{"id":9007,"date":"2021-10-18T17:23:51","date_gmt":"2021-10-18T21:23:51","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9007"},"modified":"2024-09-23T11:39:55","modified_gmt":"2024-09-23T15:39:55","slug":"why-you-need-paid-and-organic-marketing-plan","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/why-you-need-paid-and-organic-marketing-plan\/","title":{"rendered":"Por qu\u00e9 necesitas un plan de marketing org\u00e1nico y de pago"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SFxKQjWT0DI\" title=\"Por qu\u00e9 necesitas un plan de marketing org\u00e1nico y de pago\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Why You Need a Paid and Organic Marketing Plan\" \/><meta itemprop=\"uploadDate\" content=\"2021-10-18T17:23:51-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance,So you can optimize for the most conversions.But before that, let di...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634329182617_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"119.1\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1634329182617_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fvideo%2Fwhy-you-need-paid-and-organic-marketing-plan%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634329182617_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9007-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634329182617_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1634329182617_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Celebre el episodio n\u00famero 200 de Live at the Hive con nosotros mientras profundizamos en el poder de combinar sus canales de marketing pagos y org\u00e1nicos, incluido c\u00f3mo realizar un seguimiento de su rendimiento.<\/p>\n<p>De esta manera podr\u00e1s optimizar para obtener la mayor cantidad de conversiones.<\/p>\n<p>Pero antes de eso, discutamos:<\/p>\n<h2><strong>\u00bfQu\u00e9 hay de nuevo?<\/strong><\/h2>\n<p>\u00bfQu\u00e9 hay de nuevo en Marketing?<\/p>\n<p class=\"Text__StyledText-sc-19tgnka-0 gmZSgE\"><a href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/10\/08\/google-s-saying-bye-to-last-click-attribution\"><strong>Google dice adi\u00f3s a la atribuci\u00f3n del \u00faltimo clic<\/strong><\/a> \u2013 Google est\u00e1 reemplazando la atribuci\u00f3n de \u00faltimo clic como configuraci\u00f3n predeterminada para los anunciantes que miden campa\u00f1as en anuncios de b\u00fasqueda, compras, display y YouTube con atribuci\u00f3n basada en datos.<\/p>\n<div id=\"u_content_text_1\" class=\"u_content_text v-container-padding-padding\">\n<div class=\"v-color v-text-align v-line-height\">\n<p><strong><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/halloween-2021-consumer-trends-brands?fbclid=IwAR0cieiPjZZJGhT6HD8f9FVXr3YW2iCY9XKjmMHq09X5xS19kbLZ5Y3Jlt0\">Halloween para las marcas: todo son sorpresas y nada de trucos<\/a> &#8211; <\/strong>Halloween es un momento para que la creatividad se desate, y eso hace que la festividad sea perfecta para TikTok porque ser creativo y divertirse<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-live-stream-scheduling-to-drive-more-awareness-and-viewers\/608184\/?fbclid=IwAR3MP74HsKjWq1d_dnp8BB5uN5-A7Mc6SdUK3pF_KF1xtFWtShAGuGy7WpQ\"><strong>Instagram agrega programaci\u00f3n de transmisiones en vivo para generar m\u00e1s visibilidad y espectadores<\/strong><\/a> \u2013 Instagram ha agregado una nueva opci\u00f3n para programar pr\u00f3ximas transmisiones en vivo de IG en la aplicaci\u00f3n y los usuarios luego deben tocarla para recibir una notificaci\u00f3n recordatoria el d\u00eda de la transmisi\u00f3n.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-will-now-count-unconnected-facebook-and-instagram-accounts-separat\/608089\/?fbclid=IwAR3Hhosi8N_i1FmfWeQhNQOt3D_9MCrWLtSSuP5Usf2Z0FHi0wID0Lf9Frc\"><strong>Facebook contar\u00e1 ahora por separado las cuentas de Facebook e Instagram no conectadas en los datos de alcance publicitario<\/strong><\/a>\u2013 La red social ha anunciado que comenzar\u00e1 a contar a las personas que no hayan conectado sus cuentas de Facebook e Instagram en su Centro de cuentas como entidades separadas para fines publicitarios.<\/p>\n<p class=\"entry-title uk-margin-remove-top ui-display2\"><a href=\"https:\/\/about.fb.com\/news\/2021\/09\/launching-reels-on-facebook-us\/?fbclid=IwAR0f7w3nK6xCcruG26AGvxYKnncfYWl0v6le0Y5Gq0rgSfQth5OV21sBxmU\"><strong>Lanzamiento de Reels en Facebook en EE. UU.<\/strong><\/a>\u2013 Llevar experiencias y herramientas de video breves y entretenidas que han inspirado a los creadores en Instagram a m\u00e1s creadores y audiencias en la aplicaci\u00f3n de Facebook<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-tests-ads-in-tweet-replies-which-could-provide-new-opportunities-f\/608181\/?fbclid=IwAR1tofaYRugN8lM1k50dY9Tr-b0iTpveRxRuNDbRapVr1bFm36wTFAMnlXQ\"><strong>Twitter prueba anuncios en respuestas a tuits, lo que podr\u00eda brindar nuevas oportunidades para marcas y creadores<\/strong><\/a> \u2013 Twitter busca expandir su inventario de anuncios con una nueva opci\u00f3n de ubicaci\u00f3n dentro de los hilos de respuesta de los tweets.