{"id":9035,"date":"2021-10-25T14:23:58","date_gmt":"2021-10-25T18:23:58","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9035"},"modified":"2024-09-23T11:39:53","modified_gmt":"2024-09-23T15:39:53","slug":"blogs-de-marketing-de-contenidos-para-el-crecimiento","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/content-marketing\/content-marketing-blogging-for-growth\/","title":{"rendered":"Marketing de contenidos: blogs para crecer"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6OEHpsfYo74\" title=\"Marketing de contenidos: blogs para crecer\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Content Marketing &amp;#8211; Blogging For Growth\" \/><meta itemprop=\"uploadDate\" content=\"2021-10-25T14:23:58-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"So you&#039;ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic!\u00a0After all of that hard work and investment, you may have some burning questions...Will anyone read it?\u00a0How will i...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634934372571_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"122.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1634934372571_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fcontent-marketing%2Fcontent-marketing-blogging-for-growth%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634934372571_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9035-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1634934372571_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1634934372571_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p><span style=\"font-weight: 400;\">Entonces ha invertido en la creaci\u00f3n de contenido y se ha dado cuenta de que el contenido crea relaciones y clientes cuando se realiza correctamente. <\/span><span style=\"font-weight: 400;\">\u00a1Fant\u00e1stico!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de todo ese arduo trabajo e inversi\u00f3n, es posible que tenga algunas preguntas candentes...<\/span><\/p>\n<p><strong>\u00bfAlguien lo leer\u00e1?\u00a0<\/strong><\/p>\n<p><strong>\u00bfC\u00f3mo lo encontrar\u00e1n las personas interesadas y comprometidas?<\/strong><\/p>\n<p><strong>\u00bfC\u00f3mo medimos la eficacia?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Como todo en la vida, los matices conducen al logro de los objetivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este caso, el contenido que crea clientes implica mucho m\u00e1s que simplemente un buen copywriting.\u00a0<\/span><\/p>\n<h2>\u00bfQu\u00e9 hay de nuevo?<\/h2>\n<p><a href=\"https:\/\/techcrunch.com\/2021\/10\/20\/pinterest-gets-more-tiktok-like-with-a-watch-tab-for-videos-announces-20m-in-creator-rewards\/?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM\"><strong>Pinterest se parece m\u00e1s a TikTok con una pesta\u00f1a &#039;Ver&#039; para videos y anuncia $20 millones en recompensas para creadores<\/strong><\/a><strong>\u00a0 &#8211; <\/strong>La compa\u00f1\u00eda revel\u00f3 sus \u00faltimos esfuerzos en este frente, que incluyen m\u00e1s funciones inspiradas en Snapchat y TikTok, incluido un feed de video vertical y planes para invertir $20 millones en &quot;Creator Rewards&quot;.<\/p>\n<p class=\"c-page-title\"><strong><a href=\"https:\/\/www.theverge.com\/2021\/10\/19\/22735612\/facebook-change-company-name-metaverse?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM\">Facebook est\u00e1 planeando cambiar el nombre de la empresa<\/a> &#8211; <\/strong>Facebook est\u00e1 planeando cambiar el nombre de su empresa la pr\u00f3xima semana para reflejar su enfoque en la construcci\u00f3n del metaverso, seg\u00fan una fuente con conocimiento directo del asunto.<\/p>\n<p class=\"c-header__heading\"><strong><a href=\"https:\/\/thenextweb.com\/news\/analysis-global-digital-statshot-report-october-2021?fbclid=IwAR15ipYtgSkYm0qkVPDW4ISrl5xjQOOEPebt3gC9iPQFFzq2KeaIsFoRhsM\">TikTok se dispara y los usuarios de redes sociales globales alcanzan los 4.500 millones<\/a> &#8211; <\/strong>Los usuarios de las redes sociales han superado la marca de los 4.500 millones, pero tambi\u00e9n hay grandes cifras nuevas de usuarios de Internet en China: la base de usuarios activos de TikTok.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-shares-new-insights-into-why-people-use-the-app-and-how-it-celebrat\/608617\/?fbclid=IwAR0XxCAhV8OSzmgEirsk40aPgTk71F1z_90rK7vx2Xc4qVRThJGeuPVEB9U\"><strong>TikTok comparte nuevos datos sobre por qu\u00e9 la gente usa la aplicaci\u00f3n y c\u00f3mo celebra la autenticidad <\/strong><\/a><strong>&#8211; <\/strong>TikTok ha buscado determinar con su \u00faltimo estudio, asoci\u00e1ndose con Nielsen, para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo TikTok hace sentir a los usuarios y qu\u00e9 diferencia realmente a la aplicaci\u00f3n de la competencia.