negocio o producto.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Como una abeja atra\u00edda por la miel, notan su producto o servicio y su inter\u00e9s los lleva a trav\u00e9s de su embudo de marketing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8912 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-2.png\" alt=\"What is Marketing Funnel?\" width=\"525\" height=\"396\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Depende de usted.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Mantenlos comprometidos<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0y fomentar las transacciones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Una vez que eso sucede, usted quiere\u00a0<\/span><strong><span data-preserver-spaces=\"true\">mantener su lealtad<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0y hacer que regresen y difundan la informaci\u00f3n sobre su servicio.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Importancia de un embudo de marketing\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Aqu\u00ed hay algunas razones por las que su empresa necesita un embudo:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Los clientes, en \u00faltima instancia, nos pagan para que los traslademos de un \u201cestado anterior\u201d indeseable a un \u201cestado posterior\u201d deseable.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los embudos bien dise\u00f1ados muestran a su audiencia que necesitan su producto o servicio.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">En lugar de realizar una sola venta, los embudos crear\u00e1n clientes recurrentes con valor de por vida.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los embudos son historias continuas con un principio, un desarrollo y un final. Las historias construyen relaciones.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Los embudos permiten que sus relaciones con los clientes se desarrollen de forma natural.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-8913 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-3.png\" alt=\"Importancia de un embudo de marketing \" width=\"572\" height=\"485\" \/><\/p>\n<h2><b>\u00bfPor d\u00f3nde empezamos?<\/b><\/h2>\n<p><em>\u00a1Como una novela de misterio!<\/em><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8914 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-4.png\" alt=\"Where do we start?\" width=\"665\" height=\"379\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trabajaremos al rev\u00e9s, como Sir Arthur Conan Doyle o Agatha Christie.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea Personas precisas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir nuestro producto principal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir nuestra oferta principal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ven con nuestra oferta de punto de entrada (Tripwire).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cree imanes de clientes potenciales valiosos que proporcionen valor REAL.<\/span><\/li>\n<\/ol>\n<h2><b>Pasos para crear un embudo eficaz<\/b><\/h2>\n<h3><span style=\"font-weight: 800;\">1. Producto principal<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8915 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-5.png\" alt=\"The Core Product\" width=\"449\" height=\"396\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Su producto no es su oferta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Su producto es su producto.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ya tienes una oferta principal. Es tu producto o servicio estrella (o de producci\u00f3n constante).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una oferta es una forma \u00fanica de presentar o vender ese producto.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 800;\">Oferta b\u00e1sica<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8916 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-6.png\" alt=\"Oferta b\u00e1sica\" width=\"706\" height=\"383\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Entender <\/span><b>Y DEFINIR<\/b><span style=\"font-weight: 400;\"> Su oferta principal.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El error que cometen muchas empresas es intentar vender su oferta principal a clientes potenciales fr\u00edos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Esto casi NUNCA funciona, porque su oferta principal es demasiado cara.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meta:<\/b><span style=\"font-weight: 400;\"> Construya un sistema en el que pueda permitirse gastar M\u00c1S para adquirir un cliente que su competencia. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adem\u00e1s, genere m\u00e1s clientes y m\u00e1s ganancias a LARGO PLAZO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una de las razones por las que una empresa no logra crecer es porque no tiene una oferta central convincente.