<\/p>\n<h2><strong>\u00bfQue esta funcionando?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Como el caf\u00e9 y la crema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oto\u00f1o y especias de calabaza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pel\u00edculas y palomitas de ma\u00edz.\u00a0<\/span><\/p>\n<p><b>Al combinarse, los esfuerzos de marketing org\u00e1nico y pago producir\u00e1n mejores resultados para su negocio.<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9008 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-1-1024x741.png\" alt=\"\u00bfQue esta funcionando?\" width=\"713\" height=\"516\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"u_content_text_1\" class=\"u_content_text v-container-padding-padding\">\n<div class=\"v-color v-text-align v-line-height\">\n<p><span style=\"font-weight: 400;\">Pero la clave de su \u00e9xito ser\u00e1 rastrear todos esos canales con precisi\u00f3n desde el primer contacto hasta la compra final con el modelo de atribuci\u00f3n correcto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Empecemos!\u00a0<\/span><\/p>\n<h2>Org\u00e1nico y pagado: juntos son mejores<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-9009 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-2.png\" alt=\"Organic and Paid Ads\" width=\"369\" height=\"446\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Si haces una cosa sin la otra, est\u00e1s perdiendo la mitad de tu estrategia.\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Lo org\u00e1nico necesita las impresiones y el alcance que proporciona la publicidad paga para aumentar su audiencia y su participaci\u00f3n.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La publicidad paga puede llegar a nuevas personas, pero el contenido org\u00e1nico de alta calidad debe hacer que se interesen y conviertan.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"wp-image-9010 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-3.png\" alt=\"Organic and Paid Ads\" width=\"416\" height=\"439\" \/><\/p>\n<h2>Los beneficios de lo pagado y lo org\u00e1nico<\/h2>\n<p><span style=\"font-weight: 400;\">Cuando utilizas canales pagos y org\u00e1nicos juntos, <\/span><span style=\"font-weight: 400;\">Fortalece el reconocimiento de marca, aumenta el n\u00famero de puntos de contacto potenciales para un cliente potencial, mejora su alcance y crea audiencias m\u00e1s grandes.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9011 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-4.png\" alt=\"Los beneficios de lo pagado y lo org\u00e1nico\" width=\"510\" height=\"337\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Si realiza un seguimiento preciso de estos canales, podr\u00e1 ver qu\u00e9 canales contribuyen a sus oportunidades de venta y ventas y en qu\u00e9 medida. Luego, utilice esos datos valiosos para optimizar y escalar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9012 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-5.png\" alt=\"Los beneficios de lo pagado y lo org\u00e1nico\" width=\"521\" height=\"293\" \/><\/p>\n<h2>La importancia del desarrollo de la audiencia<\/h2>\n<p><span style=\"font-weight: 400;\">El desarrollo de audiencia abarca un amplio conjunto de tareas que ayudan a hacer crecer y nutrir a su audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beneficios del desarrollo de audiencia:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir relaciones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gane m\u00e1s clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar el compromiso<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retenci\u00f3n de clientes<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9013 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-6.png\" alt=\"La importancia del desarrollo de la audiencia\" width=\"737\" height=\"435\" \/><\/p>\n<h2><strong>\u00bfQu\u00e9 es el modelo de atribuci\u00f3n y c\u00f3mo funciona?<\/strong><\/h2>\n<p>\u201cAcabo de enterarme de esta nueva empresa, creo que les comprar\u00e9 de inmediato\u201d. \u2013 Nadie dijo eso nunca.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-9014 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-7.png\" alt=\"\u00bfQu\u00e9 es el modelo de atribuci\u00f3n y c\u00f3mo funciona?\" width=\"595\" height=\"587\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El camino del cliente nunca es recto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es probable que interact\u00faen con varias de tus comunicaciones de marketing antes de realizar una compra. Por eso necesitas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farate de que tus canales est\u00e9n <\/span><b>Trabajando juntos.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atribuir el <\/span><b>valor apropiado<\/b><span style=\"font-weight: 400;\"> a cada canal dependiendo de su rendimiento.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Con una adecuada <\/span><b>estrategia de marketing omnicanal,<\/b><span style=\"font-weight: 400;\"> Sus canales trabajan juntos para fortalecer su embudo de marketing.