<\/p>\n<h2><strong>\u00bfQue esta funcionando?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No puedes simplemente escribir una entrada de blog, presionar publicar y sentarte y observar c\u00f3mo la gente comienza a visitar tu sitio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debes tomar una <\/span><b>enfoque sistem\u00e1tico <\/b><span style=\"font-weight: 400;\">que combina <\/span><b>marketing <\/b><span style=\"font-weight: 400;\">y <\/span><b>esfuerzos de divulgaci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9036 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-1-1024x724.png\" alt=\"\u00bfQue esta funcionando?\" width=\"534\" height=\"377\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vamos a entrar en materia.<\/span><\/p>\n<h2><b>C\u00f3mo definir tu nicho y el estilo de tu blog<\/b><\/h2>\n<p><b>Lo primero es lo primero:<\/b><span style=\"font-weight: 400;\"> \u00bfSobre qu\u00e9 est\u00e1s escribiendo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preg\u00fantate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 quieres? <\/span><b>\u00bfense\u00f1ar?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00e9 <\/span><b>aprovechar<\/b><span style=\"font-weight: 400;\"> \u00bftiene?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puedes proporcionar? <\/span><b>\u00bfvalor?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es tu deseo? <\/span><b>\u00bfEstilo de blog?\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al elegir su tema, <\/span><b>Sea espec\u00edfico<\/b><span style=\"font-weight: 400;\"> \u00a1Y ap\u00e9gate a ello! <\/span><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"wp-image-9037 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-2.png\" alt=\"Definiendo tu nicho y estilo de blog\" width=\"478\" height=\"396\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elija un estilo de blog que tenga sentido. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, si est\u00e1s escribiendo una publicaci\u00f3n de recetas, incluye listas y gu\u00edas paso a paso. <\/span><b>gu\u00edas.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>C\u00f3mo escribir un titular magn\u00e9tico<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tu titular ser\u00e1 <\/span><b>Lo primero que llama la atenci\u00f3n del lector<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As\u00ed que tiene que ser cautivador.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9038 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-3.png\" alt=\"C\u00f3mo escribir un titular magn\u00e9tico\" width=\"450\" height=\"392\" \/><\/p>\n<p><b>Aqu\u00ed hay 3 formas de crear un titular magn\u00e9tico<\/b><span style=\"font-weight: 400;\">:(\u00bfVes lo que hicimos all\u00ed?)<\/span><\/p>\n<ul>\n<li><b>Utilice n\u00fameros<\/b><span style=\"font-weight: 400;\"> \u2013 (Ej. \u201cLas 5 cosas m\u00e1s importantes que debes saber sobre tener un perro\u201d) <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Nuestro <\/span><b>A los cerebros les gusta organizar la informaci\u00f3n<\/b><span style=\"font-weight: 400;\">, y usar n\u00fameros m\u00e1s peque\u00f1os es m\u00e1s f\u00e1cil de digerir.<\/span><\/li>\n<li><b>Utilice fundamentos<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>Dale a la gente una buena raz\u00f3n para leer tu contenido<\/b><span style=\"font-weight: 400;\">Ofrezca consejos, lecciones, m\u00e9todos, datos y estrategias para atraerlos.<\/span><\/li>\n<li><b>Llamada de atenci\u00f3n<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>La capacidad de atenci\u00f3n de los lectores es de corto plazo.<\/b><span style=\"font-weight: 400;\"> As\u00ed que considere estas opciones:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haz el titular <\/span><b>\u00fanico<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ser <\/span><b>directo<\/b><span style=\"font-weight: 400;\">\/espec\u00edfico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transmitir una sensaci\u00f3n de <\/span><b>urgencia<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporcionar <\/span><b>\u00fatil<\/b><span style=\"font-weight: 400;\"> informaci\u00f3n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Titulares buenos y malos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un titular es tu <\/span><b>invitaci\u00f3n<\/b><span style=\"font-weight: 400;\"> \u00a1Para que alguien lea tu publicaci\u00f3n!