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 800;\">2. Oferta de punto de entrada<\/span><\/h3>\n<h3><img decoding=\"async\" class=\"wp-image-8917 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-7.png\" alt=\"Entry Point Offer\" width=\"545\" height=\"411\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n conocido como \u201ccable trampa\u201d (suena mal).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viene en 3 sabores principales: contenido restringido, producto l\u00edder y revisi\u00f3n de producto.<\/span><\/p>\n<h3><span style=\"font-weight: 800;\">3. Im\u00e1n de clientes potenciales<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8918 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-8.png\" alt=\"Im\u00e1n de clientes potenciales\" width=\"633\" height=\"398\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aunque no hay $ involucrado, ES una transacci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los imanes de clientes potenciales deben proporcionar <\/span><b>Gran valor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prop\u00f3sito: generar clientes potenciales para que podamos hacerles seguimiento.<\/span><\/p>\n<h3><span style=\"font-weight: 800;\">4. Maximizadores<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-8919 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-9.png\" alt=\"Maximizers\" width=\"568\" height=\"401\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Los maximizadores tienen como objetivo aumentar el valor promedio del cliente. <\/span><b>inmediatamente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No existen pruebas \u201cm\u00e1gicas\u201d que maximice diferentes valores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Entiende tus personajes y ponlos a prueba!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerde que el COA es la actividad de marketing m\u00e1s costosa del embudo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-8920 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-10.png\" alt=\"Maximizers\" width=\"551\" height=\"419\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Meta:<\/strong> Aumentar el valor promedio de transacci\u00f3n por cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las hamburguesas de McDonald&#039;s son la oferta principal. Las papas fritas y los refrescos son los que maximizan el \u00e9xito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cualquier oferta posterior a la venta inicial es un Maximizador.<\/span><\/p>\n<h2><b>Optimizaci\u00f3n de su embudo: EPO y oferta principal<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8921 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-11.png\" alt=\"Optimizing Your Funnel - EPO and Core Offer\" width=\"407\" height=\"470\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hay varias formas de optimizar su embudo y oferta principal:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Condiciones de pago.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descuentos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paquetes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garantizar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garant\u00eda extendida.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defendiendo una causa.<\/span><\/li>\n<\/ol>\n<h2><b>Las etapas de un embudo exitoso<\/b><\/h2>\n<p><b>Concientizaci\u00f3n (STDC): <\/b><span style=\"font-weight: 400;\">Est\u00e1s creando contenido excelente que logra que el p\u00fablico adecuado se fije en ti.<\/span><\/p>\n<p><b>Participar (STDC): <\/b><span style=\"font-weight: 400;\">Sigues creando contenido atractivo y relevante para tu p\u00fablico objetivo y tus audiencias.<\/span><\/p>\n<p><b>Suscr\u00edbete (LM): <\/b><span style=\"font-weight: 400;\">Has creado contenido y valor de incre\u00edble valor para tu personaje ideal.\u00a0<\/span><\/p>\n<p><b>Convertir (EPO): <\/b><span style=\"font-weight: 400;\">Lo has pensado y has elaborado una oferta de entrada que tu cliente ideal no podr\u00e1 rechazar. Adem\u00e1s, \u00e9l conf\u00eda en ti.<\/span><\/p>\n<p><b>Excite (Ofertas Core y Maximizer): <\/b><span style=\"font-weight: 400;\">Ha probado y creado una oferta principal de alto valor que proporciona toneladas de valor real y percibido a sus clientes.<\/span><\/p>\n<p><b>Promocionar (Recomendar): <\/b><span style=\"font-weight: 400;\">Dado que el valor de por vida del cliente y la rentabilidad son CLAVE para el \u00e9xito, brindaremos el incentivo y las herramientas para que nuestros clientes elogien su experiencia con su red.<\/span><\/p>\n<h2><b>El marketer sabe: las etapas de un embudo exitoso\u00a0<\/b><\/h2>\n<p><b>Concientizaci\u00f3n (STDC): <\/b><span style=\"font-weight: 400;\">El costo real de los anuncios de Facebook, edici\u00f3n 2020\/2021.\u00a0<\/span><\/p>\n<p><b>Participar (STDC): <\/b><span style=\"font-weight: 400;\">Semillas y tallos de SEO (v\u00eddeo), la gu\u00eda definitiva de Google My Business.<\/span><\/p>\n<p><b>Suscr\u00edbete (LM): <\/b><span style=\"font-weight: 400;\">Campamento de entrenamiento de marketing de 7 d\u00edas.