<\/span><\/p>\n<h2><b>Cual <\/b><b>Canal <\/b><b>Convertido <\/b><b>Benny <\/b><b>\u00bfAbeja?<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-large wp-image-9015 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-8-1024x378.png\" alt=\"\u00bfQu\u00e9 es el modelo de atribuci\u00f3n y c\u00f3mo funciona?\" width=\"1024\" height=\"378\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9016 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-9-1024x518.png\" alt=\"\u00bfQu\u00e9 es el modelo de atribuci\u00f3n y c\u00f3mo funciona?\" width=\"818\" height=\"414\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Todos lo hicieron.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Por eso necesitas un modelo de atribuci\u00f3n.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Modelos de atribuci\u00f3n: \u00faltima interacci\u00f3n<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00daltima interacci\u00f3n, tambi\u00e9n conocida como\u00a0<\/span><strong><span data-preserver-spaces=\"true\">\u00daltimo punto de contacto o \u00faltimo clic,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Es uno de los modelos de atribuci\u00f3n m\u00e1s utilizados.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Da\u00a0<\/span><strong><span data-preserver-spaces=\"true\">100% del cr\u00e9dito a la \u00faltima Interacci\u00f3n<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Su empresa ten\u00eda un cliente potencial antes de convertirse.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9017 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-10.png\" alt=\"Attribution Models - Last Interaction\" width=\"418\" height=\"336\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La atribuci\u00f3n de la \u00faltima interacci\u00f3n es la <\/span><b>m\u00e1s simple<\/b><span style=\"font-weight: 400;\"> para implementar y evaluar, lo que lo convierte en una opci\u00f3n popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La desventaja es que <\/span><b>Ignora todo lo que sucede antes de la interacci\u00f3n final.<\/b><span style=\"font-weight: 400;\">Muchos especialistas en marketing han abandonado este modelo en favor de opciones m\u00e1s basadas en datos.<\/span><\/p>\n<h2><strong>Modelos de atribuci\u00f3n: \u00faltimo clic en anuncios de Google<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-9018 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-11.png\" alt=\"Attribution Models - Last Google Ads Click\" width=\"540\" height=\"432\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">El modelo del \u00faltimo clic de Google Ads\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Atribuye 100% del valor de conversi\u00f3n al \u00faltimo anuncio de Google en el que el usuario hizo clic\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">antes de comprar o convertir.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00datil cuando est\u00e1s intentando\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Identifique cu\u00e1les de sus anuncios de Google tienen la tasa de conversi\u00f3n m\u00e1s alta.<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Generalmente solo se utiliza al comparar canales publicitarios de Google (B\u00fasqueda, Display, GMB, etc.)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Un buen modelo para campa\u00f1as publicitarias m\u00e1s sencillas, pero los modelos de atribuci\u00f3n m\u00e1s complejos ofrecen una visi\u00f3n omnicanal m\u00e1s precisa.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Modelos de atribuci\u00f3n: decaimiento temporal<\/span><\/strong><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Atribuci\u00f3n de la descomposici\u00f3n del tiempo<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0es un modelo de atribuci\u00f3n multit\u00e1ctil que asigna m\u00e1s cr\u00e9dito a los puntos de contacto cuanto m\u00e1s cercanos est\u00e1n al tiempo de conversi\u00f3n en comparaci\u00f3n con los que ocurrieron al inicio del recorrido del cliente.\u00a0<\/span><\/p>\n<h2><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-9019 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-12.png\" alt=\"Modelos de atribuci\u00f3n: decaimiento temporal\" width=\"460\" height=\"418\" \/><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Si la construcci\u00f3n de relaciones es un factor importante en el \u00e9xito de una empresa, el uso de la atribuci\u00f3n de deterioro temporal puede ser una forma \u00fatil de conceptualizarlo (por ejemplo, un ciclo de ventas m\u00e1s largo con productos B2B).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La desventaja es que minimiza el efecto de los canales de marketing de la parte superior del embudo.