\u00a0<\/span><\/p>\n<p><b>\u00bfQu\u00e9 te parece el siguiente titular?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cAqu\u00ed tienes una forma sencilla de mejorar tu vida\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1No es lo suficientemente espec\u00edfico! No sabemos qu\u00e9 \u00e1rea de nuestra vida mejorar\u00e1 este art\u00edculo. \u00bfNuestras relaciones? \u00bfEl sue\u00f1o?\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9039 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-4.png\" alt=\"Titulares buenos y malos\" width=\"443\" height=\"418\" \/><\/p>\n<p><b>Ofrece m\u00e1s informaci\u00f3n en tu t\u00edtulo:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cC\u00f3mo 8 horas de sue\u00f1o pueden mejorar tu productividad\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este t\u00edtulo les dice a los usuarios desde el principio que este art\u00edculo trata sobre el sue\u00f1o y su relaci\u00f3n con la productividad. Nos aseguramos de que fuera espec\u00edfico, directo y preciso.\u00a0<\/span><\/p>\n<h2><b>Investigaci\u00f3n de SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La b\u00fasqueda te ayuda <\/span><b>generar <\/b><span style=\"font-weight: 400;\">m\u00e1s<\/span><b> Tr\u00e1fico org\u00e1nico y dirigido<\/b><span style=\"font-weight: 400;\"> A tu contenido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investigar el <\/span><b>Palabras clave m\u00e1s importantes<\/b><span style=\"font-weight: 400;\"> y llevar a cabo una <\/span><b>An\u00e1lisis de palabras clave <\/b><span style=\"font-weight: 400;\">para determinar los intereses de su audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aseg\u00farate de que <\/span><b>Escribe temas que la gente est\u00e9 buscando.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguno <\/span><b>herramientas <\/b><span style=\"font-weight: 400;\">Puedes utilizar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responder al p\u00fablico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramienta de palabras clave.io<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planificador de palabras clave de Google<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9040 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-5.png\" alt=\"Investigaci\u00f3n de SEO\" width=\"494\" height=\"515\" \/><\/p>\n<h2><\/h2>\n<h2><b>C\u00f3mo crear un texto cautivador\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para crear un texto cautivador, es necesario: <\/span><b>Conecta con tu audiencia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n se muestran algunas formas en las que puede hacerlo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tenga un titular cautivador<\/b><span style=\"font-weight: 400;\"> \u2013 Utilice palabras clave para la optimizaci\u00f3n SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cuente una historia<\/b><span style=\"font-weight: 400;\"> \u2013 Crea una conexi\u00f3n emocional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interact\u00fae con sus lectores<\/b><span style=\"font-weight: 400;\"> \u2013 Hable de sus necesidades y muestre personalidad haci\u00e9ndoles participar comentando, compartiendo historias y publicaciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vaya al grano<\/b><span style=\"font-weight: 400;\"> \u2013 No escribas contenido exagerado. Tus palabras cuentan, as\u00ed que elimina el relleno y s\u00e9 claro y directo.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9041 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-6.png\" alt=\"C\u00f3mo crear un texto cautivador \" width=\"543\" height=\"433\" \/><\/p>\n<h2><b>C\u00f3mo bloquear y escribir una copia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El paso m\u00e1s importante en la creaci\u00f3n de contenido escrito es la lluvia de ideas y la realizaci\u00f3n de borradores. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Redactar el texto es un paso crucial en el proceso de escritura. Esto garantiza que adoptes un enfoque cr\u00edtico sobre la informaci\u00f3n que deseas compartir con tu audiencia y te permite <\/span><b>Organiza y prioriza tus puntos.