\u00a0<\/span><\/p>\n<p><b>Convertir (EPO): <\/b><span style=\"font-weight: 400;\">El Marketer Conoce la Membres\u00eda Comunitaria \u201cGratuita para Siempre\u201d.<\/span><\/p>\n<p><b>Excite (Ofertas Core y Maximizer): <\/b><span style=\"font-weight: 400;\">The Founders Club $79 por mes ($279 por mes regularmente) descuento de por vida de 25% en consultas individuales y en cualquier producto premium nuevo.<\/span><\/p>\n<p><b>Promocionar (Recomendar): <\/b><span style=\"font-weight: 400;\">Interactuar con la comunidad durante horas de oficina semanales, preguntas y respuestas para la resoluci\u00f3n de problemas, compartir pantalla y reuniones de trabajo conjunto, campa\u00f1as listas para usar, servicios creativos y de marketing.<\/span><\/p>\n<h2><b>El vendedor sabe<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8922 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-12.png\" alt=\"El vendedor sabe\" width=\"576\" height=\"435\" \/><\/p>\n<p><b>Producto principal:<\/b><span style=\"font-weight: 400;\"> Comunidad.<\/span><\/p>\n<p><b>Oferta b\u00e1sica:<\/b><span style=\"font-weight: 400;\"> Membres\u00eda del Club del Fundador.<\/span><\/p>\n<p><b>Oferta de punto de entrada: <\/b><span style=\"font-weight: 400;\">Membres\u00eda comunitaria gratuita.<\/span><\/p>\n<p><b>Imanes de clientes potenciales: <\/b><span style=\"font-weight: 400;\">Sorteos de contenido gratuito y hoja de ruta de campa\u00f1a en profundidad.<\/span><\/p>\n<p><b>Maximizador:<\/b><span style=\"font-weight: 400;\"> 25% de descuento en todo PARA SIEMPRE.<\/span><\/p>\n<h2><b>Conciencia de marca<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8923 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-13.png\" alt=\"Conciencia de marca\" width=\"464\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Desea aumentar el conocimiento de su marca permitiendo que los clientes potenciales sepan que usted existe y est\u00e1 listo para ayudar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los clientes potenciales se han dado cuenta de Marketer Knows a trav\u00e9s de:<\/span><\/p>\n<ul>\n<li><b>B\u00fasqueda org\u00e1nica<\/b><\/li>\n<li aria-level=\"1\"><b>Relaciones p\u00fablicas y menciones<\/b><\/li>\n<li aria-level=\"1\"><b>Enviar correos electr\u00f3nicos a clientes potenciales<\/b><\/li>\n<li aria-level=\"1\"><b>Promociones<\/b><\/li>\n<li aria-level=\"1\"><b>Facebook<\/b><\/li>\n<\/ul>\n<h2><b>Ejemplo: Un embudo de marketing eficaz<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8924 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-14-1024x633.png\" alt=\"Ejemplo: Un embudo de marketing eficaz\" width=\"802\" height=\"496\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Marketer Knows presenta una\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Membres\u00eda \u201cgratuita para siempre\u201d<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0nivel, lo que nos permite construir un nuevo embudo de miembros y una comunidad.<\/span><\/p>\n<h2><b>Creaci\u00f3n de cuenta<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8925 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-15-1024x678.png\" alt=\"Creaci\u00f3n de cuenta\" width=\"716\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Los clientes potenciales podr\u00e1n: <strong>ACCESO<\/strong><\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">o <\/span><b>REGISTRO <\/b><span style=\"font-weight: 400;\">para una cuenta de Marketer Knows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los visitantes nuevos que se registran luego pasan por un proceso de incorporaci\u00f3n en <\/span><b>Campa\u00f1a activa<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lo largo de su recorrido por la web, <\/span><b>Administrador de etiquetas de Google <\/b><span style=\"font-weight: 400;\">se implementa para<\/span><b> Realizar un seguimiento de las interacciones en su sitio web<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Funciones disponibles GRATUITAS para clientes potenciales<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8926 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-16.png\" alt=\"Funciones disponibles GRATUITAS para clientes potenciales\" width=\"586\" height=\"445\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Una vez creada una cuenta, los usuarios tendr\u00e1n acceso a una <\/span><b>Amplia variedad de informaci\u00f3n \u00fatil<\/b><span style=\"font-weight: 400;\">, como:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hojas de ruta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foros<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00f3veda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preguntas y respuestas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es una gran cantidad de <\/span><b>Contenido GRATUITO <\/b><span style=\"font-weight: 400;\">para ayudarles a desarrollar sus propias habilidades.