<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/div>\n<div id=\"u_content_text_1\" class=\"u_content_text v-container-padding-padding\">\n<p><img decoding=\"async\" class=\"wp-image-9020 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-13.png\" alt=\"Attribution Models: Last Non-Direct Click\" width=\"598\" height=\"423\" \/><\/p>\n<p><strong>Modelos de atribuci\u00f3n: primera interacci\u00f3n<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El modelo de atribuci\u00f3n de primera interacci\u00f3n (tambi\u00e9n conocido como primer clic) asigna 100% del cr\u00e9dito al canal en el que la persona interactu\u00f3 por primera vez con su negocio.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Este modelo es <\/span><b>\u00datil para generar demanda, optimizar su embudo de marketing y ajustar sus presupuestos.<\/b><span style=\"font-weight: 400;\"> y recursos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La desventaja es que <\/span><b>Ignora el canal que en \u00faltima instancia impuls\u00f3 la conversi\u00f3n. <\/b><span style=\"font-weight: 400;\">as\u00ed como cada interacci\u00f3n posterior al contacto inicial, favoreciendo las actividades de la parte superior del embudo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No es ideal para optimizar la conversi\u00f3n, ya que deja un vac\u00edo en los datos y en el recorrido del cliente.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9021 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-14.png\" alt=\"Attribution Model - First Interaction \" width=\"477\" height=\"425\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Modelo de atribuci\u00f3n lineal<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">El modelo de atribuci\u00f3n lineal\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Asigna cr\u00e9dito de manera uniforme a cada punto de contacto de marketing.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">durante todo el recorrido del cliente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Es el primer paso hacia la atribuci\u00f3n multit\u00e1ctil.\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00datil para optimizar el recorrido del cliente y el embudo de marketing en lugar de centrarse \u00fanicamente en las conversiones.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Debido a que cada canal recibe el mismo cr\u00e9dito, se pierde parte de los datos y la capacidad de optimizarlos para obtener resultados espec\u00edficos.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9022 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-15.png\" alt=\"Attribution Model - Linear\" width=\"582\" height=\"425\" \/><\/p>\n<h2>Por qu\u00e9 los datos err\u00f3neos son realmente muy malos para las empresas<\/h2>\n<p><span style=\"font-weight: 400;\">Con datos inexactos, puedes caer r\u00e1pidamente en un agujero de desperdicio de recursos, horas y gastos de publicidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si no sabe qu\u00e9 canales est\u00e1n convirtiendo, <\/span><b>\u00bfC\u00f3mo sabr\u00e1s qu\u00e9 optimizar?<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9023 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-16.png\" alt=\"Por qu\u00e9 los datos err\u00f3neos son realmente muy malos para las empresas\" width=\"471\" height=\"444\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Ser\u00e1s\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Disparando en la oscuridad<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">T\u00f3mese el tiempo para configurar sus herramientas de seguimiento, an\u00e1lisis e informes con anticipaci\u00f3n con el modelo de atribuci\u00f3n adecuado para su negocio; este es un paso esencial para campa\u00f1as exitosas.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Mapeando el recorrido REAL del cliente<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Una vez que tenga los datos correctos y un modelo de atribuci\u00f3n preciso, puede mapear y optimizar el recorrido REAL del cliente, no el que le gustar\u00eda que siguiera.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"wp-image-9024 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-17.png\" alt=\"Mapping The REAL Customer Journey\" width=\"525\" height=\"527\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"u_content_text_1\" class=\"u_content_text v-container-padding-padding\">\n<p><span style=\"font-weight: 400;\">Estos datos le ayudar\u00e1n a responder preguntas como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es lo que realmente quieren sus compradores?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se sienten cuando interact\u00faan con tu marca?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 nivel de confianza necesitan para realizar una compra?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un mapa del recorrido del cliente tambi\u00e9n es ideal para:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visita<\/b><span style=\"font-weight: 400;\"> Tu marca desde m\u00faltiples puntos de vista<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identificaci\u00f3n<\/b><span style=\"font-weight: 400;\"> y comprender los puntos d\u00e9biles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creando<\/b><span style=\"font-weight: 400;\"> Soluciones para mejorar el viaje en general<\/span><\/li>\n<\/ul>\n<h2><strong>Envolvi\u00e9ndolo<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">En \u00faltima instancia, limitar su enfoque en <\/span><b>Pagado vs. org\u00e1nico<\/b><span style=\"font-weight: 400;\"> Los medios de comunicaci\u00f3n son una elecci\u00f3n poco realista.