\u00a0<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9042 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-7.png\" alt=\"C\u00f3mo bloquear y escribir una copia\" width=\"609\" height=\"505\" \/><br \/>\n<span style=\"font-weight: 400;\">Bloquea tus puntos principales: por ejemplo, si est\u00e1s escribiendo un blog titulado <\/span><span style=\"font-weight: 400;\">\u201c5 maneras de aumentar la productividad en el lugar de trabajo\u201d<\/span><span style=\"font-weight: 400;\">, determina cu\u00e1l ser\u00e1 cada punta (bloque) y comienza a escribir puntos para respaldarlo. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a1Define tus objetivos y trabaja para alcanzarlos! <\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>Profundidad del contenido<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A\u00f1adiendo <\/span><b>elementos visuales<\/b><span style=\"font-weight: 400;\"> A tu blog lo puedes traer <\/span><span style=\"font-weight: 400;\">Un paso por encima de los usuarios que navegan por su p\u00e1gina.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos elementos visuales no solo ayudan a dividir el texto, <\/span><span style=\"font-weight: 400;\">pero tambi\u00e9n puede agregar <\/span><b>valor<\/b><span style=\"font-weight: 400;\"> para sus lectores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ciertos elementos visuales pueden <\/span><b>Despertar el inter\u00e9s<\/b><span style=\"font-weight: 400;\"> En tu <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">audiencia como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fotograf\u00edas y v\u00eddeos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infograf\u00edas y gr\u00e1ficos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presentaciones de diapositivas\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-9043 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-8.png\" alt=\"Profundidad del contenido\" width=\"550\" height=\"508\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aseg\u00farese de que su dise\u00f1o sea cautivador, limpio y sin desorden.\u00a0<\/span><\/p>\n<h2><b>Estrategias de distribuci\u00f3n\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Algunas formas en las que puedes <\/span><b>generar tr\u00e1fico<\/b><span style=\"font-weight: 400;\"> para tu blog y mejorar tu marketing en medios incluye:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infograf\u00edas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido de video\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boletines informativos por correo electr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido de audio<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9044 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-9.png\" alt=\"Estrategias de distribuci\u00f3n \" width=\"725\" height=\"476\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Veamos c\u00f3mo funcionan estas estrategias de distribuci\u00f3n y sus beneficios \u00fanicos!\u00a0<\/span><\/p>\n<h3><b>Infograf\u00edas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reutilizar tu publicaci\u00f3n y convertirla en una infograf\u00eda para los canales sociales es sencillo.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escribe el <\/span><b>Puntos clave<\/b><span style=\"font-weight: 400;\"> De tu articulo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limita tu texto<\/b><span style=\"font-weight: 400;\"> \u2013 dejar que las im\u00e1genes hablen por s\u00ed solas cuando puedan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantenlo limpio y <\/span><b>Libre de desorden<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farese de que la infograf\u00eda se ajuste a sus necesidades. <\/span><b>estilo de la marca<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determina tu <\/span><b>canales de distribuci\u00f3n<\/b><span style=\"font-weight: 400;\"> como LinkedIn, Reddit, Quora y Medium<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9045 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-10.png\" alt=\"Infograf\u00edas \" width=\"581\" height=\"439\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las infograf\u00edas son una excelente manera para que los usuarios digieran informaci\u00f3n, especialmente si son aprendices visuales y les gusta captar la informaci\u00f3n r\u00e1pidamente.\u00a0<\/span><\/p>\n<h3><b>V\u00eddeos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A los usuarios de dispositivos m\u00f3viles les ENCANTAN los v\u00eddeos. Puedes aprovechar esta revoluci\u00f3n <\/span><b>reutilizando su contenido<\/b><span style=\"font-weight: 400;\"> en publicaciones de v\u00eddeo.