\u00a0<\/span><\/p>\n<h2><b>Proceso de incorporaci\u00f3n: ActiveCampaign<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8927 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-17.png\" alt=\"Proceso de incorporaci\u00f3n: ActiveCampaign\" width=\"594\" height=\"431\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Estos clientes potenciales que se han registrado ser\u00e1n\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Activar la automatizaci\u00f3n del correo electr\u00f3nico<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Recibir\u00e1n correos electr\u00f3nicos durante las pr\u00f3ximas semanas para que se incorporen con \u00e9xito y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">familiarizado con el sitio.\u00a0<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Consejos y trucos,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">junto con otros\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Datos valiosos,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Se les proporcionar\u00e1.<\/span><\/p>\n<h2><b>Los clientes potenciales se convierten en clientes que pagan<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-8928 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-18-1024x756.png\" alt=\"Los clientes potenciales se convierten en clientes que pagan\" width=\"610\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la <\/span><b>Hojas de ruta <\/b><span style=\"font-weight: 400;\">y <\/span><b>B\u00f3veda<\/b><span style=\"font-weight: 400;\">, sus clientes potenciales han tenido acceso a <\/span><b>Contenido GRATUITO<\/b><span style=\"font-weight: 400;\"> que han utilizado para perfeccionar sus habilidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como han pasado por el entrenamiento b\u00e1sico, ahora se sienten atra\u00eddos a convertirse en un <\/span><b>miembro <\/b><span style=\"font-weight: 400;\">o <\/span><b>miembro premium<\/b><span style=\"font-weight: 400;\">, con acceso a contenidos m\u00e1s interesantes y \u00fatiles.<\/span><\/p>\n<h2><b>Envolvi\u00e9ndolo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Como puede ver, construir un embudo de marketing es un paso crucial para crear clientes duraderos y un crecimiento empresarial sostenible.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8929 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/197-19.png\" alt=\"Envolvi\u00e9ndolo\" width=\"547\" height=\"439\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cada vez que desarrolle contenido nuevo, piense en las 4 etapas de su embudo de marketing para comprender mejor el recorrido de su cliente potencial y as\u00ed sentirse seguro desde la etapa de Conciencia hasta la fase de Acci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esperamos que hayas disfrutado aprendiendo sobre <strong>Implementando un embudo de marketing exitoso<\/strong>Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:\u00a0<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/utilizar-el-correo-electronico-para-atraer-involucrar-y-retener-clientes\/\"><strong>C\u00f3mo utilizar el correo electr\u00f3nico para atraer, fidelizar y retener clientes<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/5-estrategias-efectivas-de-distribucion-de-contenido\/\"><strong>5 estrategias efectivas de distribuci\u00f3n de contenido<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/como-reutilizar-videos-de-larga-duracion-para-las-redes-sociales\/\"><strong>C\u00f3mo reutilizar v\u00eddeos de larga duraci\u00f3n para las redes sociales<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/calendario-de-redes-sociales\/\"><strong>Calendarios de redes sociales: c\u00f3mo crear uno de la manera correcta<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Todo empresario conoce los dolores de cabeza que supone perder una venta, pero la verdadera pregunta aqu\u00ed es qu\u00e9 hizo que el cliente potencial abandonara la empresa en el \u00faltimo minuto. \u00bfY c\u00f3mo se asegura de que esto no vuelva a suceder? La respuesta es bastante sencilla: crea un embudo de marketing que funcione. Perm\u00edtanos mostrarle c\u00f3mo implementar un embudo de marketing exitoso...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[69,100,120,40,36],"tags":[77,93],"class_list":["post-8910","post","type-post","status-publish","format-standard","hentry","category-automation","category-branding","category-conversion-optimization","category-digital-marketing","category-video","tag-activecampaign","tag-digital-marketing-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn&#039;t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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Let us show you how to implement a successful marketing funnel?\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/video\/how-to-implement-a-successful-marketing-funnel-putting-the-fun-back-in-funnel\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-09-27T19:48:17+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Implement a Successful Marketing Funnel \u2013 Putting the Fun Back in Funnel\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. 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