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-9025 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/200-18-1024x697.png\" alt=\"Para terminar\" width=\"607\" height=\"413\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Al darse cuenta de que estas estrategias tienen beneficios sustanciales al trabajar\u00a0<\/span><strong><span data-preserver-spaces=\"true\">De la mano\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a1Le permite impulsar su negocio en la direcci\u00f3n correcta mientras aumenta el conocimiento de la marca e infunde confianza en sus clientes!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Esperamos que hayas disfrutado de la comprensi\u00f3n.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Por qu\u00e9 lo org\u00e1nico y lo pagado trabajan juntos<\/span><\/strong><span data-preserver-spaces=\"true\">Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/disenar-para-los-usuarios-un-enfoque-centrado-en-el-usuario\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Dise\u00f1o para los usuarios: un enfoque centrado en el usuario<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/utilizar-el-correo-electronico-para-atraer-involucrar-y-retener-clientes\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo utilizar el correo electr\u00f3nico para atraer, fidelizar y retener clientes<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/como-reutilizar-videos-de-larga-duracion-para-las-redes-sociales\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo reutilizar v\u00eddeos de larga duraci\u00f3n para las redes sociales<\/span><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Celebre el episodio n\u00famero 200 de Live at the Hive con nosotros mientras profundizamos en el poder de combinar sus canales de marketing org\u00e1nico y pago, incluido c\u00f3mo realizar un seguimiento de su rendimiento, para que pueda optimizarlos para obtener la mayor cantidad de conversiones. Pero antes de eso, analicemos: \u00bfQu\u00e9 hay de nuevo? \u00bfQu\u00e9 hay de nuevo en marketing? Google se despide del \u00faltimo clic\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,40,57,358,36],"tags":[325,95,96],"class_list":["post-9007","post","type-post","status-publish","format-standard","hentry","category-branding","category-digital-marketing","category-paid","category-user-experience","category-video","tag-google-advertising","tag-ppc","tag-ppc-tips"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":40,"label":"Digital Marketing"},{"value":57,"label":"Paid Ads"},{"value":358,"label":"User Experience"},{"value":36,"label":"Video"}],"post_tag":[{"value":325,"label":"Google Advertising"},{"value":95,"label":"PPC"},{"value":96,"label":"PPC Tips"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":100,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":100,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":100,"category_count":24,"category_description":"","cat_name":"Branding","category_nicename":"branding","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":57,"name":"Paid Ads","slug":"paid","term_group":0,"term_taxonomy_id":57,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","cat_ID":57,"category_count":9,"category_description":"","cat_name":"Paid Ads","category_nicename":"paid","category_parent":0},{"term_id":358,"name":"User Experience","slug":"user-experience","term_group":0,"term_taxonomy_id":358,"taxonomy":"category","description":"","parent":0,"count":2,"filter":"raw","cat_ID":358,"category_count":2,"category_description":"","cat_name":"User Experience","category_nicename":"user-experience","category_parent":0},{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":[{"term_id":325,"name":"Google Advertising","slug":"google-advertising","term_group":0,"term_taxonomy_id":325,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":95,"name":"PPC","slug":"ppc","term_group":0,"term_taxonomy_id":95,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":96,"name":"PPC Tips","slug":"ppc-tips","term_group":0,"term_taxonomy_id":96,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What&#8217;s New? What&#8217;s new in Marketing? Google&#8217;s saying bye to last-click...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What&#039;s New? What&#039;s new in Marketing? Google&#039;s saying bye to last-click\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/video\/why-you-need-paid-and-organic-marketing-plan\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why You Need a Paid and Organic Marketing Plan\" \/>\n\t\t<meta property=\"og:description\" content=\"Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What&#039;s New? What&#039;s new in Marketing? 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