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farese de que sus videos sean informativos y atractivos para su audiencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permitir la participaci\u00f3n: active sus comentarios para poder escuchar y responder directamente a su audiencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agrega un CTA al final de tus videos para <\/span><b>espectadores directos<\/b><span style=\"font-weight: 400;\"> a la publicaci\u00f3n del blog original en su sitio web.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9046 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-11.png\" alt=\"V\u00eddeos \" width=\"549\" height=\"528\" \/><\/p>\n<h3><b>Correo electr\u00f3nico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pon la pelota en movimiento y empieza a distribuir contenido a los clientes potenciales que ya has generado: <\/span><b>\u00a1Suscriptores del bolet\u00edn!\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para garantizar un rendimiento \u00f3ptimo, tenga en cuenta estos consejos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Env\u00ede sus correos electr\u00f3nicos a <\/span><b>horas pico<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar correos electr\u00f3nicos para el <\/span><b>lanzamiento de nuevo puesto<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permitir <\/span><b>acciones sociales<\/b><span style=\"font-weight: 400;\"> por correo electr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluir <\/span><b>campo de golf<\/b><span style=\"font-weight: 400;\"> a los art\u00edculos originales<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9047 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-12.png\" alt=\"Correo electr\u00f3nico\" width=\"478\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1El correo electr\u00f3nico puede ser su herramienta m\u00e1s poderosa para distribuir contenido r\u00e1pidamente y con el m\u00ednimo esfuerzo!<\/span><\/p>\n<h3><b>Podcast<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sea creativo con sus estrategias de distribuci\u00f3n. Considere la posibilidad de reutilizar sus publicaciones de blog exitosas para convertirlas en podcasts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos beneficios incluyen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofertas <\/span><b>valor extra<\/b><span style=\"font-weight: 400;\"> y percepciones personales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agrega un toque natural y <\/span><b>tono atractivo<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite una mayor comunicaci\u00f3n y una <\/span><b>inmersi\u00f3n m\u00e1s profunda<\/b><span style=\"font-weight: 400;\"> En tu tema<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9048 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-13.png\" alt=\"Podcast\" width=\"533\" height=\"423\" \/><br \/>\n<span style=\"font-weight: 400;\">Algunas personas digieren mejor la informaci\u00f3n cuando la escuchan en lugar de leerla. Un podcast permite a los usuarios <\/span><b>\u00a1Escuche su contenido mientras viaja!<\/b><\/p>\n<h3><b>Monitoreo de su crecimiento\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El uso de herramientas como Google Analytics te ayudar\u00e1 a monitorear tu blog a lo largo del tiempo. Presta atenci\u00f3n a lo siguiente:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 art\u00edculos reciben m\u00e1s visitas? <\/span><b>tracci\u00f3n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 titulares generan m\u00e1s inter\u00e9s? <\/span><b>CTR <\/b><span style=\"font-weight: 400;\">y <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>sesiones m\u00e1s largas<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cambios en tu <\/span><b>M\u00e9tricas in situ<\/b><span style=\"font-weight: 400;\"> y <\/span><b>tasa de rebote<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo los cambios de dise\u00f1o afectan los clics y las conversiones<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9049 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-14.png\" alt=\"Monitoreo de su crecimiento \" width=\"535\" height=\"531\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Prestar atenci\u00f3n a tus an\u00e1lisis te ayudar\u00e1 a comprender qu\u00e9 funciona mejor para tu blog y a comprender c\u00f3mo puedes aumentar el tr\u00e1fico.\u00a0<\/span><\/p>\n<h2><b>Envolvi\u00e9ndolo<\/b><\/h2>\n<p><b>Marketing de contenidos<\/b><span style=\"font-weight: 400;\"> Es una de las formas m\u00e1s poderosas de hacer crecer tu blog y llevar el tr\u00e1fico al siguiente nivel.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9050 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/201-15.png\" alt=\"Envolvi\u00e9ndolo\" width=\"587\" height=\"500\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Como ya sabemos, hacer crecer tu blog requiere <\/span><b>tiempo<\/b><span style=\"font-weight: 400;\">, <\/span><b>esfuerzo<\/b><span style=\"font-weight: 400;\">, y <\/span><b>inversi\u00f3n<\/b><span style=\"font-weight: 400;\">, pero una vez que se clasifica, vivir\u00e1 por mucho tiempo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Esperamos que hayas disfrutado de comprender que los blogs son importantes para el crecimiento.<\/span><span data-preserver-spaces=\"true\">Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/why-you-need-paid-and-organic-marketing-plan\/\">Por qu\u00e9 necesitas un plan de marketing org\u00e1nico y de pago<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/fundamentos-de-instagram-de-cero-a-heroe\/\">Fundamentos de Instagram: de cero a h\u00e9roe<\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/como-promocionar-su-negocio-en-el-ecosistema-de-aplicaciones-moviles\/\">C\u00f3mo promocionar su negocio en el ecosistema de aplicaciones m\u00f3viles<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>As\u00ed que has invertido en la creaci\u00f3n de contenido y te has dado cuenta de que, si se hace correctamente, el contenido crea relaciones y clientes. \u00a1Fant\u00e1stico! Despu\u00e9s de todo ese arduo trabajo e inversi\u00f3n, es posible que tengas algunas preguntas candentes... \u00bfAlguien lo leer\u00e1? \u00bfC\u00f3mo lo encontrar\u00e1n las personas interesadas y comprometidas? \u00bfC\u00f3mo medimos la eficacia? Como todo en la vida, los matices llevan...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55],"tags":[361,293,197,59],"class_list":["post-9035","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-creation","tag-content-distribution","tag-copywriting","tag-growth-hacking"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"}],"post_tag":[{"value":361,"label":"Content Creation"},{"value":293,"label":"Content Distribution"},{"value":197,"label":"Copywriting"},{"value":59,"label":"Growth Hacking"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0}],"tag_info":[{"term_id":361,"name":"Content Creation","slug":"content-creation","term_group":0,"term_taxonomy_id":361,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":293,"name":"Content Distribution","slug":"content-distribution","term_group":0,"term_taxonomy_id":293,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":197,"name":"Copywriting","slug":"copywriting","term_group":0,"term_taxonomy_id":197,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":59,"name":"Growth Hacking","slug":"growth-hacking","term_group":0,"term_taxonomy_id":59,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"So you&#8217;ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic!\u00a0 After all of that hard work and investment, you may have some burning questions&#8230; Will anyone read it?\u00a0 How will interested and engaged people find it? How do we measure effectiveness?\u00a0 Just like everything in life, nuances lead...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"So you&#039;ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions... Will anyone read it? How will interested and engaged people find it? How do we measure effectiveness? 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Just like everything in life, nuances lead","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"9035","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-01-11 21:44:05","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:50","updated":"2026-01-11 21:44:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/content-marketing\/\" title=\"Content Marketing\">Content Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tContent Marketing \u2013 Blogging For Growth\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es"},{"label":"Content Marketing","link":"https:\/\/honeypotmarketing.com\/es\/content-marketing\/"},{"label":"Content Marketing &#8211; Blogging For Growth","link":"https:\/\/honeypotmarketing.com\/es\/content-marketing\/content-marketing-blogging-for-growth\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=9035"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9035\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=9035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=9035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=9035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}